Abandoned Cart on eCommerce happens when customers add products to their online shopping cart, then abandon or leave your site before the transaction is completed. A lot of this happens in every online store. Baymard Institute puts at 69 percent the average abandonment rate for eCommerce carts. The rate of abandoned carts on mobile devices …
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Website and platform owners are always on lookout for effective ways and strategies to drive more organic traffic to their website and market their contents and products to many customers throughout the web. Email Marketing Automation is one great way to do this. However, very few sites invest in marketing automation tools due to their …
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