7 Basic WordPress Website Security Elements

You may not think your site has anything worth being hacked, but wordpress websites are compromised all the time. This is especially worrysome for eCommerce Websites such as Easy Digital Downloads or WooCommerce stores. Hacking is regularly performed by automated scripts written to scour the internet in an attempt to exploit known website security issues in software. You’ve worked hard on your wordpress website (and your brand) – so it’s important to take the time to protect it with this wordpress website security checklist.

Here are the Best Security for WordPress websites:

1) Install security plugins such as WordFence

If you’re operating an open-source CMS website, you can enhance your website security with wordpress security plugins that actively prevent website hacking attempts. Each of the main CMS options has security plugins available, many of them for free. The Wordfence Security plugin is the most popular wordpress security plugin with over 2 million active installs and that is really impressive considering how many great security plugins exist.

2) Backup your website

The reason you want a backup of your website is that if you experience a hack or things go wrong during a software update, you’ll have easy access to a clean version of your website. Although it may sound overly technical to do, it’s actually quite easy. Many hosts provide simple ways to create backups within their customer control panels and even if they don’t, there are several backup plugins made specifically for WordPress that are easy to use.

3) Always update software to their latest version

It is incredibly important to update your site as soon as a new plugin or CMS version is available. Those updates might just contain security enhancements or patch a vulnerability. Most website attacks are automated. Bots are constantly scanning every site they can for any exploitation opportunities. It is no longer good enough to update once a month or even once a week because bots are very likely to find a vulnerability before you patch it.

4) Create sophisticated passwords

It’s tempting to go with a password you know will always be easy for you to remember, but we have to do better than that – a lot better than that to prevent login attempts from hackers and other outsiders. Make the effort to figure out a truly secure password. Make it long. Use a mix of special characters, numbers, and letters. And steer clear of potentially easy-to-guess keywords like your birthday or kid’s name. If a hacker somehow gains access to other information about you, they’ll know to guess those first.

5) Use reCaptcha

This is a good tool for fighting spam in WordPress. It can prevent spammers from posting unwanted comments on your WordPress blog. It is difficult for bots to read the image, and therefore prevents automated spam bots from posting on your blog. As spammers become more sophisticated, they can launch massive spam attacks with little effort. Instead of turning off the comments, you can add CAPTCHA to the comment form to practically eliminate spam.

6) Use HTTPS and SSL Certificates

HTTPS is a protocol used to provide security over the Internet. HTTPS guarantees  that users are talking to the server they expect, and that nobody else can intercept or change the content they’re seeing in transit. An SSL certificate is important because it secures the transfer of information – such as credit cards, personal data, and contact information – between your website and the server. While an SSL certificate has always been essential for ecommerce websites, having one has recently become important for all websites.

7) Regularly do a Security Audit

Run a security scan or audit of your website. Check your website for known malware, blacklisting status, website errors and out-of-date software. Using a service that does all that daily monitoring for you will minimize any potential downtime. After you have completed a thorough website security audit once, you still need to check up some items regularly. We recommend doing an ongoing audit as part of maintaining a good website security posture. Unique pieces of malware were up 36% last year, so you need to schedule monthly or even weekly scans.

Conclusion: Improve your EDD WordPress website security

Securing your Easy Digital Downloads WordPress website and learning how to protect against hackers is a big part of keeping your site healthy and safe in the long run! Don’t procrastinate taking these important steps. We only listed a few of the basic wordpress website security strategies you can implement on your EDD WordPress webstores. I’m sure there are lots of other things we can do out there to enhance the security of our web stores.

Please comment below and share with us other tools and strategies you can recommend to consider to strengthen the security of your EDD stores.

How to optimize your Easy Digital Downloads WordPress Checkout Page

You’ve might work hard to attract visitors to your Easy Digital Downloads WordPress website and put a lot of time and money into creating and developing your products, but if those visitors don’t make it through your checkout process to finalize the purchase, none of those things really matters. Your success rises and falls on how many sales you make, not barely on how many people you can attract to your site. Unfortunately, most eCommerce websites don’t do checkout very well.

The checkout page is the most important part of your website as this is where prospects become customers, and it’s where you make money. Also, it is a frequently overlooked area for webstore owners looking for ways to increase online revenue and conversion. Achieving the best checkout page requires testing and optimization to hit your desired conversion rates and ensure your customers complete their transactions. Some eCommerce businesses excel at the checkout page while others overlook the functionality of this all-importance page.

Why do you need to optimize your checkout page?

While you may think a single page can’t cost your site that much money, you’d be surprised by how much a poorly-done checkout page could harm your conversions. Do you know why are you losing customers at your checkout page? Shopping cart abandonment is a big issue for eCommerce store owners because it can cost hundreds of billions of dollars in lost sales.

Tweaking your checkout page to better fit the needs of your business, and customers can have a significant impact on your revenue that will, therefore, increase your sales conversion rate in the long run. Fortunately, simply by tweaking a few small details in your checkout process, you can improve your conversion rate by a whopping 35.26%. But, how can we do that?

Best Checkout Page Optimization Strategies

Now that you’re crystal-clear on exactly how important your checkout page design is, let’s go straight to the best checkout page strategies to optimize your checkout page for higher conversion rates.

  • Keep process quick and simple

With each field you add to your checkout page you’re increasing the amount of time it takes a customer to give you money. Plenty of conversion studies have shown that the fewer clicks to checkout there are, the higher your conversion rate will be. With the cart and basket pages, the key is to keep things as simple as possible. Only include custom fields that are absolutely necessary, since these naturally provide more shopper friction.

The email address should be one of the first pieces of information collected. By collecting the email address first, you’re able to target customers later if their cart is abandoned. Only show fields that are absolutely required. Keeping your checkout form simple and free of clutter is an easy way to put your customers at ease while they breeze through the checkout process.

  • Remove page distractions

Keep in mind in order to be effective, your checkout page has to be laser-focused and straightforward. The goal of your checkout page is to get your customers to complete their purchase. This means you should only have one Call To Action (CTA) prompting your customer to make a purchase. You can replace or minimize the header and footer, in order to prevent any distractions for the user. The focus of the checkout page should be — well, the checkout page.

  • Display trust signals

When a visitor is shopping on your site, and providing private information, they want to feel safe. A secure site not only puts your customers at ease; it can also help you convert more visitors into customers. Baymard says that around 19% of visitors abandon the checkout page because they don’t trust sites with their payment information.

Don’t forget to include credit card logos and security seals. Trusted payment logos and trust badges/seals (if applicable) should be displayed prominently on your checkout page, along with accepted forms of payment. Displaying these images to your customers will increase their sense of security and trust in your site. Let shoppers know your site is a secure, trusted place to do business. Also, if you offer a money-back guarantee or some important notes you want to tell your customers, be sure to add those in the checkout page as well.

  • Make checkout mobile friendly

There is a possibility that your E-commerce website is responsive but is your checkout page optimized for mobile users? Stats show that 74% of mobile users are more likely to revisit your site in the future if your site works well on a mobile phones. Mobile optimization for the checkout page is a must to improve sales and conversion rates.

A fast, simple checkout will be significantly easier to use on mobile devices. Remember that more and more transactions are taking place on mobile devices, and a clunky mobile checkout might send a potential customer off to a competitor’s site.

  • Improve site loading times

Do you know that increasing the number of components on your checkout page will result in increased load times and reduced customer satisfaction? 59% of people will abandon a webpage if it doesn’t load within 3 seconds. Make sure to eliminate distraction by removing unnecessary features from your checkout page, and stick to the basics.

Stress test important pages on your site as much as possible to know how they work under extreme conditions, and investigate Google PageSpeed Modules or other tools to speed up load times.

  • Include multiple payment options

Offering multiple payment options is one of the best ways to keep these visitors shopping. 8% of people abandon the checkout page because they can’t find the payment option they want. And another 4% leave if their credit card is declined.

Offering multiple payment methods makes this easier for the customer, as they can choose the payment method they’re most comfortable with to overcome purchasing objections. Offering as many payment methods as you’re comfortable can drive additional conversions by ensuring your customers pay with the method of their choice. The preferred payment options are by credit card (42%) followed by PayPal (39%).

  • Guest Checkout

In the Baymard research, 37% of shoppers abandoned carts because they had to create an account to shop. That’s a huge number of potential customers to lose. Some of your customers will be hesistant to create an account with your store upon checkout — registration forms such as this can be very time-consuming and tiring to fill out, and they create mental tension by requiring another “decision” during checkout.

Anonymous checkouts are especially important for first-time customers. Forcing users to sign up for an account on the website before they reach the checkout page has been shown to decrease conversion rates. To solve this problem and make things easier for your customers is by introducing a guest checkout or including social login to make signup easy.

  • Offer Up-sells and Cross-sells

These are sales techniques we can also add on our checkout page to optimize sales conversion. Cross-selling pitches products in addition to what the customer is already interested in, and upselling suggests a more expensive version of the product. The idea is to make the customer spend more money they originally thought they’d spend. These are great, and have always done the trick when trying to increase online sales.

Unlike an eCommerce business that sells physical products, digital products that are available instantly don’t require a shipping address or phone number. Street address, state, and zip code are all fields you can immediately eliminate from your checkout form. Thus, the checkout page of a digital product webstore offers a simple, easy and less complicated checkout than with buying a physical product. So we need to remember that it is very important to make the checkout least difficult part of your customer’s eCommerce journey.

Conclusion: Increase your Sales Conversion Rate!

All in all, your eCommerce checkout page is the most important part of your online store. You cannot win sales and grow your business if you cannot get consumers to convert. A smooth checkout flow can increase profits for your online business and can improve cart abandonment rates.

Optimizing your checkout process will help increase revenue, and customer satisfaction. Along with this, you can also try improving the totality of your website by making sure that you have good and smooth site navigation. But where do you start? You can read this article “How to improve website navigation for your EDD store” to learn some tips and strategies on how to excel with site navigation.

Conversion rate optimization is an ongoing process. Develop ideas, make a change, test to see how it affects sales. I admit, there are other ways, too. But, it’s a guarantee that these steps will help you stay on the right track.