You’re in business as an eCommerce seller to expand your consumer base and increase sales. To accomplish this, you must use advertising, promotions, and offers to reach as many people as possible.
These are all viable options for expanding your business, but figuring out how to upsell your consumers is also a viable choice. Upselling is the practice of recommending a better or upgraded version of a product to a customer who is considering purchasing it. The purpose of upselling is to raise a customer’s spending, which will increase your revenue.
Essentially, it’s a sales technique for persuading clients to buy more things, usually at a greater price. Sellers that know how to upsell to customers and cheerfully raise the value of their basket are well on their way to improving conversions and sales.
Upselling is dominated by giant eCommerce vendors like Amazon, but smaller e-commerce sellers have been slow to adopt these methods. Because so few small businesses employ upselling, there’s a great potential for you to learn how to use it so that you may develop quicker than your competitors.
Importance of Upselling
Any retailer can benefit from upselling techniques to increase their profit margin. It’s also a product-knowledge-based sales technique. It can be difficult for your sales employees to recommend a value device, let alone a better-performing product, if they are unfamiliar with the products they sell.
At first glance, it appears self-evident: effective upselling techniques enhance sales and profit. Successful sell-ups also aid in the achievement of targets for sales associates and departments that must satisfy them on a regular basis.
Upselling can also have other advantages, such as improving the customer experience. It can easily boost your customer interactions if done appropriately.
When colleagues know how to acquire the proper information from consumers, they may recommend a device that will satisfy their needs and then provide more information about products that may be better suited to them. Upselling techniques can give an amazing experience for the customer, resulting in loyalty and repeat sales, whether they advise a better-performing processor or a more engaging form factor.
Implementing an Upsell Strategy
Customers are familiar enough with you and your products at this stage to proceed to your checkout page. Customers are at ease at this moment and are willing to indulge in some spontaneous purchases. In fact, some vendors report a 10% boost in conversion rate when they wait till the end to offer upsells.
Upsells generate 70-95 percent of sales and renewals for retailers who provide them, and they are 68 percent less expensive than onboarding new consumers. Consider that for a moment. Your sales grow and you save money that would have been spent on customer acquisition techniques by simply asking a consumer to boost the value of their basket. Upsells are a win-win situation for you.
After you’ve implemented an upsell strategy on your website, you’ll want to double-check that it’s working and delivering the expected outcomes. Let’s move on to the symptoms that your Upsell Strategy isn’t functioning.
5 Signs that your Upsell Strategy is Not Working
Carefully take note of these signs and know which is the best way to Upsell.
You are not measuring the results.
Do you keep track and measure your Upsell Results? This is a very important step towards success of your Upselling Strategy, why? Knowing the important statistics like how many Upsells are getting sold per time frame, which are your best-selling Upsells, on which Base Products upsells are working, which locations Upsells are best sold, and many others are important in order to help you in optimizing and enhancing your Upsell Strategy. If you have no idea regarding these Upsell Results, your strategy probably won’t work and give best results.
You are not offering enough upsells.
How many Upsells do you offer per product? Putting 1-2 Upsells is not enough in order to convert into sales. You might even have the same Upsells every now and then, but no idea if it’s working or not. It is important to show plenty of relevant Upsells for your customers to choose from in order to maximize your sales revenue flow.
You are offering the wrong upsells.
Do you have a strategy regarding which Upsells to put per Base Product? Or are you blindly throwing Upsells everywhere on your page? This is a bad practice that can surely just waste your time manually creating upsells, and ending up without earning some sales. We have to make sure that we offer calculated and relevant Upsell Products that works.
You are missing upselling opportunities.
On which locations on your webstore do you offer Upsells? You must have Upsells on locations such as Product Page, Cart Page, Checkout Page, Purchase Receipt Page, Blog Posts, even on Page Sidebars and Widgets. Why? This is to make sure that you didn’t missed any Upselling Opportunities to show Upsells to your customers. If not, you are limiting the capability of your webstore to earn sales.
Your upsells are outdated.
One benefit of keeping track of your Upsell Results is updating Product Upsells. You need to know which Upsell Products sold best on which base products. Why? This is to continuously update, enhance and optimize your Upselling Strategy for best results. If Upsells are no longer effective, we must replace it and show customers new set of Upsell Products they might now be interested in.
Conclusion: Always Optimize your Upsell Strategy!
Now you might already know your weak points regarding your Upselling Strategies. Even if you’re a small retailer, you can try any of these options to increase sales.
Upsells are a great way to try new things based on your customers’ wants and expectations. You’re squandering money if you don’t use upselling in your business. Offer appropriate items to your clients to ensure that they obtain the entire spectrum of your services and that you get the highest return on investment.
Automate Upselling and Calculate Relevant Upsells using UpsellMaster
The UpsellMaster Plugin uses a data-driven algorithm to automatically calculate suitable Upsell products in 1-click for each product. You can modify how your algorithm works so that you can continuously optimize your Upsell Strategy. This avoids having to spend countless hours defining which other products can serve as Upsells for each of your product.
Every eCommerce or online store employs upselling to persuade existing consumers to upgrade or acquire a premium product or service. And, lest you get the wrong idea, upselling isn’t just about generating more money (though that’s a nice bonus), it’s about improving your customer’s experience and relationships. It focuses on giving your customers more value and obtaining them faster outcomes.
What is the Checkout Page?
Any website pages given to a customer throughout the step-by-step checkout procedure are referred to as checkout pages. Consider a checkout page to be the online equivalent of a grocery store’s physical checkout counter. There are two sorts of checkout pages: one-page checkout and multi-page checkout.
Online buyers prefer a single checkout page than numerous ones in general. By putting all of the fields a customer must fill out on one page, they will be able to see how the entire process works and will be more likely to complete their purchase. The biggest issue with single checkout pages is that they might be difficult to design. On a single page, presenting all of the information to the customer and collecting all of the information needed from them can be tough. A busy and difficult-to-navigate single checkout page is easy to create.
The type of business you run and the size of your consumer base will ultimately determine which choice you choose.The main thing to remember is that choosing a style of checkout page is only the first step; you should next consider how to improve it.
Overall, a checkout page:
A page that every customer has to pass through and complete in order to make a sale
Summarizes the products added in the cart
Offers a login option or guest checkout
Collects customer details such as name, address and email
Offers payment methods which need to be clear and easy to use
Needs to be trustworthy and to work properly
Needs to trigger the purchase confirmation
Customers will have a better purchase experience if you provide a convenient, easy-to-use, and high-performing checkout. This will reduce checkout abandonment and increase conversions.
What is the situation of the Customer at Checkout?
Let’s take a look at the scenario we’re in with regards to what’s going on with the checkout page.
Here, the user has already reviewed and compared the things he has added to his cart. But first, he wants to ensure that he buys the proper things and that he will receive them once he has made the transaction. Customers also want proof that the price they see on the checkout page is the final pricing.
After that, he evidently decided which things are best for him and is now ready to make the buy. As a result, the checkout page will collect the following information: a customer’s shipping information, billing information, shipment method, payment method, and the choice to submit the order. When customers don’t want to offer any personal information, a guest checkout is an excellent option to include.
It’s also important to keep in mind that new clients have trust difficulties. To give customers peace of mind during checkout, prominently display trust symbols, emblems, and seals. Customers will have more confidence in the platform they’re utilizing and the security it provides if these are displayed throughout the checkout process.
Why put WooCommerce Upsell at Checkout?
Customers are familiar enough with you and your products at this stage to proceed to your checkout page and, more than likely, to complete the purchase. Customers also feel at ease and are willing to indulge in certain spontaneous purchases. In fact, some vendors report a 10% boost in conversion rate when they wait till the end to offer upsells. Customers may, however, be fatigued and simply want to pay and leave. What can we do to avoid it?
So, rather of designing a checkout sequence that merely collects payment information, use it to introduce an upsell. They’ve already spent time determining which product to purchase. As a result, they may require an incentive to give a gentle nudge in the direction of impulsive purchases.
If you provide an upsell on the checkout screen, you’re giving yourself a significant chance to sell more. They’ve already decided to buy anything; you must have persuaded them to do so. A special deal, on the other hand, can entice customers to spend more.
It’s nearly impossible to get to the checkout page without adding more items to your shopping cart. However, this strategy is only effective if you have a diverse product line and can offer items that are closely linked; purely random products have a far lower possibility of piqueing the customer’s interest.
Upsells generate 70-95 percent of sales and renewals for retailers who provide them, and they are 68 percent less expensive than onboarding new consumers. Consider that for a moment. Your sales grow and you save money that would have been spent on customer acquisition techniques by simply asking a consumer to boost the value of their basket. Upsells are a win-win situation for you.
As a result, upselling tries to raise the average order value by giving focused and useful product ideas to assist the consumer with whatever he may require.
Tips with WooCommerce Upsell on Checkout Page
So how should we proceed in Upselling on the Checkout Page? You can try the following:
Use the data you currently have, such as the information from the customer’s cart. First, we try to comprehend the customer’s preferences and purchasing habits. We can see which product he is interested in, what he has recently visited, what he has added to his cart, and what he has actually purchased from this page. These details are critical in developing a more effective and conversion-oriented upselling strategy.
Make specific product recommendations. We can’t just slap random product upsells on the checkout page and expect users to buy them. We must provide calculated products that are tailored to the clients’ purchase habits. This is when the information about the cart comes in handy.
Experiment with alternative layouts, such as lists or carousels. Give customers something eye-catching to draw their attention to the products and encourage them to buy them. Carousels are the greatest option because they are visually appealing and simple to navigate.
Make it simple to add more items to the cart. Activate a process that allows customers to quickly and easily add more things to their cart, regardless of the page containing upsells they are on.
Make it simple for customers to check out. The easier you can make your clients’ checkout procedure, the more tempting it will be. Continuously improve the process by eliminating needless processes, reducing redundant form fields, and streamlining it to make it as quick and efficient as possible.
Conclusion: WooCommerce Upsell at Checkout is important!
Now you know how to upsell your customers to give them a positive experience and grow your business. Even if you’re a small retailer, you can try any of these options to increase sales.
WooCommerce Checkout Upsell are the perfect opportunity to experiment based on your customer needs and expectations. Consider segmenting customers based on the types of products they buy and test how different segments respond to your upsell strategies. Based on the options that result in high sales, introduce them to a wider customer base to continue to grow your business.
Kindly check out our EDD and WooCommerce WordPress Plugin – UpsellMaster. This plugin uses a data-driven algorithm to automatically calculate suitable Upsell products in 1-click for each product. You can modify how your algorithm works so that you can continuously optimize your Upsell Strategy. This avoids having to spend countless hours defining which other products can serve as Upsells for each of your product. Instead, click on the Calculate All Button, sit back and relax while our algorithm does its work.
When it comes to increasing the revenue of your eCommerce site, there are usually two options. The first is to attract new clients, and the second is to enhance the average value of each purchase you receive from current customers. The first approach necessitates a significant amount of marketing work and expense. The second alternative, on the other hand, is simple to implement with a few changes to your website.
By providing your consumers a better version of a product they’re already buying, you can not only boost the value of their transaction but also provide them with an unexpected benefit. Upselling is the term for this practice.
You may be seeking ways to increase your sales and revenue as an eCommerce store owner. Upselling is one of the most successful ways to increase order value while also enhancing customer satisfaction. You’ll be able to recommend a product or a combination of items that will boost customer satisfaction if you have a successful upselling plan. You might try a few different approaches to upsell more effectively.
Benefits of Upselling
Upselling is essential for businesses, but how exactly? Here are 6 reasons that both you and your customers want upselling and cross-selling:
Increases Profits – It’s no secret that a consumer who purchases more implies your business makes more money. Growth for your business doesn’t only mean keeping the clients you already have; it also means expanding your wallet allocation for the ones you already have.
Increases Customer Loyalty – The goal of upselling is to provide all of the customer’s options so that they can make an informed decision. It demonstrates to customers that you are concerned about their needs and anticipate them.
Increase in ROI – It might be expensive to bring on new clients. You may quickly see a profit and get a greater return on your investment by upselling and cross-selling to your clients. You’ve already put in the effort to promote to, identify, and sell to your consumer; now it’s up to your company to get the most out of the interaction.
Increases Customer Lifetime Value – Upselling or cross-selling will not only result in a higher initial profit after the customer is signed up, but it will also increase the customer’s overall worth throughout the duration of their lifetime.
Balances Growth Between New and Existing Customers – According to studies, increasing customer retention by only 5% boosts earnings by ranging from 25% to 95%. Maintaining a balance between the consumers you sign up initially and the ones you keep is critical to your institution’s existence.
Offers Convenience and Flexibility for Customers – Upselling and cross-selling are beneficial to individuals as well as organizations. In reality, it is so effective for businesses because it is also effective for customers. They don’t have to take a chance with a new firm because you give them more options or appropriate add-ons.
Features to look for a WooCommerce Upsell Plugin?
It’s critical to select the best WooCommerce upsell plugin in order to properly showcase your WooCommerce products. This is dependent on the types of products you sell and the upsell offers you intend to generate on your online store.
Let’s briefly go over some features store owners should consider when looking for a WooCommerce upsell plugin:
Simple and Easy to Use – The WooCommerce upsell plugin should have a simple interface that allows you to rapidly generate product upsell offers without needing to write.
Multiple places to display Upsells – Instead of throwing upsell ideas on every product, your Upsell Plugin should provide targeted upsells per product based on data gathered by a flexible and sophisticated algorithm.
Tailored Upsell suggestions – Your Upsell Plugin must not blindly throw upsell suggestions on every products, instead, it must generate tailored upsells per product based on data fetched by a flexible and powerful algorithm.
Let’s you personalize the upsell offers – You want to personalize and distinguish your upsell offers. This is a terrific approach to make your product stand out and entice customers to add it to their shopping basket.
Automatic Upsell Suggestions – A wonderful Upsell Plugin allows you to save time by automatically calculating suitable Upsell suggestions instead of spending countless hours of manual work.
Tracking of Upsell Results – Your WooCommerce Upsell Plugin must provide you with a detailed Upsell Sales Report the results of your Upselling to help you optimize your upsell strategy better.
Top Upsell Plugins for WooCommerce
Here is a list of WooCommerce upsell plugins that are valuable for your marketing efforts.
One of the simplest ways to upsell your WooCommerce store is to recommend a better product. Because it uses machine learning to suggest products, the Product Recommendations plugin is a great choice among the Best WooCommerce Upsell Plugins. It allows you to display product recommendations in 20 various spots throughout your site. Furthermore, the plugin provides useful information to help you improve your product recommendation tactics.
• Use machine learning to make smart product recommendations on your WooCommerce store.
• Make a large number of upsells.
• Conditionally display upsells based on the customer’s cart and order selections.
• The ability to place upsells in various areas on your website.
• Use a variety of product recommendation tactics to boost client satisfaction.
• Use analytics to improve conversion rates.
For $79, you can get a single site subscription to this extension.
This plugin uses a unique data-driven algorithm to automatically calculate suitable Upsells for each product via a 1-Click Calculate All button. The days you have to manually define Upsells for hundreds of products for your store are gone! You can display Upsells or Recently Viewed products throughout your website in the form of Carousels, Lists, Widgets, Shortcode or Gutenberg Block to increase sales in your EDD store. The plugin offers a flexible algorithm where you can quickly change the priority factors of your upsell strategy. The plugin also comes with a comprehensive dashboard and filters to better track and understand the sales results from Upsells.
1-Click Automatic calculation of suitable Upsell suggestions instead of spending countless hours of manual work
Tailored Upsell suggestions per product based on data fetched by our Algorithm
Detailed Tracking of Upsell Sales Results
Displays Upsells and Recently Viewed Products
Carousels or Lists on Product Page, Checkout Page, Purchase Receipt Page, Widget, ShortCodes or Gutenberg Blocks
Algorithm with Flexible Logic allows changes in Upsell Strategy
Integrations with WooCommerce and Easy Digital Downloads
For $99, you can get a single site subscription of this plugin.
One of the most popular upselling and cross-selling plugins available today is YITH WooCommerce Frequently Bought Together. You’ll be able to propose ‘Related products’ or ‘Frequently bought together’ items to your consumers using this extension. You can pique your consumers’ interest in purchasing your suggested goods by doing so.
It might be quite attractive to suggest things that people normally buy together. Recommending phone coverings to consumers who are purchasing a new phone, for example. Using this successful marketing technique can result in a considerable rise in conversions and AOV. You can also select to show the suggestions only to a specific group of people. In addition, your suggestions could save them a lot of time.
• Option to automatically market similar items, up-sells, or cross-sells to customers who are purchasing a product.
• Decide how many things you want to recommend and whether you want to show them all at once or only a few.
• Ability to place the up-selling box ‘Frequently Bought Together’ anywhere on the product page.
• Offer up-selling products at a discount to entice clients to make a purchase.
• Easily access the linked items list to keep track of or remove associated products as needed.
For €69.99, you can get a single site subscription of this plugin.
Beeketing is an eCommerce automation platform that creates a variety of goods for eCommerce sites, including a suite of 10+ WooCommerce extensions that allow your site to perform a variety of tasks. The extensions have all been integrated into a single plugin that is simple to install and can assist you with both upsells and cross-sells.
• AI-powered cross-selling functionality eliminates the need for you to manually establish product groups.
• Add a last-step upsell to your cart page to improve sales just as the user is about to make a purchase.
• Notifications of recent orders to increase consumer confidence and encourage cross-selling
• Numerous other features (i.e. personalized recommendations, mailbot email marketing, countdown timer for shopping cart, etc.)
For $49, you can get a single site subscription of this plugin.
On the checkout page, this plugin presents order bump offers. Customers can simply check a box to add this deal to an existing order without leaving the checkout page. Admins can show discounted order bump offers for appropriate target products by selecting simple, variable, or subscription products and categories. It also comes with three customisable templates to assist retailers in designing responsive offer designs.
Special Offer – On Checkout Page
Multiple Order Bumps
Order Bump Behavioral Analytics
Order Bump Sales Reports
Just a precious single click to accept the offer
Target Product Category For Triggering Bump Offers
Smart Skip If Already Purchased
Smart Offer Upgrade To Boost Average Order Value
Create Product Specific Bump Offers
Schedule Bump Offers
Create Unlimited Order Bumps
For $69, you can get a single site subscription of this plugin.
This is yet another fantastic plugin that allows you to upsell appropriate products on the shopping page. This easy add-on allows you to show products to your clients on the cart page based on the Conditions you’ve defined as rules. It gives you the ability to make conditions based on Products, Categories, and Cart Totals. The nice thing is that you may make two different rule groups: A) ‘The AND group B) ‘The OR group’.
Now, the product will only appear for upselling on the cart page if the conditions are met, based on the conditions or rules you’ve defined. If you don’t set any conditions, it will monitor your customer’s shopping cart automatically. And, by displaying the upsell offer you’ve generated, you’re encouraging your customer to boost their AOV.
• Easily display products as an upsell on the shopping page without causing any issues.
• As rules for customers, create ‘AND/OR’ conditions to make the upsell product visible.
• Include numerous conditions relating to products, categories, and total cart value.
• Make each product’s title, image, and color unique.
• To increase conversions, use auto mode or alter your site’s color design.
For $29, you can get a single site subscription of this plugin.
This plugin, which was created by the same people that created WordPress and WooCommerce, is an official offering from Automattic to enable us upsell and cross-sell our products. It works on the Cart page, which means that the products you’ve chosen to be presented for upsell will only appear on your site’s Cart page once a specific product related to them has been added to the cart.
• Simplicity. Because of its straightforward features, setting up and learning how to use this plugin is a breeze. It doesn’t come with a ton of different popup styles or placement options, so it’s simple to customize.
• You can define three distinct types of add-on products for upsell: Category linked add-ons, which show items from the same category, Product linked add-ons, which show products you define, and Default add-ons, which appear for all products that don’t have a corresponding add-on product defined.
• You can change the title of the section and the number of products displayed.
• Consistent and reliable support and compatibility. It works perfectly with every update of WordPress and WooCommerce because it was created by the same team who created WooCommerce. If you still have problems, you can count on the help of their amazing team.
For $29, you can get a single site subscription of this plugin.
This is a one-of-a-kind plugin since it allows you to upsell products to clients via post-purchase offers. Because WordPress supports major page builders, you can construct responsive upselling pages. Offering a post-buy upsell is a good idea because it is less distracting and adds value to your customer’s initial purchase. It also allows you to target product categories for unique upsell offers.
• After you’ve completed the checkout process, you can offer your customer an upgrade on an existing product transaction.
• By combining upsell and downsell offers in a single funnel, you can increase your sales possibilities.
• Redirect your customers to another upsell offer when they accept or reject the prior one to control their behavior.
• Make as many upsell or downsell funnels as you like.
• You have complete control over how you customize and create your upsell offer pages.
For $69, you can get a single site subscription of this plugin.
Booster Plus for WooCommerce is a plugin that includes over 100 modules for customizing the look and feel of your online store.
You may change the way upsell products on your online store are displayed using Booster’s WooCommerce Upsells module. This means you can opt to show numerous upsell products, adjust the default order, or altogether hide them from your WooCommerce store.
• Change the currency, shipping method, and country of WooCommerce payment gateways.
• Use WooCommerce custom fields, such as promo codes and checkout fees, to personalize the checkout process.
• You may add customizable buttons and price labels to your products using the Button and Price Labels module.
• Customize your emails and add more recipients. Produce a variety of reports that incorporate verification for further security.
• Define price regulations and display products in several currencies with automatic exchange rates.For $69, you can get a single site subscription of this plugin.
So, this was my list for the Best WooCommerce Upsell Plugins!
All of the plugins listed above will significantly increase your Average Order Value. But, if you have to choose one, I recommend going with the plugin that best suits your needs and requirements.
Customers will be more likely to add more products to their shopping carts and spend more money if you use a WooCommerce upsell plugin for your WooCommerce business. As a result, the average order value rises, resulting in greater revenue for your company.
What are you waiting for now that you know about the instruments that can assist you in implementing this strategy? Start cross-selling and upselling your items with any of these extensions right now, and let us know how it goes in the comments.
Introduction – Increasing Sales Conversion with Upselling
Upselling is a sales approach that involves pushing clients to buy a more expensive, upgraded, or premium version of a chosen item, as well as various add-ons, in order to make a larger sale. In order to boost order value and profit, eCommerce organizations frequently use upselling and cross-selling strategies.
Offering add-ons to enhance the product’s capabilities is another example of upselling. Upselling aims to raise the overall transaction while also introducing customers to new options that may better suit their needs. Upselling is frequently woven into a discourse regarding the customer’s motivations for purchasing the product and their long-term ambitions.
Upselling strengthens customer relationships by letting them know what additional you have to offer, how they may receive more value for their money, and demonstrating that you care about their wants and aspirations. Upselling does not have to happen right away. While the upsell should be offered at the time of purchase using upselling tools and plugins, you may also utilize marketing tools like direct mail and email newsletters to keep your customers informed about their possibilities.
Importance of Upselling
Although sales techniques are known to elicit unpleasant emotions in us, when used correctly, they can actually enhance our buying experience. For numerous reasons, online retailers rely significantly on upselling techniques:
Upselling increases order values and offer quick wins
Product recommendations can generate 10-30% of revenue, therefore getting the correct upsell offers in front of the right people at the right time is a crucial sales strategy. In reality, it has the potential to considerably improve average order value (AOV), as well as overall revenue. It not only raises AOV, but it also raises client lifetime value. To put it another way, customers spend more money while they are still clients. That is why it is so crucial for your company. Because you’ve already spent money on marketing to bring the buyer to your eCommerce business, increasing the order value is critical to maximize your return on investment.
It’s easier to upsell to existing customers than to acquire new ones.
Lead generation is a costly endeavor. Selling to a consumer who already trusts you and has purchased from you in the past or is about to do so now is considerably easier and less expensive than selling to a new prospect who has never heard of your brand. As previously stated, selling to a current customer has a 60-70 percent chance of success, whereas selling to a stranger has a 5-20 percent chance of success. It’s a no-brainer for a lot of eCommerce companies looking to boost their revenue and enhance their bottom line.
Upselling helps retailers build deeper relationships with customers.
When you think about it, upselling isn’t such a bad idea. It will turn out to be a customer happiness approach that also creates additional revenues if it focuses on helping your customers ‘win’ by recommending premiums, upgrades, or add-ons that will eventually deliver more value and make them feel like they received a better bargain. Upselling is giving suggestions that may better meet a customer’s present needs, as well as assisting them in making an informed decision.
Upselling leads to increased Customer Lifetime Value (CLV).
The net profit contribution a client makes to your firm over time is referred to as Customer Lifetime Value. You can categorize your consumers into three groups: those who are not profitable, those who are profitable, and those who are highly profitable. A higher CLV means that each customer creates more revenue for your company without you having to invest any additional money, which means your organization has more money to spend on gaining new customers. Upselling is one of the most effective strategies for converting clients into high-profit customers and keeping them coming back.
Customers come back for more.
Upselling is distinct in the manner it gives value to customers and encourages them to return for more. Customers will return if they require more of what you are selling if you create an easy way to make their lives easier. Make sure to provide excellent customer service in addition to your upselling efforts to ensure that your consumers are happy no matter what happens.
Tips in Upselling
Upselling strategies operate by entirely satisfying – or exceeding – the customer’s needs. Now, let’s look at some upsell strategies that you can utilize in your business:
1. Pitch relevant products
Upselling isn’t all about the benefits; going too far with it can potentially hinder your sales. Instead of just pushing any old upgrade at your customer, you should figure out what kind of upselling they’d want. Many people make this error. What you should do is give upsells that are linked to things they’ve already purchased or are now considering. If a consumer is looking for WordPress Plugins, for example, you don’t want to offer him Shopify Plugins as an Upsell because he might not be interested.
2. Provide consistent value
When a sale is made, most businesses believe their job is done. They believe they will only have to worry about that consumer again when it comes time for a renewal or an upgrade. It’s a mistake to believe that when you ask a consumer to upgrade, they’ll be ready to do so right away. The truth is that you must continue to care for them even after the sale. Send them newsletters with information about your firm, such as product updates, upcoming events, or current discounts.
3. Identify the customers who have a need.
Use a product that allows you to understand the needs of your leads from the beginning. You must understand what they wish to purchase from you and whether you can sell them a larger and better version in the future. Create a list of such leads and nurture them on a regular basis. You may better organize your objectives and set a schedule for pitching the update to them this way. Getting new consumers is much more difficult than keeping old ones. Upselling to current customers might help you meet your sales goal quickly.
4. Help – Don’t sell.
Upselling isn’t all about the benefits; going too far with it can potentially hinder your sales. According to a 2015 Wharton study, sales agents who are overly focused on upselling can treble their success rate, but their customers’ likelihood of choosing their company in the future drops by 5.5 percent. Always try to improve the customer’s experience. Instead of simply saying, “Buy a pro plan because it’s better,” explain how it will benefit them or their business. Make them feel as if by giving our items, we are assisting them in solving their problem.
5. Create a feeling of urgency
Make a limited-time offer to your customers. Tell them why getting it during this time would be advantageous. Remember to price them appropriately and to understand which things are most likely to entice them to buy. Assume you’re selling an online music subscription with both a free and a paid edition. You may run a fast ‘Christmas special,’ with prices cut for a limited time. It might persuade them to sign up.
6. Check if your customers are happy before upselling
A satisfied consumer equals a thriving business! However, no matter how hard you try, the customer will not always be pleased with you. Keep an eye out for such indicators and try to remedy them as soon as possible. Imagine being dissatisfied with a product or service, and instead of making it right, they want you to pay extra for a more expensive version. You’d most likely stop shopping, and you might even spread the unfavorable word of mouth.
7. Convince them with real-life examples
Demonstrate how users of the upgraded version were able to address problems (similar to what your prospect is facing currently). The majority of your leads are unlikely to take your statements seriously. Of course, it’s your business, and you only have wonderful things to say. Rather, show the thoughts of their peers who are also purchasing and using the same product/service. It will persuade them more than anything you can say.
8. Follow-up constantly
Upselling is still selling, so keep that in mind. As a result, don’t leave your buyer with only one little pitch. Continue to nurture and follow up with them in order to encourage them to upgrade. By including upsell options in transactional emails like order confirmations, delivery notifications, and satisfaction surveys, you may enhance the likelihood that a customer will consider paying a little extra to improve an already-purchased item or add on a more expensive product or service.
Automating Upsells for your WooCommerce or EDD Store
We have been searching for a suitable WordPress Upsell Plugin but the main problem with most Upsell Plugins for WordPress are the following ones:
Nearly all require hours of manual work to define upsells
Upsells can only be placed in specific sections of the website
It is never clear if the selected products for upselling are really the best possible products or not
Poor tracking of Upsell Sales performance
For this reason, we have developed a new plugin called UpsellMaster which solves all these shortcomings.
Put Upsells on Autopilot using UpsellMaster Plugin
The UpsellMaster Plugin uses a data-driven algorithm to automatically calculate suitable Upsell products in 1-click for each product. You can modify how your algorithm works so that you can continuously optimize your Upsell Strategy. This avoids having to spend countless hours defining which other products can serve as Upsells for each of your products. Instead, click on the Calculate All Button, sit back, and relax while our algorithm does its work.
The plugin displays the calculated Upsells or Recently Viewed Products on suitable pages such as the Product page, the Checkout page, the Purchase Receipt page, or any other page by placing a widget, Shortcode, or Gutenberg block. The plugin offers close integrations with WooCommerce and Easy Digital Downloads and comes with its own Upsell Sales Tracking Report. The Algorithm logic can be changed and fine-tuned which allows you to test different Upsell Strategies for your eCommerce Stores using WordPress.
Here are the key features of this plugin:
Algorithm which calculates suitable Upsells Per Product in 1 Click
This WordPress Upsell Plugin uses a flexible algorithm logic that defines how to calculate the best possible products that can serve as Upsell products to offer for each of your store’s products.
This mechanism allows the algorithm to go through the data of your store and come up with the best suitable Upsells as per your Upsell Strategy for this store. You can also fine-tune and change the settings to test different strategies to find out which strategy works best for your store.
Upsell Sales Report and Tracking
Another great feature of this WordPress plugin is that it provides a detailed Upsell Sales Report the results of your Upsell Strategy. The report comes with filters, a chart and calculates a variety of Key Performance Indicators so that you can obtain deep insights into your sales performance of your WooCommerce or Easy Digital Downloads Store.
It is important to keep track what are your best-selling Upsells and Base products are because it can help you optimize your upsell strategy better. Also you can track which are the best locations on your website to either display Upsells or Recently Viewed products.
Upsells List by Products
Admins can basically see a full list of all Upsells calculated by the Algorithm set per Product. They can also export the list to CSV File as well as Recalculate the Upsells manually whenever changes were made on the Settings page.
Recently Viewed Products
Instead of showing Upsell products, the plugin also offers that you can show Recently Viewed Products instead. In that case, the Lists and Carousels can display products a customer just has visited before instead of the Upsells. Recently Viewed products can be displayed at the same locations as the Upsells. For Widgets and Shortcodes, you can also vary, showing Upsells and Recently Viewed product suggestions on the same pages.
Display Locations for Upsells and Recently Viewed Products on your Website
A great feature of this Upsell plugin for WordPress is you can show Upsells on different pages across your website. These pages are:
Purchase Receipt Page
Pages with sidebars (via Upsell Widget)
Any page/post (via Shortcode or Gutenberg Block)
These placement locations can be very helpful to gently remind customers with great product suggestions they easily add to their shopping carts. As these product suggestions are calculated based on an algorithm, they are very targeted and can best guess the interest of the customers, which should lead to an increase in sales.
Why you need UpsellMaster Plugin?
Here are the key reasons why this plugin offers great value to your WooCommerce or Easy Digital Download Store:
Increases sales – this plugin helps increase the number of products and average order values of your carts, thus earning more revenue.
Tailored upsell suggestions per product based on data – this plugin uses an algorithm to calculate the best and unique upsell per base products within your store as per the priority you set, either by (Category, Vendor, Lifetime Sales, and Tag).
Huge time savings – this plugin has a 1 click upsells algorithm which calculates individual Upsell suggestions per product. This is much helpful if you have thousands of products that needed to have an upsell calculated.
Flexible algorithm – allows you to optimize your Upsell Strategy by changing the priorities in calculating product upsells, depending on what you think is working best in your webstore.
Displays Upsells and Recently Viewed Products – not only you can display Upsell Products, but you can also choose to display Recently Viewed Products.
Tracking of Upsell Results – The plugins comes with an Upsell Report comes with filters, a chart and calculates a variety of Key Performance Indicators so that you can obtain deep insights into your sales performance of your WooCommerce or Easy Digital Downloads Store.
Integrations for WooCommerce and EDD
Conclusion: Save time creating Upsells using UpsellMaster
Integrating 1 click upsells for WooCommerce WordPress stores into your whole sales strategy is a time-saving strategy that pays off handsomely. Of course, when done correctly, every upsell follows the inbound methodology: you identify areas where you can provide more value for each customer and then give it to them in a way that builds trust and deepens the relationship. As a result, upselling is the greatest option for everyone.
UpsellMaster Plugin can play a key role in optimizing and enhancing your store sales conversion as it displays the relevant products of real interest to the customers, on every possible landing page they may come across your website. Stores which do not have an Upsell Strategy are leaving money on the table. UpsellMaster plugin was developed to make it very easy to implement a solid Upsell Strategy.
What are you waiting for? There is money on the table by implementing a solid Upsell Strategy, Take advantage and get the UpsellMaster plugin to better convert visitor interests in Upsells!
The motivations of online shoppers which lead to their purchasing decisions are subject to ongoing research. While purchasing behavior is affected by the needs of the consumers there are many more factors in place which determine where Online Shoppers are going to make their purchases.
These factors are not random nor are they hiding any mistery but actually follow logic which determines how much sales an online shop can attract. By knowing which factors are relevant and how they play together allows shop owners to apply the right strategies and tactics to maximize sales in their online shops. Therefore, we wrote this article tries to shed more light on all the factors which at the end determine how much sales an online shop can create.
As you can see, we could identify many factors and elements which are affecting sales. This comes very close to reality as web shops need to pay a lot of attention to many details that are important when it comes to sales. All the factors and elements can be grouped together in four areas:
Average Order Value
We are now going through each area and examining the factors which are affecting sales in different ways and approaches.
The first section is about your Target Audience. This includes studying and understanding who they are, what they do, how much they can spend per purchase, and other important factors that may affect their purchasing decision. Defining a powerful target audience is key to forming a solid base to sell something to.
Below are the things we need to take note regarding our audience:
B2B or B2C?
Who is your target audience? Businesses or consumers? Are you selling B2B or B2C?
B2B: Having businesses as customers can be beneficial as businesses normally are much more willing – and have a better ability – to spend more money than consumers can. So this allows your business to sell higher-priced ticket items including services. Selling to businesses normally requires a more sophisticated sales approach as every expense is part of a budget and requires approval. Also, the relationship and reputation of your webshop might play a much more important role.
B2C means that the purchases are done by private consumers. Private consumers normally have less spending power and therefore are much less willing to spend money as everything comes out of their own pocket. Pricing ticket normally tend to be lower. B2C companies may benefit from meeting the household decision-maker, particularly for big-ticket items like vacations or new vehicles, but they don’t have to cater to only one family member to see results. They will show advertisements to anybody who may be interested in buying and have a good chance of doing so. Also to mention consumers are much more receptive to emotional arguments than businesses who rely more on rationale decision-making.
To be successful, both B2B and B2C marketing must be hyper-targeted, but this can be a difficult task for B2B companies in particular. B2C promotions will reach out to any potential consumer who is interested in their product, even if they aren’t the intended buyer. Even if the ad appealed to anyone other than the primary customers, a woman who sees jewelry she likes could submit the connection to her significant other, resulting in sales.
Your target audience’s purchasing power may root in which age group they belong. They may be a part of ages under < 18, 18-25, 25-40, 40-65 and > 65. Different age bracket has different goals and needs. You may have to ask yourself which age group does my target market may come from and that information will help you optimize how to do your marketing better.
Defining your audience’s age group may also help when you decide to use ad targeting as it can help you narrow down your audience target in your campaign ads. Just make sure to do your research and see at what age group your products will most likely be bought and use.
In connection with the age groups, the spending power is somewhat a bit similar to it. Spending power may depend on your audience’s income level, educational attainment, and employment. If your products are typically at a higher price point, you may need to target audiences that match the income level required to purchase them.
Therefore, you need to do some extensive research and planning first. If you plan to sell these to students, you need to keep your price point at a low level for them to afford it. If your products target businessmen, entrepreneurs, online store owners, you need to decide how high you will set your price point at as it will be a fair price, but also not high enough to overprice.
Your products may vary in different categories. It may be specific for a certain industry, need, interest and others. For example, if you are selling WordPress Themes and Plugins, your target market should be in the same niche industry and is supposedly operating WordPress websites. You need to analyze which audience group your products will most likely be purchased to better optimize your marketing strategy.
In order to build the perfect product to offer your customers, you must first need to know and understand the customer’s problems and needs you needed to address. This will give you a clear picture of what direction your product must be developed into as to be useful enough for people to buy it.
For example, selling digital images or logos sells the problem of somebody needing a design solution, therefore you need to provide tons of sample images and graphics, and may also offer customization.
Another is selling a WordPress plugin normally solves a problem within an online shop (e.g. page conversion, design problem, navigation, etc.) The point in developing a good and saleable WordPress Themes/Plugins is that you need to sell something which solves a significant problem, saves time, energy, and provides something valuable to your users.
The next section will be about understanding our traffic sources. This is very important as the traffic channels are our way of curating visitors which in the future may turn to customers. Remember that more traffic leads to more sales. This is the foundation of our revenue flow, therefore we need to know and understand these traffic channels better and make sure we on the right track in optimizing and making use of these channels. They are as follows:
When a visitor arrives at a website without first clicking on a connection on another website, this is known as direct access (direct traffic). This traffic usually comes from people who already know your brand and the products you’ve been offering. This traffic may come from past customers that went back to repurchase another product or to renew their subscriptions.
In order to get and maintain direct traffics, we must build a good relationship with our customers by offering them the best products, easy to use platform, a trustworthy website, excellent customer service, and technical support. If it turns out they got satisfied with your product and services, they will surely come back for more.
There are other ways of getting direct traffic but the bottom line is we need to make a long-lasting impression even just for visitors, so they will come back right on your website and continue with the purchasing decision.
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. As we already know, Social Traffic comes from various social media platforms like the most popular ones – Facebook, Twitter and LinkedIn. This is the most common traffic sources everybody on the eCommerce world is using as this may come very cheap at first but can bring huge amount of revenue to an online store.
To start with Social Media Marketing, one needs basically to prepare a pitch along with an eye-catchy image that will be posted or shared on various social media platforms. There are many free and paid courses on the internet that can help you be better at Social Media Marketing and make the most out of it. After preparing the material to be posted or shared, one usually needs a software or tool to automatically publish content on social media platforms. This can save us a lot of time and help us concentrate on other important tasks in building and growing our eCommerce store.
Your consumers are still engaging with brands on social media, and you’re losing out if you’re not connecting directly to them on sites like Facebook, Twitter, Instagram, and Pinterest. Great social media marketing will help the company achieve phenomenal success by cultivating loyal brand supporters and even generating leads and sales.
The highly successful digital marketing technique of sending emails to prospects and consumers is known as email marketing. Prospects become clients, and one-time consumers become devoted, raving fans, thanks to powerful marketing emails.
Setting up your email marketing is essential as it is one way of building and growing your connections and staying in touch and updated with your audience. One basic way of implementing email marketing is through email automations. You can use any tool or plugin that will help you setup and do the process for you. You can either build a welcoming campaign, abandoned cart recovery email, newsletter, educational email and other types of email marketing campaign applicable to your business.
Building an effective email campaign might be tricky at first especially on a business startup. You might need to test out different types of email campaigns and see which of them actually works. You can measure it by monitoring the number of opens, link clicks, and purchases. There are also email marketing tools out there, either free or paid, that you can use to automate this process a lot easier and faster.
Organic search refers to a search engine’s search results that are unaffected by paid ads. The importance of organic search results to the search term determines their ranking. There are several ways how to make the use and benefit more via the Organic Search.
Keyword Research – is the process of researching common search words that people use in search engines like Google and creatively incorporating them into the content so that it ranks higher in search engine results pages (SERP). In search engine optimization, keyword research is a critical step (SEO). Once optimized for keywords, you can also check your Keyword Rankings to see if you need extra work in optimizing and making your content better, and also to check your competitors.
Competitor Research – Identifying the rivals, determining their strengths and weaknesses, and assessing the strengths and weaknesses of their goods and services are all part of competitive analysis. You will see how your own goods and services react to those of your biggest rivals and what kind of challenge they pose to your company by looking at them. It also aids in the identification of market patterns that you might have overlooked.
On-Page Optimization – is the method of optimizing web pages in order to boost a website’s search engine rankings and attract organic traffic. On-page SEO involves optimizing the headlines, HTML tags (title, meta, and header), and photos, as well as publishing appropriate, high-quality content.
Off-Page Optimization – refers to actions taken outside of your own website to influence your search engine traffic page rankings (SERPs). This is all about creating backlinks. Backlinks are used by search engines to determine the quality of the content linked to, so a site with a lot of high-quality backlinks will typically rank higher than a site with fewer backlinks.
Domain/Page Authority – these are scores developed by Moz that predicts how well a specific domain/page will rank on search engine result pages (SERP). In order to make your DA PA higher, you also need to improve your contents, optimize for SEO and create backlinks on high quality sites.
Google’s form of disclosing visits to your site that came from sources other than its search engine is known as referral traffic. If a user clicks on a link to access a new page on another website, Analytics reports the click as a referral visit to the second site. The originating site is referred to as a “referrer” because it directs traffic from one venue to another.
In order to increase your referral traffic, you need to create more backlinks to high-quality websites, bookmarking sites, and publish contents on social media posts such as Facebook and Twitter short links, get published on Online Directories and Review Websites, comment on blogs and forums, and others. Referral traffic may also take the form of tracking code embedded in other websites, such as AdWords banner advertising, to provide a referral code tied to a particular marketing campaign.
Affiliate marketing is a form of advertisement in which a business pays third-party publishers to send traffic or leads to its goods and services. Affiliates are third-party publishers who are paying a fee to find new ways to market the brand.
This is also one great way to let traffic flow on our website, by establishing a good Affiliate Program. There are free/paid tools that you can use to automate your affiliate program and set up all the processes for you. You need to properly set the terms of your program, at how much commission percentage you will give fair for both parties, instructional materials and guide how to promote or advertise your products, prepare images and banners ready to be posted to third-party websites, and many others.
As a result, a good affiliate marketing campaign necessitates some preparation. Especially if the contract agreement pays for traffic rather than sales, the terms and conditions must be strict. In affiliate marketing, there is the possibility of fraud.
The next section is talking about your website conversion. When anyone performs a pre-determined and desired action on your website, such as signing up for a newsletter, posting a blog post on social media, or purchasing a product, it is known as a website conversion. Your conversion rate is the percentage of people who complete your desired action.
Now, let’s get to know some of the important factors that affects your website conversion.
Layout, without a doubt, determines whether or not a landing page can convert. Designers working on UI and UX should include usability, user interaction, and key performance indicators, or KPIs.
Businesses do not want to risk potential leads that use computers other than desktops to reach the landing page. As a result, the designer must consider how the website would appear on screens of various sizes. Furthermore, Google is a major supporter of responsive design. As a result, responsive design is beneficial for both conversion rate and SEO.
Remember that, conversion rates are negatively impacted by excessively embellished, unstructured, and cluttered webpages.
It’s time to think about content that will support you on your way to conversion rate optimization after you’ve taken care of a friendly interface and navigation. A content strategy, like every other marketing strategy, begins with defining the target audience. When you know who your readers are, it’s far easier to figure out what they’re interested in.
Share useful knowledge that your future clients will seek out. That’s how you’ll demonstrate your knowledge and ability to assist. That’s how you’ll earn people’s confidence.
Your site visitors are used to those common navigation elements in UI and UX design, regardless of who your buyer personas are. If your landing page design is difficult for your visitors to understand, you will have a hard time converting them into leads.
The place to test your differentiation strategy isn’t on your website design. For easy navigation, use a consistent interface. People are used to that, so don’t throw them off. The CTAs on your screen must be linked to one another. Your conversion rates will suffer if you have too many competing CTAs.
Clear the screen of clutter. Make the most of the empty room. Examine what your visitors see as they click through your pages. To encourage conversions, a CTA button should always be available.
Finally, make your checkout process easier. Don’t forget about smartphone users.
The capacity of a website to generate leads and drive sales is heavily influenced by its loading pace. When a user tries to access a website that takes a long time to load, they are much more likely to look for another source for the material, information, or products they want.
When we talk about results, we’re talking about load times, or the first potential barrier between a user and your brand’s web material. It is recommended that a webpage load in no more than 2-3 seconds, studies have shown that consumers give up after only a few seconds and press the “back” button. They actually think the website is inaccessible or that the browser is malfunctioning. For potential customers to stay on your website, quick load times are important.
That is why using a good hosting server as well as an excellent caching plugin is important for your website as it automatically helps and unloads your website.
If you don’t serve up your pages safely, you may be leaving conversions on the table, depending on how important perceived protection is in your industry. According to a survey conducted by GlobalSign, a web-trust certificate provider, 84 percent of website visitors said they would abandon a purchase3 if the data was going to be sent over an unreliable link.
Lastly, you should always monitor your website’s backup and firewall to prevent harmful attacks on your website, protecting your customers personal information in the process.
You’ll need more than just appealing prices and appealing images to boost your conversion rate. On one side, you’ll need to position yourself in your customers’ shoes to make the user experience as seamless and reliable as possible. Keeping an eye on how these same parameters are evaluated by the major search engines, on the other hand, will help you prevent SEO and conversion killers when doing the above.
Average Order Value (AOV)
The average dollar amount spent each time a customer places an order on a website or mobile app is tracked by the average order value (AOV). Simply divide gross sales by the amount of orders to get the company’s average order value.
Knowing your company’s average order value will help you determine your overall online marketing activities and pricing plan by providing you with the metrics you need to assess individual customers’ long-term value. The AOV serves as a benchmark for consumer conduct, allowing you to set targets and assess how well those objectives are working.
When it comes to growing website traffic, some advertisers overlook the fact that increasing AOV is more impactful – and profitable. Increasing traffic is normally costly, whereas increasing AOV is not. Because each order has a purchase cost, increasing the AOV is a way to drive direct sales and income because the consumer is already purchasing from your shop.
Let’s talk about your products. These are the main factor that will lead revenues towards your business. Creating your products depends on your chosen business niche. You must remember that in order to sell your products, it must have a substantial benefit, features that can help solve customer’s problems, excellent quality and unique advantages compared to your competitors.
Before putting your products for sale, you must prepare necessary contents and materials that will introduce your products. These are your product page content and documentation. Preparing these two important materials plays a huge role in securing a sale. Is your pages well explained? Is it easy to understand? Does it explain all benefits and uses of your products? Does it show enough images to showcase your product’s features? Do you offer help and support? If you are be able to address these questions, therefore your products are ready to be published.
Setting your price points should be well-thought and decided by taking into considerations the many factors that help in building your product. You must consider the time, effort and money spend in developing your product, adding up your desired profit.
Remember that in deciding what price point to set may also depend on the current market. You must check the pricing of your competitors and decide whether you go low or higher depending on your product quality.
Many business owners introduce different price tiers for products and on a subscription basis whether recurring or one time. You can also make use of this pricing structure and see what best fit your products.
Upselling is a sales tactic that involves persuading buyers to buy a more costly, improved, or premium version of a preferred item, as well as other add-ons, in order to make a larger sale. In order to increase order value and benefit, eCommerce companies often combine upselling and cross-selling techniques.
This focuses on assisting the consumers in ‘winning’ by suggesting premiums, enhancements, or add-ons that will ultimately provide more value and make them feel like they got a great deal; it will turn out to be a consumer satisfaction strategy that also produces additional revenues.
In order to use upselling properly, you must take note to only upsell what is necessary and related to the product the customers is going to buy. The more upsell options you provide to consumers, the more likely they are to accept one. As a result, promote your upsell wherever it makes sense. You don’t want to confuse your customers by allowing them to see your upsells. If you show your upsell popup at an inopportune moment, they might not buy anything at all. You’ll have a lot better chance of making a deal if you show it at the right time.
One of the most common strategies used by small businesses to increase revenue is to give a discount. But there’s a catch: unless you do your research, your discounts can end up harming your brand or reducing your income.
Setting discounts on your pricing is a tactic that will increase sales volume, attract new buyers, and provide you with more benefits. Still, there are downsides to discounting. When you give discounts, it’s also possible to end up with little to no benefit. While some of your reduced sales may come from consumers who would not have purchased otherwise, you may also lose profit margins from customers who would have purchased regardless of the discount.
To not abuse discounting which can end you up with nothing, you can start with the basics which is the Bundle Discount and Seasonal Discounts. Bundle discount, rather than lowering the sale price of a single good or service, you lower the price of a collection of products purchased together for this discount. While the Seasonal discounts are event-based discounts are usually associated with a particular date or season, and they are often repeated. This involves discounts offered during holidays, such as New Year’s or Valentine’s Day promotions.
You can do discounting by promoting a campaign via newsletter. Prepare it very well with the right and catchy content enough for your viewers to not ignore it. Also, you must decide carefully what discount amount to use, how long it will run, how many times it can be used and for what specific products.
Conclusion: Continuously Improve the Factors affecting Sales of your Online Store
Despite that these factors looks overwhelming and seems a lot of work, you really need to work through all these and try to improve them as much as possible to improve your online store sales. Like in order to increase sales you need to focus on working on your Audience, Traffic, Conversion and Order Value, sticking to these main topics to get a good increase in your sales. Then the challenge is to break-down all the factors working all the way down on the topics affecting these elements.
You might also first need to plan carefully and prioritized which you think are the factors urgently needed to be implemented on your online store. Some will have higher priority (e.g. ) while others might first appear less relevant. However, all play an important role in defining how much your sales are going to be for your online shop.
Abandoned Cart on eCommerce happens when customers add products to their online shopping cart, then abandon or leave your site before the transaction is completed. A lot of this happens in every online store. Baymard Institute puts at 69 percent the average abandonment rate for eCommerce carts.
The rate of abandoned carts on mobile devices is even higher. Data from Brilliance shows a prevalence of 73% on desktops, 80.7% on laptops, and a staggering 85.6% on cell phones.
Just three out of ten shopping carts will actually produce an order, even though how hardworking retailers work to get customers to their site and guide them during the purchase journey. That’s a considerable amount of revenue lost, especially if the sale ends up going to your competitor.
Why is Abandoned Cart Recovery Important?
For all retail marketers, cart abandonment is a growing problem as it is the most frequent and most inevitable scenario in the operation of an online store. Here are some key points why you should focus on your Abandoned Carts recovery:
It is easier to target warm leads than cold leads. Bringing a customer into the sales funnel is better than trying to find a new customer to sell to. Online shops will start driving lost customers back to their website by remarketing wisely. Remarketing for websites is a largely untapped sales source, which also concedes to the idea that they will not return after a customer has left. Recognizing the need to directly communicate with consumers will improve online recovery dramatically.
In your sales and marketing funnel, it is also one of the greatest leaks, thereby increasing the bounce rate. Be able to boost your store’s profits by following up the customer and encouraging them to finish their purchase.
Emails about cart abandonment are a cost-effective option to raise sales. Such emails encourage you to inspire consumers to return to the website and complete their purchase. The emails may simply remind them of the products, provide them with other appropriate items or inspire them to empower price-sensitive clients. This way, you will keep your clients and reduce the expense of attracting new clients.
9 Best Abandoned Cart Recovery Solutions for Easy Digital Downloads WordPress stores
There are many available Abandoned cart plugins all over the internet that can help you with your recovery process. Now, here are our top picks of Abandoned Cart Recovery Solutions for Easy Digital Downloads stores:
This plugin was created, specially designed to recover abandoned carts for Easy Digital Downloads (EDD) stores by using Mailchimp. EDD Mailchimp Abandoned Cart allows you to trigger abandoned carts emails in MailChimp by motivating customers to follow through on their intended purchases with personal, time-limited discount codes in MailChimp.
Also, this plugin calculates several key performance indicators to measure the effectiveness of your abandoned cart process and also allows you to view the contents of each abandoned cart. You can learn more features of this plugin by visiting the product page.
Plugin Key Features
Performance Statistics of your Abandoned Cart Process
Detailed list of all abandoned carts and contents
Issue time-limited Discount Codes
Send email automation series via Mailchimp
This plugin is very good in helping you to track and recover abandoned carts. It provides a clear and easy to follow Documentation to help you out in setting your Abandoned Cart Emails right on Mailchimp.
Jilt has excellent integrations for WooCommerce, Shopify, and Easy Digital Downloads. Just install their free plugin and you’re good to go. Further down, we will delve into more of the installation and configuration. It tracks incoming clients once your store is linked to Jilt. It then begins an automated email campaign to try to grab them back for those who start purchasing a product on your site but end up leaving.
Plugin Key Features
High Powered Performance
Proven Cart Regeneration Powered Technology
Great for any number of products
Jilt will list all items in your recovery emails in an abandoned cart, making sure consumers know what was in the cart, and allowing them to complete transactions quickly with a few clicks.
Jilt transfers this monitoring and storage from your site since abandoned carts produce plenty of data to monitor, meaning that your site continues to load easily. Now you have abandoned cart data you need to maximize recoveries and conversions.
Retainful, an abandoned cart recovery plugin, helps you to reduce the number of abandoned carts. It also helps you generate sales in your eCommerce store with multiple email marketing campaigns. It has become the popular and best lead capture tool. Moreover, it delivers a series of abandoned cart reminders to the customers that probably increases your conversion rate.
Retainful’s Key Features
Here are some of the wonderful features that help you to know more about Retainful.
Capture abandoned cart email addresses
Drag and drop editor with easy customization
Track your email campaign’s performance easily
Progressive analytical dashboard
Flexible shortcode usage for email personalization
Email collection popup
Drip/Sequential recovery emails
Coupon usage restrictions
Retainful, one of the most prominent WordPress abandoned cart recovery plugins, has become a handy plugin to recover your lost sales. You can implement one among the myriads of email templates to come up with an attractive email with an increased engagement rate and open rate.
Since 2015, Recapture has been around and has earned millions of dollars for shops just like yours. Principally for Shopify, it is an abandoned cart recovery and email marketing software. Via abandoned cart emails, check alerts, winbacks and more, this app lets you reclaim missing customer revenue in your shop.
Plugin Key Features
Live Shopping Cart Views
Intuitive drag-and-drop email editor.
Easy for non-tech folks to create and send email campaigns
Simple pricing that won’t break your budget
Built for ecommerce from the ground up
Recapture.io is very easy to use for Magento 1 and 2 with simple email marketing and abandoned cart recovery. Start recovering missed revenue from your customers quickly and painlessly with an easy to use, popular 5-minute setup.You don’t need to have a coding knowledge at all! You should get today’s Recapture up and running. Why keep waiting any longer? Right now, begin recovering abandoned revenue!
Cart Lift is perfect for your WooCommerce or Easy Digital download-based store in setting up and running a good abandoned cart recovery campaign. You can now recover about 20 percent of your abandoned cart customers with Cart Lift with very less effort.
Plugin Key Features
Set strategic intervals for greater outcomes to hit prospects
Use proven email templates to make prospects complete purchases
Get the campaign ‘s unique reports and revenue benefit recovery
Supports WooCommerce & EDD
Webhook option for integration with external marketing automation software.
You can easily create compelling email campaigns using Cart Lift to instantly reach clients who have abandoned shopping carts on your web.This is to win them back to complete transactions and boost your profits. With automated email promotions, recover over 20 percent of your abandoned cart clients. Enjoy raising your ROI immediately.
A free abandoned cart recovery and monitoring in your WordPress store is the Cart Recovery Plugin for WordPress. As soon as your customers enter checkout, this plugin helps you to monitor customer names and addresses, track carts for logged in users, added and track abandoned carts, view stats in your WordPress dashboard, and customize your recovery email.
Plugin Key Features
Tracks the names and emails of clients as soon as they are entered at checkout
Track logged-in consumer carts as soon as things are added
Emails for automatic cart recovery & cart re-population
Includes easy to use WordPress stats
WooCommerce, WP e-Commerce, Easy Digital Downloads and Restrict Content Pro compatibility
It also has automatic emails for cart recovery & cart re-population within WordPress with easy to use stats. Moreover, it’s very compatible with WooCommerce, WP e-Commerce, Easy Digital Downloads and Restrict Content Pro.
One of the fastest and reliable way to recover abandoned carts for your EDD site is CartHook for Easy Digital Downloads. The plugin makes it very easy to integrate Easy Digital Downloads and CartHook web app, requiring you to completely integrate only using a copy / paste of your CartHook ID in seconds.
Plugin Key Features
Create funnels of post-purchase caused by what your customers buy at the checkout.
Modify templates beautifully crafted
Track every funnel ‘s outcomes and offer to understand the effect on your AOV and revenue.
Live support from individuals who care for your performance in a sensitive way.
Be able to capture every visitor’s email address on the checkout page as soon as it is typed in the email area. If the transaction is not completed, an automated email campaign designed to return the user to your site to finish the purchase will be activated.
This plugin will help you recover 15 % to 20% of your abandoned carts instantly, resulting in more sales immediately. Enter thousands of Shopify stores with CartHook to build post-purchase offerings.
I’m sure you are trying to strike a balance between web visitors and sales when selling digital goods. A small bridge between the two could be Easy Digital Downloads Abandoned Cart extension
The Abandoned Cart goes in the back end when a visitor has products in the cart and enters the checkout page. The plugin stores the email address in the database to be used later when the user enters their email address. The email address is deleted from the Abandoned Cart database if the checkout phase is finished.
The emails are automatically collected, but you have to individually email each user before an auto-cron is constructed in a future update. If your host allows PHP mail or wp mail, WordPress can handle the email, which is still as simple as hovering over the user and clicking on the email user.
This plugin has a different approach to your Easy Digital Downloads WordPress webstores to battle off abandoned carts. EDD has one major problem: the checkout / cart CTR (Click Through Rate) is not as good as it should be. This was achieved by eliminating useless call-to-action and other obstacles. To get the enhancement, this plugin is your way.
With a five on a 5-star rating, this plugin with its awesome service and great support has satisfied all those who have downloaded it. If you are using a WordPress version that is above 4.3, then you can download it now and start using it immediately.
Conclusion: You need to implement Abandoned Cart Recovery as there is Money on the Table
It’s really necessary to incorporate an Abandoned Cart Recovery operation. In your sales and marketing pipeline, this is one of the main leaks, thereby increasing the bounce rate. Processes of cart abandonment recovery such as this are a cost-effective method for sales improvement. Bringing a customer into the sales funnel is better than trying to find a new customer to sell to.
It is complicated and has no single solution to the cart abandonment problem. Several causes lead shoppers every day to leave their favorite things in shopping carts. The reasons why customers prefer to leave their carts and what changes they can make to solve those challenges are crucial for retailers to consider.
It’s difficult to eradicate cart abandonment completely, however. This is where a good abandoned cart plugin comes into play. A personalized, well-thought out marketing strategy can help bring shoppers back to the store and recapture lost sales. You will maximize customer service with this data by demonstrating you care for the customer and seeking a personal solution for them. You can also improve future customer experience by tackling this issue to prevent future cart abandonment from that reason.
Website and platform owners are always on lookout for effective ways and strategies to drive more organic traffic to their website and market their contents and products to many customers throughout the web. Email Marketing Automation is one great way to do this. However, very few sites invest in marketing automation tools due to their usually high-cost.
Being able to integrate and combine Mailchimp on WordPress is a dream come true for many website owners and operators. Even though there are tons of email marketing tools out there, over 5 million users trusted MailChimp. If you’re using WordPress to power your websites, there’s a good chance you’ll be using MailChimp to communicate with your email list.
By connecting Mailchimp on WordPress, you’ll find out more ways to reach your marketing goals and grow your business. Basically, it helps you find new audiences, promote your products, boost customer loyalty, and track your sales.
Why should you use MailChimp Plugin for WordPress websites?
MailChimp is one of the very best platforms for email marketing. It allows you to create and send your subscribers customized emails and newsletters, thereby helping you to nurture a relationship with them. It is free for lists of up to 2000 subscribers, which is why for thousands of businesses it is the newsletter-service of choice.
This plugin lets you align your WordPress site closely with your Mailchimp account. MailChimp for WordPress simply integrates well. This likely explains why millions of WordPress users are connecting their Mailchimp accounts to their websites. Other reasons you would do the same are:
MailChimp is easy to use – Emails can be created very easily with MailChimp because you can simply drag and drop stuff. It’s super user friendly and flexible too. Also, it is well designed for non-technical people, so anyone can send out professional emails without having the need for marketing or design expertise.
Feature-rich – MailChimp itself has tons of excellent features to help you with your email marketing.
Track sales – MailChimp lets you track your email campaigns and monitor them. This lets you know what’s going on and where you can be doing better.
It is affordable – Mailchimp is totally free as it allows you to get a subscriber list of 2,000 and a monthly send limit of 12,000 emails. Moreover, it’s easy to set up on any webstore and offers a low-risk introduction to the email marketing environment.
Our EDD Mailchimp Plugin for WordPress Top Picks
Mailchimp for Easy Digital Downloads
Integrate your Mailchimp Easy Digital Downloads store and gain access to the extensive features of Mailchimp ‘s eCommerce automation! This Easy Digital Downloads Mailchimp extensions offers the bridge to subscribe your customers at checkout right on your Mailchimp email marketing list.
Mailchimp is a very flexible email marketing solution designed to help you make the most out of your collected email addresses. You can also easily create a number of email automations such as triggering onboarding series, abandoned carts, sales emails, newsletters, and etc. Mailchimp provides also all the analytics to track the success of your email marketing campaigns and comes with tons of customization features that will surely be a great use on your store.
With this powerful EDD extension, you can grow your email list and systematically interact to all of them to get the utmost result and in turn, increase your sales conversion.
Subscribe customers to your lists
Detailed eCommerce reporting
Segment your lists in so many ways
Pair Mailchimp with Free Downloads to grow your email list
Control your subscription process
Send purchase receipts through Mailchimp
Mailchimp is an incredibly powerful solution with a lot more features than we have already mentioned. For more information about what Mailchimp has to bring, check them out and see for yourself!
Mailchimp for WordPress (MC4WP)
MailChimp for WordPress is one of the most popular free plugins that integrates Mailchimp to WordPress in the WordPress plugin directory. It allows you to easily create a MailChimp list signup form, so you can keep in touch with your visitors anytime you want.
MailChimp for WordPress is one of the highest-rated solution for integration with creating subscription forms. These are produced very clean and highly customisable.
Below are the key features of this plugin you should take note of.
Easy WordPress Integration
Excellent Sign-up Forms
Extensive Plugin Documentation
EDD Mailchimp Abandoned Cart Plugin
EDD Mailchimp Abandoned Cart Plugin allows you to trigger abandoned carts emails in MailChimp connected to your EDD store and motivates customers to follow through with the purhase using a unique, time-limited discount codes. The plugin measures several key performance indicators to effectively assess the effectiveness of your abandoned cart recovery process. Moreover, this plugin allows you to view the cart contents of each abandoned cart.
Below are the key features of this plugin you should take note of.
Send email automation series via Mailchimp – Target those leads who abandoned their carts and set up an email series and try to get those customers to follow through with their intention to purchase. Thus, the need for a plugin that triggers such a workflow and sends abandoned cart customer data to MailChimp, and therefore will use MailChimp’s automation processes to send the email series needed for this workflow.
Performance Statistics of your Abandoned Cart Process – Check and track the performance statistics and key performance indicators of your abandoned cart process. These statistics will give you a better picture of the current state of your abandoned cart cycle and how the recovery workflow of your abandoned carts works for your company, and here you can get an idea of where and what to change on your side.
Detailed list of all abandoned carts and contents – See a complete list of all your abandoned carts, along with the information required for each entry, and take a look at the abandoned cart content to see what items your customers left on their abandoned carts.
Issue time-limited Discount Codes – Build exclusive time-limited discount codes automatically per prospective customer who has given up their shopping carts. This strategy can attract those customers effectively and thus increase their chances of returning to proceed with the purchase and check out using the discount codes issued.
Mailchimp Vendor Email Trigger
The MailChimp Vendor Email Trigger allows you to add to your Mailchimp Email list every new vendor registration, and flag each vendor as such. The standard EDD Mailchimp Plugin only registers clients but not vendors. Therefore, this plugin solves this gap and also ensures all of your new vendors are added to your MailChimp list and flagged as such.
This plugin is for Easy Digital Downloads Vendor Registration Process, and allows you to automatically add each new registration to a Mailchimp Email List. As this plugin ensures all of your new vendors are added to your MailChimp list, you can now easily create MailChimp campaigns just for your vendors and give them Education Series.
One good strategy to implement is to use Mailchimp to send out educational series to your vendors just after they register as vendors. This educational series must include: an introduction to your marketplace, how to sell their digital products effectively, advertising strategies, seo tips and generally selling tactics and strategies to help them out.
MailChimp Forms by MailMunch
Mailchimp plugin from MailMunch helps you build beautiful looking opt-in forms that will help you improve your conversion rate and increase your email list at blistering speeds. Find and engage easily with people who want to build a relationship with your brand and include them in your mailing list. With the intuitive WYSIWYG form builder and a multitude of placement options, you can easily build and deploy according to your needs. Also, this plugin lets you build excellent custom forms for every product or content, with the options to add as many as you want.
Beautiful themes that are fully customizable. Build unlimited forms with an easy-to-use admin dashboard for any of your Mailchimp lists including multiple forms for the same list.
Syncs with Mailchimp lists automatically. Connect with your MailChimp account in seconds. No API keys required
Analytics and reporting for your MailChimp forms
Catch your visitors right before they leave
Fully GDPR compliant
In no time you’ll be creating superb MailChimp opt-in forms and landing pages that never let you down and capture thousands of emails every day.
MailChimp is an all-in-one email marketing tool and their clean user interface makes it so easy to manage lists, create campaigns and review email results. All of the powerful features and can’t-miss benefits that Mailchimp integration offers makes it a no-brainer in the email marketing game that is continuing to grow. Start taking advantage of what Mailchimp for wordpress email marketing has to offer and use it as soon as today to grow your business and expand your outreach.
Recovering abandoned carts can be quite lucrative for eCommerce businesses. Such customers normally are very close in their decision to complete the purchasing of a product. But this guarantees that those customers were interested and are in need of the product, which places them as prospective customers that can be recalled.
This plugin was created, specially designed to recover abandoned carts for Easy Digital Downloads(EDD) stores using MailChimp. As you already know, EDD is one of the leading software platforms to sell digital products online as well as MailChimp is the leading email marketing services provider.
EDD itself comes as a WordPress plugin and therefore, benefits from access to all other plugins from the WordPress ecosystem. With our EDD Mailchimp Abandoned Cart WordPress Plugin, you can now make use of Mailchimp‘s Abandoned Cart Automation process, to follow up on your abandoned carts with a Mailchimp Email or Email series. MailChimp Digital Download marketing solutions can therefore ideally support your EDD store.
Also, this plugin is especially useful for those who prefer using Mailchimp as an email marketing provider and who do not like to work with a different provider for recovering abandoned carts.
Plugin Key Features
The following are the key features of this WordPress Abandoned Cart plugin:
Easily and effectively recovers your abandoned carts
Recovered carts: The number of recovered shopping carts leading to a purchase (tracked by the use of the discount code)
Recovered Sales: The sales value of all recovered abandoned carts as tracked by the use of the discount code.
Recovered Order Value: The average order value per recovered order as tracked by the use of the discount codes
Recovery rate: Recovered carts / Abandoned carts
Share of Recovered Sales: Recovered Sales / Lost Sales
Recovery Value per Lost Order: Recovered Sales / Abandoned Carts
These statistics can give you a clearer picture of the status of your abandoned cart process and how abandoned carts recovery is working for you.
Detailed list of all abandoned carts, and their contents, available inside WordPress
Another improved feature of this plugin is that now you can see a full list of all your abandoned carts, along with the necessary details about each entry.
Also, you can now have a look at the abandoned cart contents to see what products your customers added on their abandoned carts.
Button to ensure your abandoned carts are properly synced to Mailchimp
Previously, your abandoned carts are automatically synced into your Mailchimp group. Now, this new feature allows you to force sync your abandoned carts in one click by pushing the “Sync with Mailchimp” button. You can either wait for it to get synced or force sync it with just one click.
Option to enable/disable Abandoned Cart workflow
Site admins have now the option to whether turn ON or OFF the abandoned cart workflow without even uninstalling the plugin. You can see this on the plugin settings page.
A solution to protect your abandoned cart process away from bots and spammers is this new cool feature of this plugin. The way how this work is that your abandoned cart process will stop if the set limit of pending carts is reached. Also, take note that the pending carts are supposed to go away automatically as this is synced to MailChimp.
This protects you against somebody spamming the system by adding an unrealistic number of abandoned carts and avoids that emails are sent out by Mailchimp to potentially spammy addresses and keeps your abandoned cart emailing list clean.
Clean Abandoned Carts List in One Click
Be able to clean your Abandoned Carts List in a single click by pushing the “Clear List” button.
On the settings page, you can set a Clear List Action (Unsubscribe or Delete) when pressing the Clear List Button. When a purchase is completed, you can also choose in the settings whether to delete/unsubscribed the customer from your list or not, by changing the Order Completion settings to Yes/No.
Improved feature to cleanup issued discount codes
You can now also delete all inactive, expired or used discount codes with the same Prefix as stored in the discount codes on your system database. This saves you time in manually deleting these codes and saving more space for incoming codes to be generated by your abandoned cart process.
To do this, go to the plugin settings page, discount settings and click on the “Delete Discount Codes” button.
Option to trigger abandoned cart emails for existing customers as well or not
Now, the plugin has the capacity to cover all customers, new or existing ones, in sending out the abandoned cart recovery emails. This is important if you have existing registered customers and also wanted them to receive the recovery emails as well.
Create your own merge field for the Discount Code
Site admins have now the capacity to create your own merge field for the Discount Codes is you haven’t created one yet. You can do this directly on the plugin settings page, by clicking on the hyperlinked text which will take you to another page to create your own merge field.
Lastly, the new plugin update gives us an improve navigation for us to easily locate the list of your abandoned carts, the plugin settings and link to Mailchimp to manage your stores. The new plugin menu can be seen right on the left bar of your WordPress dashboard.
Conclusion: Effectively recover your abandoned carts using the EDD MailChimp Abandoned Cart Plugin
eCommerce stores selling digital products which are using Easy Digital Downloads (EDD) can use EDD Mailchimp Abandoned Cart WordPress Plugin to recover abandoned carts and follow up efficiently, through targeted email series.
Due to many users use Mailchimp for their Email campaigns, we concluded what the simplest abandoned cart solution will be. It is if you can link your EDD website with your MailChimp account. As a result, all email addresses are collected and stored in MailChimp. Hence, significantly saving you the hassle of having to work with different email service providers as you send your email campaigns.
We are all aware that cart abandonment is an issue that can never be fully eliminated. But with some effort, along with the right abandoned cart plugin, we can at least recover a portion of our abandoned carts and to eventually turn those into actual orders.
It is very important to work your first impression with customers. If your website is unappealing to your audience and difficult to navigate, then it’s likely to increase the bounce rate. Your website navigation should instead help customers find the products they want quickly and easily.
Good navigation on your Easy Digital Downloads WordPress websites improves the online shopping experience and helps merchants increase sales and profits. Setting up your WordPress websites with Easy Digital Downloads could be your smartest move if you are into eCommerce and have excellent digital goods ready to offer for download.
Even relatively small differences in global navigation — i.e., the navigation that appears on almost every page of a site — may significantly impact users and their ability to find products. They have increasingly shorter attention spans, so you need to be able to quickly attract their attention – and make the shopping experience pleasant and easy.
Why improve your website navigation?
It can be safely said that navigation is one of the most critical parts of your store’s design. Good navigation provides an improved user experience leading to more sales and revenue. On the other hand, poor navigation frustrates the users leading to a higher bounce rate.
As mentioned before, poor website navigation has a higher tendency to increase the bounce rate. As a matter of fact, studies show that 76% of consumers say the most important characteristic of a website is ease of use. The objective is to help shoppers get to what they want faster and without running into unnecessary complexity that can clog up the path to purchase.
Navigation can make or break your website’s overall performance when it comes to retaining visitors, keeping them engaged and driving them through the conversion funnel. Strong site navigation makes it easy for visitors to quickly find the information that interests them. It also helps search engines index your important information efficiently and effectively.
So in summary, webstore owners need to once in a while check and optimize their site navigation because:
Site navigation is very important to customers until they reach their purchase decision.
Excellent Navigation leads to more sales and revenue for your webstore.
Increased your Visit Duration and Decreased Bounce Rate
Keep your clients and visitors happy and coming back for more, thus you won’t lose your customers.
Good navigation makes the whole process easy and smooth. Bad navigation is frustrating and can lead to a loss of sales.
Although it may seem negligible, having organized and easy-to-follow navigation for a website is very beneficial and important for the overall user experience.
How to Improve Website Navigation for EDD
Even relatively small differences in global navigation — i.e., the navigation that appears on almost every page of a site — may significantly impact users and their ability to find products.
To improve your EDD WordPress site navigation, consider these suggestions.
Search is one of the most important tools for EDD WordPress website navigation. It should be included at or near the top of every page on a site. For this, you need to select a good EDD theme that already offers an on-site search bar or install a search plugin instead.
When using an in-site search feature, the search results page must always produce relevant results. It must compensate for misspellings, show related items and even produce results for products you don’t have while displaying similar products you offer.
2)Accurate navigation titles
Visitors should have a general idea of what they should find on a page even before clicking any navigational link. This is true whether it’s the main navigation link or an internal text link. Use accurate text to describe the linked page so visitors know what they’re going to get. Cryptic or misleading navigation text confuses and annoys visitors, possibly to the point of site abandonment. Make sure all link verbiage, whether textual or in an image, accurately portrays the corresponding pages.
3) Clickable links and pages on the navigation
When using multiple categorical divisions in your navigation, all heading elements should be clickable links. This is true even with drop-down menus where clicking a sub-category link may be the natural inclination of the visitor.
In order to add a navigation menu on your EDD website, an excellent and flexible plugin we have been using is the Nav Menu Roles. This plugin lets you hide custom menu items based on user roles.
4)Product Categories and Subcategories
Product categories are often arranged in a hierarchy that moves from the general to the specific. It is possible, however, that some products might naturally appear in more than one hierarchy.
5) Keep it consistent
Consistent navigation promotes ease of use and increases your visitors’ ability to find relevant information more quickly, and also so that people can find their way around the site from wherever they happen to be. If your navigation is constantly changing from page to page (except where absolutely necessary), visitors lose their on-site bearings and must reorient themselves constantly.
6) Follow Design Conventions
Although it might be fun to generate a unique and unusual form of website navigation, for eCommerce it is often best to follow common design and navigation conventions. With this in mind, navigation should either be at the top of the page or, for sites featuring left-to-right reading languages, on the left side of the page.
If you have tons of products on your webstore, Filtered navigation is essential. It makes for effective browsing by allowing the customer to narrow their product selection by eliminating results that are irrelevant to them.
8) Product Displays and Carousel Sliders
Carousels, or image sliders, and even simple product displays are commonplace on eCommerce sites which can be achieved by using shortcode for WordPress. Essentially, they allow your customers to promote several different products without using all of the space on the page, thus making it more user-friendly, creating an eye-candy, animated display. Fortunately, there is WordPress shortcode plugin out there that you can use.
If you want a WordPress shortcode plugin to enable product/vendors displays on your webstore, either a simple grid display or a carousel slider, you can try checking out the EDD Advanced Shortcodes plugin. This truly enhances website navigation and browsing capabilities of your products and vendor profiles in a more powerful manner using the advanced shortcode for WordPress provided.
9) Fix Broken Links
Always keep in mind to frequently check and fix broken links. Whether the page is yours or another website’s that you hyperlinked somewhere, 404 error pages aren’t helpful for visitors. Actually, they make them want to leave. WordPress has multiple plugins to check for broken links within your pages, posts, comments, directories, etc. but I suggest using Broken Link Checker since it’s one of the top plugins for this purpose.
10) Optimize for Mobile
As of 2017 Q1, mobile devices were found to be used for 49.7% of overall web page views globally. Make sure that everything you have on your desktop website version fits well with the mobile version. Choose either to create a responsive or adaptive mobile version depending on budget and what works best for your overall needs.
Keeping it simple and obvious will keep your clients and visitors happy and coming back for more. Be sure that your visitors are able to locate the necessary information as soon as possible, without searching through heaps of extra information. Navigation should assist the user in finding all the information they are after before a call to action can be made.
Conclusion: Make it easy for customers to find what they want!
Continuously thinking of new ways to attract more visitors to your EDD webstores can be very challenging. But what’s even more difficult is to keep and make your customers stay browsing on your website, how? That’s where good website navigation takes place. This should make it easy for your visitors to find exactly what they’re looking for.
Improving your website navigation also comes with improving your website speed. When it comes to page speed and load time, an improvement of just a single second can have huge implications for your bottom line. The result of this is faster loading times and happier visitors. You can read through this article “A Guide to WordPress Caching and the Best Caching Plugins” to learn more about WordPress Caching.
No one wants to go through leaps and hurdles to get to the endpoint, so make it easy and optimize your navigation for better user experience. Use any or all of these techniques above for your Easy Digital Downloads WordPress website, and you’ll be helping yourself and your visitors to move them toward your ultimate goal – conversions.
Are you spending loads of your hard-earned money on driving more visitors to your Easy Digital Downloads WordPress website using various eCommerce paid tools and or via Facebook Ads or Google Adwords, yet not seeing the revenue follow? For most eCommerce businesses, one of the biggest leaks in their sales and marketing funnel is shoppers who add products to their cart, but then abandon them at checkout.
Cart abandonment is a rising challenge for all retail marketers as well as the most common and most inevitable scenario. SalesCycle reported that approximately 75.6% of carts were abandoned in 2018 and unfortunately, this is a number that has slowly been increasing in recent years. That means that only 1 in every 4 customers actually finishes their purchase.
This is why marketers usually turn towards emails to help recover these abandoned sales. Good Abandoned Cart Emails are so important for eCommerce marketers. With a great eCommerce marketing automation strategy (including the timing and message), they can set it up and have it recover sales on autopilot. This type of eCommerce email is one of the most effective, revenue-generating emails that you can send to prospects.
But if you’ve never set up a cart abandonment email, or you’re not satisfied with your current results, you’re probably wondering what makes great cart abandonment emails. That’s what we’ll be looking at today.
What are Abandoned Cart Emails?
Abandoned Cart Emails are messages sent automatically whenever a customer comes to your webstore and adds an item to their cart, but doesn’t buy the item. These emails can also be triggered when the customer abandons the checkout flow.
In other words, this is a follow-up email sent to someone who has added items to their cart and gotten through a portion of the checkout and then left the site without purchasing. Abandoned cart emails work to remind customers of items they left in cart – enticing them to come back to purchase what they are already so close to buying.
Consider these abandoned cart statistics from Moosend:
There are different types of emails you can send to your customers. But with numbers like that, cart reminder emails give some of the highest returns on your investment.
Now it may not be possible to persuade all cart-abandoners to go through checkout and triple your sales. Some customers may have never had the intention to purchase in the first place. But it’s worth putting in the effort to resolve as many lingering hesitations as you can because a significant percentage of them are persuadable.
Why do customers abandon their carts?
We can’t eliminate shopping cart abandonment. But, we can try to understand its root cause so as we can properly plan ahead and deal with it. Here’s a survey Baymard Institute has conducted containing reasons for Abandonment during Checkout.
Now we can rehab our webstores by taking into consideration the above cart abandonment reasons. Work your way on making your checkout process smooth and hassle-free. But again, shopping cart abandonment cannot be totally eliminated. Other reasons why they abandon their carts are: visitors are just browsing, found a better price elsewhere and maybe suddenly have decided against buying it.
Abandoned Cart Email Best Practices
Even though we can’t eliminate cart abandonment entirely, we can minimize the likelihood of it happening – by using abandoned cart emails. Good abandoned cart email is one of the most effective, revenue-generating emails that you can send to prospects.
And in this article, we will show you some outstanding cart recovery email strategies that will help you lower your cart abandonment rate and increase your bottom line.
In order to be successful, there are some important things you need to include in your cart abandonment emails. They are enumerated as follows:
High converting subject lines
Include abandoned product
Keep email simple and personal
Offer Discount Codes/Coupons
Mail Frequency and Creating Urgency
Add CTA buttons and Contact Details
Trust and Credibility through Product Reviews / Social Proofs
Display your other products
Let’s explain each of the above Abandoned Cart Email Best Practices.
Unique and Effective Subject Line
If you like the subject line, and if you trust the sender, you will open it. If not, the chances are high that you won’t open it. In fact, 35% of email recipients open an email based on subject line alone.
This means that a good and effective subject line for abandoned cart email can grab the attention of the customer and increase open and click rates.
When recipients read your subject lines, they should be reminded of what they left behind. A well-written subject line for abandoned cart email can go a long way toward piquing the interest of reluctant customers.
Include abandoned product
Showcase exactly what was left behind in your customer’s cart. Reminding the product what they have missed out is very important. Make sure to add the product along with the product image, description, benefits, and features, etc. It’s not enough anymore to just include the name of the product. The image is a must along with the product details.
People might not remember what products had them clicking the “add to cart” button. After all, they may not really remember what product they abandoned if they had a particularly busy looking and scrolling through different webstores.
Keep email simple and personal
Besides attractive images and contrasting CTA buttons, it’s important that you have a convincing and personalized text and content that’s ultimately pushing towards conversions. With 94% of businesses saying how critical email personalization is to their success, basic personalization such as including the customer’s first name in the salutation or subject line is proven effective and very important.
An excellent subject line may contain some important points such as:
Customize the message by including their names or product names.
Make use of some great offers to bribe them in opening the email.
Play the idea “Fear Of Missing Out” (FOMO) to your customers.
Make it short and simple but alluring enough for them to open the email.
Also, it’s important never to overload readers with information. Instead, focus on what’s necessary for the prospect to return to their cart and complete their order. Writing short emails is an effective way of ensuring that you hold the reader’s attention long enough to do this.
Offer Discount Codes/Coupons
Most customers abandon their carts because the final price is more than what they expected. And there’s a simple way to recover the customers who have been scared away by the final price: issue a discount.
Offering discounts for customers to complete their purchases can really work in your favor. But, be aware of the pitfalls. A common concern is training customers to abandon transactions on purpose to receive a discount.
If you were to offer a discount in your email, it could be the final push they need to complete their purchase. Save your discounts for the end. If you send a sequence of emails, save that coupon code for the very last one. This is your last shot at getting the customer to convert, after all.
Mail Frequency and Creating Urgency
Mail Frequency is a very essential element in your cart recovery process. When to send an abandoned cart email? Many stores prefer sending the cart recovery email right after the visitor abandoned the cart. Sending the email within an hour after the customer abandoned the cart, is the most preferred time because:
The email will arrive before the customer totally forgets about the cart;
The customer is still in their “buying” mood;
The email will arrive before the customer decides to purchase elsewhere.
Also, sending additional email reminders will greatly improve our chances of success. We can earn more revenue from abandoned carts and increase sales conversion by following up with a series of emails.
Email #2 must be sent after 24 hours, after the first one. Usually, the customers shop at the same time of the day. Also, we’ll remind them once again of their cart contents and of any discounts.
Email #3 must be sent after 72 hours, after the previous email. Use a persuasion technique of scarcity, by telling customers that the discount will expire soon. This is your last chance of converting the customer.
The most common way in creating a sense of urgency is by putting a limited time offers in the recovery emails we sent – usually free shipping or product discounts. This way, the customers will be more interested to take advantage of the discount and then continue with the purchase as soon as possible.
Add CTA buttons and Contact Details
Bold and attractive CTAs can really grab the attention of the shopper and push them towards an action you want them to take. Make it easy for the customer to finish buying the product. Let them know what they abandoned, show it (with a big image), then put the bold, easy-to-see, contrasting CTA right below that product image.
Another important thing to include in your contact information for people who want to reach out to ask further questions. There are many reasons why shoppers abandon carts. They may have extra questions and it’s a good idea to include your support contact info.
Trust and Credibility through Product Reviews / Social Proofs
Customers have become more careful especially first-time visitors on your website will need a little more convincing before opening up their wallets and proceed to purchase. This is where social proof can help you convert those first-time visitors or skeptical buyers.
The best way to do that is to use product ratings and reviews so that those prospects can see that other people (like themselves) have happily purchased from you before.
When 88% of consumers claim that ratings and reviews influenced their buying decision, this represents a big opportunity for you. Instead of just using this social proof on your website, you can use it in your abandoned cart reminder emails too.
Display your other products
People might have abandoned their shopping cart because they were unsure of their choice — maybe the item isn’t exactly what they had in mind. But, they might be sold on similar items they missed the first time. Sometimes, offering alternatives to abandoned cart items can help return a missed sales opportunity.
With product recommendations, it’s easy to show off other stuff that your customers will love. (They might even like those options better.) Visitors might not have been completely sold on the items they added to their cart, but they might be interested in similar items they didn’t notice the first time on your site.
Conclusion: Start turning missed opportunities into recovered sales!
Too many eCommerce sites let potential revenue fly out the window because they don’t send people a friendly reminder that they left something behind. Improving your abandoned cart recovery is an incremental process that requires many smaller steps.
A good abandoned cart email contains many different elements which vary greatly from business to business. You might need to do a few testing to create an abandoned cart email that works for you and your audience. A great cart recovery campaign can make people remember you. 75% of shoppers plan on coming back to their abandoned cart. Quickly change their “plan” into “did” with abandoned cart emails that work. You see, abandoned cart emails are easy to set up, and really it should be something that everyone does give the high abandonment rates.