You’re in business as an eCommerce seller to expand your consumer base and increase sales. To accomplish this, you must use advertising, promotions, and offers to reach as many people as possible.
These are all viable options for expanding your business, but figuring out how to upsell your consumers is also a viable choice. Upselling is the practice of recommending a better or upgraded version of a product to a customer who is considering purchasing it. The purpose of upselling is to raise a customer’s spending, which will increase your revenue.
Essentially, it’s a sales technique for persuading clients to buy more things, usually at a greater price. Sellers that know how to upsell to customers and cheerfully raise the value of their basket are well on their way to improving conversions and sales.
Upselling is dominated by giant eCommerce vendors like Amazon, but smaller e-commerce sellers have been slow to adopt these methods. Because so few small businesses employ upselling, there’s a great potential for you to learn how to use it so that you may develop quicker than your competitors.
Importance of Upselling
Any retailer can benefit from upselling techniques to increase their profit margin. It’s also a product-knowledge-based sales technique. It can be difficult for your sales employees to recommend a value device, let alone a better-performing product, if they are unfamiliar with the products they sell.
At first glance, it appears self-evident: effective upselling techniques enhance sales and profit. Successful sell-ups also aid in the achievement of targets for sales associates and departments that must satisfy them on a regular basis.
Upselling can also have other advantages, such as improving the customer experience. It can easily boost your customer interactions if done appropriately.
When colleagues know how to acquire the proper information from consumers, they may recommend a device that will satisfy their needs and then provide more information about products that may be better suited to them. Upselling techniques can give an amazing experience for the customer, resulting in loyalty and repeat sales, whether they advise a better-performing processor or a more engaging form factor.
Implementing an Upsell Strategy
Customers are familiar enough with you and your products at this stage to proceed to your checkout page. Customers are at ease at this moment and are willing to indulge in some spontaneous purchases. In fact, some vendors report a 10% boost in conversion rate when they wait till the end to offer upsells.
Upsells generate 70-95 percent of sales and renewals for retailers who provide them, and they are 68 percent less expensive than onboarding new consumers. Consider that for a moment. Your sales grow and you save money that would have been spent on customer acquisition techniques by simply asking a consumer to boost the value of their basket. Upsells are a win-win situation for you.
After you’ve implemented an upsell strategy on your website, you’ll want to double-check that it’s working and delivering the expected outcomes. Let’s move on to the symptoms that your Upsell Strategy isn’t functioning.
5 Signs that your Upsell Strategy is Not Working
Carefully take note of these signs and know which is the best way to Upsell.
You are not measuring the results.
Do you keep track and measure your Upsell Results? This is a very important step towards success of your Upselling Strategy, why? Knowing the important statistics like how many Upsells are getting sold per time frame, which are your best-selling Upsells, on which Base Products upsells are working, which locations Upsells are best sold, and many others are important in order to help you in optimizing and enhancing your Upsell Strategy. If you have no idea regarding these Upsell Results, your strategy probably won’t work and give best results.
You are not offering enough upsells.
How many Upsells do you offer per product? Putting 1-2 Upsells is not enough in order to convert into sales. You might even have the same Upsells every now and then, but no idea if it’s working or not. It is important to show plenty of relevant Upsells for your customers to choose from in order to maximize your sales revenue flow.
You are offering the wrong upsells.
Do you have a strategy regarding which Upsells to put per Base Product? Or are you blindly throwing Upsells everywhere on your page? This is a bad practice that can surely just waste your time manually creating upsells, and ending up without earning some sales. We have to make sure that we offer calculated and relevant Upsell Products that works.
You are missing upselling opportunities.
On which locations on your webstore do you offer Upsells? You must have Upsells on locations such as Product Page, Cart Page, Checkout Page, Purchase Receipt Page, Blog Posts, even on Page Sidebars and Widgets. Why? This is to make sure that you didn’t missed any Upselling Opportunities to show Upsells to your customers. If not, you are limiting the capability of your webstore to earn sales.
Your upsells are outdated.
One benefit of keeping track of your Upsell Results is updating Product Upsells. You need to know which Upsell Products sold best on which base products. Why? This is to continuously update, enhance and optimize your Upselling Strategy for best results. If Upsells are no longer effective, we must replace it and show customers new set of Upsell Products they might now be interested in.
Conclusion: Always Optimize your Upsell Strategy!
Now you might already know your weak points regarding your Upselling Strategies. Even if you’re a small retailer, you can try any of these options to increase sales.
Upsells are a great way to try new things based on your customers’ wants and expectations. You’re squandering money if you don’t use upselling in your business. Offer appropriate items to your clients to ensure that they obtain the entire spectrum of your services and that you get the highest return on investment.
Automate Upselling and Calculate Relevant Upsells using UpsellMaster
The UpsellMaster Plugin uses a data-driven algorithm to automatically calculate suitable Upsell products in 1-click for each product. You can modify how your algorithm works so that you can continuously optimize your Upsell Strategy. This avoids having to spend countless hours defining which other products can serve as Upsells for each of your product.
Every eCommerce or online store employs upselling to persuade existing consumers to upgrade or acquire a premium product or service. And, lest you get the wrong idea, upselling isn’t just about generating more money (though that’s a nice bonus), it’s about improving your customer’s experience and relationships. It focuses on giving your customers more value and obtaining them faster outcomes.
What is the Checkout Page?
Any website pages given to a customer throughout the step-by-step checkout procedure are referred to as checkout pages. Consider a checkout page to be the online equivalent of a grocery store’s physical checkout counter. There are two sorts of checkout pages: one-page checkout and multi-page checkout.
Online buyers prefer a single checkout page than numerous ones in general. By putting all of the fields a customer must fill out on one page, they will be able to see how the entire process works and will be more likely to complete their purchase. The biggest issue with single checkout pages is that they might be difficult to design. On a single page, presenting all of the information to the customer and collecting all of the information needed from them can be tough. A busy and difficult-to-navigate single checkout page is easy to create.
The type of business you run and the size of your consumer base will ultimately determine which choice you choose.The main thing to remember is that choosing a style of checkout page is only the first step; you should next consider how to improve it.
Overall, a checkout page:
A page that every customer has to pass through and complete in order to make a sale
Summarizes the products added in the cart
Offers a login option or guest checkout
Collects customer details such as name, address and email
Offers payment methods which need to be clear and easy to use
Needs to be trustworthy and to work properly
Needs to trigger the purchase confirmation
Customers will have a better purchase experience if you provide a convenient, easy-to-use, and high-performing checkout. This will reduce checkout abandonment and increase conversions.
What is the situation of the Customer at Checkout?
Let’s take a look at the scenario we’re in with regards to what’s going on with the checkout page.
Here, the user has already reviewed and compared the things he has added to his cart. But first, he wants to ensure that he buys the proper things and that he will receive them once he has made the transaction. Customers also want proof that the price they see on the checkout page is the final pricing.
After that, he evidently decided which things are best for him and is now ready to make the buy. As a result, the checkout page will collect the following information: a customer’s shipping information, billing information, shipment method, payment method, and the choice to submit the order. When customers don’t want to offer any personal information, a guest checkout is an excellent option to include.
It’s also important to keep in mind that new clients have trust difficulties. To give customers peace of mind during checkout, prominently display trust symbols, emblems, and seals. Customers will have more confidence in the platform they’re utilizing and the security it provides if these are displayed throughout the checkout process.
Why put WooCommerce Upsell at Checkout?
Customers are familiar enough with you and your products at this stage to proceed to your checkout page and, more than likely, to complete the purchase. Customers also feel at ease and are willing to indulge in certain spontaneous purchases. In fact, some vendors report a 10% boost in conversion rate when they wait till the end to offer upsells. Customers may, however, be fatigued and simply want to pay and leave. What can we do to avoid it?
So, rather of designing a checkout sequence that merely collects payment information, use it to introduce an upsell. They’ve already spent time determining which product to purchase. As a result, they may require an incentive to give a gentle nudge in the direction of impulsive purchases.
If you provide an upsell on the checkout screen, you’re giving yourself a significant chance to sell more. They’ve already decided to buy anything; you must have persuaded them to do so. A special deal, on the other hand, can entice customers to spend more.
It’s nearly impossible to get to the checkout page without adding more items to your shopping cart. However, this strategy is only effective if you have a diverse product line and can offer items that are closely linked; purely random products have a far lower possibility of piqueing the customer’s interest.
Upsells generate 70-95 percent of sales and renewals for retailers who provide them, and they are 68 percent less expensive than onboarding new consumers. Consider that for a moment. Your sales grow and you save money that would have been spent on customer acquisition techniques by simply asking a consumer to boost the value of their basket. Upsells are a win-win situation for you.
As a result, upselling tries to raise the average order value by giving focused and useful product ideas to assist the consumer with whatever he may require.
Tips with WooCommerce Upsell on Checkout Page
So how should we proceed in Upselling on the Checkout Page? You can try the following:
Use the data you currently have, such as the information from the customer’s cart. First, we try to comprehend the customer’s preferences and purchasing habits. We can see which product he is interested in, what he has recently visited, what he has added to his cart, and what he has actually purchased from this page. These details are critical in developing a more effective and conversion-oriented upselling strategy.
Make specific product recommendations. We can’t just slap random product upsells on the checkout page and expect users to buy them. We must provide calculated products that are tailored to the clients’ purchase habits. This is when the information about the cart comes in handy.
Experiment with alternative layouts, such as lists or carousels. Give customers something eye-catching to draw their attention to the products and encourage them to buy them. Carousels are the greatest option because they are visually appealing and simple to navigate.
Make it simple to add more items to the cart. Activate a process that allows customers to quickly and easily add more things to their cart, regardless of the page containing upsells they are on.
Make it simple for customers to check out. The easier you can make your clients’ checkout procedure, the more tempting it will be. Continuously improve the process by eliminating needless processes, reducing redundant form fields, and streamlining it to make it as quick and efficient as possible.
Conclusion: WooCommerce Upsell at Checkout is important!
Now you know how to upsell your customers to give them a positive experience and grow your business. Even if you’re a small retailer, you can try any of these options to increase sales.
WooCommerce Checkout Upsell are the perfect opportunity to experiment based on your customer needs and expectations. Consider segmenting customers based on the types of products they buy and test how different segments respond to your upsell strategies. Based on the options that result in high sales, introduce them to a wider customer base to continue to grow your business.
Kindly check out our EDD and WooCommerce WordPress Plugin – UpsellMaster. This plugin uses a data-driven algorithm to automatically calculate suitable Upsell products in 1-click for each product. You can modify how your algorithm works so that you can continuously optimize your Upsell Strategy. This avoids having to spend countless hours defining which other products can serve as Upsells for each of your product. Instead, click on the Calculate All Button, sit back and relax while our algorithm does its work.
Upselling is a sales tactic that involves persuading customers to buy a more expensive, upgraded, or premium version of a purchased item or other things in order to increase the size of the sale. Merchants can enhance the average order value by strategically upselling (AOV). This is, without a doubt, the most significant advantage of using upsell. Upsells placed at key points in the customer journey can assist increase purchase quantities.
Upselling is the practice of selling to a consumer who is almost completed with a purchase or has already made one. Existing clients are also easier to sell to the likelihood of selling to an existing customer is 60%–70%, compared to 5%–20% for a new customer. Upselling also becomes easier over time. First-time customers are 27% likely to return, but this rises to 54 percent following their second or third purchase.
Upsell in WooCommerce also aids in the rise of conversion rates. Buyer intent is high, thus they’re more likely to complete the purchase because these pre- and post-purchase offers are targeted to your consumer at a convenient point in their trip.
However, the advantages aren’t one-sided, and many of them extend to the customer’s experience as well. You can ensure that the consumer chooses the proper product for them and that they have everything they need to use it by efficiently upselling and cross-selling.
Why should you Upsell in WooCommerce?
In the battle for client trust in sales, the competition is as fierce as ever. Upselling and cross-selling are two strategies for gaining a competitive advantage and increasing the value of your customers. It’s the ideal method to reach your income targets while also benefiting your company.
Upselling and cross-selling to customers can be a tremendous opportunity for you, as well as a way to support your clients and keep their trust. Upselling, in truth, is less about pushing additional goods and services on a customer and more about focusing on meeting their requirements.
As a result, it appears self-evident—successful upselling boosts sales and profit. WooCommerce Upselling can also have other advantages, such as improving the customer experience.
“Selling to a new prospect has a 5-20% chance of success.” Selling to an established customer has a 60-70 percent chance of success.”
Putting the correct upsell offers in front of people at the right moment is a critical sales growth approach, especially when product suggestions can drive 10-30% of revenue. In reality, it has the potential to considerably improve average order value (AOV), as well as overall revenue.
It’s crucial to understand the distinction between upselling and cross-selling before we get started with our upselling strategies and examples. Both strategies are employed to increase sales revenue, but they function in different ways.
Upselling is critical for businesses, but how do you do it? WooCommerce Upselling is beneficial to both you and your customers for the following reasons:
It’s no secret that a consumer who purchases more implies your business makes more money. Growth for your business doesn’t only mean keeping the clients you already have; it also means expanding your wallet allocation for the ones you already have.
Your actual consumers may be the huge untapped market of your company. Once you’ve earned your customer’s confidence, you may still increase the amount of money they spend with you by upselling and cross-selling!
Increases Customer Loyalty
Upselling conjures me images of greasy auto salesmen offering services and items that clients don’t require in order to bilk them out of a few dollars. The goal of upselling is to provide all of the customer’s options so that they can make an informed decision. It demonstrates to customers that you are concerned about their needs and anticipate them.
WooCommerce Upsells are, in reality, linked to consumer pleasure. They form bonds with the banks that they believe are looking out for their financial well-being. In the sales sector, customer loyalty can be a challenge: it’s normal for customers to be disengaged and depart soon. Any action that a company may do to increase customer loyalty can assist reduce the costs of losing customers, especially new customers.
It might be expensive to bring on new clients. You may quickly see a profit and get a greater return on your investment by upselling and cross-selling to your clients. You’ve already put in the effort to promote to, identify, and sell to your consumer; now it’s up to your company to get the most out of the interaction.
When you ignore upselling and cross-selling, you’re throwing money away. To get the most out of your customers, provide them with products that are relevant to their needs.
Increases Customer Lifetime Value
Upselling or cross-selling will not only result in a higher initial profit after the customer is signed up, but it will also increase the customer’s overall worth throughout the duration of their lifetime.
You’ll boost their lifetime worth not only by raising the amount they spend but also by growing their loyalty. You’ll get a lot more from a consumer that sticks with you. Increased client loyalty will pay off in the long run, once again.
Balances Growth Between New and Existing Customers
According to studies, boosting customer retention by only 5% boosts earnings by ranging from 25% to 95%. Maintaining a balance between the consumers you sign up for initially and the ones you keep is critical to your institution’s existence.
Maintain a healthy new-to-existing customer ratio to assist ensure that your company is profitable. While getting new clients is a good goal, bear in mind how to keep the ones you already have. Upsell and cross sell in WooCommerce are one way to accomplish this. Customers who believe a company continues to cater to their requirements by providing current and useful products and services are much more inclined to stay.
Offers Convenience and Flexibility for Customers
Upselling and cross-selling are beneficial to individuals as well as organizations. In reality, it is so effective for businesses because it is also effective for customers. When they require a specific product or service, many clients do not choose to browse around for a new organization. They don’t have to take a chance with a new firm because you give them more options or appropriate add-ons.
If they know what is available, most customers will stick with what they prefer. Because you’ve earned the customer’s confidence, you can get the first shot at their business by telling them about the connected items and services you provide. When you upsell or cross-sell to a consumer, you provide them with the option of staying with you and choosing what they require.
The Difference Between Upselling and Cross-Selling
Both approaches are used in eCommerce to maximize income by increasing the amount of money a customer spends with your company.
Although upselling and cross-selling are sometimes used interchangeably in sales talks, they are two distinct concepts. To properly integrate them into your organization, you must first comprehend the differences between the two and what they imply for the customer.
McDonald’s is the most well-known illustration of the contrast between upselling and cross-selling. “Would you like something to be Supersized?” ” is a classic upsell, but “Would you like fries with that?” is a more recent upsell. ” is an example of a cross-sell. One complements your existing product, while the other offers an entirely separate yet complementary product.
Upselling is the practice of persuading a customer to purchase a more expensive version of a product, whereas cross-selling is the practice of offering individualized suggestions for comparable complementary products.
Upsell and cross sell in WooCommerce are closely associated and can help you increase your earnings while also anticipating your customers’ demands. However, in order to be effective, you must first fully comprehend what your customer is seeking and then offer them products that indicate your comprehension at the perfect time.
When should you Upsell in WooCommerce?
While understanding why WooCommerce upselling is crucial, you must also understand when it is appropriate to upsell your customer.
If the consumer has stated that they are satisfied with the original product, it is generally a smart idea to upsell. They’d probably be more willing to buy a better version of it.
Meanwhile, when a customer simply wants an issue solved, upselling is best avoided. Pushing the upsell may aggravate them even more. In this instance, all you need to do is concentrate on resolving their problem while maintaining the relationship.
Conclusion: Enjoy the benefits of WooCommerce Upsells
Upselling and suggestive selling both have advantages. However, if you want to improve an existing customer’s experience with your brand by delivering a new and improved product, upselling is usually a better option. Though it may be utilized with existing customers as well, suggestive selling is more effective with new customers because you can promote add-ons to improve their first-time experience with the product.
You’re wasting money if you’re not using upselling and cross-selling in your firm. Offer appropriate items to your clients to ensure that they obtain the entire spectrum of your services and that you get the highest return on investment.
Kindly check out our EDD and WooCommerce WordPress Plugin – UpsellMaster. This plugin uses a data-driven algorithm to automatically calculate suitable Upsell products in 1-click for each product. You can modify how your algorithm works so that you can continuously optimize your Upsell Strategy. This avoids having to spend countless hours defining which other products can serve as Upsells for each of your products. Instead, click on the Calculate All Button, sit back, and relax while our algorithm does its work.
When it comes to increasing the revenue of your eCommerce site, there are usually two options. The first is to attract new clients, and the second is to enhance the average value of each purchase you receive from current customers. The first approach necessitates a significant amount of marketing work and expense. The second alternative, on the other hand, is simple to implement with a few changes to your website.
By providing your consumers a better version of a product they’re already buying, you can not only boost the value of their transaction but also provide them with an unexpected benefit. Upselling is the term for this practice.
You may be seeking ways to increase your sales and revenue as an eCommerce store owner. Upselling is one of the most successful ways to increase order value while also enhancing customer satisfaction. You’ll be able to recommend a product or a combination of items that will boost customer satisfaction if you have a successful upselling plan. You might try a few different approaches to upsell more effectively.
Benefits of Upselling
Upselling is essential for businesses, but how exactly? Here are 6 reasons that both you and your customers want upselling and cross-selling:
Increases Profits – It’s no secret that a consumer who purchases more implies your business makes more money. Growth for your business doesn’t only mean keeping the clients you already have; it also means expanding your wallet allocation for the ones you already have.
Increases Customer Loyalty – The goal of upselling is to provide all of the customer’s options so that they can make an informed decision. It demonstrates to customers that you are concerned about their needs and anticipate them.
Increase in ROI – It might be expensive to bring on new clients. You may quickly see a profit and get a greater return on your investment by upselling and cross-selling to your clients. You’ve already put in the effort to promote to, identify, and sell to your consumer; now it’s up to your company to get the most out of the interaction.
Increases Customer Lifetime Value – Upselling or cross-selling will not only result in a higher initial profit after the customer is signed up, but it will also increase the customer’s overall worth throughout the duration of their lifetime.
Balances Growth Between New and Existing Customers – According to studies, increasing customer retention by only 5% boosts earnings by ranging from 25% to 95%. Maintaining a balance between the consumers you sign up initially and the ones you keep is critical to your institution’s existence.
Offers Convenience and Flexibility for Customers – Upselling and cross-selling are beneficial to individuals as well as organizations. In reality, it is so effective for businesses because it is also effective for customers. They don’t have to take a chance with a new firm because you give them more options or appropriate add-ons.
Features to look for a WooCommerce Upsell Plugin?
It’s critical to select the best WooCommerce upsell plugin in order to properly showcase your WooCommerce products. This is dependent on the types of products you sell and the upsell offers you intend to generate on your online store.
Let’s briefly go over some features store owners should consider when looking for a WooCommerce upsell plugin:
Simple and Easy to Use – The WooCommerce upsell plugin should have a simple interface that allows you to rapidly generate product upsell offers without needing to write.
Multiple places to display Upsells – Instead of throwing upsell ideas on every product, your Upsell Plugin should provide targeted upsells per product based on data gathered by a flexible and sophisticated algorithm.
Tailored Upsell suggestions – Your Upsell Plugin must not blindly throw upsell suggestions on every products, instead, it must generate tailored upsells per product based on data fetched by a flexible and powerful algorithm.
Let’s you personalize the upsell offers – You want to personalize and distinguish your upsell offers. This is a terrific approach to make your product stand out and entice customers to add it to their shopping basket.
Automatic Upsell Suggestions – A wonderful Upsell Plugin allows you to save time by automatically calculating suitable Upsell suggestions instead of spending countless hours of manual work.
Tracking of Upsell Results – Your WooCommerce Upsell Plugin must provide you with a detailed Upsell Sales Report the results of your Upselling to help you optimize your upsell strategy better.
Top Upsell Plugins for WooCommerce
Here is a list of WooCommerce upsell plugins that are valuable for your marketing efforts.
One of the simplest ways to upsell your WooCommerce store is to recommend a better product. Because it uses machine learning to suggest products, the Product Recommendations plugin is a great choice among the Best WooCommerce Upsell Plugins. It allows you to display product recommendations in 20 various spots throughout your site. Furthermore, the plugin provides useful information to help you improve your product recommendation tactics.
• Use machine learning to make smart product recommendations on your WooCommerce store.
• Make a large number of upsells.
• Conditionally display upsells based on the customer’s cart and order selections.
• The ability to place upsells in various areas on your website.
• Use a variety of product recommendation tactics to boost client satisfaction.
• Use analytics to improve conversion rates.
For $79, you can get a single site subscription to this extension.
This plugin uses a unique data-driven algorithm to automatically calculate suitable Upsells for each product via a 1-Click Calculate All button. The days you have to manually define Upsells for hundreds of products for your store are gone! You can display Upsells or Recently Viewed products throughout your website in the form of Carousels, Lists, Widgets, Shortcode or Gutenberg Block to increase sales in your EDD store. The plugin offers a flexible algorithm where you can quickly change the priority factors of your upsell strategy. The plugin also comes with a comprehensive dashboard and filters to better track and understand the sales results from Upsells.
1-Click Automatic calculation of suitable Upsell suggestions instead of spending countless hours of manual work
Tailored Upsell suggestions per product based on data fetched by our Algorithm
Detailed Tracking of Upsell Sales Results
Displays Upsells and Recently Viewed Products
Carousels or Lists on Product Page, Checkout Page, Purchase Receipt Page, Widget, ShortCodes or Gutenberg Blocks
Algorithm with Flexible Logic allows changes in Upsell Strategy
Integrations with WooCommerce and Easy Digital Downloads
For $99, you can get a single site subscription of this plugin.
One of the most popular upselling and cross-selling plugins available today is YITH WooCommerce Frequently Bought Together. You’ll be able to propose ‘Related products’ or ‘Frequently bought together’ items to your consumers using this extension. You can pique your consumers’ interest in purchasing your suggested goods by doing so.
It might be quite attractive to suggest things that people normally buy together. Recommending phone coverings to consumers who are purchasing a new phone, for example. Using this successful marketing technique can result in a considerable rise in conversions and AOV. You can also select to show the suggestions only to a specific group of people. In addition, your suggestions could save them a lot of time.
• Option to automatically market similar items, up-sells, or cross-sells to customers who are purchasing a product.
• Decide how many things you want to recommend and whether you want to show them all at once or only a few.
• Ability to place the up-selling box ‘Frequently Bought Together’ anywhere on the product page.
• Offer up-selling products at a discount to entice clients to make a purchase.
• Easily access the linked items list to keep track of or remove associated products as needed.
For €69.99, you can get a single site subscription of this plugin.
Beeketing is an eCommerce automation platform that creates a variety of goods for eCommerce sites, including a suite of 10+ WooCommerce extensions that allow your site to perform a variety of tasks. The extensions have all been integrated into a single plugin that is simple to install and can assist you with both upsells and cross-sells.
• AI-powered cross-selling functionality eliminates the need for you to manually establish product groups.
• Add a last-step upsell to your cart page to improve sales just as the user is about to make a purchase.
• Notifications of recent orders to increase consumer confidence and encourage cross-selling
• Numerous other features (i.e. personalized recommendations, mailbot email marketing, countdown timer for shopping cart, etc.)
For $49, you can get a single site subscription of this plugin.
On the checkout page, this plugin presents order bump offers. Customers can simply check a box to add this deal to an existing order without leaving the checkout page. Admins can show discounted order bump offers for appropriate target products by selecting simple, variable, or subscription products and categories. It also comes with three customisable templates to assist retailers in designing responsive offer designs.
Special Offer – On Checkout Page
Multiple Order Bumps
Order Bump Behavioral Analytics
Order Bump Sales Reports
Just a precious single click to accept the offer
Target Product Category For Triggering Bump Offers
Smart Skip If Already Purchased
Smart Offer Upgrade To Boost Average Order Value
Create Product Specific Bump Offers
Schedule Bump Offers
Create Unlimited Order Bumps
For $69, you can get a single site subscription of this plugin.
This is yet another fantastic plugin that allows you to upsell appropriate products on the shopping page. This easy add-on allows you to show products to your clients on the cart page based on the Conditions you’ve defined as rules. It gives you the ability to make conditions based on Products, Categories, and Cart Totals. The nice thing is that you may make two different rule groups: A) ‘The AND group B) ‘The OR group’.
Now, the product will only appear for upselling on the cart page if the conditions are met, based on the conditions or rules you’ve defined. If you don’t set any conditions, it will monitor your customer’s shopping cart automatically. And, by displaying the upsell offer you’ve generated, you’re encouraging your customer to boost their AOV.
• Easily display products as an upsell on the shopping page without causing any issues.
• As rules for customers, create ‘AND/OR’ conditions to make the upsell product visible.
• Include numerous conditions relating to products, categories, and total cart value.
• Make each product’s title, image, and color unique.
• To increase conversions, use auto mode or alter your site’s color design.
For $29, you can get a single site subscription of this plugin.
This plugin, which was created by the same people that created WordPress and WooCommerce, is an official offering from Automattic to enable us upsell and cross-sell our products. It works on the Cart page, which means that the products you’ve chosen to be presented for upsell will only appear on your site’s Cart page once a specific product related to them has been added to the cart.
• Simplicity. Because of its straightforward features, setting up and learning how to use this plugin is a breeze. It doesn’t come with a ton of different popup styles or placement options, so it’s simple to customize.
• You can define three distinct types of add-on products for upsell: Category linked add-ons, which show items from the same category, Product linked add-ons, which show products you define, and Default add-ons, which appear for all products that don’t have a corresponding add-on product defined.
• You can change the title of the section and the number of products displayed.
• Consistent and reliable support and compatibility. It works perfectly with every update of WordPress and WooCommerce because it was created by the same team who created WooCommerce. If you still have problems, you can count on the help of their amazing team.
For $29, you can get a single site subscription of this plugin.
This is a one-of-a-kind plugin since it allows you to upsell products to clients via post-purchase offers. Because WordPress supports major page builders, you can construct responsive upselling pages. Offering a post-buy upsell is a good idea because it is less distracting and adds value to your customer’s initial purchase. It also allows you to target product categories for unique upsell offers.
• After you’ve completed the checkout process, you can offer your customer an upgrade on an existing product transaction.
• By combining upsell and downsell offers in a single funnel, you can increase your sales possibilities.
• Redirect your customers to another upsell offer when they accept or reject the prior one to control their behavior.
• Make as many upsell or downsell funnels as you like.
• You have complete control over how you customize and create your upsell offer pages.
For $69, you can get a single site subscription of this plugin.
Booster Plus for WooCommerce is a plugin that includes over 100 modules for customizing the look and feel of your online store.
You may change the way upsell products on your online store are displayed using Booster’s WooCommerce Upsells module. This means you can opt to show numerous upsell products, adjust the default order, or altogether hide them from your WooCommerce store.
• Change the currency, shipping method, and country of WooCommerce payment gateways.
• Use WooCommerce custom fields, such as promo codes and checkout fees, to personalize the checkout process.
• You may add customizable buttons and price labels to your products using the Button and Price Labels module.
• Customize your emails and add more recipients. Produce a variety of reports that incorporate verification for further security.
• Define price regulations and display products in several currencies with automatic exchange rates.For $69, you can get a single site subscription of this plugin.
So, this was my list for the Best WooCommerce Upsell Plugins!
All of the plugins listed above will significantly increase your Average Order Value. But, if you have to choose one, I recommend going with the plugin that best suits your needs and requirements.
Customers will be more likely to add more products to their shopping carts and spend more money if you use a WooCommerce upsell plugin for your WooCommerce business. As a result, the average order value rises, resulting in greater revenue for your company.
What are you waiting for now that you know about the instruments that can assist you in implementing this strategy? Start cross-selling and upselling your items with any of these extensions right now, and let us know how it goes in the comments.
Introduction – Increasing Sales Conversion with Upselling
Upselling is a sales approach that involves pushing clients to buy a more expensive, upgraded, or premium version of a chosen item, as well as various add-ons, in order to make a larger sale. In order to boost order value and profit, eCommerce organizations frequently use upselling and cross-selling strategies.
Offering add-ons to enhance the product’s capabilities is another example of upselling. Upselling aims to raise the overall transaction while also introducing customers to new options that may better suit their needs. Upselling is frequently woven into a discourse regarding the customer’s motivations for purchasing the product and their long-term ambitions.
Upselling strengthens customer relationships by letting them know what additional you have to offer, how they may receive more value for their money, and demonstrating that you care about their wants and aspirations. Upselling does not have to happen right away. While the upsell should be offered at the time of purchase using upselling tools and plugins, you may also utilize marketing tools like direct mail and email newsletters to keep your customers informed about their possibilities.
Importance of Upselling
Although sales techniques are known to elicit unpleasant emotions in us, when used correctly, they can actually enhance our buying experience. For numerous reasons, online retailers rely significantly on upselling techniques:
Upselling increases order values and offer quick wins
Product recommendations can generate 10-30% of revenue, therefore getting the correct upsell offers in front of the right people at the right time is a crucial sales strategy. In reality, it has the potential to considerably improve average order value (AOV), as well as overall revenue. It not only raises AOV, but it also raises client lifetime value. To put it another way, customers spend more money while they are still clients. That is why it is so crucial for your company. Because you’ve already spent money on marketing to bring the buyer to your eCommerce business, increasing the order value is critical to maximize your return on investment.
It’s easier to upsell to existing customers than to acquire new ones.
Lead generation is a costly endeavor. Selling to a consumer who already trusts you and has purchased from you in the past or is about to do so now is considerably easier and less expensive than selling to a new prospect who has never heard of your brand. As previously stated, selling to a current customer has a 60-70 percent chance of success, whereas selling to a stranger has a 5-20 percent chance of success. It’s a no-brainer for a lot of eCommerce companies looking to boost their revenue and enhance their bottom line.
Upselling helps retailers build deeper relationships with customers.
When you think about it, upselling isn’t such a bad idea. It will turn out to be a customer happiness approach that also creates additional revenues if it focuses on helping your customers ‘win’ by recommending premiums, upgrades, or add-ons that will eventually deliver more value and make them feel like they received a better bargain. Upselling is giving suggestions that may better meet a customer’s present needs, as well as assisting them in making an informed decision.
Upselling leads to increased Customer Lifetime Value (CLV).
The net profit contribution a client makes to your firm over time is referred to as Customer Lifetime Value. You can categorize your consumers into three groups: those who are not profitable, those who are profitable, and those who are highly profitable. A higher CLV means that each customer creates more revenue for your company without you having to invest any additional money, which means your organization has more money to spend on gaining new customers. Upselling is one of the most effective strategies for converting clients into high-profit customers and keeping them coming back.
Customers come back for more.
Upselling is distinct in the manner it gives value to customers and encourages them to return for more. Customers will return if they require more of what you are selling if you create an easy way to make their lives easier. Make sure to provide excellent customer service in addition to your upselling efforts to ensure that your consumers are happy no matter what happens.
Tips in Upselling
Upselling strategies operate by entirely satisfying – or exceeding – the customer’s needs. Now, let’s look at some upsell strategies that you can utilize in your business:
1. Pitch relevant products
Upselling isn’t all about the benefits; going too far with it can potentially hinder your sales. Instead of just pushing any old upgrade at your customer, you should figure out what kind of upselling they’d want. Many people make this error. What you should do is give upsells that are linked to things they’ve already purchased or are now considering. If a consumer is looking for WordPress Plugins, for example, you don’t want to offer him Shopify Plugins as an Upsell because he might not be interested.
2. Provide consistent value
When a sale is made, most businesses believe their job is done. They believe they will only have to worry about that consumer again when it comes time for a renewal or an upgrade. It’s a mistake to believe that when you ask a consumer to upgrade, they’ll be ready to do so right away. The truth is that you must continue to care for them even after the sale. Send them newsletters with information about your firm, such as product updates, upcoming events, or current discounts.
3. Identify the customers who have a need.
Use a product that allows you to understand the needs of your leads from the beginning. You must understand what they wish to purchase from you and whether you can sell them a larger and better version in the future. Create a list of such leads and nurture them on a regular basis. You may better organize your objectives and set a schedule for pitching the update to them this way. Getting new consumers is much more difficult than keeping old ones. Upselling to current customers might help you meet your sales goal quickly.
4. Help – Don’t sell.
Upselling isn’t all about the benefits; going too far with it can potentially hinder your sales. According to a 2015 Wharton study, sales agents who are overly focused on upselling can treble their success rate, but their customers’ likelihood of choosing their company in the future drops by 5.5 percent. Always try to improve the customer’s experience. Instead of simply saying, “Buy a pro plan because it’s better,” explain how it will benefit them or their business. Make them feel as if by giving our items, we are assisting them in solving their problem.
5. Create a feeling of urgency
Make a limited-time offer to your customers. Tell them why getting it during this time would be advantageous. Remember to price them appropriately and to understand which things are most likely to entice them to buy. Assume you’re selling an online music subscription with both a free and a paid edition. You may run a fast ‘Christmas special,’ with prices cut for a limited time. It might persuade them to sign up.
6. Check if your customers are happy before upselling
A satisfied consumer equals a thriving business! However, no matter how hard you try, the customer will not always be pleased with you. Keep an eye out for such indicators and try to remedy them as soon as possible. Imagine being dissatisfied with a product or service, and instead of making it right, they want you to pay extra for a more expensive version. You’d most likely stop shopping, and you might even spread the unfavorable word of mouth.
7. Convince them with real-life examples
Demonstrate how users of the upgraded version were able to address problems (similar to what your prospect is facing currently). The majority of your leads are unlikely to take your statements seriously. Of course, it’s your business, and you only have wonderful things to say. Rather, show the thoughts of their peers who are also purchasing and using the same product/service. It will persuade them more than anything you can say.
8. Follow-up constantly
Upselling is still selling, so keep that in mind. As a result, don’t leave your buyer with only one little pitch. Continue to nurture and follow up with them in order to encourage them to upgrade. By including upsell options in transactional emails like order confirmations, delivery notifications, and satisfaction surveys, you may enhance the likelihood that a customer will consider paying a little extra to improve an already-purchased item or add on a more expensive product or service.
Automating Upsells for your WooCommerce or EDD Store
We have been searching for a suitable WordPress Upsell Plugin but the main problem with most Upsell Plugins for WordPress are the following ones:
Nearly all require hours of manual work to define upsells
Upsells can only be placed in specific sections of the website
It is never clear if the selected products for upselling are really the best possible products or not
Poor tracking of Upsell Sales performance
For this reason, we have developed a new plugin called UpsellMaster which solves all these shortcomings.
Put Upsells on Autopilot using UpsellMaster Plugin
The UpsellMaster Plugin uses a data-driven algorithm to automatically calculate suitable Upsell products in 1-click for each product. You can modify how your algorithm works so that you can continuously optimize your Upsell Strategy. This avoids having to spend countless hours defining which other products can serve as Upsells for each of your products. Instead, click on the Calculate All Button, sit back, and relax while our algorithm does its work.
The plugin displays the calculated Upsells or Recently Viewed Products on suitable pages such as the Product page, the Checkout page, the Purchase Receipt page, or any other page by placing a widget, Shortcode, or Gutenberg block. The plugin offers close integrations with WooCommerce and Easy Digital Downloads and comes with its own Upsell Sales Tracking Report. The Algorithm logic can be changed and fine-tuned which allows you to test different Upsell Strategies for your eCommerce Stores using WordPress.
Here are the key features of this plugin:
Algorithm which calculates suitable Upsells Per Product in 1 Click
This WordPress Upsell Plugin uses a flexible algorithm logic that defines how to calculate the best possible products that can serve as Upsell products to offer for each of your store’s products.
This mechanism allows the algorithm to go through the data of your store and come up with the best suitable Upsells as per your Upsell Strategy for this store. You can also fine-tune and change the settings to test different strategies to find out which strategy works best for your store.
Upsell Sales Report and Tracking
Another great feature of this WordPress plugin is that it provides a detailed Upsell Sales Report the results of your Upsell Strategy. The report comes with filters, a chart and calculates a variety of Key Performance Indicators so that you can obtain deep insights into your sales performance of your WooCommerce or Easy Digital Downloads Store.
It is important to keep track what are your best-selling Upsells and Base products are because it can help you optimize your upsell strategy better. Also you can track which are the best locations on your website to either display Upsells or Recently Viewed products.
Upsells List by Products
Admins can basically see a full list of all Upsells calculated by the Algorithm set per Product. They can also export the list to CSV File as well as Recalculate the Upsells manually whenever changes were made on the Settings page.
Recently Viewed Products
Instead of showing Upsell products, the plugin also offers that you can show Recently Viewed Products instead. In that case, the Lists and Carousels can display products a customer just has visited before instead of the Upsells. Recently Viewed products can be displayed at the same locations as the Upsells. For Widgets and Shortcodes, you can also vary, showing Upsells and Recently Viewed product suggestions on the same pages.
Display Locations for Upsells and Recently Viewed Products on your Website
A great feature of this Upsell plugin for WordPress is you can show Upsells on different pages across your website. These pages are:
Purchase Receipt Page
Pages with sidebars (via Upsell Widget)
Any page/post (via Shortcode or Gutenberg Block)
These placement locations can be very helpful to gently remind customers with great product suggestions they easily add to their shopping carts. As these product suggestions are calculated based on an algorithm, they are very targeted and can best guess the interest of the customers, which should lead to an increase in sales.
Why you need UpsellMaster Plugin?
Here are the key reasons why this plugin offers great value to your WooCommerce or Easy Digital Download Store:
Increases sales – this plugin helps increase the number of products and average order values of your carts, thus earning more revenue.
Tailored upsell suggestions per product based on data – this plugin uses an algorithm to calculate the best and unique upsell per base products within your store as per the priority you set, either by (Category, Vendor, Lifetime Sales, and Tag).
Huge time savings – this plugin has a 1 click upsells algorithm which calculates individual Upsell suggestions per product. This is much helpful if you have thousands of products that needed to have an upsell calculated.
Flexible algorithm – allows you to optimize your Upsell Strategy by changing the priorities in calculating product upsells, depending on what you think is working best in your webstore.
Displays Upsells and Recently Viewed Products – not only you can display Upsell Products, but you can also choose to display Recently Viewed Products.
Tracking of Upsell Results – The plugins comes with an Upsell Report comes with filters, a chart and calculates a variety of Key Performance Indicators so that you can obtain deep insights into your sales performance of your WooCommerce or Easy Digital Downloads Store.
Integrations for WooCommerce and EDD
Conclusion: Save time creating Upsells using UpsellMaster
Integrating 1 click upsells for WooCommerce WordPress stores into your whole sales strategy is a time-saving strategy that pays off handsomely. Of course, when done correctly, every upsell follows the inbound methodology: you identify areas where you can provide more value for each customer and then give it to them in a way that builds trust and deepens the relationship. As a result, upselling is the greatest option for everyone.
UpsellMaster Plugin can play a key role in optimizing and enhancing your store sales conversion as it displays the relevant products of real interest to the customers, on every possible landing page they may come across your website. Stores which do not have an Upsell Strategy are leaving money on the table. UpsellMaster plugin was developed to make it very easy to implement a solid Upsell Strategy.
What are you waiting for? There is money on the table by implementing a solid Upsell Strategy, Take advantage and get the UpsellMaster plugin to better convert visitor interests in Upsells!
Attracting customers to visit your eCommerce website is not easy, nor free. You struggle to conduct different and several marketing strategies such online marketing through emails, making use of social media platforms, some content and website strategies or even purchasing some paid aids, just to drive a huge amount of traffic.
When the customers finally get to your website, you have to actually sellyour products, which is a whole different set of optimization challenges. Theymight actually add some products to their carts, but that doesn’t stop there.Suddenly, the analytics shows that they have left your site without completingtheir purchase, which is very alarming.
What is Cart Abandonment?
This is an eCommerce term that is used to define the actions of thecustomers when they add items to their online shopping cart but afterwards leftthe website without completing the purchase. Any item that enters the shoppingcart but never makes it through the transaction is considered to be“abandoned”. This is an important aspect that business owners should paycareful attention to.
What are the causes of Cart Abandonment?
There are lots of reasons we can conclude as to why customers abandontheir carts. The following are the top reasons:
Long and confusing checkout
Usually, customers only want simple terms and conditions at the checkout page, and which must be short and concise. They also have a short attention span and most likely will just abandon the checkout flow if it is too complex or time-consuming.
Concerns about payment security and options
According to Baymard, some people abandon checkouts because they don’t see the payment method they want or because their credit card is declined. Also, some customers have their own preferences on how they would like to pay, and only will complete a purchase if their preferred method is available.
Price might be too high
Nowadays, the customer browses through different sites and compare prices before making online purchases. Better pricing on other sites would prevent them to complete their purchase to your store as they are on the constant lookout for a better price until they are satisfied.
Only browsing and researching
Many users keep on adding items to their cart but don’t complete and gothrough with the purchase. They have a very low buying intent. We needstrategies to make them reconsider and soon, to actually buy the products.
Unexpected high shipping cost
Statista says 63% of the American online shoppers will eventually abandon their carts if they discover that the shipping costs are too high, and by seeing how much their order would total with the shipping cost.
Poor website navigation
Statista says that this is an issue for 16% of the online shoppers. It’s definitely a turnoff when you land on a site and can’t easily find the items you want to buy. Baymard adds that 20% will abandon their carts if the site crashes or has major errors.
We can’t blame the customers by their personal reasons of why they didn’t proceed with the purchase. Also, there will always be people who just take pleasure in window shopping.
What are the effects of Cart Abandonment?
Based on the statistics made by Baymard Institute, 69.57% is the average documented online shopping cart abandonment rate. This means that abandoned carts are actually costing us thousands! Almost every eCommerce business believes that Cart Abandonment is a very prominent event which will damage successful performance. The abandoned items are already potential revenue that we didn’t obtain as the transactions are not completed, which affects profit maximization.
We now wish that more people would actually complete a purchase insteadof leaving their carts behind. Is there anything we can do about eCommerce abandonedcarts? How can we draw them back to your site and win back those lost sales?
How to recover Abandoned Carts?
There are helpful and effective ways on how we can recover abandonedcarts and therefore decrease our cart abandonment rate. This rate showsthe percentage of potential customers who leave without buying anythingcompared to the total number of online carts created. If your cart abandonmentrate is high it means that many of your customers begin their purchase processbut do not go through with it, which is very alarming. It definitely needs ourutmost attention.
With the help of the Cart Abandonment Rate, we can understand the shopping behaviour of our website visitors and customers. To recover abandoned carts, we need to reach out to our customers and encourage them to return and complete the checkout process. The following are some effective ways we can try and adapt so as to bring back our lost potential sales.
The first thing in recovering an abandoned cart is the need to reach out to customers and encourage them to return and complete the checkout process. One very powerful technique for recovering those is sending emails to remind people about what they left behind.
The most important element we should definitely take into consideration so we can avoid our emails to be overlooked is to make sure that our emails stand out – meaning we should think of a very strong subject line for it.
An excellent subject line may contain some important points such as:
Customize the message by including their name orproduct names.
Make use of some great offers to bribe them inopening the email.
Play the idea “Fear Of Missing Out” (FOMO) to yourcustomers.
Make it short and simple but alluring enough forthem to open the email.
Once we successfully get them to open the email, next thing is we need to have a very interesting design and content. Our email design must be professional but compelling enough to get ahold of our customers attention. Then, it should contain combinations of messages, such as cart content, product recommendations, discounts, and also our contact details and other significant information.
The most important element of our recovery email is to remind them what they’re missing by listing specific products in their cart. We can then include a direct link to the customer’s saved cart. This way, we can spare their time and patience, so they can immediately check the abandoned carts they left. Another thing is we can list similar product recommendations in our email to give the customer other options or products he/she might be interested in.
Mail Frequency and Creating Urgency
Mail Frequency is a very essential element in your cart recovery process.Many stores prefer sending the cart recovery email right after the visitorabandoned the cart.
Sending the email within an hour after the customer abandoned the cart,is the most preferred time because:
The email will arrive before the customer totallyforgets about the cart;
The customer is still in their “buying” mood;
The email will arrive before the customer decides topurchase elsewhere.
Another this is sending additional email reminders will greatly improve our chances of success. We can earn more revenue from abandoned carts and increase sales conversion by following up with a series of emails.
Email #2 must be sent after 24 hours, after the first one. Usually, the customers shop at the same time of the day. Also, we’ll remind them once again of their cart contents and of any limited time discounts.
Email #3 must be sent after 72 hours, after the previous email. Use a persuasion technique of scarcity, by telling customers that the discount will expire soon. This is your last chance of converting the customer.
The most common way in creating a sense of urgency is by putting a limited time offers in the recovery emails we sent – usually free shipping or product discounts. This way, the customers will be more interested to take advantage of the discount and then continue with the purchase as soon as possible.
How to prevent customers from abandoning their carts?
After knowing the process of how to recover abandoned cartsthrough email automation, the next thing we have to know is how do we exactlyprevent customers in abandoning their carts? We cannot actually completely wipeit out, but we need steps in order to lessen those and to further optimize oursales conversion.
Optimize webstore experience
It’s a definite turnoff for the customers when they land on a site andcan’t easily find the items they wanted. If your site doesn’t work well forthem, they’ll just go somewhere else. Because of that, we need strategies tomake our customers stay, and therefore optimize our webstore experience.
This covers the experience your visitor will have while staying in yourwebsite and until before they actually get to the checkout page. They wantedtheir webstore browsing experience relevant and fast – working seamlessly nomatter what device (desktop or mobile) they use to make a purchase.
Usability is a necessary condition of our website that weneeded to look after. For example, optimizing your website navigation andsearch options will help people to easily find the products they wanted.
Some reasons that triggers the potential customers to leaveare:
Your website is very difficult and complicated to use.
Your website is simply not user-friendly, and others.
An effective start in improving our website’s usability is to conduct user testing. We can try testing different user types to identify all possible errors and bugs. Running many small tests and revising between each one so we can fix the usability flaws as we identify them. It is the best way to increase the quality of user experience. This is a very important step we should always do before launching our website.
Simplify checkout process and provide multiple payment options
Customers having to put a lot of time and effort in completing a single transaction is a nuisance to them and often a reason to quit mid-process of purchasing. Indeed, Statista shows that approximately 9% of shoppers abandon their carts because of a long or confusing checkout process. Baymard further emphasizes this issue, citing that 1 of 4 shoppers abandons their cart in the last quarter of the checkout process due to a long or complicated process.
A need to deliver a fast and smooth checkout process is a must-have on our website. To prevent a long and confusing checkout, we should maintain the use of a minimum number of pages for the checkout process and also a minimum number of form elements to be fulfilled in the checkout page. Our page should also have all the necessary buttons and options that would bring easiness throughout the whole purchasing process.
Another essential thing is to offer multiple payment options for our customers. Digital and mobile payment options are now widely-used. Also, 44 percent of shoppers are happy to add their credit card to a mobile payment solution, then pay with that instead.
The following are some payment options we can try on addingto our checkout process:
Local payment methods. For example AliPay in China.
Lastly, we must make sure that we have payment trust seals and are easy to see—people need to know their payment information is safe.
Conclusion: Solving the eCommerce Abandoned Cart Problem
We are all aware that cart abandonment is an issue that cannever be fully eliminated. But with some effort, we can at least recover aportion of our abandoned carts and to eventually turn those into actual orders.We shouldn’t just give up with our abandoned carts as it is a very crucialthing that affects our profit maximization. Now, you already know how torecover abandoned carts for your eCommerce websites!
The landscape in selling digital downloads online has changed a lot since the dawn of the open-source plugin Easy Digital Downloads (EDD). EDD is a free WordPress plugin and 30% of all top 10 million websites use WordPress (Source: WeTechs).
As WordPressis one of the most popular open-source content management systems and throughits plugin store and developer community, it also offers a rich eco-system ofwebsite functionalities and solutions.
Basically,setting up your Easy Digital Download stores could be your smartest move if youare into eCommerce and have excellent digital goods ready to offer for download.Unlike WooCoommerce and Shopify that are better known in marketing physicalproducts online, you don’t have to deal with inventory or shipping costs withEDD.
Other thanthese, you can also virtually sell all types of digital products via EDD (plugins,themes, templates, PDFs, eBooks, audio files, videos, eBooks, etc.) which areproduced by your software engineers, web designers, or which third-partiesproduce with EDD.
Moreover,there are other ecommerce platforms that are also stealing the limelight inprofiteering from digital ecommerce other than the EDD stores and one of theseis as we know is the WooCommerce, the other popular eCommerce alternative forWordPress.
The Story of WooCommerce
We know that a lot of eCommerce store operators are more familiar with WooCommerce than Easy Digital Downloads. Introduced in 2011 without much competitors in the world of ecommerce open-source for physical products, by 2014, this popular eCommerce plugin already counted 4 million downloads (Source: codeinwp.com).
In 2015 when WooCommerce was acquired by Automattic, the number of stores that have downloaded its plugin began to grow extensively as more downloadable plugins became available. As WooCommerce is also a WordPress platform based, by 2015 already 30% of the world’s eCommerce websites were powered by WooCommerce (Source: codeinwp.com). Originally created to sell physical items, WooCommerce is now also used in marketing digital products as new plugin enhancing functions became easily available.
WooCommerce today is now one of the largest ecommerce platforms in the web that cater to large and even small online merchants. As of January 2019 it was reported that more than 61 million online sellers have already installed WooCommerce which makes up to 28% of all online stores in the world while EDD has a current installs of 2 million.
The Story of Easy Digital Downloads (EDD)
EDD launched its WordPress plugins more than 6 years ago or around the end of 2012 (Source: WordPress.org). The plugin was continuously improved as a generally licensed open-source WordPress plugin which attracted the interest of a community of developers eager to improve its functionalities that is similar to WooCommerce which have created an eco-system of plugins and developers.
Therefore,over time the EDD plugin became more reliable and was extensively testedincreasing its reliability and workflow processes. Further, additional pluginswere developed to enhance the functionalities of Easy Digital Downloads storeseven more.
Compact butcomplete, EDD today can be considered as one of the best choices among vendorswhenever selling digital products since this plugin was especially designed todo such.
WooCommerce vs. Easy Digital Downloads (EDD) – a Comparison
To knowwhich of these two eCommerce platforms has the stronger features in terms ofselling digital products, let’s compare what they got.
Introduced in 2011.
Available in 50 languages.
Created originally for selling physical products, not digital products.
Has more than 1000 WordPress plugins to enhance functionalities.
Many themes to choose from.
Large community of developers available.
Offers a lot of payment options (Paypal, Stripe, Authorize.net, 2Checkout).
Support smaller ecommerce stores that sell physical and digital products.
Thousands of plugins to choose from but support teams tend to provide support only when updating plugins.
Large established eCommerce platform which supports selling physical as well as digital products.
Easy Digital Downloads:
Introduced in 2012.
Available in 10 languages.
Processes streamlined to smoothly sell digital goods online.
We estimate that there exists more than 300 EDD plugins (Source: Research Plugins and Snippets Feb 2019 based on Easy Digital Downloads Website).
Many WordPress Themes available.
Generally equipped with payment methods in three ways: Amazon, Paypal, and manual.
Has built-in access area for customers for easy downloading of paid files.
Has a quick tracking feature for the purchased downloads.
Templates can be easily overwritten while allowing you to use its Software Licensing Add-Ons when updating plugins.
Having the right Add-on, it can also sell physical products.
Which eCommerce Solution Should You Use when Selling Digital Downloads / Products?
If you wantto sell physical goods then WooCommerce can offer the largest marketpossibilities to you. WooCommerce is owned and being backed down by Automatticthat also manages WordPress and therefore it is continuously receiving supportsand development and has the largest products for third-party extensions thatcan power up your ecommerce stores’ functionality.
On the one hand, EDD was primarily built to market digital products although there is now the possibility of selling physical products. It is also becoming one of the largest marketplaces for official and third-party extensions and add-ons.
Developed bySandhills Development which is also an established name in the world ofecommerce, the main reason why many sellers choose EDD is because its developerscreated this solely for the purpose of selling digital products.
WooCommercehas features that don’t go basically easy with other digital products andthough it’s true that both do support software license keys, lots of developerstoday are now preferring EDD when it comes to acquiring licensing keys andsubscriptions.
To sum itup:
For physical products, WooCommerce should be the best store model option.
For digital products, EDD offers a lot of advantages and also its software products are fully tested and licensed.
Conclusion: Selling Digital Downloads – Go For Easy Digital Downloads
We choose EDD because this is basically more user-friendly than WooCommerce in terms of selling digital downloadable products. You can create a store and presents all the types of downloadable software in there without any clutter, no shipping needs and no waiting time and payment options is not a hassle. You can also complete your product with better descriptions because of the space you have and which your visitors can appreciate.
If you liketo add functionalities, EDD developers will support you as well and it is easyto add additional plugins to increase the functionality of your eCommercestore.
The mostimportant thing, however, is its product reliabilities. You purchased pluginsfrom an EDD store and you can always have your peace of mind because creatorsof these plugins in our experience are committed to fix the bugs and keepdeveloping the software further. Overall, Easy Digital Downloads is a greatWordPress plugin to choose and allows you to easily enter the world of digitaleCommerce properly equipped.