Data-Driven Success: How A Superior EDD Report Can Transform Your Business Strategies

Do you want to take your business strategies to the next level? It’s time to embrace the power of data-driven success. In this article, we’ll explore how a superior EDD (Easy Digital Downloads) report can transform the way you approach your business strategies. Whether you’re a small startup or a well-established company, harnessing the power of data can give you the competitive edge you need.

With a data-driven approach, you’ll no longer have to rely on guesswork or gut feelings when making critical business decisions. Instead, you’ll have access to valuable insights and trends that can guide your strategies and help you make informed choices. By leveraging a superior EDD report, you’ll gain a deeper understanding of your customers, market trends, and industry dynamics. This wealth of information will enable you to develop targeted marketing campaigns, optimize your operations, and stay one step ahead of your competitors.

Imagine having the ability to predict customer behavior, identify emerging opportunities, and mitigate potential risks. A superior sales EDD report can provide you with real-time data, allowing you to adapt and pivot your strategies as needed. By basing your decisions on solid data, you’ll reduce the chances of costly mistakes and increase your chances of success. So, are you ready to unlock the full potential of your business with data-driven strategies and a superior EDD report? Let’s dive in and explore the transformative power of data in business success.

Transforming Your Business Strategies with a Superior EDD Report

Discover how a data-driven approach can skyrocket your business success. By harnessing the power of a superior EDD report, you can make informed decisions, optimize strategies, and unlock new opportunities. Leverage the actionable insights provided by comprehensive data analysis to stay ahead of the competition and drive growth. Embrace the future of business intelligence with a superior EDD report.

Data-Driven Success: How a Superior EDD Report Can Transform Your Business Strategies

When it comes to achieving business success, data is the key. And in today’s fast-paced digital world, harnessing the power of data has become more important than ever. One powerful tool that can help businesses make informed decisions and drive growth is an (Easy Digital Downloads) EDD report. In this article, we will explore how a superior EDD report can transform your business strategies, providing you with actionable insights and a competitive edge.

The Power of Data: Unleashing Insights for Business Success

In the era of big data, information is abundant, but it’s the analysis and interpretation of that data that truly matters. A superior EDD report can unlock valuable insights about your customers, competitors, and market trends. By analyzing data from reliable sources, such as financial records, public records, and social media, an EDD report can provide you with a comprehensive understanding of the risks and opportunities associated with a particular business or individual.

With access to this valuable information, you can make strategic decisions based on facts rather than assumptions. You can identify potential red flags, mitigate risk, and capitalize on emerging trends. A data-driven approach allows you to stay ahead of the competition, adapt to market dynamics, and enhance your business strategies for long-term success.

Moreover, a superior EDD report doesn’t just offer insights, but it also helps you validate the accuracy and reliability of the data you rely on. This ensures that you’re making decisions based on trustworthy information, minimizing the chances of costly mistakes or misinterpretations.

Enhancing Due Diligence: Unveiling the Components of a Superior EDD Report

A superior EDD report goes beyond surface-level information. It delves deep into the data, analyzing multiple dimensions to provide you with a comprehensive picture. Let’s explore some key components that make an EDD report superior:

  1. Thorough Risk Assessment: A superior EDD report should provide a comprehensive risk assessment, identifying potential compliance risks, financial vulnerabilities, and reputational risks. It should evaluate the credibility and integrity of the individuals or entities involved and provide an overall risk score to assist decision-making.
  2. Source Verification: To ensure accuracy and reliability, a superior EDD report should include source verification. It should validate the authenticity of the data sources used, ensuring that the information is up-to-date and trustworthy.
  3. Comprehensive Background Investigation: An EDD report should offer a thorough background investigation, including details about the individual’s professional history, affiliations, public records, and possible connections to illicit activities. This helps businesses make informed decisions and assess potential risks involved in a business relationship.

By incorporating these components, a superior EDD report provides you with a holistic view of the subject, allowing you to make well-informed decisions that align with your business strategies and goals.

The Competitive Edge: Leveraging EDD Reports for Business Growth

Competitive advantage is crucial in today’s saturated market. By leveraging the insights gained from a superior EDD report, businesses can gain a significant competitive edge. Here are a few ways EDD reports can help propel your business growth:

  • Identifying Potential Opportunities: An EDD report can uncover potential investment opportunities by analyzing market trends, identifying emerging industries, and evaluating the financial stability of potential partners or clients. This information allows you to capitalize on new prospects and expand your business.
  • Building Trust and Reputation: By conducting thorough due diligence, you can build trust with your stakeholders, suppliers, and customers. A superior EDD report showcases your commitment to transparency, compliance, and ethical business practices, enhancing your reputation and attracting more opportunities.
  • Strengthening Risk Management: EDD reports provide valuable insights into potential risks and vulnerabilities associated with business relationships. By addressing these risks proactively, you can strengthen your risk management strategies and protect your business from financial, legal, and reputational damages.

Businesses that prioritize data-driven decision-making and incorporate EDD reports into their strategies are more likely to achieve success in today’s competitive landscape.

Data-Driven Success: How to Optimize the Use of EDD Reports

Now that you understand the power and benefits of a superior EDD report, let’s explore some tips on how to optimize its use for maximum impact:

1. Use Multiple Data Sources:

Relevant and accurate data is essential for effective decision-making. To ensure comprehensive insights, leverage multiple data sources such as financial records, regulatory databases, and social media platforms. The more diverse the sources, the more reliable and accurate your report will be.

2. Invest in Automation Tools:

Manual data analysis can be time-consuming and prone to errors. Consider investing in automation tools that can streamline the EDD report generation process. These tools can help you gather and analyze data efficiently, saving time and enhancing accuracy.

3. Stay Updated with Regulatory Requirements:

Regulations surrounding due diligence and data privacy are constantly evolving. Stay up-to-date with the latest regulatory requirements to ensure your EDD reports are compliant. Failure to comply with regulations can lead to legal consequences and reputational damage.

Conclusion:

A superior EDD report can transform your business strategies by providing valuable insights, mitigating risk, and identifying growth opportunities. By incorporating the components of a superior EDD report and leveraging its power, businesses can gain a competitive edge and drive growth in today’s data-driven world. Remember to optimize the use of EDD reports by using multiple data sources, investing in automation tools, and staying updated with regulatory requirements. Embrace the power of data-driven success and take your business to new heights.

Key Takeaways

  • A data-driven approach is essential for achieving success in business.
  • An EDD (Easy Digital Downloads) report can provide valuable insights into your business strategies.
  • A superior EDD report goes beyond basic information and dives deep into data analysis.
  • By leveraging the findings of an EDD report, you can make informed decisions to transform your business strategies.
  • Using data to drive your business strategies increases your chances of success.

Summary

Data is super important for businesses to make smart decisions and be successful. A great EDD report can help with that by providing useful information. It can help figure out what customers want and how to make them happy. It can also help find problems in the business and come up with solutions. So, if you want your business to do well, pay attention to the data and use it wisely!

Remember, an EDD report is like a secret weapon for businesses. It helps them understand their customers better, find solutions to problems, and make better decisions. So, don’t ignore the power of data – it can transform your business strategies and lead to success.

Check out these WooCommerce and EDD WordPress Plugins!

Stand Out In The Gig Economy: The Best Freelance WordPress Themes Unveiled

Are you ready to take your freelancing career to the next level? In the fast-paced gig economy, standing out is crucial. That’s why we’re here to unveil the best freelance WordPress themes that will help you create a stunning online presence.

In today’s digital age, having a professional website is a must-have for freelancers. It’s your virtual storefront, showcasing your skills, portfolio, and services. But with countless themes to choose from, finding the right one can be overwhelming.

Don’t worry, we’ve got you covered! In this article, we’ll dive into the top WordPress themes specifically designed for freelancers. These themes not only have sleek designs but also offer customizable features to make your website truly unique. So let’s get started and find the perfect theme to make your mark in the gig economy!

Are you a freelancer looking to stand out in the gig economy? Discover the best freelance WordPress themes to showcase your skills and attract clients. These themes offer unique features that will help you create a professional and eye-catching online portfolio. From customizable designs to easy-to-use interfaces, these themes have it all. Don’t miss out on opportunities – choose the perfect freelance WordPress theme and make a lasting impression in the competitive gig economy.

Stand Out in the Gig Economy: The Best Freelance WordPress Themes Unveiled

The gig economy has revolutionized the way people work, offering freelancers the opportunity to pursue their passions and create their own careers. As a freelance web developer or designer, one of the most important tools at your disposal is a WordPress theme. In this article, we will uncover the best freelance WordPress themes that will help you stand out in the gig economy. With their stunning designs, customizable options, and user-friendly interfaces, these themes are essential for showcasing your skills and attracting clients. Let’s dive in and explore the top themes that will take your freelance career to new heights.

1. Ultra

If you’re looking for a versatile and visually striking WordPress theme, Ultra is the perfect choice. With its impressive selection of pre-designed templates, you can create a unique and stunning website that will make you stand out from the competition. Ultra’s intuitive drag-and-drop builder allows even the least tech-savvy users to easily customize their website to reflect their personal brand. Whether you’re a web designer, photographer, or writer, Ultra provides the flexibility and functionality you need to showcase your skills and attract clients.

One of the standout features of Ultra is its extensive library of add-ons and third-party integrations. From social media integration to e-commerce capabilities, Ultra has everything you need to create a dynamic and interactive website. Additionally, Ultra is fully responsive, ensuring that your website will look great on any device. With its attractive design options and powerful functionality, Ultra is a top choice for freelancers in the gig economy.

Benefits of Ultra:

– Vast selection of pre-designed templates for easy customization
– Intuitive drag-and-drop builder for users of all skill levels
– Extensive library of add-ons and third-party integrations for enhanced functionality
– Fully responsive design for optimal viewing on any device

Vs:

Ultra vs. Avada: A Comparison of Top WordPress Themes

When it comes to choosing the best WordPress theme for your freelance career, two of the top contenders are Ultra and Avada. Both themes offer a wide range of features and customization options, but they have some key differences that may influence your decision. Let’s take a closer look at how Ultra and Avada stack up against each other.

1. Design and Customization: Ultra offers a vast selection of pre-designed templates and an intuitive drag-and-drop builder, making it easy to create a visually stunning website. Avada also provides a range of customization options, but its design elements may require more technical knowledge to implement effectively.

2. Performance and Speed: Ultra is optimized for speed and performance, ensuring that your website loads quickly and efficiently. Avada has a reputation for being feature-rich, but it may sacrifice some performance in the process.

3. Support and Updates: Both Ultra and Avada offer excellent customer support and regular updates to ensure that your theme is up-to-date with the latest WordPress features and security patches. However, Avada has a larger user base and a more extensive community, which can be advantageous when seeking assistance or troubleshooting.

Ultimately, the choice between Ultra and Avada will depend on your specific needs and preferences. If you prioritize ease of use and stunning design options, Ultra is the ideal choice. However, if you require more advanced features and customization capabilities, Avada may be the better fit for your freelance career.

2. Divi

Divi is not only a powerful WordPress theme, but it is also a complete website building platform. Designed with freelancers in mind, Divi offers a range of features that make it easy to create stunning websites without any coding knowledge. With its intuitive drag-and-drop interface, you can effortlessly customize your website and showcase your portfolio in a way that captures clients’ attention.

One of the standout features of Divi is its library of professionally designed templates. Whether you’re a graphic designer, content writer, or marketing consultant, Divi has a template that fits your unique style and profession. Additionally, Divi’s responsive design ensures that your website will look great on any device, catering to the increasing number of mobile users in the gig economy.

Benefits of Divi:

– Intuitive drag-and-drop builder for easy customization
– Extensive library of professionally designed templates for various professions
– Fully responsive design for optimal viewing on any device
– Complete website building platform with additional features like split testing and role-based user access

3. Astra

Astra is a lightweight and highly customizable WordPress theme that is ideal for freelancers looking to create sleek and modern websites. With its extensive library of pre-built websites and templates, Astra offers a wide range of options for showcasing your skills and attracting clients. Whether you’re a writer, photographer, or graphic designer, Astra provides the flexibility and functionality you need to create a professional and visually appealing website.

One of the key selling points of Astra is its excellent performance and fast loading times. With its lightweight design and optimized code, Astra ensures that your website will load quickly, enhancing the user experience and potentially boosting your SEO rankings. Additionally, Astra is fully compatible with page builders like Elementor and Beaver Builder, providing even more customization options for freelancers who want complete control over their website’s design.

Benefits of Astra:

– Lightweight and fast-loading design for optimal performance
– Extensive library of pre-built websites and templates for various professions
– Highly customizable with compatibility with popular page builders
– SEO-friendly features to improve your website’s visibility in search engine results

Tips for Choosing the Best Freelance WordPress Theme:

1. Define Your Goals: Before choosing a WordPress theme, clearly define your goals and the impression you want to make on potential clients. Consider your target audience, niche, and branding. This clarity will help you choose a theme that aligns with your vision.

2. Consider Customization Options: Look for themes that offer customization options such as color schemes, fonts, and layouts. This will allow you to create a unique website that reflects your style and personality, helping you differentiate yourself in the gig economy.

3. Check Responsiveness: With the increasing use of mobile devices, it’s crucial to choose a theme that is fully responsive. This ensures that your website will provide an optimal viewing experience on any device, attracting clients who browse on smartphones or tablets.

4. Research Support and Updates: A responsive and helpful support team is essential when troubleshooting issues or making customizations. Additionally, regular theme updates are crucial to ensure compatibility with the latest versions of WordPress and maintain security.

5. Look for SEO Optimization: Choose a theme that is SEO-friendly, as this can significantly impact your ranking in search engine results. Look for features such as schema markup, fast loading times, and clean code.

6. Consider Performance: A slow-loading website can drive potential clients away. Look for themes that prioritize performance and optimize loading times. This will not only improve user experience but also boost your SEO rankings.

7. Prioritize User-Friendliness: A user-friendly interface is vital for freelancers who want to easily update and manage their websites without relying on developers. Look for themes with intuitive builders and backend interfaces that require little to no coding knowledge.

By following these tips, you can choose the best freelance WordPress theme that aligns with your goals, showcases your skills, and helps you stand out in the gig economy.

Conclusion

In the gig economy, standing out from the competition is crucial for freelancers looking to attract clients and build a successful career. By choosing the right WordPress theme, you can showcase your skills and create a professional online presence that captures clients’ attention. Whether you opt for Ultra, Divi, or Astra, these top freelance WordPress themes offer the customization options, stunning designs, and user-friendly interfaces necessary for success. With their help, you can elevate your freelance career and make a lasting impression on potential clients in the gig economy.

Key Takeaways: Stand Out in the Gig Economy with the Best Freelance WordPress Themes

  • Choose a WordPress theme that reflects your personal brand and sets you apart from other freelancers.
  • Look for themes that offer a wide range of customization options to tailor your website to your specific needs.
  • Opt for responsive themes to ensure your website looks great and functions properly on all devices.
  • Consider themes that are SEO-friendly to help improve your website’s visibility in search engine results.
  • Don’t forget to check for good customer support and regular updates for your chosen WordPress theme.

Frequently Asked Questions

In today’s gig economy, standing out as a freelancer is crucial. Using the right WordPress theme can help you showcase your skills and impress potential clients. In this article, we unveil the best freelance WordPress themes that will help you shine in the gig economy.

1. What are the key features to look for in a freelance WordPress theme?

When choosing a freelance WordPress theme, look for features that will enhance your online portfolio, such as a clean and professional design that highlights your work. It should also have responsive design capabilities to ensure your website looks great on any device. Additionally, prioritize themes with customization options, SEO optimization, and support for plugins that can enhance your website’s functionality.

Having a theme that integrates seamlessly with popular freelancing platforms, such as Upwork or Freelancer, can also be beneficial. Consider themes with built-in contact forms, testimonials, and project showcases to make it easy for potential clients to get in touch and see the quality of your work.

2. Can I find a freelance WordPress theme that is beginner-friendly?

Absolutely! Many freelance WordPress themes are designed with beginners in mind. Look for themes that offer easy setup and customization options, even for those without coding knowledge. Drag-and-drop builders and pre-designed templates can help simplify the process further.

Additionally, choose a theme that comes with detailed documentation and excellent customer support to assist you if you run into any issues. Remember, even as a beginner, you can create a professional-looking website with the right theme and a bit of creativity.

3. Are there any WordPress themes specifically designed for freelance writers?

Yes, there are WordPress themes tailored specifically for freelance writers. These themes often feature clean and minimalist designs, which prioritize showcasing your writing samples and blog posts. Look for themes that offer easy integration with popular writing platforms like Medium or blogging plugins like WordPress’ own Gutenberg.

Other important features to consider include typography options, readability enhancements, and support for creating an author bio. These elements will help you establish your credibility and attract clients who value your writing skills.

4. Can I create an online store using a freelance WordPress theme?

Definitely! Many freelance WordPress themes offer e-commerce capabilities, allowing you to create an online store and sell your products or services. Look for themes that are compatible with popular e-commerce plugins, such as WooCommerce. These themes will often have built-in shop templates and customizable product pages.

Ensure the theme has a secure payment gateway integration, provides options for product categorization, and supports inventory management features. With the right freelance WordPress theme, you can not only showcase your skills but also generate revenue through your online store.

5. How can I optimize my freelance WordPress theme for search engines?

Optimizing your freelance WordPress theme for search engines is important to improve your website’s visibility. Start by choosing a theme that is designed with SEO best practices in mind, such as clean code and fast-loading pages. Look for themes that are mobile-friendly, as having a responsive design is crucial for search engine optimization.

Additionally, ensure your theme supports SEO plugins, such as Yoast SEO or All in One SEO Pack, which can help you optimize your content and meta tags. Focus on creating high-quality, keyword-rich content and follow on-page SEO techniques, such as using descriptive headlines and incorporating internal and external links. By optimizing your freelance WordPress theme, you can increase your chances of being discovered by potential clients.

Summary

Ready to boost your freelance career with WordPress? Check out these awesome themes!

Choose a theme that matches your style and showcases your skills.

These themes are user-friendly, customizable, and designed to help you stand out in the gig economy.

With these WordPress themes, you can create a professional and stunning website to impress clients.

So, what are you waiting for? Step up your freelancing game and get noticed today!

Check out these WooCommerce and EDD WordPress Plugins!

Elevating E-commerce Success: The Crucial Role Of WooCommerce Upsell Plugins

Are you ready to take your e-commerce success to new heights? Well, buckle up because we’re about to dive into the crucial role of WooCommerce upsell plugins! Imagine boosting your online sales effortlessly and increasing your average order value with just a few simple strategies. With the power of upselling, you can maximize your profits and create a win-win situation for both you and your customers. So, let’s explore the world of WooCommerce upsell plugins and discover how they can elevate your e-commerce game!

WooCommerce upsell plugins are like your secret weapon in the battle for e-commerce success. They go beyond the basic functionalities of your online store, allowing you to present your customers with enticing additional offers. From complementary products to exclusive deals, these plugins leverage the power of persuasion to boost your sales and maximize your revenue.

Get ready to unleash the full potential of your online store, as we embark on a journey to explore the key benefits, must-have features, and top-notch WooCommerce upsell plugins. Whether you’re a seasoned e-commerce entrepreneur or just starting your digital adventure, these plugins can be a game-changer for your business. So, let’s dive in and discover how you can skyrocket your e-commerce success with WooCommerce upsell plugins!

Discover the key to elevating your e-commerce success with WooCommerce upsell plugins. These powerful tools enhance your online store by offering personalized product recommendations and enticing upsell offers to your customers. With their intuitive features, you can boost sales, increase average order value, and improve customer satisfaction. Harness the potential of WooCommerce upsell plugins for your business and take your e-commerce success to new heights.

Elevating E-commerce Success: The Crucial Role of WooCommerce Upsell Plugins

When it comes to running a successful e-commerce business, every entrepreneur understands the importance of maximizing sales and increasing customer engagement. One way to achieve this is through the use of WooCommerce upsell plugins. These plugins are designed to strategically offer customers complementary products or upgrades during the checkout process, leading to increased average order value and revenue. In this article, we will delve into the crucial role of WooCommerce upsell plugins in elevating e-commerce success and explore the various benefits and strategies associated with their implementation.

The Power of WooCommerce Upsell Plugins

1. Boost Average Order Value:

With WooCommerce upsell plugins, you have the ability to showcase additional products or services that are related to what customers are already purchasing. By strategically offering these upsells at the right moment during the checkout process, you can entice customers to add more items to their cart, ultimately boosting the average order value. This not only increases revenue but also enhances the overall customer experience.

2. Increase Customer Lifetime Value:

By utilizing WooCommerce upsell plugins, you can encourage customers to engage with your brand on a deeper level. Offering relevant upsells not only enhances the initial purchase but also increases the likelihood of repeat purchases in the future. This, in turn, increases customer lifetime value and strengthens the long-term success of your business.

3. Improve Customer Satisfaction:

By using upsells to suggest valuable products or upgrades that enhance the customer’s initial purchase, you can significantly improve their overall satisfaction. When customers feel that they are getting more value for their money, they are more likely to have a positive shopping experience and recommend your store to others. This word-of-mouth marketing can lead to increased customer acquisition and further elevate your e-commerce success.

Implementing Effective Upsell Strategies

1. Offer Complementary Products:

One effective strategy for utilizing WooCommerce upsell plugins is to offer customers complementary products that enhance their original purchase. For example, if a customer buys a camera, you can suggest a camera bag or additional lenses. By recommending products that naturally go hand in hand, you are more likely to pique the customer’s interest and increase conversions.

2. Highlight Upgraded Versions:

Another effective upsell strategy is to showcase upgraded versions of the product the customer is already interested in. For example, if a customer is looking at a basic smartphone, you can offer them the upgraded model with additional features and functionalities. This not only increases the customer’s perceived value but also encourages them to spend more on a superior product.

3. Leverage Social Proof:

Utilizing social proof is a powerful way to persuade customers to make an upsell purchase. By showcasing positive reviews, testimonials, or user-generated content related to the upsell products, you can build trust and credibility. Customers are more likely to feel confident in their purchase when they see others who have had a positive experience with the product.

3 Key Benefits of Using WooCommerce Upsell Plugins

1. Increased Revenue: Learn how WooCommerce upsell plugins can significantly boost your e-commerce revenue.

2. Enhanced Customer Experience: Discover how upselling can improve the overall shopping experience for your customers.

3. Long-term Business Growth: Understand why implementing upsell strategies is crucial for the long-term success and sustainability of your e-commerce business.

Choosing the Right WooCommerce Upsell Plugin

With so many WooCommerce upsell plugins available in the market, it’s essential to choose the right one that aligns with your business goals and requirements. Here are some factors to consider:

  1. Compatibility with Your Store: Ensure that the upsell plugin is compatible with your WooCommerce store and other relevant plugins.
  2. Functionality and Features: Look for features such as customizable upsell offers, automatic triggers, and analytics to measure the effectiveness of your upsell campaigns.
  3. User-Friendly Interface: Opt for a plugin that is easy to set up and use, even for non-technical users.
  4. Cost and Support: Consider the pricing plans and the level of support provided by the plugin developer.

Tips for Maximizing the Impact of WooCommerce Upsell Plugins

1. Know Your Customers: Understand your target audience and their preferences to offer relevant upsells that resonate with their needs.

2. Test and Analyze: Continuously test different upsell offers and analyze the results to identify the most effective strategies for your specific business.

3. Personalize Your Offers: Utilize customer data and segmentation to personalize upsell offers and increase their appeal.

Best Practices for Designing Upsell Offers

1. Use Effective Copy: Craft compelling and persuasive copy that clearly highlights the benefits of the upsell offer.

2. Visual Appeal: Utilize high-quality product images and graphic design elements to enhance the visual appeal of the upsell offer.

3. Call-to-Action: Include a clear call-to-action that prompts customers to take advantage of the upsell offer.

In conclusion, WooCommerce upsell plugins play a crucial role in elevating e-commerce success by increasing average order value, boosting customer lifetime value, and improving overall customer satisfaction. By implementing effective upsell strategies and using the right plugin for your business, you can maximize the impact of upselling and drive sustainable growth. Remember to always prioritize the needs and preferences of your customers and continuously analyze and improve your upsell campaigns for optimal results.

Key Takeaways – Elevating E-commerce Success: The Crucial Role of WooCommerce Upsell Plugins

  • WooCommerce upsell plugins play a crucial role in boosting the success of e-commerce businesses.
  • Upselling is a strategy that encourages customers to purchase additional products or upgrade their existing purchase.
  • Using upsell plugins helps increase average order value and boosts overall revenue.
  • Upsell plugins provide personalized and targeted recommendations to customers, enhancing their shopping experience.
  • Implementing upsell plugins in WooCommerce requires careful selection and integration for optimal results.

Frequently Asked Questions

Are you looking to enhance your e-commerce success? Do you want to know how WooCommerce upsell plugins can play a crucial role in achieving your goals? We’ve got you covered! Below, we have provided answers to some frequently asked questions related to elevating e-commerce success with WooCommerce upsell plugins.

1. How do WooCommerce upsell plugins help in boosting e-commerce success?

WooCommerce upsell plugins are designed to offer customers additional products or services that complement their purchase. By presenting upsell offers at strategic points in the buying process, these plugins encourage customers to explore and buy more. This leads to increased average order value and boosts overall revenue for your e-commerce store.

With upsell plugins, you can showcase related or upgraded products, offer bundle deals, or suggest complementary items. By providing personalized offers based on customers’ buying behavior, you not only enhance their shopping experience but also increase the chances of a successful sale.

2. Can WooCommerce upsell plugins be customized to match my store’s branding?

Absolutely! WooCommerce upsell plugins offer robust customization options to match the branding and aesthetics of your e-commerce store. You can customize the appearance, layout, colors, and styling of the upsell offers to seamlessly blend with your website’s design. This ensures a consistent and cohesive shopping experience for your customers.

Furthermore, with advanced settings and features, you can tailor the upsell offers based on your store’s target audience, product categories, or specific marketing campaigns. This level of customization allows you to create a unique and tailored shopping journey that resonates with your customers and elevates your e-commerce success.

3. Can WooCommerce upsell plugins be used for cross-selling?

Absolutely! Cross-selling is an effective strategy to increase revenue by suggesting additional products that complement what the customer is already buying. WooCommerce upsell plugins enable you to implement cross-selling tactics by recommending related or complementary items during the checkout process.

For example, if a customer is purchasing a camera, you can display upsell offers for camera accessories such as lenses, tripods, or cases. By leveraging the power of upsell plugins, you can entice customers to make additional purchases that enhance their primary purchase, boosting your e-commerce success.

4. How can I track the effectiveness of upsell offers with WooCommerce upsell plugins?

WooCommerce upsell plugins provide valuable insights that help you track the effectiveness of your upsell offers. You can access comprehensive analytics and reports to monitor key metrics such as conversion rates, revenue generated from upsells, and average order value.

These analytics allow you to assess the performance of different upsell offers, identify trends, and make data-driven decisions to optimize your upselling strategy. By continuously monitoring and analyzing this data, you can refine your upsell offers, improve conversion rates, and maximize your e-commerce success.

5. Are WooCommerce upsell plugins compatible with different payment gateways and WooCommerce extensions?

Yes, WooCommerce upsell plugins are designed to seamlessly integrate with various payment gateways and WooCommerce extensions. Whether you are using popular payment gateways like PayPal, Stripe, or Authorize.Net, or utilizing specific WooCommerce extensions for advanced functionalities, upsell plugins work harmoniously with them.

These plugins are built to ensure compatibility and offer a smooth experience for both you and your customers. You can confidently implement upsell offers without worrying about any technical conflicts with your payment gateways or other WooCommerce extensions, providing a hassle-free and successful e-commerce journey.

Summary

WooCommerce upsell plugins play a crucial role in the success of e-commerce businesses. They help increase sales by offering additional products and encouraging customers to spend more. These plugins are easy to install and use, making them accessible to anyone. They provide customizable features that allow businesses to create personalized offers that resonate with their customers. By leveraging the power of upselling, e-commerce businesses can boost their revenue and provide a better shopping experience for their customers.

In conclusion, WooCommerce upsell plugins are valuable tools for e-commerce businesses. They enable businesses to increase sales, customize offers, and provide a better shopping experience for customers. By incorporating these plugins into their online stores, businesses can elevate their e-commerce success and achieve their goals. So if you’re running an e-commerce business, consider implementing WooCommerce upsell plugins to unlock their many benefits.

Check out these WooCommerce and EDD WordPress Plugins!

Implement Advanced Commission Rules for EDD WordPress webstores

Managing a multi-vendor online WordPress store that pays commission is a dynamic and complex task. In this role, you oversee the operations of an e-commerce platform that brings together multiple vendors, each offering their unique products or services. As the facilitator, your responsibility lies in ensuring seamless coordination between vendors and customers, optimizing sales, and providing a fair commission structure. 

By effectively managing vendor registrations, order processing, payment transactions, and ongoing support, you create an environment where vendors can thrive while customers enjoy a diverse selection of offerings. Through strategic marketing, analytics, and continuous improvement, you foster growth and success for both the online store and its network of vendors.

Objectives of a Sophisticated Commission Scheme

Using a system that allows for flexible and advanced commission management for vendors offers several advantages:

  • Customized Commission Structures: A flexible system enables you to create customized commission structures for different vendors based on their specific needs, sales volume, or product categories. This allows you to incentivize and reward vendors based on their performance and contribution, promoting healthy competition and motivation.
  • Tiered Commission Rates: With an advanced commission management system, you can implement tiered commission rates based on predefined sales thresholds or performance milestones. This allows you to offer higher commission rates to vendors who consistently achieve higher sales targets, encouraging them to strive for better results.
  • Promotions and Incentives: A flexible system enables you to easily introduce special promotions or time-limited incentives for vendors. You can set up temporary commission boosts, bonuses, or rewards to drive specific behaviors or sales objectives. This flexibility helps in motivating vendors and aligning their efforts with your business goals.
  • Commission Adjustments: Sometimes, specific circumstances may require adjustments to commissions, such as returns, refunds, or order cancellations. A flexible commission management system allows you to make these adjustments easily and accurately, ensuring fair and accurate commission calculations for vendors.

Therefore, a system that allows for flexible and advanced commission management for vendors empowers you to tailor commission structures, introduce incentives, track performance, and make adjustments as needed. It enhances vendor satisfaction, drives motivation, and helps you optimize your commission program for better results and overall business success.

Implementing Advanced Commission Rules for Easy Digital Download WordPress Stores

To systematically and effectively motivate vendors, implementing a flexible and advanced commission management system is crucial. Such a system enables you to tailor commission structures and incentives to the specific needs and performance of individual vendors.

With a flexible and advanced commission management system, you can introduce tiered commission rates, customize structures based on sales volume or product categories, and provide performance-based incentives. Below examples were taken from the Advanced Commission Manager Pro Plugin.

(A) Rewarding High-Value Orders with Higher Commission Payouts

A tiered commission structure motivates sales professionals to strive for higher sales volumes. By offering higher commission rates for reaching higher order values, you create a strong incentive for them to push for larger deals and increase their overall productivity.

(B) Offering Better Commission Rates for Services compared to Product Sales

You can prioritize specific products, services, or target markets by assigning higher commission rates to them. This ensures that your sales force focuses on promoting the offerings that are most important to your company’s growth and profitability.

(C) Rewarding Repeat Orders

A tiered commission structure based on lifetime sales value encourages sales professionals to prioritize building strong, lasting relationships with customers. By incentivizing them to focus on customer retention and upselling, you create a sales culture that values long-term customer satisfaction and loyalty.

Ultimately, implementing a flexible and advanced commission management system empowers you to create a vibrant and motivated vendor community, leading to increased sales, customer satisfaction, and overall business success.

Using an EDD WordPress Commission Plugin to implement Advanced Commission Rules

Commission Manager Pro Plugin is a plugin integrated with Easy Digital Downloads and requires the EDD Commissions plugin to be installed. Basically, this plugin allows for implementing more sophisticated and tiered commission schemes to provide better vendor incentives, therefore encouraging vendors to sell their product better.

Conclusion: Better motivate high-performing vendors

In conclusion, implementing an advanced commission system on your online webstore is a strategic decision that yields numerous benefits. The flexibility and customization options of such a system allow you to tailor commission structures, introduce incentives, and recognize the varying contributions of individual vendors. This fosters motivation, engagement, and loyalty among vendors, driving their performance and ultimately boosting sales.

5 Signs that your Upsell Strategy is not working

You’re in business as an eCommerce seller to expand your consumer base and increase sales.
To accomplish this, you must use advertising, promotions, and offers to reach as many people as possible.

These are all viable options for expanding your business, but figuring out how to upsell your consumers is also a viable choice. Upselling is the practice of recommending a better or upgraded version of a product to a customer who is considering purchasing it. The purpose of upselling is to raise a customer’s spending, which will increase your revenue.

Essentially, it’s a sales technique for persuading clients to buy more things, usually at a greater price.
Sellers that know how to upsell to customers and cheerfully raise the value of their basket are well on their way to improving conversions and sales.

Upselling is dominated by giant eCommerce vendors like Amazon, but smaller e-commerce sellers have been slow to adopt these methods. Because so few small businesses employ upselling, there’s a great potential for you to learn how to use it so that you may develop quicker than your competitors.

Importance of Upselling

Any retailer can benefit from upselling techniques to increase their profit margin.
It’s also a product-knowledge-based sales technique. It can be difficult for your sales employees to recommend a value device, let alone a better-performing product, if they are unfamiliar with the products they sell.

At first glance, it appears self-evident: effective upselling techniques enhance sales and profit.
Successful sell-ups also aid in the achievement of targets for sales associates and departments that must satisfy them on a regular basis.

Upselling can also have other advantages, such as improving the customer experience. It can easily boost your customer interactions if done appropriately.

When colleagues know how to acquire the proper information from consumers, they may recommend a device that will satisfy their needs and then provide more information about products that may be better suited to them. Upselling techniques can give an amazing experience for the customer, resulting in loyalty and repeat sales, whether they advise a better-performing processor or a more engaging form factor.

Implementing an Upsell Strategy

Customers are familiar enough with you and your products at this stage to proceed to your checkout page. Customers are at ease at this moment and are willing to indulge in some spontaneous purchases. In fact, some vendors report a 10% boost in conversion rate when they wait till the end to offer upsells.

Upsells generate 70-95 percent of sales and renewals for retailers who provide them, and they are 68 percent less expensive than onboarding new consumers. Consider that for a moment. Your sales grow and you save money that would have been spent on customer acquisition techniques by simply asking a consumer to boost the value of their basket. Upsells are a win-win situation for you.

After you’ve implemented an upsell strategy on your website, you’ll want to double-check that it’s working and delivering the expected outcomes. Let’s move on to the symptoms that your Upsell Strategy isn’t functioning.

5 Signs that your Upsell Strategy is Not Working

Carefully take note of these signs and know which is the best way to Upsell.

  • You are not measuring the results.

Do you keep track and measure your Upsell Results? This is a very important step towards success of your Upselling Strategy, why? Knowing the important statistics like how many Upsells are getting sold per time frame, which are your best-selling Upsells, on which Base Products upsells are working, which locations Upsells are best sold, and many others are important in order to help you in optimizing and enhancing your Upsell Strategy. If you have no idea regarding these Upsell Results, your strategy probably won’t work and give best results.

  • You are not offering enough upsells.

How many Upsells do you offer per product? Putting 1-2 Upsells is not enough in order to convert into sales. You might even have the same Upsells every now and then, but no idea if it’s working or not. It is important to show plenty of relevant Upsells for your customers to choose from in order to maximize your sales revenue flow.

  • You are offering the wrong upsells.

Do you have a strategy regarding which Upsells to put per Base Product? Or are you blindly throwing Upsells everywhere on your page? This is a bad practice that can surely just waste your time manually creating upsells, and ending up without earning some sales. We have to make sure that we offer calculated and relevant Upsell Products that works.

  • You are missing upselling opportunities.

On which locations on your webstore do you offer Upsells? You must have Upsells on locations such as Product Page, Cart Page, Checkout Page, Purchase Receipt Page, Blog Posts, even on Page Sidebars and Widgets. Why? This is to make sure that you didn’t missed any Upselling Opportunities to show Upsells to your customers. If not, you are limiting the capability of your webstore to earn sales.

  • Your upsells are outdated.

One benefit of keeping track of your Upsell Results is updating Product Upsells. You need to know which Upsell Products sold best on which base products. Why? This is to continuously update, enhance and optimize your Upselling Strategy for best results. If Upsells are no longer effective, we must replace it and show customers new set of Upsell Products they might now be interested in.

Conclusion: Always Optimize your Upsell Strategy!

Now you might already know your weak points regarding your Upselling Strategies. Even if you’re a small retailer, you can try any of these options to increase sales.

Upsells are a great way to try new things based on your customers’ wants and expectations.
You’re squandering money if you don’t use upselling in your business. Offer appropriate items to your clients to ensure that they obtain the entire spectrum of your services and that you get the highest return on investment.

Automate Upselling and Calculate Relevant Upsells using UpsellMaster

The UpsellMaster Plugin uses a data-driven algorithm to automatically calculate suitable Upsell products in 1-click for each product. You can modify how your algorithm works so that you can continuously optimize your Upsell Strategy. This avoids having to spend countless hours defining which other products can serve as Upsells for each of your product.

Why you should put WooCommerce Upsell on Checkout Page?

Every eCommerce or online store employs upselling to persuade existing consumers to upgrade or acquire a premium product or service. And, lest you get the wrong idea, upselling isn’t just about generating more money (though that’s a nice bonus), it’s about improving your customer’s experience and relationships. It focuses on giving your customers more value and obtaining them faster outcomes.

What is the Checkout Page?

Any website pages given to a customer throughout the step-by-step checkout procedure are referred to as checkout pages. Consider a checkout page to be the online equivalent of a grocery store’s physical checkout counter. There are two sorts of checkout pages: one-page checkout and multi-page checkout.

Online buyers prefer a single checkout page than numerous ones in general. By putting all of the fields a customer must fill out on one page, they will be able to see how the entire process works and will be more likely to complete their purchase. The biggest issue with single checkout pages is that they might be difficult to design. On a single page, presenting all of the information to the customer and collecting all of the information needed from them can be tough. A busy and difficult-to-navigate single checkout page is easy to create.

The type of business you run and the size of your consumer base will ultimately determine which choice you choose.The main thing to remember is that choosing a style of checkout page is only the first step; you should next consider how to improve it.

Overall, a checkout page:

  • A page that every customer has to pass through and complete in order to make a sale
  • Summarizes the products added in the cart
  • Offers a login option or guest checkout
  • Collects customer details such as name, address and email
  • Offers payment methods which need to be clear and easy to use
  • Needs to be trustworthy and to work properly
  • Needs to trigger the purchase confirmation

Customers will have a better purchase experience if you provide a convenient, easy-to-use, and high-performing checkout. This will reduce checkout abandonment and increase conversions.

What is the situation of the Customer at Checkout?

Let’s take a look at the scenario we’re in with regards to what’s going on with the checkout page.

Here, the user has already reviewed and compared the things he has added to his cart. But first, he wants to ensure that he buys the proper things and that he will receive them once he has made the transaction. Customers also want proof that the price they see on the checkout page is the final pricing.

After that, he evidently decided which things are best for him and is now ready to make the buy. As a result, the checkout page will collect the following information: a customer’s shipping information, billing information, shipment method, payment method, and the choice to submit the order. When customers don’t want to offer any personal information, a guest checkout is an excellent option to include.

It’s also important to keep in mind that new clients have trust difficulties. To give customers peace of mind during checkout, prominently display trust symbols, emblems, and seals. Customers will have more confidence in the platform they’re utilizing and the security it provides if these are displayed throughout the checkout process.

Why put WooCommerce Upsell at Checkout?

Customers are familiar enough with you and your products at this stage to proceed to your checkout page and, more than likely, to complete the purchase. Customers also feel at ease and are willing to indulge in certain spontaneous purchases. In fact, some vendors report a 10% boost in conversion rate when they wait till the end to offer upsells. Customers may, however, be fatigued and simply want to pay and leave. What can we do to avoid it?

So, rather of designing a checkout sequence that merely collects payment information, use it to introduce an upsell. They’ve already spent time determining which product to purchase. As a result, they may require an incentive to give a gentle nudge in the direction of impulsive purchases.

If you provide an upsell on the checkout screen, you’re giving yourself a significant chance to sell more. They’ve already decided to buy anything; you must have persuaded them to do so. A special deal, on the other hand, can entice customers to spend more.

It’s nearly impossible to get to the checkout page without adding more items to your shopping cart. However, this strategy is only effective if you have a diverse product line and can offer items that are closely linked; purely random products have a far lower possibility of piqueing the customer’s interest.

Upsells generate 70-95 percent of sales and renewals for retailers who provide them, and they are 68 percent less expensive than onboarding new consumers. Consider that for a moment. Your sales grow and you save money that would have been spent on customer acquisition techniques by simply asking a consumer to boost the value of their basket. Upsells are a win-win situation for you.

As a result, upselling tries to raise the average order value by giving focused and useful product ideas to assist the consumer with whatever he may require.

Tips with WooCommerce Upsell on Checkout Page

So how should we proceed in Upselling on the Checkout Page? You can try the following:

  • Use the data you currently have, such as the information from the customer’s cart. First, we try to comprehend the customer’s preferences and purchasing habits. We can see which product he is interested in, what he has recently visited, what he has added to his cart, and what he has actually purchased from this page. These details are critical in developing a more effective and conversion-oriented upselling strategy.
  • Make specific product recommendations. We can’t just slap random product upsells on the checkout page and expect users to buy them. We must provide calculated products that are tailored to the clients’ purchase habits. This is when the information about the cart comes in handy.
  • Experiment with alternative layouts, such as lists or carousels. Give customers something eye-catching to draw their attention to the products and encourage them to buy them. Carousels are the greatest option because they are visually appealing and simple to navigate.
  • Make it simple to add more items to the cart. Activate a process that allows customers to quickly and easily add more things to their cart, regardless of the page containing upsells they are on.
  • Make it simple for customers to check out. The easier you can make your clients’ checkout procedure, the more tempting it will be. Continuously improve the process by eliminating needless processes, reducing redundant form fields, and streamlining it to make it as quick and efficient as possible.

Conclusion: WooCommerce Upsell at Checkout is important!

Now you know how to upsell your customers to give them a positive experience and grow your business. Even if you’re a small retailer, you can try any of these options to increase sales.

WooCommerce Checkout Upsell are the perfect opportunity to experiment based on your customer needs and expectations. Consider segmenting customers based on the types of products they buy and test how different segments respond to your upsell strategies. Based on the options that result in high sales, introduce them to a wider customer base to continue to grow your business.

Kindly check out our EDD and WooCommerce WordPress Plugin – UpsellMaster. This plugin uses a data-driven algorithm to automatically calculate suitable Upsell products in 1-click for each product. You can modify how your algorithm works so that you can continuously optimize your Upsell Strategy. This avoids having to spend countless hours defining which other products can serve as Upsells for each of your product. Instead, click on the Calculate All Button, sit back and relax while our algorithm does its work.

10 Best Upsell Plugins for WooCommerce in 2022

When it comes to increasing the revenue of your eCommerce site, there are usually two options. The first is to attract new clients, and the second is to enhance the average value of each purchase you receive from current customers. The first approach necessitates a significant amount of marketing work and expense. The second alternative, on the other hand, is simple to implement with a few changes to your website.

By providing your consumers a better version of a product they’re already buying, you can not only boost the value of their transaction but also provide them with an unexpected benefit. Upselling is the term for this practice.

You may be seeking ways to increase your sales and revenue as an eCommerce store owner. Upselling is one of the most successful ways to increase order value while also enhancing customer satisfaction. You’ll be able to recommend a product or a combination of items that will boost customer satisfaction if you have a successful upselling plan. You might try a few different approaches to upsell more effectively.

Benefits of Upselling

Upselling is essential for businesses, but how exactly? Here are 6 reasons that both you and your customers want upselling and cross-selling:

  • Increases Profits – It’s no secret that a consumer who purchases more implies your business makes more money. Growth for your business doesn’t only mean keeping the clients you already have; it also means expanding your wallet allocation for the ones you already have.
  • Increases Customer Loyalty – The goal of upselling is to provide all of the customer’s options so that they can make an informed decision. It demonstrates to customers that you are concerned about their needs and anticipate them.
  • Increase in ROI – It might be expensive to bring on new clients. You may quickly see a profit and get a greater return on your investment by upselling and cross-selling to your clients. You’ve already put in the effort to promote to, identify, and sell to your consumer; now it’s up to your company to get the most out of the interaction.
  • Increases Customer Lifetime Value – Upselling or cross-selling will not only result in a higher initial profit after the customer is signed up, but it will also increase the customer’s overall worth throughout the duration of their lifetime.
  • Balances Growth Between New and Existing Customers – According to studies, increasing customer retention by only 5% boosts earnings by ranging from 25% to 95%. Maintaining a balance between the consumers you sign up initially and the ones you keep is critical to your institution’s existence.
  • Offers Convenience and Flexibility for Customers – Upselling and cross-selling are beneficial to individuals as well as organizations. In reality, it is so effective for businesses because it is also effective for customers. They don’t have to take a chance with a new firm because you give them more options or appropriate add-ons.

Features to look for a WooCommerce Upsell Plugin?

It’s critical to select the best WooCommerce upsell plugin in order to properly showcase your WooCommerce products. This is dependent on the types of products you sell and the upsell offers you intend to generate on your online store.

Let’s briefly go over some features store owners should consider when looking for a WooCommerce upsell plugin:

  • Simple and Easy to Use – The WooCommerce upsell plugin should have a simple interface that allows you to rapidly generate product upsell offers without needing to write.
  • Multiple places to display Upsells – Instead of throwing upsell ideas on every product, your Upsell Plugin should provide targeted upsells per product based on data gathered by a flexible and sophisticated algorithm.
  • Tailored Upsell suggestions – Your Upsell Plugin must not blindly throw upsell suggestions on every products, instead, it must generate tailored upsells per product based on data fetched by a flexible and powerful algorithm.
  • Let’s you personalize the upsell offers – You want to personalize and distinguish your upsell offers. This is a terrific approach to make your product stand out and entice customers to add it to their shopping basket.
  • Automatic Upsell Suggestions – A wonderful Upsell Plugin allows you to save time by automatically calculating suitable Upsell suggestions instead of spending countless hours of manual work.
  • Tracking of Upsell Results – Your WooCommerce Upsell Plugin must provide you with a detailed Upsell Sales Report the results of your Upselling to help you optimize your upsell strategy better.

Top Upsell Plugins for WooCommerce

Here is a list of WooCommerce upsell plugins that are valuable for your marketing efforts.

Product Recommendations

One of the simplest ways to upsell your WooCommerce store is to recommend a better product. Because it uses machine learning to suggest products, the Product Recommendations plugin is a great choice among the Best WooCommerce Upsell Plugins. It allows you to display product recommendations in 20 various spots throughout your site. Furthermore, the plugin provides useful information to help you improve your product recommendation tactics.

Key Features

• Use machine learning to make smart product recommendations on your WooCommerce store.

• Make a large number of upsells.

• Conditionally display upsells based on the customer’s cart and order selections.

• The ability to place upsells in various areas on your website.

• Use a variety of product recommendation tactics to boost client satisfaction.

• Use analytics to improve conversion rates.

For $79, you can get a single site subscription to this extension.

UpsellMaster

This plugin uses a unique data-driven algorithm to automatically calculate suitable Upsells for each product via a 1-Click Calculate All button. The days you have to manually define Upsells for hundreds of products for your store are gone! You can display Upsells or Recently Viewed products throughout your website in the form of Carousels, Lists, Widgets, Shortcode or Gutenberg Block to increase sales in your EDD store. The plugin offers a flexible algorithm where you can quickly change the priority factors of your upsell strategy. The plugin also comes with a comprehensive dashboard and filters to better track and understand the sales results from Upsells.

Key Features

  • 1-Click Automatic calculation of suitable Upsell suggestions instead of spending countless hours of manual work
  • Tailored Upsell suggestions per product based on data fetched by our Algorithm
  • Detailed Tracking of Upsell Sales Results
  • Displays Upsells and Recently Viewed Products
  • Carousels or Lists on Product Page, Checkout Page, Purchase Receipt Page, Widget, ShortCodes or Gutenberg Blocks
  • Algorithm with Flexible Logic allows changes in Upsell Strategy
  • Integrations with WooCommerce and Easy Digital Downloads

For $99, you can get a single site subscription of this plugin.

YITH WooCommerce Frequently Bought Together

One of the most popular upselling and cross-selling plugins available today is YITH WooCommerce Frequently Bought Together. You’ll be able to propose ‘Related products’ or ‘Frequently bought together’ items to your consumers using this extension. You can pique your consumers’ interest in purchasing your suggested goods by doing so.

It might be quite attractive to suggest things that people normally buy together. Recommending phone coverings to consumers who are purchasing a new phone, for example. Using this successful marketing technique can result in a considerable rise in conversions and AOV. You can also select to show the suggestions only to a specific group of people. In addition, your suggestions could save them a lot of time.

Key Features

• Option to automatically market similar items, up-sells, or cross-sells to customers who are purchasing a product.

• Decide how many things you want to recommend and whether you want to show them all at once or only a few.

• Ability to place the up-selling box ‘Frequently Bought Together’ anywhere on the product page.

• Offer up-selling products at a discount to entice clients to make a purchase.

• Easily access the linked items list to keep track of or remove associated products as needed.

For €69.99, you can get a single site subscription of this plugin.

Beeketing

Beeketing is an eCommerce automation platform that creates a variety of goods for eCommerce sites, including a suite of 10+ WooCommerce extensions that allow your site to perform a variety of tasks. The extensions have all been integrated into a single plugin that is simple to install and can assist you with both upsells and cross-sells.

Features:

• AI-powered cross-selling functionality eliminates the need for you to manually establish product groups.

• Add a last-step upsell to your cart page to improve sales just as the user is about to make a purchase.

• Notifications of recent orders to increase consumer confidence and encourage cross-selling

• Numerous other features (i.e. personalized recommendations, mailbot email marketing, countdown timer for shopping cart, etc.)

For $49, you can get a single site subscription of this plugin.

WooCommerce Upsell Order Bump Offer Pro

On the checkout page, this plugin presents order bump offers. Customers can simply check a box to add this deal to an existing order without leaving the checkout page. Admins can show discounted order bump offers for appropriate target products by selecting simple, variable, or subscription products and categories. It also comes with three customisable templates to assist retailers in designing responsive offer designs.

Key Features

  • Special Offer – On Checkout Page
  • Multiple Order Bumps
  • Order Bump Behavioral Analytics
  • Order Bump Sales Reports
  • Just a precious single click to accept the offer
  • Target Product Category For Triggering Bump Offers
  • Smart Skip If Already Purchased
  • Smart Offer Upgrade To Boost Average Order Value
  • Create Product Specific Bump Offers
  • Schedule Bump Offers
  • Create Unlimited Order Bumps

For $69, you can get a single site subscription of this plugin.

Cart Upsell for WooCommerce

This is yet another fantastic plugin that allows you to upsell appropriate products on the shopping page. This easy add-on allows you to show products to your clients on the cart page based on the Conditions you’ve defined as rules. It gives you the ability to make conditions based on Products, Categories, and Cart Totals. The nice thing is that you may make two different rule groups: A) ‘The AND group B) ‘The OR group’.

Now, the product will only appear for upselling on the cart page if the conditions are met, based on the conditions or rules you’ve defined. If you don’t set any conditions, it will monitor your customer’s shopping cart automatically. And, by displaying the upsell offer you’ve generated, you’re encouraging your customer to boost their AOV.

Key Features

• Easily display products as an upsell on the shopping page without causing any issues.

• As rules for customers, create ‘AND/OR’ conditions to make the upsell product visible.

• Include numerous conditions relating to products, categories, and total cart value.

• Make each product’s title, image, and color unique.

• To increase conversions, use auto mode or alter your site’s color design.

For $29, you can get a single site subscription of this plugin.

Cart Add-Ons by WooCommerce

This plugin, which was created by the same people that created WordPress and WooCommerce, is an official offering from Automattic to enable us upsell and cross-sell our products. It works on the Cart page, which means that the products you’ve chosen to be presented for upsell will only appear on your site’s Cart page once a specific product related to them has been added to the cart.

Key Features

• Simplicity. Because of its straightforward features, setting up and learning how to use this plugin is a breeze. It doesn’t come with a ton of different popup styles or placement options, so it’s simple to customize.

• You can define three distinct types of add-on products for upsell: Category linked add-ons, which show items from the same category, Product linked add-ons, which show products you define, and Default add-ons, which appear for all products that don’t have a corresponding add-on product defined.

• You can change the title of the section and the number of products displayed.

• Consistent and reliable support and compatibility. It works perfectly with every update of WordPress and WooCommerce because it was created by the same team who created WooCommerce. If you still have problems, you can count on the help of their amazing team.

For $29, you can get a single site subscription of this plugin.

WooCommerce Boost Sales

Although it is not as well-known as some of the other plugins included on this page, VillaTheme’s WooCommerce Boost Sales plugin is one of the best for cross-selling and upselling your products.

Key Features

• Three separate product selection criteria – popups with products you choose, products from the same category, and products that are frequently purchased together

• Product bundles that can be used for both mobile phones and PCs and can be placed in a variety of locations

• Syncs with WooCommerce, which means it detects any upsell products you’ve generated in your WooCommerce dashboard and lets you utilize them in upsell popups.

• AJAX-based add-to-cart technology that allows you to add upsell products to your cart without having to refresh the page.

For $30, you can get a single site subscription of this plugin.

WooCommerce One Click Upsell Funnel

This is a one-of-a-kind plugin since it allows you to upsell products to clients via post-purchase offers. Because WordPress supports major page builders, you can construct responsive upselling pages. Offering a post-buy upsell is a good idea because it is less distracting and adds value to your customer’s initial purchase. It also allows you to target product categories for unique upsell offers.

Key Features

• After you’ve completed the checkout process, you can offer your customer an upgrade on an existing product transaction.

• By combining upsell and downsell offers in a single funnel, you can increase your sales possibilities.

• Redirect your customers to another upsell offer when they accept or reject the prior one to control their behavior.

• Make as many upsell or downsell funnels as you like.

• You have complete control over how you customize and create your upsell offer pages.

For $69, you can get a single site subscription of this plugin.

Booster’s WooCommerce Upsells

Booster Plus for WooCommerce is a plugin that includes over 100 modules for customizing the look and feel of your online store.

You may change the way upsell products on your online store are displayed using Booster’s WooCommerce Upsells module. This means you can opt to show numerous upsell products, adjust the default order, or altogether hide them from your WooCommerce store.

Key Features

• Change the currency, shipping method, and country of WooCommerce payment gateways.

• Use WooCommerce custom fields, such as promo codes and checkout fees, to personalize the checkout process.

• You may add customizable buttons and price labels to your products using the Button and Price Labels module.

• Customize your emails and add more recipients. Produce a variety of reports that incorporate verification for further security.

• Define price regulations and display products in several currencies with automatic exchange rates.For $69, you can get a single site subscription of this plugin.

Conclusion

So, this was my list for the Best WooCommerce Upsell Plugins!

All of the plugins listed above will significantly increase your Average Order Value. But, if you have to choose one, I recommend going with the plugin that best suits your needs and requirements.

Customers will be more likely to add more products to their shopping carts and spend more money if you use a WooCommerce upsell plugin for your WooCommerce business. As a result, the average order value rises, resulting in greater revenue for your company.

What are you waiting for now that you know about the instruments that can assist you in implementing this strategy? Start cross-selling and upselling your items with any of these extensions right now, and let us know how it goes in the comments.

How to put your Upsells on Autopilot with WooCommerce and EDD

Introduction – Increasing Sales Conversion with Upselling

Upselling is a sales approach that involves pushing clients to buy a more expensive, upgraded, or premium version of a chosen item, as well as various add-ons, in order to make a larger sale. In order to boost order value and profit, eCommerce organizations frequently use upselling and cross-selling strategies.

Offering add-ons to enhance the product’s capabilities is another example of upselling. Upselling aims to raise the overall transaction while also introducing customers to new options that may better suit their needs. Upselling is frequently woven into a discourse regarding the customer’s motivations for purchasing the product and their long-term ambitions.

Upselling strengthens customer relationships by letting them know what additional you have to offer, how they may receive more value for their money, and demonstrating that you care about their wants and aspirations. Upselling does not have to happen right away. While the upsell should be offered at the time of purchase using upselling tools and plugins, you may also utilize marketing tools like direct mail and email newsletters to keep your customers informed about their possibilities.

Importance of Upselling

Although sales techniques are known to elicit unpleasant emotions in us, when used correctly, they can actually enhance our buying experience. For numerous reasons, online retailers rely significantly on upselling techniques:

  • Upselling increases order values and offer quick wins

Product recommendations can generate 10-30% of revenue, therefore getting the correct upsell offers in front of the right people at the right time is a crucial sales strategy. In reality, it has the potential to considerably improve average order value (AOV), as well as overall revenue. It not only raises AOV, but it also raises client lifetime value. To put it another way, customers spend more money while they are still clients. That is why it is so crucial for your company. Because you’ve already spent money on marketing to bring the buyer to your eCommerce business, increasing the order value is critical to maximize your return on investment.

  • It’s easier to upsell to existing customers than to acquire new ones.

Lead generation is a costly endeavor. Selling to a consumer who already trusts you and has purchased from you in the past or is about to do so now is considerably easier and less expensive than selling to a new prospect who has never heard of your brand. As previously stated, selling to a current customer has a 60-70 percent chance of success, whereas selling to a stranger has a 5-20 percent chance of success. It’s a no-brainer for a lot of eCommerce companies looking to boost their revenue and enhance their bottom line.

  • Upselling helps retailers build deeper relationships with customers.

When you think about it, upselling isn’t such a bad idea. It will turn out to be a customer happiness approach that also creates additional revenues if it focuses on helping your customers ‘win’ by recommending premiums, upgrades, or add-ons that will eventually deliver more value and make them feel like they received a better bargain. Upselling is giving suggestions that may better meet a customer’s present needs, as well as assisting them in making an informed decision.

  • Upselling leads to increased Customer Lifetime Value (CLV).

The net profit contribution a client makes to your firm over time is referred to as Customer Lifetime Value. You can categorize your consumers into three groups: those who are not profitable, those who are profitable, and those who are highly profitable. A higher CLV means that each customer creates more revenue for your company without you having to invest any additional money, which means your organization has more money to spend on gaining new customers. Upselling is one of the most effective strategies for converting clients into high-profit customers and keeping them coming back.

  • Customers come back for more.

Upselling is distinct in the manner it gives value to customers and encourages them to return for more. Customers will return if they require more of what you are selling if you create an easy way to make their lives easier. Make sure to provide excellent customer service in addition to your upselling efforts to ensure that your consumers are happy no matter what happens.

Tips in Upselling

Upselling strategies operate by entirely satisfying – or exceeding – the customer’s needs. Now, let’s look at some upsell strategies that you can utilize in your business:

1. Pitch relevant products

Upselling isn’t all about the benefits; going too far with it can potentially hinder your sales. Instead of just pushing any old upgrade at your customer, you should figure out what kind of upselling they’d want. Many people make this error. What you should do is give upsells that are linked to things they’ve already purchased or are now considering. If a consumer is looking for WordPress Plugins, for example, you don’t want to offer him Shopify Plugins as an Upsell because he might not be interested.

2. Provide consistent value

When a sale is made, most businesses believe their job is done. They believe they will only have to worry about that consumer again when it comes time for a renewal or an upgrade. It’s a mistake to believe that when you ask a consumer to upgrade, they’ll be ready to do so right away. The truth is that you must continue to care for them even after the sale. Send them newsletters with information about your firm, such as product updates, upcoming events, or current discounts.

3. Identify the customers who have a need.

Use a product that allows you to understand the needs of your leads from the beginning. You must understand what they wish to purchase from you and whether you can sell them a larger and better version in the future. Create a list of such leads and nurture them on a regular basis. You may better organize your objectives and set a schedule for pitching the update to them this way. Getting new consumers is much more difficult than keeping old ones. Upselling to current customers might help you meet your sales goal quickly.

4. Help – Don’t sell.

Upselling isn’t all about the benefits; going too far with it can potentially hinder your sales. According to a 2015 Wharton study, sales agents who are overly focused on upselling can treble their success rate, but their customers’ likelihood of choosing their company in the future drops by 5.5 percent. Always try to improve the customer’s experience. Instead of simply saying, “Buy a pro plan because it’s better,” explain how it will benefit them or their business. Make them feel as if by giving our items, we are assisting them in solving their problem.

5. Create a feeling of urgency

Make a limited-time offer to your customers. Tell them why getting it during this time would be advantageous. Remember to price them appropriately and to understand which things are most likely to entice them to buy. Assume you’re selling an online music subscription with both a free and a paid edition. You may run a fast ‘Christmas special,’ with prices cut for a limited time. It might persuade them to sign up.

6. Check if your customers are happy before upselling

A satisfied consumer equals a thriving business! However, no matter how hard you try, the customer will not always be pleased with you. Keep an eye out for such indicators and try to remedy them as soon as possible. Imagine being dissatisfied with a product or service, and instead of making it right, they want you to pay extra for a more expensive version. You’d most likely stop shopping, and you might even spread the unfavorable word of mouth.

7. Convince them with real-life examples

Demonstrate how users of the upgraded version were able to address problems (similar to what your prospect is facing currently). The majority of your leads are unlikely to take your statements seriously. Of course, it’s your business, and you only have wonderful things to say. Rather, show the thoughts of their peers who are also purchasing and using the same product/service. It will persuade them more than anything you can say.

8. Follow-up constantly

Upselling is still selling, so keep that in mind. As a result, don’t leave your buyer with only one little pitch. Continue to nurture and follow up with them in order to encourage them to upgrade. By including upsell options in transactional emails like order confirmations, delivery notifications, and satisfaction surveys, you may enhance the likelihood that a customer will consider paying a little extra to improve an already-purchased item or add on a more expensive product or service.

Automating Upsells for your WooCommerce or EDD Store

We have been searching for a suitable WordPress Upsell Plugin but the main problem with most Upsell Plugins for WordPress are the following ones:

  • Nearly all require hours of manual work to define upsells
  • Upsells can only be placed in specific sections of the website
  • It is never clear if the selected products for upselling are really the best possible products or not
  • Poor tracking of Upsell Sales performance

For this reason, we have developed a new plugin called UpsellMaster which solves all these shortcomings.

Put Upsells on Autopilot using UpsellMaster Plugin

The UpsellMaster Plugin uses a data-driven algorithm to automatically calculate suitable Upsell products in 1-click for each product. You can modify how your algorithm works so that you can continuously optimize your Upsell Strategy. This avoids having to spend countless hours defining which other products can serve as Upsells for each of your products. Instead, click on the Calculate All Button, sit back, and relax while our algorithm does its work.

The plugin displays the calculated Upsells or Recently Viewed Products on suitable pages such as the Product page, the Checkout page, the Purchase Receipt page, or any other page by placing a widget, Shortcode, or Gutenberg block. The plugin offers close integrations with WooCommerce and Easy Digital Downloads and comes with its own Upsell Sales Tracking Report. The Algorithm logic can be changed and fine-tuned which allows you to test different Upsell Strategies for your eCommerce Stores using WordPress.

Key Features

Here are the key features of this plugin:

Algorithm which calculates suitable Upsells Per Product in 1 Click

This WordPress Upsell Plugin uses a flexible algorithm logic that defines how to calculate the best possible products that can serve as Upsell products to offer for each of your store’s products.

This mechanism allows the algorithm to go through the data of your store and come up with the best suitable Upsells as per your Upsell Strategy for this store. You can also fine-tune and change the settings to test different strategies to find out which strategy works best for your store.

Upsell Sales Report and Tracking

Another great feature of this WordPress plugin is that it provides a detailed Upsell Sales Report the results of your Upsell Strategy. The report comes with filters, a chart and calculates a variety of Key Performance Indicators so that you can obtain deep insights into your sales performance of your WooCommerce or Easy Digital Downloads Store.

It is important to keep track what are your best-selling Upsells and Base products are because it can help you optimize your upsell strategy better. Also you can track which are the best locations on your website to either display Upsells or Recently Viewed products.

Upsells List by Products

Admins can basically see a full list of all Upsells calculated by the Algorithm set per Product. They can also export the list to CSV File as well as Recalculate the Upsells manually whenever changes were made on the Settings page.

Recently Viewed Products

Instead of showing Upsell products, the plugin also offers that you can show Recently Viewed Products instead. In that case, the Lists and Carousels can display products a customer just has visited before instead of the Upsells. Recently Viewed products can be displayed at the same locations as the Upsells. For Widgets and Shortcodes, you can also vary, showing Upsells and Recently Viewed product suggestions on the same pages.

Display Locations for Upsells and Recently Viewed Products on your Website

A great feature of this Upsell plugin for WordPress is you can show Upsells on different pages across your website. These pages are:

  • Product Page
  • Checkout Page
  • Purchase Receipt Page
  • Pages with sidebars (via Upsell Widget)
  • Any page/post (via Shortcode or Gutenberg Block)

These placement locations can be very helpful to gently remind customers with great product suggestions they easily add to their shopping carts. As these product suggestions are calculated based on an algorithm, they are very targeted and can best guess the interest of the customers, which should lead to an increase in sales.

Why you need UpsellMaster Plugin?

Here are the key reasons why this plugin offers great value to your WooCommerce or Easy Digital Download Store:

  • Increases sales – this plugin helps increase the number of products and average order values of your carts, thus earning more revenue.
  • Tailored upsell suggestions per product based on data – this plugin uses an algorithm to calculate the best and unique upsell per base products within your store as per the priority you set, either by (Category, Vendor, Lifetime Sales, and Tag).
  • Huge time savings – this plugin has a 1 click upsells algorithm which calculates individual Upsell suggestions per product. This is much helpful if you have thousands of products that needed to have an upsell calculated.
  • Flexible algorithm – allows you to optimize your Upsell Strategy by changing the priorities in calculating product upsells, depending on what you think is working best in your webstore.
  • Displays Upsells and Recently Viewed Products – not only you can display Upsell Products, but you can also choose to display Recently Viewed Products.
  • Tracking of Upsell Results – The plugins comes with an Upsell Report comes with filters, a chart and calculates a variety of Key Performance Indicators so that you can obtain deep insights into your sales performance of your WooCommerce or Easy Digital Downloads Store.
  • Integrations for WooCommerce and EDD

Conclusion: Save time creating Upsells using UpsellMaster

Integrating 1 click upsells for WooCommerce WordPress stores into your whole sales strategy is a time-saving strategy that pays off handsomely. Of course, when done correctly, every upsell follows the inbound methodology: you identify areas where you can provide more value for each customer and then give it to them in a way that builds trust and deepens the relationship. As a result, upselling is the greatest option for everyone.

UpsellMaster Plugin can play a key role in optimizing and enhancing your store sales conversion as it displays the relevant products of real interest to the customers, on every possible landing page they may come across your website. Stores which do not have an Upsell Strategy are leaving money on the table. UpsellMaster plugin was developed to make it very easy to implement a solid Upsell Strategy.

What are you waiting for? There is money on the table by implementing a solid Upsell Strategy, Take advantage and get the UpsellMaster plugin to better convert visitor interests in Upsells!

What are the main Factors affecting Sales of Online Shops?

The motivations of online shoppers which lead to their purchasing decisions are subject to ongoing research. While purchasing behavior is affected by the needs of the consumers there are many more factors in place which determine where Online Shoppers are going to make their purchases.

These factors are not random nor are they hiding any mistery but actually follow logic which determines how much sales an online shop can attract. By knowing which factors are relevant and how they play together allows shop owners to apply the right strategies and tactics to maximize sales in their online shops. Therefore, we wrote this article tries to shed more light on all the factors which at the end determine how much sales an online shop can create.

As you can see, we could identify many factors and elements which are affecting sales. This comes very close to reality as web shops need to pay a lot of attention to many details that are important when it comes to sales. All the factors and elements can be grouped together in four areas:

  • Audience
  • Traffic
  • Website Conversion
  • Average Order Value

We are now going through each area and examining the factors which are affecting sales in different ways and approaches.

Audience

The first section is about your Target Audience. This includes studying and understanding who they are, what they do, how much they can spend per purchase, and other important factors that may affect their purchasing decision. Defining a powerful target audience is key to forming a solid base to sell something to.

Below are the things we need to take note regarding our audience:

  • B2B or B2C?

Who is your target audience? Businesses or consumers? Are you selling B2B or B2C?

B2B: Having businesses as customers can be beneficial as businesses normally are much more willing – and have a better ability – to spend more money than consumers can. So this allows your business to sell higher-priced ticket items including services. Selling to businesses normally requires a more sophisticated sales approach as every expense is part of a budget and requires approval. Also, the relationship and reputation of your webshop might play a much more important role.

B2C means that the purchases are done by private consumers. Private consumers normally have less spending power and therefore are much less willing to spend money as everything comes out of their own pocket. Pricing ticket normally tend to be lower. B2C companies may benefit from meeting the household decision-maker, particularly for big-ticket items like vacations or new vehicles, but they don’t have to cater to only one family member to see results. They will show advertisements to anybody who may be interested in buying and have a good chance of doing so. Also to mention consumers are much more receptive to emotional arguments than businesses who rely more on rationale decision-making.

To be successful, both B2B and B2C marketing must be hyper-targeted, but this can be a difficult task for B2B companies in particular. B2C promotions will reach out to any potential consumer who is interested in their product, even if they aren’t the intended buyer. Even if the ad appealed to anyone other than the primary customers, a woman who sees jewelry she likes could submit the connection to her significant other, resulting in sales.

  • Age Group

Your target audience’s purchasing power may root in which age group they belong. They may be a part of ages under < 18, 18-25, 25-40, 40-65 and > 65. Different age bracket has different goals and needs. You may have to ask yourself which age group does my target market may come from and that information will help you optimize how to do your marketing better.

Defining your audience’s age group may also help when you decide to use ad targeting as it can help you narrow down your audience target in your campaign ads. Just make sure to do your research and see at what age group your products will most likely be bought and use.

  • Spending Power

In connection with the age groups, the spending power is somewhat a bit similar to it. Spending power may depend on your audience’s income level, educational attainment, and employment. If your products are typically at a higher price point, you may need to target audiences that match the income level required to purchase them.

Therefore, you need to do some extensive research and planning first. If you plan to sell these to students, you need to keep your price point at a low level for them to afford it. If your products target businessmen, entrepreneurs, online store owners, you need to decide how high you will set your price point at as it will be a fair price, but also not high enough to overprice.

  • Interests

Your products may vary in different categories. It may be specific for a certain industry, need, interest and others. For example, if you are selling WordPress Themes and Plugins, your target market should be in the same niche industry and is supposedly operating WordPress websites. You need to analyze which audience group your products will most likely be purchased to better optimize your marketing strategy.

  • Problems

In order to build the perfect product to offer your customers, you must first need to know and understand the customer’s problems and needs you needed to address. This will give you a clear picture of what direction your product must be developed into as to be useful enough for people to buy it.

For example, selling digital images or logos sells the problem of somebody needing a design solution, therefore you need to provide tons of sample images and graphics, and may also offer customization.

Another is selling a WordPress plugin normally solves a problem within an online shop (e.g. page conversion, design problem, navigation, etc.) The point in developing a good and saleable WordPress Themes/Plugins is that you need to sell something which solves a significant problem, saves time, energy, and provides something valuable to your users.

Traffic

The next section will be about understanding our traffic sources. This is very important as the traffic channels are our way of curating visitors which in the future may turn to customers. Remember that more traffic leads to more sales. This is the foundation of our revenue flow, therefore we need to know and understand these traffic channels better and make sure we on the right track in optimizing and making use of these channels. They are as follows:

  • Direct

When a visitor arrives at a website without first clicking on a connection on another website, this is known as direct access (direct traffic). This traffic usually comes from people who already know your brand and the products you’ve been offering. This traffic may come from past customers that went back to repurchase another product or to renew their subscriptions.

In order to get and maintain direct traffics, we must build a good relationship with our customers by offering them the best products, easy to use platform, a trustworthy website, excellent customer service, and technical support. If it turns out they got satisfied with your product and services, they will surely come back for more.

There are other ways of getting direct traffic but the bottom line is we need to make a long-lasting impression even just for visitors, so they will come back right on your website and continue with the purchasing decision.

  • Social

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. As we already know, Social Traffic comes from various social media platforms like the most popular ones – Facebook, Twitter and LinkedIn. This is the most common traffic sources everybody on the eCommerce world is using as this may come very cheap at first but can bring huge amount of revenue to an online store.

To start with Social Media Marketing, one needs basically to prepare a pitch along with an eye-catchy image that will be posted or shared on various social media platforms. There are many free and paid courses on the internet that can help you be better at Social Media Marketing and make the most out of it. After preparing the material to be posted or shared, one usually needs a software or tool to automatically publish content on social media platforms. This can save us a lot of time and help us concentrate on other important tasks in building and growing our eCommerce store.

Your consumers are still engaging with brands on social media, and you’re losing out if you’re not connecting directly to them on sites like Facebook, Twitter, Instagram, and Pinterest. Great social media marketing will help the company achieve phenomenal success by cultivating loyal brand supporters and even generating leads and sales.

  • E-mail

The highly successful digital marketing technique of sending emails to prospects and consumers is known as email marketing. Prospects become clients, and one-time consumers become devoted, raving fans, thanks to powerful marketing emails.

Setting up your email marketing is essential as it is one way of building and growing your connections and staying in touch and updated with your audience. One basic way of implementing email marketing is through email automations. You can use any tool or plugin that will help you setup and do the process for you. You can either build a welcoming campaign, abandoned cart recovery email, newsletter, educational email and other types of email marketing campaign applicable to your business.

Building an effective email campaign might be tricky at first especially on a business startup. You might need to test out different types of email campaigns and see which of them actually works. You can measure it by monitoring the number of opens, link clicks, and purchases. There are also email marketing tools out there, either free or paid, that you can use to automate this process a lot easier and faster.

  • Organic Search

Organic search refers to a search engine’s search results that are unaffected by paid ads. The importance of organic search results to the search term determines their ranking. There are several ways how to make the use and benefit more via the Organic Search.

  1. Keyword Research – is the process of researching common search words that people use in search engines like Google and creatively incorporating them into the content so that it ranks higher in search engine results pages (SERP). In search engine optimization, keyword research is a critical step (SEO). Once optimized for keywords, you can also check your Keyword Rankings to see if you need extra work in optimizing and making your content better, and also to check your competitors.
  2. Competitor Research – Identifying the rivals, determining their strengths and weaknesses, and assessing the strengths and weaknesses of their goods and services are all part of competitive analysis. You will see how your own goods and services react to those of your biggest rivals and what kind of challenge they pose to your company by looking at them. It also aids in the identification of market patterns that you might have overlooked.
  3. On-Page Optimization – is the method of optimizing web pages in order to boost a website’s search engine rankings and attract organic traffic. On-page SEO involves optimizing the headlines, HTML tags (title, meta, and header), and photos, as well as publishing appropriate, high-quality content.
  4. Off-Page Optimization – refers to actions taken outside of your own website to influence your search engine traffic page rankings (SERPs). This is all about creating backlinks. Backlinks are used by search engines to determine the quality of the content linked to, so a site with a lot of high-quality backlinks will typically rank higher than a site with fewer backlinks.
  5. Domain/Page Authority – these are scores developed by Moz that predicts how well a specific domain/page will rank on search engine result pages (SERP). In order to make your DA PA higher, you also need to improve your contents, optimize for SEO and create backlinks on high quality sites.
  • Referrals

Google’s form of disclosing visits to your site that came from sources other than its search engine is known as referral traffic. If a user clicks on a link to access a new page on another website, Analytics reports the click as a referral visit to the second site. The originating site is referred to as a “referrer” because it directs traffic from one venue to another.

In order to increase your referral traffic, you need to create more backlinks to high-quality websites, bookmarking sites, and publish contents on social media posts such as Facebook and Twitter short links, get published on Online Directories and Review Websites, comment on blogs and forums, and others. Referral traffic may also take the form of tracking code embedded in other websites, such as AdWords banner advertising, to provide a referral code tied to a particular marketing campaign.

  • Affiliates

Affiliate marketing is a form of advertisement in which a business pays third-party publishers to send traffic or leads to its goods and services. Affiliates are third-party publishers who are paying a fee to find new ways to market the brand.

This is also one great way to let traffic flow on our website, by establishing a good Affiliate Program. There are free/paid tools that you can use to automate your affiliate program and set up all the processes for you. You need to properly set the terms of your program, at how much commission percentage you will give fair for both parties, instructional materials and guide how to promote or advertise your products, prepare images and banners ready to be posted to third-party websites, and many others.

As a result, a good affiliate marketing campaign necessitates some preparation. Especially if the contract agreement pays for traffic rather than sales, the terms and conditions must be strict. In affiliate marketing, there is the possibility of fraud.

Website Conversion

The next section is talking about your website conversion. When anyone performs a pre-determined and desired action on your website, such as signing up for a newsletter, posting a blog post on social media, or purchasing a product, it is known as a website conversion. Your conversion rate is the percentage of people who complete your desired action.

Now, let’s get to know some of the important factors that affects your website conversion.

  • Design

Layout, without a doubt, determines whether or not a landing page can convert. Designers working on UI and UX should include usability, user interaction, and key performance indicators, or KPIs.

Businesses do not want to risk potential leads that use computers other than desktops to reach the landing page. As a result, the designer must consider how the website would appear on screens of various sizes. Furthermore, Google is a major supporter of responsive design. As a result, responsive design is beneficial for both conversion rate and SEO.

Remember that, conversion rates are negatively impacted by excessively embellished, unstructured, and cluttered webpages.

  • Content

It’s time to think about content that will support you on your way to conversion rate optimization after you’ve taken care of a friendly interface and navigation. A content strategy, like every other marketing strategy, begins with defining the target audience. When you know who your readers are, it’s far easier to figure out what they’re interested in.

Share useful knowledge that your future clients will seek out. That’s how you’ll demonstrate your knowledge and ability to assist. That’s how you’ll earn people’s confidence.

  • Navigation

Your site visitors are used to those common navigation elements in UI and UX design, regardless of who your buyer personas are. If your landing page design is difficult for your visitors to understand, you will have a hard time converting them into leads.

The place to test your differentiation strategy isn’t on your website design. For easy navigation, use a consistent interface. People are used to that, so don’t throw them off. The CTAs on your screen must be linked to one another. Your conversion rates will suffer if you have too many competing CTAs.

Clear the screen of clutter. Make the most of the empty room. Examine what your visitors see as they click through your pages. To encourage conversions, a CTA button should always be available.

Finally, make your checkout process easier. Don’t forget about smartphone users.

  • Page Speed

The capacity of a website to generate leads and drive sales is heavily influenced by its loading pace. When a user tries to access a website that takes a long time to load, they are much more likely to look for another source for the material, information, or products they want.

When we talk about results, we’re talking about load times, or the first potential barrier between a user and your brand’s web material. It is recommended that a webpage load in no more than 2-3 seconds, studies have shown that consumers give up after only a few seconds and press the “back” button. They actually think the website is inaccessible or that the browser is malfunctioning. For potential customers to stay on your website, quick load times are important.

That is why using a good hosting server as well as an excellent caching plugin is important for your website as it automatically helps and unloads your website.

  • Security

If you don’t serve up your pages safely, you may be leaving conversions on the table, depending on how important perceived protection is in your industry. According to a survey conducted by GlobalSign, a web-trust certificate provider, 84 percent of website visitors said they would abandon a purchase3 if the data was going to be sent over an unreliable link.

Aside from changing your links to HTTPS, third-party security vendors also have a security seal, or SSL badge, that you can use with a little Javascript on your ecommerce sites or landing pages. Testimonials and trust seals offer your customers additional assurance that doing business with you online is safe. They’re also often linked to higher conversion rates, but your mileage can differ depending on your use case.

Lastly, you should always monitor your website’s backup and firewall to prevent harmful attacks on your website, protecting your customers personal information in the process.

You’ll need more than just appealing prices and appealing images to boost your conversion rate. On one side, you’ll need to position yourself in your customers’ shoes to make the user experience as seamless and reliable as possible. Keeping an eye on how these same parameters are evaluated by the major search engines, on the other hand, will help you prevent SEO and conversion killers when doing the above.

Average Order Value (AOV)

The average dollar amount spent each time a customer places an order on a website or mobile app is tracked by the average order value (AOV). Simply divide gross sales by the amount of orders to get the company’s average order value.

Knowing your company’s average order value will help you determine your overall online marketing activities and pricing plan by providing you with the metrics you need to assess individual customers’ long-term value. The AOV serves as a benchmark for consumer conduct, allowing you to set targets and assess how well those objectives are working.

When it comes to growing website traffic, some advertisers overlook the fact that increasing AOV is more impactful – and profitable. Increasing traffic is normally costly, whereas increasing AOV is not. Because each order has a purchase cost, increasing the AOV is a way to drive direct sales and income because the consumer is already purchasing from your shop.

  • Products

Let’s talk about your products. These are the main factor that will lead revenues towards your business. Creating your products depends on your chosen business niche. You must remember that in order to sell your products, it must have a substantial benefit, features that can help solve customer’s problems, excellent quality and unique advantages compared to your competitors.

Before putting your products for sale, you must prepare necessary contents and materials that will introduce your products. These are your product page content and documentation. Preparing these two important materials plays a huge role in securing a sale. Is your pages well explained? Is it easy to understand? Does it explain all benefits and uses of your products? Does it show enough images to showcase your product’s features? Do you offer help and support? If you are be able to address these questions, therefore your products are ready to be published.

  • Pricing

Setting your price points should be well-thought and decided by taking into considerations the many factors that help in building your product. You must consider the time, effort and money spend in developing your product, adding up your desired profit.

Remember that in deciding what price point to set may also depend on the current market. You must check the pricing of your competitors and decide whether you go low or higher depending on your product quality.

Many business owners introduce different price tiers for products and on a subscription basis whether recurring or one time. You can also make use of this pricing structure and see what best fit your products.

  • Upsells

Upselling is a sales tactic that involves persuading buyers to buy a more costly, improved, or premium version of a preferred item, as well as other add-ons, in order to make a larger sale. In order to increase order value and benefit, eCommerce companies often combine upselling and cross-selling techniques.

This focuses on assisting the consumers in ‘winning’ by suggesting premiums, enhancements, or add-ons that will ultimately provide more value and make them feel like they got a great deal; it will turn out to be a consumer satisfaction strategy that also produces additional revenues.

In order to use upselling properly, you must take note to only upsell what is necessary and related to the product the customers is going to buy. The more upsell options you provide to consumers, the more likely they are to accept one. As a result, promote your upsell wherever it makes sense. You don’t want to confuse your customers by allowing them to see your upsells. If you show your upsell popup at an inopportune moment, they might not buy anything at all. You’ll have a lot better chance of making a deal if you show it at the right time.

  • Discounts

One of the most common strategies used by small businesses to increase revenue is to give a discount. But there’s a catch: unless you do your research, your discounts can end up harming your brand or reducing your income.

Setting discounts on your pricing is a tactic that will increase sales volume, attract new buyers, and provide you with more benefits. Still, there are downsides to discounting. When you give discounts, it’s also possible to end up with little to no benefit. While some of your reduced sales may come from consumers who would not have purchased otherwise, you may also lose profit margins from customers who would have purchased regardless of the discount.

To not abuse discounting which can end you up with nothing, you can start with the basics which is the Bundle Discount and Seasonal Discounts. Bundle discount, rather than lowering the sale price of a single good or service, you lower the price of a collection of products purchased together for this discount. While the Seasonal discounts are event-based discounts are usually associated with a particular date or season, and they are often repeated. This involves discounts offered during holidays, such as New Year’s or Valentine’s Day promotions.

You can do discounting by promoting a campaign via newsletter. Prepare it very well with the right and catchy content enough for your viewers to not ignore it. Also, you must decide carefully what discount amount to use, how long it will run, how many times it can be used and for what specific products.

Conclusion: Continuously Improve the Factors affecting Sales of your Online Store

Despite that these factors looks overwhelming and seems a lot of work, you really need to work through all these and try to improve them as much as possible to improve your online store sales. Like in order to increase sales you need to focus on working on your Audience, Traffic, Conversion and Order Value, sticking to these main topics to get a good increase in your sales. Then the challenge is to break-down all the factors working all the way down on the topics affecting these elements.

You might also first need to plan carefully and prioritized which you think are the factors urgently needed to be implemented on your online store. Some will have higher priority (e.g. ) while others might first appear less relevant. However, all play an important role in defining how much your sales are going to be for your online shop.

Top 9 Abandoned Cart Recovery Solutions for Easy Digital Downloads Stores

Abandoned Cart on eCommerce happens when customers add products to their online shopping cart, then abandon or leave your site before the transaction is completed. A lot of this happens in every online store. Baymard Institute puts at 69 percent the average abandonment rate for eCommerce carts.

The rate of abandoned carts on mobile devices is even higher. Data from Brilliance shows a prevalence of 73% on desktops, 80.7% on laptops, and a staggering 85.6% on cell phones.

Just three out of ten shopping carts will actually produce an order, even though how hardworking retailers work to get customers to their site and guide them during the purchase journey. That’s a considerable amount of revenue lost, especially if the sale ends up going to your competitor.

Why is Abandoned Cart Recovery Important?

For all retail marketers, cart abandonment is a growing problem as it is the most frequent and most inevitable scenario in the operation of an online store. Here are some key points why you should focus on your Abandoned Carts recovery:

It is easier to target warm leads than cold leads. Bringing a customer into the sales funnel is better than trying to find a new customer to sell to. Online shops will start driving lost customers back to their website by remarketing wisely. Remarketing for websites is a largely untapped sales source, which also concedes to the idea that they will not return after a customer has left. Recognizing the need to directly communicate with consumers will improve online recovery dramatically. 

In your sales and marketing funnel, it is also one of the greatest leaks, thereby increasing the bounce rate. Be able to boost your store’s profits by following up the customer and encouraging them to finish their purchase. 

Emails about cart abandonment are a cost-effective option to raise sales. Such emails encourage you to inspire consumers to return to the website and complete their purchase. The emails may simply remind them of the products, provide them with other appropriate items or inspire them to empower price-sensitive clients. This way, you will keep your clients and reduce the expense of attracting new clients. 

9 Best Abandoned Cart Recovery Solutions for Easy Digital Downloads WordPress stores

There are many available Abandoned cart plugins all over the internet that can help you with your recovery process. Now, here are our top picks of Abandoned Cart Recovery Solutions for Easy Digital Downloads stores:

EDD Mailchimp Abandoned Cart WordPress Plugin

This plugin was created, specially designed to recover abandoned carts for Easy Digital Downloads (EDD) stores by using Mailchimp. EDD Mailchimp Abandoned Cart allows you to trigger abandoned carts emails in MailChimp by motivating customers to follow through on their intended purchases with personal, time-limited discount codes in MailChimp. 

Also, this plugin calculates several key performance indicators to measure the effectiveness of your abandoned cart process and also allows you to view the contents of each abandoned cart. You can learn more features of this plugin by visiting the product page.

Plugin Key Features

  • Performance Statistics of your Abandoned Cart Process
  • Detailed list of all abandoned carts and contents
  • Issue time-limited Discount Codes
  • Send email automation series via Mailchimp

This plugin is very good in helping you to track and recover abandoned carts. It provides a clear and easy to follow Documentation to help you out in setting your Abandoned Cart Emails right on Mailchimp.

Jilt for Easy Digital Downloads

Jilt has excellent integrations for WooCommerce, Shopify, and Easy Digital Downloads. Just install their free plugin and you’re good to go. Further down, we will delve into more of the installation and configuration. It tracks incoming clients once your store is linked to Jilt. It then begins an automated email campaign to try to grab them back for those who start purchasing a product on your site but end up leaving. 

Plugin Key Features

  • High Powered Performance
  • Proven Cart Regeneration Powered Technology
  • Great for any number of products
  • Dynamic Discounts

Jilt will list all items in your recovery emails in an abandoned cart, making sure consumers know what was in the cart, and allowing them to complete transactions quickly with a few clicks.

Jilt transfers this monitoring and storage from your site since abandoned carts produce plenty of data to monitor, meaning that your site continues to load easily. Now you have abandoned cart data you need to maximize recoveries and conversions. 

Retainful – Abandoned Cart Recovery Plugin

Retainful, an abandoned cart recovery plugin, helps you to reduce the number of abandoned carts. It also helps you generate sales in your eCommerce store with multiple email marketing campaigns. It has become the popular and best lead capture tool. Moreover, it delivers a series of abandoned cart reminders to the customers that probably increases your conversion rate. 

Retainful’s Key Features

Here are some of the wonderful features that help you to know more about Retainful. 

  • Capture abandoned cart email addresses
  • Drag and drop editor with easy customization
  • Track your email campaign’s performance easily
  • Progressive analytical dashboard
  • Flexible shortcode usage for email personalization
  • Email collection popup
  • Drip/Sequential recovery emails
  • Coupon usage restrictions
  • Auto-apply coupons

Retainful, one of the most prominent WordPress abandoned cart recovery plugins, has become a handy plugin to recover your lost sales. You can implement one among the myriads of email templates to come up with an attractive email with an increased engagement rate and open rate.

Recapture for Easy Digital Downloads

Since 2015, Recapture has been around and has earned millions of dollars for shops just like yours. Principally for Shopify, it is an abandoned cart recovery and email marketing software. Via abandoned cart emails, check alerts, winbacks and more, this app lets you reclaim missing customer revenue in your shop. 

Plugin Key Features

  • Live Shopping Cart Views
  • Intuitive drag-and-drop email editor.
  • Easy for non-tech folks to create and send email campaigns
  • Simple pricing that won’t break your budget
  • Built for ecommerce from the ground up

Recapture.io is very easy to use for Magento 1 and 2 with simple email marketing and abandoned cart recovery. Start recovering missed revenue from your customers quickly and painlessly with an easy to use, popular 5-minute setup.You don’t need to have a coding knowledge at all! You should get today’s Recapture up and running. Why keep waiting any longer? Right now, begin recovering abandoned revenue! 

Cartlift

Cart Lift is perfect for your WooCommerce or Easy Digital download-based store in setting up and running a good abandoned cart recovery campaign. You can now recover about 20 percent of your abandoned cart customers with Cart Lift with very less effort.

Plugin Key Features

  • Set strategic intervals for greater outcomes to hit prospects
  • Use proven email templates to make prospects complete purchases
  • Get the campaign ‘s unique reports and revenue benefit recovery
  • Supports WooCommerce & EDD
  • Webhook option for integration with external marketing automation software. 

You can easily create compelling email campaigns using Cart Lift to instantly reach clients who have abandoned shopping carts on your web.This is to win them back to complete transactions and boost your profits. With automated email promotions, recover over 20 percent of your abandoned cart clients. Enjoy raising your ROI immediately. 

Cart recovery for WordPress

A free abandoned cart recovery and monitoring in your WordPress store is the Cart Recovery Plugin for WordPress. As soon as your customers enter checkout, this plugin helps you to monitor customer names and addresses, track carts for logged in users, added and track abandoned carts, view stats in your WordPress dashboard, and customize your recovery email. 

Plugin Key Features

  • Tracks the names and emails of clients as soon as they are entered at checkout
  • Track logged-in consumer carts as soon as things are added
  • Emails for automatic cart recovery & cart re-population
  • Includes easy to use WordPress stats
  • WooCommerce, WP e-Commerce, Easy Digital Downloads and Restrict Content Pro compatibility 

It also has automatic emails for cart recovery & cart re-population within WordPress with easy to use stats. Moreover, it’s very compatible with WooCommerce, WP e-Commerce, Easy Digital Downloads and Restrict Content Pro. 

CartHook for Easy Digital Downloads

One of the fastest and reliable way to  recover abandoned carts for your EDD site is CartHook for Easy Digital Downloads. The plugin makes it very easy to integrate Easy Digital Downloads and CartHook web app, requiring you to completely integrate only using a copy / paste of your CartHook ID in seconds. 

Plugin Key Features

  • Create funnels of post-purchase caused by what your customers buy at the checkout.
  • Modify templates beautifully crafted
  • Track every funnel ‘s outcomes and offer to understand the effect on your AOV and revenue.
  • Live support from individuals who care for your performance in a sensitive way. 

Be able to capture every visitor’s email address on the checkout page as soon as it is typed in the email area. If the transaction is not completed, an automated email campaign designed to return the user to your site to finish the purchase will be activated.

This plugin will help you recover 15 % to 20% of your abandoned carts instantly, resulting in more sales immediately. Enter thousands of Shopify stores with CartHook to build post-purchase offerings. 

EDD Abandoned Cart by Frosty Media

I’m sure you are trying to strike a balance between web visitors and sales when selling digital goods. A small bridge between the two could be Easy Digital Downloads Abandoned Cart extension 

The Abandoned Cart goes in the back end when a visitor has products in the cart and enters the checkout page. The plugin stores the email address in the database to be used later when the user enters their email address. The email address is deleted from the Abandoned Cart database if the checkout phase is finished. 

The emails are automatically collected, but you have to individually email each user before an auto-cron is constructed in a future update. If your host allows PHP mail or wp mail, WordPress can handle the email, which is still as simple as hovering over the user and clicking on the email user. 

EDD Better Checkout Cart

This plugin has a different approach to your Easy Digital Downloads WordPress webstores to battle off abandoned carts. EDD has one major problem: the checkout / cart CTR (Click Through Rate) is not as good as it should be. This was achieved by eliminating useless call-to-action and other obstacles. To get the enhancement, this plugin is your way. 

With a five on a 5-star rating, this plugin with its awesome service and great support has satisfied all those who have downloaded it. If you are using a WordPress version that is above 4.3, then you can download it now and start using it immediately.

Conclusion: You need to implement Abandoned Cart Recovery as there is Money on the Table

It’s really necessary to incorporate an Abandoned Cart Recovery operation. In your sales and marketing pipeline, this is one of the main leaks, thereby increasing the bounce rate. Processes of cart abandonment recovery such as this are a cost-effective method for sales improvement. Bringing a customer into the sales funnel is better than trying to find a new customer to sell to. 

It is complicated and has no single solution to the cart abandonment problem. Several causes lead shoppers every day to leave their favorite things in shopping carts. The reasons why customers prefer to leave their carts and what changes they can make to solve those challenges are crucial for retailers to consider. 

It’s difficult to eradicate cart abandonment completely, however. This is where a good abandoned cart plugin comes into play. A personalized, well-thought out marketing strategy can help bring shoppers back to the store and recapture lost sales. You will maximize customer service with this data by demonstrating you care for the customer and seeking a personal solution for them. You can also improve future customer experience by tackling this issue to prevent future cart abandonment from that reason.

How to use Mailchimp in your Easy Digital Downloads Store?

Website and platform owners are always on lookout for effective ways and strategies to drive more organic traffic to their website and market their contents and products to many customers throughout the web. Email Marketing Automation is one great way to do this. However, very few sites invest in marketing automation tools due to their usually high-cost.

Being able to integrate and combine Mailchimp on WordPress is a dream come true for many website owners and operators. Even though there are tons of email marketing tools out there, over 5 million users trusted MailChimp. If you’re using WordPress to power your websites, there’s a good chance you’ll be using MailChimp to communicate with your email list.

By connecting Mailchimp on WordPress, you’ll find out more ways to reach your marketing goals and grow your business. Basically, it helps you find new audiences, promote your products, boost customer loyalty, and track your sales.

Why should you use MailChimp Plugin for WordPress websites?

MailChimp is one of the very best platforms for email marketing. It allows you to create and send your subscribers customized emails and newsletters, thereby helping you to nurture a relationship with them. It is free for lists of up to 2000 subscribers, which is why for thousands of businesses it is the newsletter-service of choice.

This plugin lets you align your WordPress site closely with your Mailchimp account. MailChimp for WordPress simply integrates well. This likely explains why millions of WordPress users are connecting their Mailchimp accounts to their websites. Other reasons you would do the same are:

  • MailChimp is easy to use – Emails can be created very easily with MailChimp because you can simply drag and drop stuff. It’s super user friendly and flexible too. Also, it is well designed for non-technical people, so anyone can send out professional emails without having the need for marketing or design expertise.
  1. Feature-rich – MailChimp itself has tons of excellent features to help you with your email marketing.
  • Track sales – MailChimp lets you track your email campaigns and monitor them. This lets you know what’s going on and where you can be doing better.
  • It is affordable – Mailchimp is totally free as it allows you to get a subscriber list of 2,000 and a monthly send limit of 12,000 emails. Moreover, it’s easy to set up on any webstore and offers a low-risk introduction to the email marketing environment.

Our EDD Mailchimp Plugin for WordPress Top Picks

Mailchimp for Easy Digital Downloads

Integrate your Mailchimp Easy Digital Downloads store and gain access to the extensive features of Mailchimp ‘s eCommerce automation! This Easy Digital Downloads Mailchimp extensions offers the bridge to subscribe your customers at checkout right on your Mailchimp email marketing list.

Mailchimp is a very flexible email marketing solution designed to help you make the most out of your collected email addresses. You can also easily create a number of email automations such as triggering onboarding series, abandoned carts, sales emails, newsletters, and etc. Mailchimp provides also all the analytics to track the success of your email marketing campaigns and comes with tons of customization features that will surely be a great use on your store.

With this powerful EDD extension, you can grow your email list and systematically interact to all of them to get the utmost result and in turn, increase your sales conversion.

Key Features

  • Subscribe customers to your lists
  • Detailed eCommerce reporting
  • Segment your lists in so many ways
  • Pair Mailchimp with Free Downloads to grow your email list
  • Control your subscription process
  • Send purchase receipts through Mailchimp

Mailchimp is an incredibly powerful solution with a lot more features than we have already mentioned. For more information about what Mailchimp has to bring, check them out and see for yourself!

Mailchimp for WordPress (MC4WP)

MailChimp for WordPress is one of the most popular free plugins that integrates Mailchimp to WordPress in the WordPress plugin directory. It allows you to easily create a MailChimp list signup form, so you can keep in touch with your visitors anytime you want.

MailChimp for WordPress is one of the highest-rated solution for integration with creating subscription forms. These are produced very clean and highly customisable.

Key Features

Below are the key features of this plugin you should take note of.

  • Easy WordPress Integration
  • Excellent Sign-up Forms
  • Seamless Integration
  • Extensive Plugin Documentation
  • Developer Friendly

EDD Mailchimp Abandoned Cart Plugin

EDD Mailchimp Abandoned Cart Plugin allows you to trigger abandoned carts emails in MailChimp connected to your EDD store and motivates customers to follow through with the purhase using a unique, time-limited discount codes. The plugin measures several key performance indicators to effectively assess the effectiveness of your abandoned cart recovery process. Moreover, this plugin allows you to view the cart contents of each abandoned cart.

Key Features

Below are the key features of this plugin you should take note of.

  • Send email automation series via Mailchimp – Target those leads who abandoned their carts and set up an email series and try to get those customers to follow through with their intention to purchase. Thus, the need for a plugin that triggers such a workflow and sends abandoned cart customer data to MailChimp, and therefore will use MailChimp’s automation processes to send the email series needed for this workflow.
  • Performance Statistics of your Abandoned Cart Process – Check and track the performance statistics and key performance indicators of your abandoned cart process. These statistics will give you a better picture of the current state of your abandoned cart cycle and how the recovery workflow of your abandoned carts works for your company, and here you can get an idea of where and what to change on your side.
  • Detailed list of all abandoned carts and contents – See a complete list of all your abandoned carts, along with the information required for each entry, and take a look at the abandoned cart content to see what items your customers left on their abandoned carts.
  • Issue time-limited Discount Codes – Build exclusive time-limited discount codes automatically per prospective customer who has given up their shopping carts. This strategy can attract those customers effectively and thus increase their chances of returning to proceed with the purchase and check out using the discount codes issued.

Mailchimp Vendor Email Trigger

The MailChimp Vendor Email Trigger allows you to add to your Mailchimp Email list every new vendor registration, and flag each vendor as such. The standard EDD Mailchimp Plugin only registers clients but not vendors. Therefore, this plugin solves this gap and also ensures all of your new vendors are added to your MailChimp list and flagged as such.

This plugin is for Easy Digital Downloads Vendor Registration Process, and allows you to automatically add each new registration to a Mailchimp Email List. As this plugin ensures all of your new vendors are added to your MailChimp list, you can now easily create MailChimp campaigns just for your vendors and give them Education Series.

One good strategy to implement is to use Mailchimp to send out educational series to your vendors just after they register as vendors. This educational series must include: an introduction to your marketplace, how to sell their digital products effectively, advertising strategies, seo tips and generally selling tactics and strategies to help them out.

MailChimp Forms by MailMunch

Mailchimp plugin from MailMunch helps you build beautiful looking opt-in forms that will help you improve your conversion rate and increase your email list at blistering speeds. Find and engage easily with people who want to build a relationship with your brand and include them in your mailing list. With the intuitive WYSIWYG form builder and a multitude of placement options, you can easily build and deploy according to your needs. Also, this plugin lets you build excellent custom forms for every product or content, with the options to add as many as you want.

Key Features

  • Beautiful themes that are fully customizable. Build unlimited forms with an easy-to-use admin dashboard for any of your Mailchimp lists including multiple forms for the same list.
  • Syncs with Mailchimp lists automatically. Connect with your MailChimp account in seconds. No API keys required
  • Analytics and reporting for your MailChimp forms
  • Mobile Friendly
  • Catch your visitors right before they leave
  • Fully GDPR compliant

In no time you’ll be creating superb MailChimp opt-in forms and landing pages that never let you down and capture thousands of emails every day.

Conclusion

MailChimp is an all-in-one email marketing tool and their clean user interface makes it so easy to manage lists, create campaigns and review email results. 
All of the powerful features and can’t-miss benefits that Mailchimp integration offers makes it a no-brainer in the email marketing game that is continuing to grow. Start taking advantage of what Mailchimp for wordpress email marketing has to offer and use it as soon as today to grow your business and expand your outreach.

Introducing New Features for the EDD MailChimp Abandoned Cart Plugin

Recovering abandoned carts can be quite lucrative for eCommerce businesses. Such customers normally are very close in their decision to complete the purchasing of a product. But this guarantees that those customers were interested and are in need of the product, which places them as prospective customers that can be recalled.

We now wish that more people would actually complete a purchase instead of leaving their carts behind. Is there anything we can do about eCommerce abandoned carts? Here we will introduce you to the EDD MailChimp Abandoned Cart Plugin for WordPress and its new features.

The EDD MailChimp Abandoned Cart Plugin

This plugin was created, specially designed to recover abandoned carts for Easy Digital Downloads(EDD) stores using MailChimp. As you already know, EDD is one of the leading software platforms to sell digital products online as well as MailChimp is the leading email marketing services provider.

EDD itself comes as a WordPress plugin and therefore, benefits from access to all other plugins from the WordPress ecosystem. With our EDD Mailchimp Abandoned Cart WordPress Plugin, you can now make use of Mailchimp‘s Abandoned Cart Automation process, to follow up on your abandoned carts with a Mailchimp Email or Email series. MailChimp Digital Download marketing solutions can therefore ideally support your EDD store.

Also, this plugin is especially useful for those who prefer using Mailchimp as an email marketing provider and who do not like to work with a different provider for recovering abandoned carts.

Plugin Key Features

The following are the key features of this WordPress Abandoned Cart plugin:

  • Easily and effectively recovers your abandoned carts
  • Systematically follow up on your abandoned carts
  • Uses MailChimp email automation
  • Automatically issues unique and time-limited discount codes
  • See statistics of your Abandoned Carts, Recovered Orders and relevant Key Performance Indicators

Here are some other highlights you should take note of:

  • EDD Plugin only sends emails to abandoned carts where cart value >0
  • Create automatic and unique time-limited discount codes per prospective customer in EDD. You can use it in your Mailchimp Digital Download Email campaign.
  • Clean up Function to Delete Expired Discount Codes

What’s New?

Below are the newest features of our plugin (Version 2.0.2.1) :

Performance Statistics of your Abandoned Cart Process

You can now check and track performance statistics and key performance indicators on your abandoned cart process. The following are the statistics you can see:

  • Abandoned carts: The recorded number of abandoned shopping carts
  • Discount codes issued: The number of discount codes issued by the abandoned cart process
  • Lost Sales: The sales value included in all abandoned shopping carts
  • Lost Order value: The average sales order value per abandoned shopping cart.
  • Recovered carts: The number of recovered shopping carts leading to a purchase (tracked by the use of the discount code)
  • Recovered Sales: The sales value of all recovered abandoned carts as tracked by the use of the discount code.
  • Recovered Order Value: The average order value per recovered order as tracked by the use of the discount codes
  • Recovery rate: Recovered carts / Abandoned carts
  • Share of Recovered Sales: Recovered Sales / Lost Sales
  • Recovery Value per Lost Order: Recovered Sales / Abandoned Carts

These statistics can give you a clearer picture of the status of your abandoned cart process and how abandoned carts recovery is working for you.

Detailed list of all abandoned carts, and their contents, available inside WordPress

Another improved feature of this plugin is that now you can see a full list of all your abandoned carts, along with the necessary details about each entry.

Also, you can now have a look at the abandoned cart contents to see what products your customers added on their abandoned carts.

Button to ensure your abandoned carts are properly synced to Mailchimp

Previously, your abandoned carts are automatically synced into your Mailchimp group. Now, this new feature allows you to force sync your abandoned carts in one click by pushing the “Sync with Mailchimp” button. You can either wait for it to get synced or force sync it with just one click.

Option to enable/disable Abandoned Cart workflow

Site admins have now the option to whether turn ON or OFF the abandoned cart workflow without even uninstalling the plugin. You can see this on the plugin settings page.

Spam Protection

A solution to protect your abandoned cart process away from bots and spammers is this new cool feature of this plugin. The way how this work is that your abandoned cart process will stop if the set limit of pending carts is reached. Also, take note that the pending carts are supposed to go away automatically as this is synced to MailChimp.

This protects you against somebody spamming the system by adding an unrealistic number of abandoned carts and avoids that emails are sent out by Mailchimp to potentially spammy addresses and keeps your abandoned cart emailing list clean.

Clean Abandoned Carts List in One Click

Be able to clean your Abandoned Carts List in a single click by pushing the “Clear List” button.

On the settings page, you can set a Clear List Action (Unsubscribe or Delete) when pressing the Clear List Button. When a purchase is completed, you can also choose in the settings whether to delete/unsubscribed the customer from your list or not, by changing the Order Completion settings to Yes/No.

Improved feature to cleanup issued discount codes

You can now also delete all inactive, expired or used discount codes with the same Prefix as stored in the discount codes on your system database. This saves you time in manually deleting these codes and saving more space for incoming codes to be generated by your abandoned cart process. 

To do this, go to the plugin settings page, discount settings and click on the “Delete Discount Codes” button.

Option to trigger abandoned cart emails for existing customers as well or not

Now, the plugin has the capacity to cover all customers, new or existing ones, in sending out the abandoned cart recovery emails. This is important if you have existing registered customers and also wanted them to receive the recovery emails as well.

Create your own merge field for the Discount Code

Site admins have now the capacity to create your own merge field for the Discount Codes is you haven’t created one yet. You can do this directly on the plugin settings page, by clicking on the hyperlinked text which will take you to another page to create your own merge field.

Improved Navigation

Lastly, the new plugin update gives us an improve navigation for us to easily locate the list of your abandoned carts, the plugin settings and link to Mailchimp to manage your stores. The new plugin menu can be seen right on the left bar of your WordPress dashboard.

Conclusion: Effectively recover your abandoned carts using the EDD MailChimp Abandoned Cart Plugin

eCommerce stores selling digital products which are using Easy Digital Downloads (EDD) can use EDD Mailchimp Abandoned Cart WordPress Plugin to recover abandoned carts and follow up efficiently, through targeted email series.

Due to many users use Mailchimp for their Email campaigns, we concluded what the simplest abandoned cart solution will be. It is if you can link your EDD website with your MailChimp account. As a result, all email addresses are collected and stored in MailChimp. Hence, significantly saving you the hassle of having to work with different email service providers as you send your email campaigns.

We are all aware that cart abandonment is an issue that can never be fully eliminated. But with some effort, along with the right abandoned cart plugin, we can at least recover a portion of our abandoned carts and to eventually turn those into actual orders.

How to improve website navigation for your EDD store

It is very important to work your first impression with customers. If your website is unappealing to your audience and difficult to navigate, then it’s likely to increase the bounce rate. Your website navigation should instead help customers find the products they want quickly and easily.

Good navigation on your Easy Digital Downloads WordPress websites improves the online shopping experience and helps merchants increase sales and profits. Setting up your WordPress websites with Easy Digital Downloads could be your smartest move if you are into eCommerce and have excellent digital goods ready to offer for download.

Even relatively small differences in global navigation — i.e., the navigation that appears on almost every page of a site — may significantly impact users and their ability to find products. They have increasingly shorter attention spans, so you need to be able to quickly attract their attention – and make the shopping experience pleasant and easy.

Why improve your website navigation?

It can be safely said that navigation is one of the most critical parts of your store’s design. Good navigation provides an improved user experience leading to more sales and revenue. On the other hand, poor navigation frustrates the users leading to a higher bounce rate.

As mentioned before, poor website navigation has a higher tendency to increase the bounce rate.  As a matter of fact, studies show that 76% of consumers say the most important characteristic of a website is ease of use. The objective is to help shoppers get to what they want faster and without running into unnecessary complexity that can clog up the path to purchase.

Navigation can make or break your website’s overall performance when it comes to retaining visitors, keeping them engaged and driving them through the conversion funnel. Strong site navigation makes it easy for visitors to quickly find the information that interests them. It also helps search engines index your important information efficiently and effectively.

So in summary, webstore owners need to once in a while check and optimize their site navigation because:

  • Site navigation is very important to customers until they reach their purchase decision.
  • Excellent Navigation leads to more sales and revenue for your webstore.
  • Increased your Visit Duration and Decreased Bounce Rate
  • Keep your clients and visitors happy and coming back for more, thus you won’t lose your customers.
  • Good navigation makes the whole process easy and smooth. Bad navigation is frustrating and can lead to a loss of sales.

Although it may seem negligible, having organized and easy-to-follow navigation for a website is very beneficial and important for the overall user experience.

How to Improve Website Navigation for EDD

Even relatively small differences in global navigation — i.e., the navigation that appears on almost every page of a site — may significantly impact users and their ability to find products.

To improve your EDD WordPress site navigation, consider these suggestions.

1) Search Feature

Search is one of the most important tools for EDD WordPress website navigation. It should be included at or near the top of every page on a site. For this, you need to select a good EDD theme that already offers an on-site search bar or install a search plugin instead.

When using an in-site search feature, the search results page must always produce relevant results. It must compensate for misspellings, show related items and even produce results for products you don’t have while displaying similar products you offer.

2) Accurate navigation titles

Visitors should have a general idea of what they should find on a page even before clicking any navigational link. This is true whether it’s the main navigation link or an internal text link. Use accurate text to describe the linked page so visitors know what they’re going to get. Cryptic or misleading navigation text confuses and annoys visitors, possibly to the point of site abandonment. Make sure all link verbiage, whether textual or in an image, accurately portrays the corresponding pages.

3) Clickable links and pages on the navigation

When using multiple categorical divisions in your navigation, all heading elements should be clickable links. This is true even with drop-down menus where clicking a sub-category link may be the natural inclination of the visitor.

In order to add a navigation menu on your EDD website, an excellent and flexible plugin we have been using is the Nav Menu Roles. This plugin lets you hide custom menu items based on user roles.

4) Product Categories and Subcategories

Product categories are often arranged in a hierarchy that moves from the general to the specific. It is possible, however, that some products might naturally appear in more than one hierarchy.

5) Keep it consistent

Consistent navigation promotes ease of use and increases your visitors’ ability to find relevant information more quickly, and also so that people can find their way around the site from wherever they happen to be. If your navigation is constantly changing from page to page (except where absolutely necessary), visitors lose their on-site bearings and must reorient themselves constantly.

6) Follow Design Conventions

Although it might be fun to generate a unique and unusual form of website navigation, for eCommerce it is often best to follow common design and navigation conventions. With this in mind, navigation should either be at the top of the page or, for sites featuring left-to-right reading languages, on the left side of the page.

7) Filtered Navigation.

If you have tons of products on your webstore, Filtered navigation is essential. It makes for effective browsing by allowing the customer to narrow their product selection by eliminating results that are irrelevant to them.

8) Product Displays and Carousel Sliders

Carousels, or image sliders, and even simple product displays are commonplace on eCommerce sites which can be achieved by using shortcode for WordPress. Essentially, they allow your customers to promote several different products without using all of the space on the page, thus making it more user-friendly, creating an eye-candy, animated display. Fortunately, there is WordPress shortcode plugin out there that you can use.

If you want a WordPress shortcode plugin to enable product/vendors displays on your webstore, either a simple grid display or a carousel slider, you can try checking out the EDD Advanced Shortcodes plugin. This truly enhances website navigation and browsing capabilities of your products and vendor profiles in a more powerful manner using the advanced shortcode for WordPress provided.

9) Fix Broken Links

Always keep in mind to frequently check and fix broken links. Whether the page is yours or another website’s that you hyperlinked somewhere, 404 error pages aren’t helpful for visitors. Actually, they make them want to leave. WordPress has multiple plugins to check for broken links within your pages, posts, comments, directories, etc. but I suggest using Broken Link Checker since it’s one of the top plugins for this purpose.

10) Optimize for Mobile

As of 2017 Q1, mobile devices were found to be used for 49.7% of overall web page views globally. Make sure that everything you have on your desktop website version fits well with the mobile version. Choose either to create a responsive or adaptive mobile version depending on budget and what works best for your overall needs.

Keeping it simple and obvious will keep your clients and visitors happy and coming back for more. Be sure that your visitors are able to locate the necessary information as soon as possible, without searching through heaps of extra information. Navigation should assist the user in finding all the information they are after before a call to action can be made.

Conclusion: Make it easy for customers to find what they want!

Continuously thinking of new ways to attract more visitors to your EDD webstores can be very challenging. But what’s even more difficult is to keep and make your customers stay browsing on your website, how? That’s where good website navigation takes place. This should make it easy for your visitors to find exactly what they’re looking for.

Improving your website navigation also comes with improving your website speed. When it comes to page speed and load time, an improvement of just a single second can have huge implications for your bottom line. The result of this is faster loading times and happier visitors. You can read through this article “A Guide to WordPress Caching and the Best Caching Plugins” to learn more about WordPress Caching.

No one wants to go through leaps and hurdles to get to the endpoint, so make it easy and optimize your navigation for better user experience. Use any or all of these techniques above for your Easy Digital Downloads WordPress website, and you’ll be helping yourself and your visitors to move them toward your ultimate goal – conversions.

Best Abandoned Cart Email Strategies for EDD

Are you spending loads of your hard-earned money on driving more visitors to your Easy Digital Downloads WordPress website using various eCommerce paid tools and or via Facebook Ads or Google Adwords, yet not seeing the revenue follow? For most eCommerce businesses, one of the biggest leaks in their sales and marketing funnel is shoppers who add products to their cart, but then abandon them at checkout.

Cart abandonment is a rising challenge for all retail marketers as well as the most common and most inevitable scenario. SalesCycle reported that approximately 75.6% of carts were abandoned in 2018 and unfortunately, this is a number that has slowly been increasing in recent years. That means that only 1 in every 4 customers actually finishes their purchase.

Source: https://blog.salecycle.com/stats/infographic-the-remarketing-report-q2-2016/

This is why marketers usually turn towards emails to help recover these abandoned sales. Good Abandoned Cart Emails are so important for eCommerce marketers. With a great eCommerce marketing automation strategy (including the timing and message), they can set it up and have it recover sales on autopilot. This type of eCommerce email is one of the most effective, revenue-generating emails that you can send to prospects.

But if you’ve never set up a cart abandonment email, or you’re not satisfied with your current results, you’re probably wondering what makes great cart abandonment emails. That’s what we’ll be looking at today.

What are Abandoned Cart Emails?

Abandoned Cart Emails are messages sent automatically whenever a customer comes to your webstore and adds an item to their cart, but doesn’t buy the item. These emails can also be triggered when the customer abandons the checkout flow.

In other words, this is a follow-up email sent to someone who has added items to their cart and gotten through a portion of the checkout and then left the site without purchasing. Abandoned cart emails work to remind customers of items they left in cart – enticing them to come back to purchase what they are already so close to buying.

Consider these abandoned cart statistics from Moosend:

Source: Moosend

There are different types of emails you can send to your customers. But with numbers like that, cart reminder emails give some of the highest returns on your investment.

Now it may not be possible to persuade all cart-abandoners to go through checkout and triple your sales. Some customers may have never had the intention to purchase in the first place. But it’s worth putting in the effort to resolve as many lingering hesitations as you can because a significant percentage of them are persuadable.

Why do customers abandon their carts?

We can’t eliminate shopping cart abandonment. But, we can try to understand its root cause so as we can properly plan ahead and deal with it. Here’s a survey Baymard Institute has conducted containing reasons for Abandonment during Checkout.

Source: Baymard survey of 2,854 consumers, 2019

Now we can rehab our webstores by taking into consideration the above cart abandonment reasons. Work your way on making your checkout process smooth and hassle-free. But again, shopping cart abandonment cannot be totally eliminated. Other reasons why they abandon their carts are: visitors are just browsing, found a better price elsewhere and maybe suddenly have decided against buying it.

Abandoned Cart Email Best Practices

Even though we can’t eliminate cart abandonment entirely, we can minimize the likelihood of it happening – by using abandoned cart emails. Good abandoned cart email is one of the most effective, revenue-generating emails that you can send to prospects.

And in this article, we will show you some outstanding cart recovery email strategies that will help you lower your cart abandonment rate and increase your bottom line.

In order to be successful, there are some important things you need to include in your cart abandonment emails. They are enumerated as follows:

  1. High converting subject lines
  2. Include abandoned product
  3. Keep email simple and personal
  4. Offer Discount Codes/Coupons
  5. Mail Frequency and Creating Urgency
  6. Add CTA buttons and Contact Details
  7. Trust and Credibility through Product Reviews / Social Proofs
  8. Display your other products

Let’s explain each of the above Abandoned Cart Email Best Practices.

Unique and Effective Subject Line

If you like the subject line, and if you trust the sender, you will open it. If not, the chances are high that you won’t open it. In fact, 35% of email recipients open an email based on subject line alone.

This means that a good and effective subject line for abandoned cart email can grab the attention of the customer and increase open and click rates.

When recipients read your subject lines, they should be reminded of what they left behind. A well-written subject line for abandoned cart email can go a long way toward piquing the interest of reluctant customers.

Include abandoned product

Showcase exactly what was left behind in your customer’s cart. Reminding the product what they have missed out is very important. Make sure to add the product along with the product image, description, benefits, and features, etc. It’s not enough anymore to just include the name of the product. The image is a must along with the product details.

People might not remember what products had them clicking the “add to cart” button. After all, they may not really remember what product they abandoned if they had a particularly busy looking and scrolling through different webstores.

Keep email simple and personal

Besides attractive images and contrasting CTA buttons, it’s important that you have a convincing and personalized text and content that’s ultimately pushing towards conversions. With 94% of businesses saying how critical email personalization is to their success, basic personalization such as including the customer’s first name in the salutation or subject line is proven effective and very important.

An excellent subject line may contain some important points such as:

  • Customize the message by including their names or product names.
  • Make use of some great offers to bribe them in opening the email.
  • Play the idea “Fear Of Missing Out” (FOMO) to your customers.
  • Make it short and simple but alluring enough for them to open the email.

Also, it’s important never to overload readers with information. Instead, focus on what’s necessary for the prospect to return to their cart and complete their order. Writing short emails is an effective way of ensuring that you hold the reader’s attention long enough to do this.

Offer Discount Codes/Coupons

Most customers abandon their carts because the final price is more than what they expected. And there’s a simple way to recover the customers who have been scared away by the final price: issue a discount.

Offering discounts for customers to complete their purchases can really work in your favor. But, be aware of the pitfalls. A common concern is training customers to abandon transactions on purpose to receive a discount.

If you were to offer a discount in your email, it could be the final push they need to complete their purchase. Save your discounts for the end. If you send a sequence of emails, save that coupon code for the very last one. This is your last shot at getting the customer to convert, after all.

Mail Frequency and Creating Urgency

Mail Frequency is a very essential element in your cart recovery process. When to send an abandoned cart email? Many stores prefer sending the cart recovery email right after the visitor abandoned the cart. Sending the email within an hour after the customer abandoned the cart, is the most preferred time because:

  • The email will arrive before the customer totally forgets about the cart;
  • The customer is still in their “buying” mood;
  • The email will arrive before the customer decides to purchase elsewhere.

Also, sending additional email reminders will greatly improve our chances of success. We can earn more revenue from abandoned carts and increase sales conversion by following up with a series of emails.

  • Email #2 must be sent after 24 hours, after the first one. Usually, the customers shop at the same time of the day. Also, we’ll remind them once again of their cart contents and of any discounts.
  • Email #3 must be sent after 72 hours, after the previous email. Use a persuasion technique of scarcity, by telling customers that the discount will expire soon. This is your last chance of converting the customer.

The most common way in creating a sense of urgency is by putting a limited time offers in the recovery emails we sent – usually free shipping or product discounts. This way, the customers will be more interested to take advantage of the discount and then continue with the purchase as soon as possible.

Add CTA buttons and Contact Details

Bold and attractive CTAs can really grab the attention of the shopper and push them towards an action you want them to take. Make it easy for the customer to finish buying the product. Let them know what they abandoned, show it (with a big image), then put the bold, easy-to-see, contrasting CTA right below that product image.

Another important thing to include in your contact information for people who want to reach out to ask further questions. There are many reasons why shoppers abandon carts. They may have extra questions and it’s a good idea to include your support contact info.

Trust and Credibility through Product Reviews / Social Proofs

Customers have become more careful especially first-time visitors on your website will need a little more convincing before opening up their wallets and proceed to purchase. This is where social proof can help you convert those first-time visitors or skeptical buyers.

The best way to do that is to use product ratings and reviews so that those prospects can see that other people (like themselves) have happily purchased from you before.

When 88% of consumers claim that ratings and reviews influenced their buying decision, this represents a big opportunity for you. Instead of just using this social proof on your website, you can use it in your abandoned cart reminder emails too.

Display your other products

People might have abandoned their shopping cart because they were unsure of their choice — maybe the item isn’t exactly what they had in mind. But, they might be sold on similar items they missed the first time.  Sometimes, offering alternatives to abandoned cart items can help return a missed sales opportunity.

With product recommendations, it’s easy to show off other stuff that your customers will love. (They might even like those options better.) Visitors might not have been completely sold on the items they added to their cart, but they might be interested in similar items they didn’t notice the first time on your site.

Conclusion: Start turning missed opportunities into recovered sales!

Too many eCommerce sites let potential revenue fly out the window because they don’t send people a friendly reminder that they left something behind. Improving your abandoned cart recovery is an incremental process that requires many smaller steps.

A good abandoned cart email contains many different elements which vary greatly from business to business. You might need to do a few testing to create an abandoned cart email that works for you and your audience. A great cart recovery campaign can make people remember you. 75% of shoppers plan on coming back to their abandoned cart. Quickly change their “plan” into “did” with abandoned cart emails that work. You see, abandoned cart emails are easy to set up, and really it should be something that everyone does give the high abandonment rates.

We are all aware that cart abandonment is an issue that can never be fully eliminated. But with some effort, we can at least recover a portion of our abandoned carts and to eventually turn those into actual orders. You can also read this article “How to effectively recover Abandoned Carts in eCommerce” to learn more. Don’t forget to apply the strategies above, and get started on recovering sales today.

How to optimize your Easy Digital Downloads WordPress Checkout Page

You’ve might work hard to attract visitors to your Easy Digital Downloads WordPress website and put a lot of time and money into creating and developing your products, but if those visitors don’t make it through your checkout process to finalize the purchase, none of those things really matters. Your success rises and falls on how many sales you make, not barely on how many people you can attract to your site. Unfortunately, most eCommerce websites don’t do checkout very well.

The checkout page is the most important part of your website as this is where prospects become customers, and it’s where you make money. Also, it is a frequently overlooked area for webstore owners looking for ways to increase online revenue and conversion. Achieving the best checkout page requires testing and optimization to hit your desired conversion rates and ensure your customers complete their transactions. Some eCommerce businesses excel at the checkout page while others overlook the functionality of this all-importance page.

Why do you need to optimize your checkout page?

While you may think a single page can’t cost your site that much money, you’d be surprised by how much a poorly-done checkout page could harm your conversions. Do you know why are you losing customers at your checkout page? Shopping cart abandonment is a big issue for eCommerce store owners because it can cost hundreds of billions of dollars in lost sales.

Tweaking your checkout page to better fit the needs of your business, and customers can have a significant impact on your revenue that will, therefore, increase your sales conversion rate in the long run. Fortunately, simply by tweaking a few small details in your checkout process, you can improve your conversion rate by a whopping 35.26%. But, how can we do that?

Best Checkout Page Optimization Strategies

Now that you’re crystal-clear on exactly how important your checkout page design is, let’s go straight to the best checkout page strategies to optimize your checkout page for higher conversion rates.

  • Keep process quick and simple

With each field you add to your checkout page you’re increasing the amount of time it takes a customer to give you money. Plenty of conversion studies have shown that the fewer clicks to checkout there are, the higher your conversion rate will be. With the cart and basket pages, the key is to keep things as simple as possible. Only include custom fields that are absolutely necessary, since these naturally provide more shopper friction.

The email address should be one of the first pieces of information collected. By collecting the email address first, you’re able to target customers later if their cart is abandoned. Only show fields that are absolutely required. Keeping your checkout form simple and free of clutter is an easy way to put your customers at ease while they breeze through the checkout process.

  • Remove page distractions

Keep in mind in order to be effective, your checkout page has to be laser-focused and straightforward. The goal of your checkout page is to get your customers to complete their purchase. This means you should only have one Call To Action (CTA) prompting your customer to make a purchase. You can replace or minimize the header and footer, in order to prevent any distractions for the user. The focus of the checkout page should be — well, the checkout page.

  • Display trust signals

When a visitor is shopping on your site, and providing private information, they want to feel safe. A secure site not only puts your customers at ease; it can also help you convert more visitors into customers. Baymard says that around 19% of visitors abandon the checkout page because they don’t trust sites with their payment information.

Don’t forget to include credit card logos and security seals. Trusted payment logos and trust badges/seals (if applicable) should be displayed prominently on your checkout page, along with accepted forms of payment. Displaying these images to your customers will increase their sense of security and trust in your site. Let shoppers know your site is a secure, trusted place to do business. Also, if you offer a money-back guarantee or some important notes you want to tell your customers, be sure to add those in the checkout page as well.

  • Make checkout mobile friendly

There is a possibility that your E-commerce website is responsive but is your checkout page optimized for mobile users? Stats show that 74% of mobile users are more likely to revisit your site in the future if your site works well on a mobile phones. Mobile optimization for the checkout page is a must to improve sales and conversion rates.

A fast, simple checkout will be significantly easier to use on mobile devices. Remember that more and more transactions are taking place on mobile devices, and a clunky mobile checkout might send a potential customer off to a competitor’s site.

  • Improve site loading times

Do you know that increasing the number of components on your checkout page will result in increased load times and reduced customer satisfaction? 59% of people will abandon a webpage if it doesn’t load within 3 seconds. Make sure to eliminate distraction by removing unnecessary features from your checkout page, and stick to the basics.

Stress test important pages on your site as much as possible to know how they work under extreme conditions, and investigate Google PageSpeed Modules or other tools to speed up load times.

  • Include multiple payment options

Offering multiple payment options is one of the best ways to keep these visitors shopping. 8% of people abandon the checkout page because they can’t find the payment option they want. And another 4% leave if their credit card is declined.

Offering multiple payment methods makes this easier for the customer, as they can choose the payment method they’re most comfortable with to overcome purchasing objections. Offering as many payment methods as you’re comfortable can drive additional conversions by ensuring your customers pay with the method of their choice. The preferred payment options are by credit card (42%) followed by PayPal (39%).

  • Guest Checkout

In the Baymard research, 37% of shoppers abandoned carts because they had to create an account to shop. That’s a huge number of potential customers to lose. Some of your customers will be hesistant to create an account with your store upon checkout — registration forms such as this can be very time-consuming and tiring to fill out, and they create mental tension by requiring another “decision” during checkout.

Anonymous checkouts are especially important for first-time customers. Forcing users to sign up for an account on the website before they reach the checkout page has been shown to decrease conversion rates. To solve this problem and make things easier for your customers is by introducing a guest checkout or including social login to make signup easy.

  • Offer Up-sells and Cross-sells

These are sales techniques we can also add on our checkout page to optimize sales conversion. Cross-selling pitches products in addition to what the customer is already interested in, and upselling suggests a more expensive version of the product. The idea is to make the customer spend more money they originally thought they’d spend. These are great, and have always done the trick when trying to increase online sales.

Unlike an eCommerce business that sells physical products, digital products that are available instantly don’t require a shipping address or phone number. Street address, state, and zip code are all fields you can immediately eliminate from your checkout form. Thus, the checkout page of a digital product webstore offers a simple, easy and less complicated checkout than with buying a physical product. So we need to remember that it is very important to make the checkout least difficult part of your customer’s eCommerce journey.

Conclusion: Increase your Sales Conversion Rate!

All in all, your eCommerce checkout page is the most important part of your online store. You cannot win sales and grow your business if you cannot get consumers to convert. A smooth checkout flow can increase profits for your online business and can improve cart abandonment rates.

Optimizing your checkout process will help increase revenue, and customer satisfaction. Along with this, you can also try improving the totality of your website by making sure that you have good and smooth site navigation. But where do you start? You can read this article “How to improve website navigation for your EDD store” to learn some tips and strategies on how to excel with site navigation.

Conversion rate optimization is an ongoing process. Develop ideas, make a change, test to see how it affects sales. I admit, there are other ways, too. But, it’s a guarantee that these steps will help you stay on the right track.

A Guide to WordPress Caching and the Best Caching Plugins

As your WordPress website grows, with the publication of new content and the installation of additional wordpress plugins, it will, unfortunately, start to slow down.  Even a fresh installation of WordPress platforms can suffer from poor performance during spikes of high traffic or if you’re using a low-quality web host.

Statistically speaking, Neil Patel says that 40% of people abandon a website if the load time takes more than 3 seconds. So it comes as no surprise that Google continues to emphasize site speed in its search algorithm. The fewer the load time, the better your search rankings, and the more organic traffic you can attract.

Caching WordPress is a fundamental factor in determining a site’s overall performance since it generates HTML pages dynamically – by applying PHP code alongside MySQL database queries. If properly, your WordPress site can be orders of magnitude faster. It helps prevent redundancy and speeds up the load time of your site. Speeding up your WordPress site can be employed in 3 primary ways:

  • Use high end, insanely powerful, clustered servers
  • Use a Content Delivery Network (CDN)
  • Configure WordPress Caching

The first two points can be very expensive and usually depend on the number of visitors a site has. However, WordPress caching can be used even in the smallest of websites.

Do you want to increase the speed of your WordPress website? Using a caching plugin on your website is one of the best ways to ensure your website loads faster.

What is Caching?

A cache is an area in the computer’s memory that stores recently used information. When a site is cached, it means the site’s pages, images, files and Web objects are stored on the user’s local hard drive – this is called the cache file. In turn, this means that when a user opens a frequently accessed file, the browser will have most (if not all) of its files cached.

To put it simply, when a user visits a page of your website, he loads all the elements. So there are a number of requests that are sent to the server. Each of them increases the loading time of the page. This is the principle of a dynamic website, every time the page is displayed by a new visitor, all elements are requested from the webserver through queries.

The caching plugin instructs the server to store some files to disk or RAM, depending on the configuration. Therefore, it can remember and duplicate the same content it’s been serving in the past. As a result, your web pages load much faster, directly from cache. Basically, caching reduces the amount of work required to generate a page view.

Types of Caching

Broadly speaking, there are two types of caches — server and browser. Browser caching is done on the client (user) side, while server caching is (unsurprisingly) done on the server. Let’s look at the differences between the two.

Browser Caching

When you visit a website, you don’t just need to retrieve the content of the page you’re seeing — you also need a bunch of resources such as Javascript files, stylesheets, and fonts and so on, which your browser downloads in addition to the content of the page.

Browser caching allows your browser to store these files for a while, so it doesn’t need to retrieve them every time you visit the site.

Server Caching

This is a dedicated server acting as a storage for web content, usually to have it available in a local area network. This serves to make web browsing and other services that need to go out over the internet, like software updates, faster because all of the usual data that used to be fetched from the outside is made available within the local vicinity.

Instead of processing every request, the server takes the results of these requests and stores them. It then serves these saved results instead — making everything much faster.

WordPress Caching: Why important?

Caching plugins help WordPress work more efficiently. By default, each time a page on your WordPress website is accessed by a visitor, the content is generated dynamically with lots going on in the background, including multiple database queries and code executions. A caching plugin will create a static version of your content, removing many of the steps that take place when a page is generated dynamically. You need proper caching set up to improve your WordPress speed and performance.

  • When it comes to page speed and load time, an improvement of just a single second can have huge implications for your bottom line. The result of this is faster loading times and happier visitors.
  • According to Kissmetrics, 40% of your visitors will lose patience and leave your site if your pages take more than three seconds to load. A single second of delay can reduce your conversions by 7%. Faster websites are known for decreasing bounce rates since people are not interested in waiting around for a page to load for 10 seconds.
  • It also puts less of a strain on your server. This is very important when it comes to highly dynamic sites. It reduces the load on your WordPress hosting servers and makes your website run faster.
  • Google uses page speed as a factor when determining where to rank your content in its search engine results pages. So, if you want greater search engine visibility and more traffic from sites like Google, you need to speed up your website.
  • Caching is one of the easiest ways to lower your TTFB (Time To First Byte). In fact, caching typically reduces TTFB by up to 90%. TTFB is the amount of time it takes from when a client makes an HTTP request to it receiving its first byte of data from the webserver. This is an important aspect of website optimization since the faster the TTFB, the faster the requested resource can start being delivered to the browser.
  • Caching can also help reduce the load on your hosting server. This can save server memory and I/O operations. As a result, caching is fast becoming a vital feature, especially for folks with limited hosting plans. Save a substantial amount of the server’s resource consumption – very helpful for people who host their sites in shared hosting servers.

There are many ways to improve the speed of WordPress, one of the easiest options is to use a caching plugin.

Why should you care about your page speed?

When it comes to page speed, if your website takes more than 2 seconds to fully load, it can be a serious concern. A slow-loading website can cause significant loss – most website owners lose their loyal audience just because their website loading speed is not acceptable. Not only it will dramatically increase your bounce rate but also it affects your SERPs standing.

Backlinko recently conducted a study where they analyzed over one million search engine results pages (SERPs) on Google. And they quickly found that average page load speed for any given website was a huge factor in ranking higher:

source: https://backlinko.com/search-engine-ranking

This correlation was recently backed up and supported by Google’s new PageSpeed industry benchmarks. They found that as page load times go up, the chance of someone bouncing from your site increases dramatically:

source: https://think.storage.googleapis.com/docs/mobile-page-speed-new-industry-benchmarks.pdf

So in conclusion, a few extra seconds could have a huge impact on your ability to engage visitors and make sales. So focusing on page speed is paramount to having a successful company and a website that best converts.

The Best WordPress Caching Plugins

Before anything else, we need to stress out a very important rule: Never ever use more than one caching plugin. This will not make your site faster instead it’ll likely make your site a lot slower, and break it in the process.

Always use a single caching plugin. When configured correctly, it’ll help speed up your site quite a lot.

Here’s a short list of the top WordPress caching plugins for you.

W3 Total Cache (Free)

w3 total cache image

Version: 0.9.7.5 | Active Installations: 1+ million | WordPress Version: 3.2 or higher

  • As one of the most popular plugins in the WordPress plugin library, W3 Total Cache is a common WordPress caching plugin.
  • The backend settings are often quite plentiful and difficult to understand. Although it includes all the features you will need, beginners will still find it confusing.
  • Features include page cache, object cache, gzip compression, limited minification support, CDN support, and more.
  • With over a million active installs, W3 Total Cache is one of the most popular caching plugins for WordPress. It improves your server performance by caching every aspect of your site and also offers content delivery network integrations.

WP Super Cache (Free)

wp super cache caching plugin

Version: 1.6.8 | Active Installations: 2+ million | WordPress Version: 3.1 or higher

  • Anyway, WP Super Cache is free and open-source, with no upgrades needed after the installation.
  • It works efficiently by creating static HTML files and serving those files instead of the heavy WordPress PHP scripts. A benefit of going with WP Super Cache is that it offers three caching modes.
  • (a) Simple: This is the most recommended method of file caching because you don’t have to edit PHP files, plus the .htaccess file does not need to be configured. (b) Expert: This is the fastest caching method to serve super cached HTML files to users, but requires a modification of your .htaccess files. (c) WP Super Caching: This method is used to cache pages for known users (the ones who log into your site, leave comments, etc.). Though it’s the most flexible caching method, it’s slightly slower compared to other methods.

WP Rocket (Premium)

wp rocket wordpress caching plugin
  • WP Rocket is the most popular premium caching plugin for WordPress.
  • The ease of configuration is what sets WP Rocket apart from its competition. Once you activate the plugin, page caching will immediately be activated in one-click.
  • It is the easiest and most beginner-friendly caching plugin, which is a big help if you don’t know the technical terms used for different caching options.
  • Its crawler automatically fetches your WordPress pages to build up the cache. The plugin then automatically turns on recommended WordPress caching settings like gzip compression, page cache, and cache pre-loading.

WP Fastest Cache (Free + Premium)

wp fastest cache wordpress caching plugin

Version: 0.8.9.5 | Active Installations: 1+ million | WordPress Version: 3.3 or higher

  • WP Fastest Cache is similar to many other caching plugins, but with fewer customization options it’s easier for the average user to get to grips with. It’s updated often and has over 100,000 active installations.
  • The premium version of the plugin comes with a lot of unique features to increase your page speed, like image optimization, database cleanup, mobile caching, and a lot more.
  • Similar to WP Super Cache, WP Fastest Cache generates static HTML files based on your dynamic WordPress blog and saves it in the cache.
  • Provides an easy-to-install plugin. You don’t even have to modify the .htaccess configuration file.

Hyper Cache (Free)

hyper cache wordpress caching plugin

Version: 3.3.9 | Active Installations: 30,000+ | WordPress Version: 3.9 or higher

  • The Hyper Cache plugin runs solely on PHP, so no complex configurations are required and you can run the plugin on any type of WordPress blog.
  • It’s also aware of mobile environments, so the caching still occurs when someone is looking at your site on a phone or tablet.

Comet Cache (Free + Premium)

comet cache wordpress caching plugin

Version: 170220 | Active Installations: 70,000+ | WordPress Version: 4.2 or higher

  • This plugin is fully “plug and play” – just install and activate, and you’re set.
  • Comet Cache is fairly easy to install and simple to move around the dashboard. However, it beats out the majority of the competition in the documentation department.
  • Comet Cache features a fast configuration and a reasonable backend for setting up your caching within minutes.

Cache Enabler (Free)

cache enabler wordpress caching plugin

Version: 1.3.4 | Active Installations: 70,000+ | WordPress Version: 4.6 or higher

  • The disk caching engine is quite fast and reliable, while the WordPress multisite support is an advantage for those with networks of websites. This is a top-notch caching plugin without the price tag.
  • Cache Enabler is a lightweight caching plugin that creates a static HTML file of your site and serves them to the vast majority of your website visitors upon request. It needs minimal configuration and comes with all the important features you’ll ever need from a caching plugin.
  • Extensive documentation that helps you explore the different plugin features.

How to check the Cache Plugin’s effectiveness?

When assessing the effectiveness of any WordPress caching plugin of your choice, it’s important that you are able to correctly measure and check the page loading time of your website.

There are several tools available for this. These types of tools work by just entering your websites URL into the tool and running the test. Here are our best picks in testing your page speed:

Google Page Speed Insights

Since page speed is an important ranking factor for SEO said by Google – to help you improve your site’s speed, they have their very own speed testing tool, Google Page Speed Insights, which measures the performance of a page for mobile devices and desktop devices. The Page Speed Score ranges from 0 to 100 points. A higher score is better which indicates that the page is performing well. The report page also gives you a useful breakdown of the steps you can take to improve performance.

GTMetrix

Another popular and the best-known speed analysis tool of all the Pingdom alternatives. It is easy to use and beginners can pick it up quite fast. This tool provides a comprehensive analysis by combining the performance and recommendations provided by Google Page Speed Insights and YSlow. This is an effective tool for all of your speed optimization needs.

This tool is best known for its free website speed testing tool. It has gained popularity over the years due to the fact that it is super easy to use, especially when compared to similar speed test tools. For beginners, Pingdom can be a great way to start. Also, what’s great about this tool is that you can test your website’s speed from different parts of the world by checking the content delivery network (CDN) for a better and effective web testing.

WebPageTest

Run a free website speed test from multiple locations around the globe using real browsers (IE and Chrome) and at real consumer connection speeds. You can run simple tests or perform advanced testing including multi-step transactions, video capture, content blocking and much more. Your results will provide rich diagnostic information including resource loading waterfall charts, Page Speed optimization checks and suggestions for improvements.

Conclusion: Caching is essential for Website Speed

It’s easy to test how different caching plugins affect the speed of your site using a combination of GTmetrix, Pingdom, and Google PageSpeed Insights. Simply install the plugins you are considering, then activate them one at a time, configure them if needed, and run your website through the various testing tools, taking note of the results.

When it comes to choosing a WordPress caching plugin for your site, there is no “one size fits all” solution. If you’d like to choose the best free WordPress caching plugin that does the job, then choose either W3 Total Cache or WP Super Cache. Both of them are constantly being updated and are used by over a million websites. If you need a premium WordPress caching solution that offers tremendous support and requires minimal configuration on your end, choose WP Rocket.

Just remember that when caching wordpress is implemented properly, it can reduce the load time of your WordPress site which can further contribute to SEO rankings and deliver a better user experience.

Please tell us which WordPress Caching Plugin you are currently using and why you think it’s the best choice in the comments below.

How to Build a Digital Product Multi-Vendor Marketplace Platform in WordPress

WordPress today powers 30% of the world’s websites and leading eCommerce software such as WooCommerce are actually WordPress plugins which have proven that WordPress is much more than just a blogging solution.

When you are considering setting up a multi-vendor digital product marketplace you might want to consider using Easy Digital Downloads (EDD). EDD is the leading WordPress solution which is specialized in selling digital products and offers a marketplace extension as well. Unlike WooCommerce, Easy Digital Downloads does not come with any in-built legacy made for shipping physical products, instead, it is truly optimized in selling digital products. In this article, we will outline how to set up a multi-vendor marketplace platform in WordPress with Easy Digital Downloads.

If you are interested in more information, please download our Free eBook on How to Build a digital product marketplace on WordPress which contains even more comprehensive and detailed information on how to set up a multi-vendor marketplace for digital products.

You can get our FREE EBOOK here:

Why create a Digital Product Multi-Vendor Marketplace Platform?

Sales for online marketplaces are expected to greatly double from $18.7 billion in 2017 to $40.1 billion in 2022 (MCFADYEN based on eMarketers). During the May 2018 survey made by Statista, 50 percent of global shoppers stated that they preferred to make first-time purchases at a retailer, whereas 47 percent of repeat buyers preferred online marketplaces. As per Statista, two of the top three reasons for purchasing at a marketplace instead of a retailer were more competitive prices and a broader selection of products available. Also 38% of all online shoppers in 2017 ordered from abroad.

Number of Digital Buyers Worldwide, Source: Smartinsights 2017 based on eMarketer

First of all, why should your first choice be is to sell a digital product and not a physical product in your marketplace? The three main reasons are:

(1) No inventory required

(2) No shipping and handling problems

(3) Easier to sell worldwide

When selling digital products, a creator will have the choice to either sell his digital products on his own website or using a digital product marketplace. Below are the arguments why it can be a good idea to start a multi-vendor marketplace platform rather than a single vendor store:

Why starting a Digital Multi-Vendor Marketplace Platform?

  • Trend and demand for niche marketplaces
  • Selling a digital product is easier than selling a physical product
  • Buyers prefer choice and larger product inventories 
  • Same launch costs as single-vendor websites
  • Low fixed costs enhancing chances of achieving break-even early on
  • Scalable business models with benefits in obtaining traffic (e.g. SEO and Social Media)

Types of digital eCommerce, Source: Pluginsandsnippets.com

Best is to start a digital product marketplace only in a niche you are very familiar with as this will save you time and it allows you to find solutions to problems quicker than when you know nothing about an industry. Some people also say you need a large amount of passion. We think it cannot hurt and will only help you if you actually care about the products you will sell in your digital product marketplace.

Before starting a WordPress Marketplace – Market Research

Conducting market research is the very first step we must work on and do before even building and starting our Digital Product WordPress marketplace. It is important to first conduct thorough market research and study the essential factors which can affect and contribute to the success of the business plan when starting a digital product marketplace.

Below an example of simple competitor research is presented:

Illustrative example competitor analysis, Source: www.pluginsandsnippets.com

An effective way to conduct a market study is by starting with the closest competitors of your digital product marketplace idea. Try to especially focus on the top 5 or 10 competitors and thoroughly research their profiles to understand what and how they are doing and where the market gap for a new digital product WordPress marketplace might be. When analyzing competitors, try to analyze the following:

  • What do they sell?
  • Number of Vendors / Products
  • Price ranges of their products
  • Alexa Rankings 
  • Followers on social media
  • Sources of traffic
  • Strengths and weaknesses

Reviewing the strengths and weaknesses of competitors should not only be in terms of how good their website appears but more in terms of how good their business model is. Is this a marketplace platform you believe can attract the interest of customers and vendors? If yes, why? What do they do well? Which points they seem to neglect or where do they show weaknesses? There might be an untapped opportunity where the market is not served?

Doing this analysis properly will give you more information about the marketing strategies and tactics of each of the competitors and you will quickly figure out where there might be an untapped opportunity in the market that deserves to be serviced by your new digital product WordPress marketplace.

SEO can offer a cost-effective long-term marketing strategy for marketplaces since there is a lot of content placed there. Therefore you will need to do keyword research which is the process of finding and analyzing actual keywords entered in search engines. The objective of the keyword research will be to figure out which keywords would be easy to rank within our market niche, have decent traffic search volumes and show only a low level of competition.

Another topic to research and check are commission rates charged to vendors by similar digital product marketplaces. Standard commission fees for digital product marketplaces are somewhere between 10% and 30%. So before deciding what it will be, please check first how many potential competitors are charging to their vendors and see that your fees are in line with the market terms for your market segment.

Setting up a Digital Product Marketplace

Just like in starting a simple Digital Downloads eCommerce WordPress Website, the very first thing to do is to choose your Domain Name URL and a Web Hosting Provider.

The Domain Name URL is the internet address where Internet users can access your website. Registering domains will cost from $10 per year upward, depending on the registrar and top-level domain (TLD).

The next task will then be to select a suitable web hosting provider that will host your website. You can choose between a shared and a private server. If you have plans to make your website large, you might be better off starting with a private server as otherwise, you will have to move your website away from a shared account as soon as you get more traffic.

As mentioned initially, you will need to install Easy Digital Downloads which is the leading solution in WordPress and fully specialized to sell digital products online.

Installing a Multi-Vendor Marketplace WordPress Theme

The next step will be to install a WordPress Theme for your new marketplace platform. There are numerous free and paid themes available which are covered in a previous article and summarized here:

What you need to watch out for is to install a theme that supports the Frontend Submissions (FES) plugin in EDD. In case your chosen theme would not support FES, you can still install the theme but then you will have to manually develop designs for frontend vendor pages which is costly and time-consuming to do. Therefore, better use a standard theme which already supports FES, to begin with.

Please note, the theme just needs to serve the purpose to get you off the ground. You will have to rework your website many times during the operations of your digital product WordPress marketplace. We just need a theme to start with, makes your marketplace presentable and helps us to attract first customers and vendors.

Essential Marketplace Plugins for WordPress

After you have selected your WordPress marketplace theme, we need to install several specific EDD marketplace plugins for WordPress which are needed for operating a digital product marketplace with Easy Digital Downloads.

Frontend Submissions (FES) Plugin

Frontend Submissions Plugin

Frontend Submissions provides a full-featured front-end package to turn your Easy Digital Downloads powered website into a complete multi-vendor marketplace. It allows you to accept download submissions from third-party authors or vendors and allows them to list their products in your Easy Digital Downloads marketplace website.

By using the FES plugin on top of your EDD plugin, you can build a store where vendors and creators can sign up, list their products for sale, and manage their own accounts, all from within your WordPress marketplace platform. For a multi-vendor digital product store, FES is the key marketplace plugin for WordPress to use.

Commissions – An Essential Marketplace Plugin for WordPress

Commissions Plugin

The Commissions extension is what you need to administer the revenue split between your platform and third-party vendors automatically. The way it works is that you need to define the percentage of sales (the commission) your third-party vendors get on every product sale. For digital product marketplaces, commission rates should lie between 10% – 30% which will form your fee income.

The Commissions add-on is often paired with Frontend Submissions, but it can also work perfectly on its own. Commissions can be paid to any WordPress user at either a flat rate or a percentage of sales. It’s a key component for any Marketplace plugin in WordPress and Easy Digital Downloads.

PayPal Adaptive Payments

PayPal Adaptive Payments Plugin

Our PayPal Adaptive Payments, same as FES, the main marketplace plugin for WordPress, is a key WordPress plugin to use, as it automatically splits payments received between you and third-party vendors. This way, it avoids a lot of administrative work as the payment of third-party revenue can be done instantly and it saves significant time. This marketplace plugin for WordPress is a tested and true time-saver for all multi-vendor Easy Digital Downloads stores.

The plugin connects Easy Digital Downloads to the versatile Adaptive Payments gateway. With this gateway integration, you can easily split payments with up to 6 different receivers at the same time. You can set each receiver up with a specific percentage of the payment within the settings for this gateway. Also, you can determine whether you would like to use chained or parallel payments.

We do really like to recommend you to use this plugin and benefit from its very helpful and straightforward features. We have customers who spent a lot of time executing payments to vendors manually every month and is simply a lot of work which you do not need to do if you have an automated solution. PayPal Adaptive Payment Gateway is not actively promoted anymore by PayPal and you will need approval from PayPal before you can implement it. Nevertheless, we recommend using it as it saves a lot of time and as far as we are aware PayPal still accepts new users into its program.

Product Reviews

Reviews Plugin

The Reviews plugin from Easy Digital Downloads makes it quick and easy for your visitors and customers to review the products offered on your website and for leaving a rating. Reviews are a sign of engagement and trust, therefore installing such a marketplace plugin WordPress extension is a must.

Apart from these essential plugins, you will have many more plugins available to choose from Easy Digital Downloads, third-party vendors or from the WordPress plugin directory.

How to source your first vendors?

After you have successfully set up your digital product marketplace and installed the specific EDD WordPress plugins, the next essential step to take is to be able to fill up your catalog with products, but how? The answer is, we first need vendors to get on board with us. It wouldn’t be a marketplace if there were no vendors. This means we will have to source our first vendors who will contribute the digital products for sale on our marketplace.

From where can you obtain first vendors willing to sell their products with you? Based on our experience, vendors are normally sourced from the following sources when starting a new digital product marketplace:

  • Creating your own products
  • Partner with vendors you know personally
  • Reaching out to potential new interested vendors.

Read our eBook for more insights on each source of vendors.

You can get our FREE EBOOK here:

Marketing Strategies for Digital Product Marketplaces

Once your WordPress marketplace has been launched, promoting your digital product marketplace is important for gaining the attention of future customers and prospective vendors. The process of selling and promoting digital products is quite similar compared to how you would sell and promote physical products on any eCommerce website.

Now, if you are looking for ways to effectively market your digital product marketplace, here are the strategies that should be tested.

Social Media Marketing

Social media refers to websites and applications that allow users to create and share content as well as participate in social networking with other users. Different Social Media Platforms such as Facebook, Twitter, Instagram, Youtube and many other remains a very great way to establish your brand and build an audience.

Keep in mind, depending on your target market, there will be different social networks of relevance. E.g. management professionals you most likely find on LinkedIn, developers there are many on Twitter and Youtube, etc. Try to figure out which social media networks your target audience is most active and these should be the social media channels to focus on.

Social media marketing is an art by itself and there are many techniques and tricks to be mastered. Most important we find is to post regularly. For this, you can use a service such as Buffer which allows you to put your posts in a queue so that you won’t forget to post at least once per day.

Normally, the tasks are to review your posts, compared to your competitors, research and learn what can be improved and implement it. The key performance indicators (KPIs) normally are engagement received, number of followers, retweets/reposts, shares, clicks which drive traffic to your website. This all needs to be monitored on a regular basis. So be prepared for a steep learning curve and lots of trial and error until you know how to master social media marketing for your digital product WordPress marketplace.

Search Engine Optimization (SEO)

Search engine optimization (SEO) refers to the process of optimizing your website to be found by search engines. The objective is to rank on the first page such as Google, Bing or Yahoo when somebody enters a keyword in the search bar. The result will be that you will be getting free traffic from organic search results via the search engines as you will improve your website position in the Search Engine Results Page (SERP).

There are two sides to any successful SEO approach SEO has two techniques to improve website position, On-Page SEO and Off-Page SEO.

On-Page SEO

This refers to all the optimization tasks that we do on our websites such as optimization of text titles, meta descriptions, page titles, contents, image optimization by adding alt tags and descriptions, checking keyword density in text, internal linking, creating sitemaps, ease navigation, reducing page load times and many more tasks.

Overall, the on-page technique aims to structure and present your website in a search engine friendly manner. This is a very important task and to be done before even thinking about working on Off-page SEO link building.

Off-Page SEO (Backlink Building)

This refers to all the activity that happens away from your website to raise your site’s rankings by building quality back-links. Building quality backlinks is at the heart of off-page SEO. Search engines use backlinks as an indication of the linked-to content quality, so a site with many high-value backlinks will usually rank better than an otherwise equal site with fewer backlinks. Below find some strategies you can use to obtain backlinks for your digital product WordPress marketplace:

  • Participating in Forum Discussions
  • Blogger Outreach
  • Guest Blogging
  • Press Releases

These are just some of the techniques which can be used to build backlinks. Feel free to talk with an SEO agency, they normally can provide you with additional options where to place backlinks and can also help you work on that.

Email Marketing

An email marketing list can become a very effective tool for communicating with your audience on a regular basis.

The first step in setting up your email marketing program is to install an onboarding process. Mostly this can be done by adding a subscription form at the checkout page to stay updated on news and product updates (e.g. install the Mailchimp extension). Another way is to add a widget or a popup window with subscription suggestions on your website.

Email newsletters should be sent on a regular basis (e.g. monthly) but also not overdoing it as otherwise unsubscribe rates will become high. For digital product marketplaces here, some ideas what to put in your newsletters:

  • Present new products
  • Summarize new blog posts or research articles you have written
  • Present select vendor achievements or story
  • Present customer showcases and how your marketplace could help them
  • Introduce new features of your marketplace
  • Ask for user opinions on topics of interest

Only by tracking and comparing your newsletter results you can figure out how to make your email marketing campaign more effective and which changes lead to best results among your audience.

There are still other marketing strategies you might want to consider or also some which might not be suitable for a digital product marketplace. Read the Free eBook on How to Build a Digital Product Marketplace on WordPress for more information.

You can get our FREE EBOOK here:

How to operate your WordPress Marketplace

Now that we have successfully set up our multi-vendor marketplace platform and, have started with marketing and vendor onboarding, we need to focus now our attention on the operations of our digital product marketplace.

There are actually a lot of different elements that we need to keep on our radar, constantly observe and work on in order to enhance and improve our WordPress marketplace.

Sales Optimization

Normally the main goal of your digital product’s marketplace will be to maximize sales and profits over the long-run. In eCommerce we have 4 factors which determine your revenues as shown in the following graphic:

Sales Optimization in eCommerce, Source www.pluginsandsnippets.com

This means you can maximize revenues of your digital product marketplace when you seek to maximize each of the 4 revenue drivers:

  • Number of Visitors – See previously mentioned marketing strategies which will be needed to attract and grow the number of visitors
  • Conversion Rates – You will need to work on your website to best convert visitors into paying customers
  • Number of Orders per Customers – The more times your customers return and purchase from you, the higher your sales will be
  • Average Order Value (AOV) – Mostly depends on the price point of your products, how your products are packaged and how easy/difficult it is to sell them.

As for any eCommerce website you will need to work on improving each of these four factors in order to max out your full sales potential.

Vendor Management

Running a successful digital product multi-vendor marketplace platform means keeping an eye on multiple vendors. Vendors come to your store with their own ideas, expectations, and ways of doing things. You have to gather these different vendors under one umbrella.

Your job as a store manager is to help vendors sell as much as possible as easily as possible, while still retaining the ability to make important decisions about your store. This means making vendors happy while making yourself happy as the store manager.

Now, we’re here to give you some tips on how to manage and help your vendors earn.

Product Curation

Most digital product marketplaces will opt for curating all products they receive from vendors for the following reasons:

  • Avoiding harm: Digital products are subject to harmful code additions that might not be detectable by normal users. The worst that could happen is that any form of digital code or program harms customer’s computers. Therefore, it is important to review each product and know the vendors you work with as otherwise, the risk may get too high.
  • Avoiding chargebacks: In the case of product descriptions that would not be accurate, they will have a good chance of requesting chargebacks as payment gateway providers will have the last say in such cases. It is therefore in the best interest of the marketplace operator to ensure product descriptions are accurate to avoid problems later on. Especially products listed from new vendors will require a careful review.
  • Establishing a personal relationship with your Vendors: A product curation process will also establish a more personal relationship with your vendors. As the operator of a multi-vendor marketplace platform, your vendors are not simply your sellers but rather they are your business partners. It is very important to establish a good personal relationship with them. Why not use product curation as one way to do this? Especially smaller niche marketplaces have an advantage here as they can afford to deal with their vendors on a 1:1 basis.

It is very rare to see a digital product marketplace that would not use a curation process to ensure a high-quality of products are listed in its marketplace. However, we are still checking for best practices on how to do this. Let us know if you know any good example which should be listed here.

Monitoring How Vendors are Doing

As the operator of your marketplace, you don’t simply source vendors and let them be on their own selling digital products on your website. It is very important to also monitor how your vendors are doing. You should, therefore, run different reports from time to time to benchmark and compare your vendors to find out what works, what doesn’t and what are the best practices that might help all the vendors to sell more.

  • If you find vendors who are underperforming, first, check vendor profiles if all necessary information is present in so that they will have a well-established identity that your customers may see and observe.
  • The next step is to check their product listings. Are the product descriptions accurate and are the products well presented? In case of problems, does the problem lie with the seller or with your processes? Is it easy to list products? Are there enough information fields to completely present the products?
  • You might as well enhance and optimize your website’s navigation and experience which would definitely help your vendors get a sale.

Promote your Vendors on Social Media and your Blog

Advertising and promoting your vendors, along with their products, in different Social Media Channels such as Facebook and Twitter can be a good way to get visitors and help your vendors with marketing their products. Remember, if your vendors earn, you earn, so it’s in your best interest to help them market their products.

As part of your digital marketplace marketing campaign, writing blog posts about vendor products can help you to create additional content for your web page and offer your vendors another platform to market their products. However, make sure the articles to be published comply with the required quality standards you need to maintain for your blog.

Providing Vendor Resources

Working with vendors and helping them to market their products will become an ongoing task. As such you will need a process to help your vendors. In the beginning, vendors will have a lot of questions as they will need to understand how to work with your digital product WordPress market place and what they will have to do to earn money.

Therefore, in order to anticipate their questions, it is advisable to follow a pro-active approach. One way to do this is to send out a series of education emails to new vendors upon sign-up. The objective is to help vendors to complete their product listings and then in a second step motivate them to list more quality products on your digital product marketplace.

Building a Team

We all know that running a digital product WordPress Marketplace is tough. When you’re starting out with your business, you will have to do all the tasks required. From running and managing your marketplace like updating and creating products, managing vendors, paying commissions, sourcing more vendors, managing promotions, customer support, handling social media accounts, SEO Management – the list of To-Dos is endless.

However, as a business owner, it’s better to spend your time doing what you do best – running and growing your company. But that’s not to say the routine tasks and administrative duties aren’t important because they absolutely are. Depending on your budget, you will have to consider hiring people. Normally you want to hire employees in a lean manner. So apart from hiring employees, you have the following alternatives to hire:

When your marketplace is very new you don’t want to incur big costs at the beginning and first test out if there are demand and interest in the products. Therefore, you should consider outsourcing tasks first to freelancers then to virtual assistants until your marketplace produces stable revenues and profits so that you can afford to hire employees.

Tasks you can Outsource

It is important to know what tasks you should outsource before you start building your team – including freelancers and virtual assistants who you can work with on a more permanent basis. When considering to outsource tasks, look for manual, time-consuming work or tasks that are repetitive, can be thought to others and where you are better off using help rather than when having to spend the time yourself.

Here are some daily tasks you should consider delegating:

  • Customer service: Answering emails and phone calls from customers.
  • Social Media Management: Creating content, responding to comments, and other community management tasks.
  • Research: Vendor research, product research, benchmark comparisons
  • Store management: Reviewing product descriptions, managing vendors, tracking KPIs
  • SEO: Off-page link-building
  • Technical operations: Website maintenance, SEO management, and other administrative tasks.
  • Data-entry: Bookkeeping or inputting data from different sources into a spreadsheet.
  • Etc.

Tracking Key Performance Indicators (KPIs)

If you want to know how your digital product marketplace is doing, you need to keep track of your Key Performance Indicators (KPIs). This is an important step to take to ensure that you are not going off track.

Example dashboard of tracking KPIs

A key performance indicator – also known as “KPI” is a performance measurement that impacts the result of your online store. KPIs need to improve and achieving your objectives will provide important milestones on your road to online success. Monitoring important KPIs for your online store tells you whether your business is moving towards meeting your objectives or not.

Essential KPIs you should track

KPIs for digital product marketplaces are numerous to track but important is to focus on those where any change will impact the financial result of your business. Tracking should be done at least on a monthly basis or even on a weekly basis. The advantage of doing a weekly tracking is that you will find out sooner in case of any problems and have more time to take action. If you wait until the month-end, you might find out that too late that were problems and it leaves money on the table.

We present a selection of KPIs which will be useful to consider tracking on a regular basis for a digital product marketplace. They are:

Website Traffic (Number of Visitors)

  • Website Traffic
  • Average Time on Site
  • Domain and Page Authority
  • Alexa Ranking
  • Social Media Followers

Conversion Rates

  • Conversion from Visitor to User
  • Conversion from User to Paying Customer (Free to Paid product)
  • Cart Abandonment Rate
  • New Customer Signups
  • Email list subscribers
  • Number of orders

Average Order Values

  • Number of products
  • Average Order Value

Measuring KPIs on a regular basis is an important step towards professionally managing your digital products marketplace and finding the areas where you can still improve in order to achieve your business goals. To really grow your multi-vendor marketplace, you need to monitor your webstore’s performance on an ongoing basis and take actions every time KPIs, move in the wrong direction. Once you’ve decided which KPIs you want to track, make it a part of your weekly and/or monthly routine to follow them closely.

Automating and Improving Processes

At the beginning of your website, tasks are fine to deal with as they come up. But as you grow, these tasks get more and more frequent, and the demand on your time and your team’s time becomes even greater. After a while, these small tasks can significantly eat into productivity; reducing output, creativity, and even profit margins.

You will be confronted with seeking new ways to automate and improve your processes as your digital product marketplaces scale up and become larger. The objective is to save time, money, and sell more. Ultimately, it provides gets your business ready to scale-up exponentially. Automations include mostly:

  • Email automations
  • Reporting
  • Social Media Marketing
  • Payment of vendor commissions
  • Etc.

Automating tasks and improving processes is an ongoing task and there will be many more ways to save time and benefit from automated solutions and improved processing. Obtaining a sufficient level of automation is key to fully scale-up your digital product marketplace to reach its full potential.

Website Security

Another important element that most eCommerce companies need to consider from the very beginning is the eCommerce website security. If you run an eCommerce website, you’ll know that they are a major target for hackers, fraudsters and yes, even for your own competitors. Just think about the thousands of user IDs, personal information, product catalog and prices, financial information including credit card details a typical eCommerce webstore has. That’s what makes eCommerce sites, big and small, so attractive to cybercriminals to exploit and competitors to leverage on.

As your multi-vendor marketplace platform becomes larger you will also find that you will have to spend more time in making your infrastructure more solid and enhance the security of your marketplace. Here are some basic measures you will have to implement to keep your digital product marketplace save (among many others):

  • HTTPS / SSL – today Google views it as an outdated practice to use HTTP and punishes websites still using the old HTTP protocol. Therefore, implementing a Secure Sockets Layer (SSL) certificate from the start is a must. You can purchase one from your hosting company or a reputable SSL vendor at affordable costs.
  • Complex Passwords – Insist that every user have to use passwords that comply with a minimum standard.
  • Payment Gateway Security – While it may make processing payments more convenient, having credit card numbers stored on your database is a liability. In order to save your business from this terrible fate, you should never store credit card information on your servers and ensure your payment gateways security is not at risk. Today you can easily use third-party payment processing providers such as PayPal or Stripe who will manage all sensitive Credit Card information in a professional manner.
  • Firewalls – using firewall plugins and also configuring your server firewall is a must to protect again malicious attacks.
  • Backup your data – Data loss due to hardware malfunction or cyber-attacks are not uncommon. And if you don’t back up your data regularly, you are at the risk of losing it for good. Employ automatic daily backup service so that even if you forget to do it manually, all your data will be backed up automatically minimum once a day.

These are just a few elements to mention and to work on. As your digital product marketplace becomes bigger, paying close attention to security becomes even more important.

Conclusion: Building a Digital Product Multi-Vendor Marketplace Platform is a Journey, not a Destination

Building a digital marketplace is a good idea as today the trend goes towards creating specialized niche marketplaces that can offer better know-how and a much more focused approach than a generalist marketplace. Many buyers prefer to buy from a marketplace rather than a single vendor store.

Easy Digital Downloads offers an open-source solution to run a digital product marketplace on WordPress by installing select marketplace plugins for WordPress. These are either freely available or are very reasonably priced. Also, many useful plugins are available on the WordPress plugin directory.

The marketing tactics require a bit a different focus for a multi-vendor marketplace platform compared to a single vendor store. SEO and Social Media Marketing are two important strategies to focus on, especially as traffic there is cheap in the long-run compared to other sources of traffic.

Vendor management and tracking your Key Performance Indicators are a must in establishing a successful digital product marketplace. Activities and tracking of KPIs should focus on factors which will influence users and revenues later on.

Ongoing work will be required and normally only by keep testing and optimizing your WordPress marketplace you can exactly understand how your marketplace business works and how to make it a success. Creating a digital product marketplace is not a destination but one of the most interesting journeys in eCommerce. Feel free to take it.

This article provides an overview of how to build, set up and operate your digital product marketplace in WordPress. If you are interested in more details, please download our Free eBook on How to Build a Digital Product Marketplace on WordPress which contains even more comprehensive and detailed information on how to set up a multi-vendor marketplace platform for digital products.

For any feedback or comments feel free to reach out to us as we are also interested in your input digital product marketplaces can be made even better.

You can get our FREE EBOOK here:

How to prepare a SEO-friendly landing page

Let’s say that your eCommerce webstore is all set and running. Your webstore’s design and the theme are perfect, you are offering a variety of good products, your content is also very informative and compelling, and it really looks like you’re doing well. But, do you? Are you confident that your webstore is doing well? Any guarantee that a handful of audiences are visiting your page? Is it enough to optimize sales conversions?

You may want to ask these kinds of things to yourself before settling with your current situation. You have to make sure that the efforts you exerted upon building that perfect eCommerce store of yours won’t just go into waste.

In this article, we’ll teach you how to build the most SEO friendly landing page for your webstore.

What is SEO?

Do you want to attract traffic for your landing page?
SEO or Search Engine Optimization is the best way to attract organic traffic to your website.

Search engine optimization refers to the process of editing a web page’s elements to make it more likely that your page shows up in search engine results when someone types in a relevant query. It is also the process of getting traffic from the free and organic search results on search engines.

Major search engines such as Google, Bing, and Yahoo have primary search results, where web pages and other web contents are shown and ranked based on what the search engine considers most relevant to users.

You may want to avail of the paid search ads, which enables your webpage to display at the very top of the Search Engine Results Pages or most commonly known as SERP. These are the pages displayed by search engines in response to a query by a searcher.

But, if you think that paying for search ads isn’t yet the perfect time for you, there are some best practices you can follow to make it more likely that your landing page will pop up there – by driving organic traffics to your page.

What is Landing Page Optimization?

Landing page optimization refers to the process of enhancing or improving each element on your landing page to attract traffic from search engines.

Your webstore’s landing page is the first page that site visitors arrive on. It might be a home page, marketing page, blog post or any other type of webpage. One essential part of a successful landing page that many people forget about: targeted traffic.

When you optimize your webstore’s landing page according to SEO best practices, depending on how well you optimize your page, it can drive more traffic of people to your page who are specifically in need of reading your content and your services. Without anyone to land on your landing page, it serves absolutely no use on even starting your eCommerce store. We need the right traffic to direct people in visiting your webstore. That is now where the magic of SEO happens.

How to create an SEO-friendly Landing Page

If you want to improve your website conversion rates, approach landing page optimization using best practices and strong data are your best options. Making a few tweaks can have a big impact on your results. When building your next landing page, consider the following tips and best practices as an SEO landing page template.

Determine your keywords

The first step of SEO is by conducting a Keyword Analysis. A keyword analysis is the process of analyzing the keywords or search phrases that bring visitors to your website through organic and paid search. As such, keyword analysis is the starting point and cornerstone of search marketing campaigns. The purpose is to understand the volume, competition and expected results of the keywords that you plan to use for SEO.

Best Keyword Research Tools

Fortunately, there are many tools available that can help you figure out which keywords work best for your overall web strategy. With these, you’ll be able to:

  • Determine the best keywords based on your industry type and potential customers.
  • Create a content compilation that’s based on related long-tail keywords.
  • Know more about your competitors and their keywords standing.
  • Know which keywords on your targeted list have the highest search volume.
  • Boost your search engine rank.

To get started with Keyword Analysis, the following are the best keyword research tools in 2019 that we can use.

Ubersuggest (Free to Use) – a Google Suggest scraper which is useful as a way to find a ton of Keywords at once and then sees if they’re worth targeting or not.

SEOlium – is a Professional Google Keyword Rank Tracker and they offer a generous free plan. They have a feature to easily import keywords from Google Search Console which makes it easy to start with Keyword Tracking.

Rankactive – is also a professional keyword rank tracker, their specialty is to track large volumes of keywords across different search engines.

SEMrush (14-Day Free Trial, worth $199) – best tool in checking your competitor’s SEO ranking but it’s just very expensive. This shows you keywords that your competition already ranks for, which you can later on use.

Serpstat – is an SEO software suite with tools for content, link building, and more. It has a Competitors Graph that lets you visualize the sites that are competing for a given keyword.

Ahrefs – is one of the most popular keyword tools out there. It gives you super in-depth information on each keyword.

Moz – find those keywords that will generate the most traffic. This tool also works very smartly as it gives you suggestions that you cannot usually find elsewhere.

Soovle – gives you suggested keyword ideas from Google, YouTube, Bing, Amazon and more – all in one place.

Google Keyword Planner – one of the most used and popular keyword research tools out there. The only reason for it being so popular is it’s free and is directly integrated with Google AdWords.

Keyword Tool.io – you’ll get tons of targeted keyword ideas and suggestions from here.

KWFinder – is completely dedicated to Keyword research only. Also one of the fastest-growing SEO tool company.

Long Tail Pro – is a paid keyword research tool that will help you find amazing keywords for your niche/micro-niche sites.

If you have been using the Google Keyword Planner tool for a while, you have a good basis for getting started with any of the paid and professional tools listed here.  Take a look at some of these tools and decide which works best for your business strategy.

Conducting Keyword Analysis

Before you even start to optimize your landing page, you should first know which keywords you are going to target. By keywords, we understand that you might think of single words such as “eCommerce” as well as short phrases like “digital products”, but you might also want to make use of long-tailed keywords instead.

A long-tail keyword is a keyword phrase that contains at least three words. It is used to target niche demographics rather than mass audiences. In other words, they’re more specific and often less competitive than generic keyword terms. Some examples are “eCommerce store selling digital products” or “optimize landing page effectively.”

We may ask ourselves the following questions when analyzing keywords:

  • How are potential visitors searching for your content, product or service?
  • What do people search for when they want a product or service like mine?
  • How do you rank against your competition for different keywords?

After finding out the answers to those questions above, we can now proceed with creating a list of keywords based on how people search for your product or service. Once you have your keyword list, analyze how your competitors are ranking for each keyword versus how your landing pages perform. We can use the suggested keywords research tools provided above to get all necessary and relevant data in optimizing your landing page such as suggested keywords, search volumes or monthly traffic, Cost-Per-Clicks (CPC), rank among competitors, keyword difficulty and many others. These data are very useful in deciding the best keywords to add to your landing page.

This can be a very long and drawn-out process. But as with anything, the more research you do, the better prepared you’ll be.

SEO Landing Page Optimization

Once you’ve determined your target keywords, you’re going to want to place them strategically on your landing page. The next step is to incorporate those keywords throughout your landing page. This is called page optimization.

The main keywords should be included in your:

  • Site URL – If you wanted your website to have SEO friendly URLs, simply make sure you have proper keywords in it and separate each word by dashes.
  • Headers – The title and subtitle of your page, as well as any other headers within your landing page, should include the important and exact keyword phrase that you are aiming for. In HTML, title tags are arranged in a hierarchy from H1 to H6. Your page should have only one H1 tag and it should be your main headline. If you’re going to have subheadings under that H1, use H2s and so on and so forth.
  • Body text – This should contain as many as possible from your targeted keywords list. But remember, instead of mindlessly adding the keyword multiple times, it is important that the text still has to look natural, easy to understand, and provides value to the reader. Don’t try to stuff as many keywords as possible just for the sake of it.
  • Images (Alt text) – It is very important to add a text description (alt-text) to images, which makes them readable for search engines. Think of a unique name for each image that would contain keywords from your analysis and description of the image. An image title containing your keywords will help improve ranking (separate words by dashes, not underscores, too).
  • Meta Description – This is the text that appears firsthand on the SERP. It is also a more detailed explanation of your landing page. This is an opportunity to attract people on visiting your page by describing the value you provide, why you are better than your competitors, and why they should go to your page. Meta description length should be up to 160 symbols and must include your exact keyword phrase just like you would in any other sections of your page.

Using the right keywords will help search engines see what your landing page is all about, and will draw targeted traffic which most especially those with intentions to make a purchase right to your landing page.

Create best contents

An important thing to observe in creating your page contents is that it must be well researched and full of valuable information — which attracts more readers, more shares, and more clicks. All of these lets Google know that your page deserves a rankings bump.

Also, having a content page focused on a more defined subject niche, you can better develop the content towards customers interested in specific and related niche topics. We also need to focus on a specific topic area, therefore we can throw in more keyworded headings, keyworded text, and keyworded links within that keyword category.

Traditionally, we’ve heard that search engines favor long content over short, but there’s no conclusive evidence that only increasing word count will boost your SERP position. So with your landing pages, don’t obsess over length. An important thing to remember here is to stress quality over quantity and Google will surely recognize your page.

Secure Off-Page Backlinks

Backlinks (links to your landing page from other websites) is one of the most important off-site ranking factors search engines use. If we attain to rank high in major search engines, at some point we need to apply a link development campaign. Getting people to link your page on their own websites is still the number one way to boost search engine rankings organically – it’s like they are vouching for you.

There are many different ways, but few and easy tips to earn backlinks are:

  • A combination of great content and targeted outreach is a proven and true method of building links. Important thing is to create your own content – the more original, well-researched, and valuable your content is, the better it’ll be vulnerable to getting some backlinks.
  • Conduct research on some influencers in your industry. We can also start small by researching for some bloggers in the same field that would be interested to promote your page. Getting in contact with the right people and offering some sort of exchange is a great way to generate new backlinks to your landing page. Also, we can make use of referrals from friends to let people, who would find your content relevant, visit your website.
  • Add some fun social share buttons and get people to share your landing page online, which is also a good method of getting direct backlinks. Adding social sharing buttons to your landing page will make it more SEO friendly. By encouraging people to share your page on their social media channels, you will improve the number of quality links you receive.
  • Other niche websites that may find your content useful or even share your content in forums or blog posts in relevant discussions.

There so many different tactics you can utilize depending on your content and business. Like getting new backlinks will help your landing page rank better and is a great way to spread the word!

Tracking Actual Results

SEO Tracking
Don’t forget to track your results for further improvements.

The last and an important step we should always do in landing page optimization for search engines is to track your results. If you don’t measure performance, you’ll never know if it is properly optimized or not. The most important things to track are your organic traffic and click-through rates. You can track these metrics using free tools like Google Analytics and Google Search Console.

Remember, there is no exact formula for success. A lot depends on your messaging and the behavior of your potential visitors. As you always track results and optimize, you will learn more about your audience and improve results over time.

Conclusion: The perfectly optimized landing page

The above methods may actually take some time and effort, but we guarantee that they are absolutely worthwhile to do. Give it a shot and you will see how simply you can optimize your page onto different search engines. Making sure that your landing pages convert as well as rank for SEO is a recipe for true success. Now, you already know some very important steps to make your landing page SEO-friendly. Don’t wait for any second and get started!