Top 9 Abandoned Cart Recovery Solutions for Easy Digital Downloads Stores

Abandoned Cart on eCommerce happens when customers add products to their online shopping cart, then abandon or leave your site before the transaction is completed. A lot of this happens in every online store. Baymard Institute puts at 69 percent the average abandonment rate for eCommerce carts.

The rate of abandoned carts on mobile devices is even higher. Data from Brilliance shows a prevalence of 73% on desktops, 80.7% on laptops, and a staggering 85.6% on cell phones.

Just three out of ten shopping carts will actually produce an order, even though how hardworking retailers work to get customers to their site and guide them during the purchase journey. That’s a considerable amount of revenue lost, especially if the sale ends up going to your competitor.

Why is Abandoned Cart Recovery Important?

For all retail marketers, cart abandonment is a growing problem as it is the most frequent and most inevitable scenario in the operation of an online store. Here are some key points why you should focus on your Abandoned Carts recovery:

It is easier to target warm leads than cold leads. Bringing a customer into the sales funnel is better than trying to find a new customer to sell to. Online shops will start driving lost customers back to their website by remarketing wisely. Remarketing for websites is a largely untapped sales source, which also concedes to the idea that they will not return after a customer has left. Recognizing the need to directly communicate with consumers will improve online recovery dramatically. 

In your sales and marketing funnel, it is also one of the greatest leaks, thereby increasing the bounce rate. Be able to boost your store’s profits by following up the customer and encouraging them to finish their purchase. 

Emails about cart abandonment are a cost-effective option to raise sales. Such emails encourage you to inspire consumers to return to the website and complete their purchase. The emails may simply remind them of the products, provide them with other appropriate items or inspire them to empower price-sensitive clients. This way, you will keep your clients and reduce the expense of attracting new clients. 

9 Best Abandoned Cart Recovery Solutions for Easy Digital Downloads WordPress stores

There are many available Abandoned cart plugins all over the internet that can help you with your recovery process. Now, here are our top picks of Abandoned Cart Recovery Solutions for Easy Digital Downloads stores:

EDD Mailchimp Abandoned Cart WordPress Plugin

This plugin was created, specially designed to recover abandoned carts for Easy Digital Downloads (EDD) stores by using Mailchimp. EDD Mailchimp Abandoned Cart allows you to trigger abandoned carts emails in MailChimp by motivating customers to follow through on their intended purchases with personal, time-limited discount codes in MailChimp. 

Also, this plugin calculates several key performance indicators to measure the effectiveness of your abandoned cart process and also allows you to view the contents of each abandoned cart. You can learn more features of this plugin by visiting the product page.

Plugin Key Features

  • Performance Statistics of your Abandoned Cart Process
  • Detailed list of all abandoned carts and contents
  • Issue time-limited Discount Codes
  • Send email automation series via Mailchimp

This plugin is very good in helping you to track and recover abandoned carts. It provides a clear and easy to follow Documentation to help you out in setting your Abandoned Cart Emails right on Mailchimp.

Jilt for Easy Digital Downloads

Jilt has excellent integrations for WooCommerce, Shopify, and Easy Digital Downloads. Just install their free plugin and you’re good to go. Further down, we will delve into more of the installation and configuration. It tracks incoming clients once your store is linked to Jilt. It then begins an automated email campaign to try to grab them back for those who start purchasing a product on your site but end up leaving. 

Plugin Key Features

  • High Powered Performance
  • Proven Cart Regeneration Powered Technology
  • Great for any number of products
  • Dynamic Discounts

Jilt will list all items in your recovery emails in an abandoned cart, making sure consumers know what was in the cart, and allowing them to complete transactions quickly with a few clicks.

Jilt transfers this monitoring and storage from your site since abandoned carts produce plenty of data to monitor, meaning that your site continues to load easily. Now you have abandoned cart data you need to maximize recoveries and conversions. 

Retainful – Abandoned Cart Recovery Plugin

Retainful, an abandoned cart recovery plugin, helps you to reduce the number of abandoned carts. It also helps you generate sales in your eCommerce store with multiple email marketing campaigns. It has become the popular and best lead capture tool. Moreover, it delivers a series of abandoned cart reminders to the customers that probably increases your conversion rate. 

Retainful’s Key Features

Here are some of the wonderful features that help you to know more about Retainful. 

  • Capture abandoned cart email addresses
  • Drag and drop editor with easy customization
  • Track your email campaign’s performance easily
  • Progressive analytical dashboard
  • Flexible shortcode usage for email personalization
  • Email collection popup
  • Drip/Sequential recovery emails
  • Coupon usage restrictions
  • Auto-apply coupons

Retainful, one of the most prominent WordPress abandoned cart recovery plugins, has become a handy plugin to recover your lost sales. You can implement one among the myriads of email templates to come up with an attractive email with an increased engagement rate and open rate.

Recapture for Easy Digital Downloads

Since 2015, Recapture has been around and has earned millions of dollars for shops just like yours. Principally for Shopify, it is an abandoned cart recovery and email marketing software. Via abandoned cart emails, check alerts, winbacks and more, this app lets you reclaim missing customer revenue in your shop. 

Plugin Key Features

  • Live Shopping Cart Views
  • Intuitive drag-and-drop email editor.
  • Easy for non-tech folks to create and send email campaigns
  • Simple pricing that won’t break your budget
  • Built for ecommerce from the ground up

Recapture.io is very easy to use for Magento 1 and 2 with simple email marketing and abandoned cart recovery. Start recovering missed revenue from your customers quickly and painlessly with an easy to use, popular 5-minute setup.You don’t need to have a coding knowledge at all! You should get today’s Recapture up and running. Why keep waiting any longer? Right now, begin recovering abandoned revenue! 

Cartlift

Cart Lift is perfect for your WooCommerce or Easy Digital download-based store in setting up and running a good abandoned cart recovery campaign. You can now recover about 20 percent of your abandoned cart customers with Cart Lift with very less effort.

Plugin Key Features

  • Set strategic intervals for greater outcomes to hit prospects
  • Use proven email templates to make prospects complete purchases
  • Get the campaign ‘s unique reports and revenue benefit recovery
  • Supports WooCommerce & EDD
  • Webhook option for integration with external marketing automation software. 

You can easily create compelling email campaigns using Cart Lift to instantly reach clients who have abandoned shopping carts on your web.This is to win them back to complete transactions and boost your profits. With automated email promotions, recover over 20 percent of your abandoned cart clients. Enjoy raising your ROI immediately. 

Cart recovery for WordPress

A free abandoned cart recovery and monitoring in your WordPress store is the Cart Recovery Plugin for WordPress. As soon as your customers enter checkout, this plugin helps you to monitor customer names and addresses, track carts for logged in users, added and track abandoned carts, view stats in your WordPress dashboard, and customize your recovery email. 

Plugin Key Features

  • Tracks the names and emails of clients as soon as they are entered at checkout
  • Track logged-in consumer carts as soon as things are added
  • Emails for automatic cart recovery & cart re-population
  • Includes easy to use WordPress stats
  • WooCommerce, WP e-Commerce, Easy Digital Downloads and Restrict Content Pro compatibility 

It also has automatic emails for cart recovery & cart re-population within WordPress with easy to use stats. Moreover, it’s very compatible with WooCommerce, WP e-Commerce, Easy Digital Downloads and Restrict Content Pro. 

CartHook for Easy Digital Downloads

One of the fastest and reliable way to  recover abandoned carts for your EDD site is CartHook for Easy Digital Downloads. The plugin makes it very easy to integrate Easy Digital Downloads and CartHook web app, requiring you to completely integrate only using a copy / paste of your CartHook ID in seconds. 

Plugin Key Features

  • Create funnels of post-purchase caused by what your customers buy at the checkout.
  • Modify templates beautifully crafted
  • Track every funnel ‘s outcomes and offer to understand the effect on your AOV and revenue.
  • Live support from individuals who care for your performance in a sensitive way. 

Be able to capture every visitor’s email address on the checkout page as soon as it is typed in the email area. If the transaction is not completed, an automated email campaign designed to return the user to your site to finish the purchase will be activated.

This plugin will help you recover 15 % to 20% of your abandoned carts instantly, resulting in more sales immediately. Enter thousands of Shopify stores with CartHook to build post-purchase offerings. 

EDD Abandoned Cart by Frosty Media

I’m sure you are trying to strike a balance between web visitors and sales when selling digital goods. A small bridge between the two could be Easy Digital Downloads Abandoned Cart extension 

The Abandoned Cart goes in the back end when a visitor has products in the cart and enters the checkout page. The plugin stores the email address in the database to be used later when the user enters their email address. The email address is deleted from the Abandoned Cart database if the checkout phase is finished. 

The emails are automatically collected, but you have to individually email each user before an auto-cron is constructed in a future update. If your host allows PHP mail or wp mail, WordPress can handle the email, which is still as simple as hovering over the user and clicking on the email user. 

EDD Better Checkout Cart

This plugin has a different approach to your Easy Digital Downloads WordPress webstores to battle off abandoned carts. EDD has one major problem: the checkout / cart CTR (Click Through Rate) is not as good as it should be. This was achieved by eliminating useless call-to-action and other obstacles. To get the enhancement, this plugin is your way. 

With a five on a 5-star rating, this plugin with its awesome service and great support has satisfied all those who have downloaded it. If you are using a WordPress version that is above 4.3, then you can download it now and start using it immediately.

Conclusion: You need to implement Abandoned Cart Recovery as there is Money on the Table

It’s really necessary to incorporate an Abandoned Cart Recovery operation. In your sales and marketing pipeline, this is one of the main leaks, thereby increasing the bounce rate. Processes of cart abandonment recovery such as this are a cost-effective method for sales improvement. Bringing a customer into the sales funnel is better than trying to find a new customer to sell to. 

It is complicated and has no single solution to the cart abandonment problem. Several causes lead shoppers every day to leave their favorite things in shopping carts. The reasons why customers prefer to leave their carts and what changes they can make to solve those challenges are crucial for retailers to consider. 

It’s difficult to eradicate cart abandonment completely, however. This is where a good abandoned cart plugin comes into play. A personalized, well-thought out marketing strategy can help bring shoppers back to the store and recapture lost sales. You will maximize customer service with this data by demonstrating you care for the customer and seeking a personal solution for them. You can also improve future customer experience by tackling this issue to prevent future cart abandonment from that reason.

Introducing New Features for the EDD MailChimp Abandoned Cart Plugin

Recovering abandoned carts can be quite lucrative for eCommerce businesses. Such customers normally are very close in their decision to complete the purchasing of a product. But this guarantees that those customers were interested and are in need of the product, which places them as prospective customers that can be recalled.

We now wish that more people would actually complete a purchase instead of leaving their carts behind. Is there anything we can do about eCommerce abandoned carts? Here we will introduce you to the EDD MailChimp Abandoned Cart Plugin for WordPress and its new features.

The EDD MailChimp Abandoned Cart Plugin

This plugin was created, specially designed to recover abandoned carts for Easy Digital Downloads(EDD) stores using MailChimp. As you already know, EDD is one of the leading software platforms to sell digital products online as well as MailChimp is the leading email marketing services provider.

EDD itself comes as a WordPress plugin and therefore, benefits from access to all other plugins from the WordPress ecosystem. With our EDD Mailchimp Abandoned Cart WordPress Plugin, you can now make use of Mailchimp‘s Abandoned Cart Automation process, to follow up on your abandoned carts with a Mailchimp Email or Email series. MailChimp Digital Download marketing solutions can therefore ideally support your EDD store.

Also, this plugin is especially useful for those who prefer using Mailchimp as an email marketing provider and who do not like to work with a different provider for recovering abandoned carts.

Plugin Key Features

The following are the key features of this WordPress Abandoned Cart plugin:

  • Easily and effectively recovers your abandoned carts
  • Systematically follow up on your abandoned carts
  • Uses MailChimp email automation
  • Automatically issues unique and time-limited discount codes
  • See statistics of your Abandoned Carts, Recovered Orders and relevant Key Performance Indicators

Here are some other highlights you should take note of:

  • EDD Plugin only sends emails to abandoned carts where cart value >0
  • Create automatic and unique time-limited discount codes per prospective customer in EDD. You can use it in your Mailchimp Digital Download Email campaign.
  • Clean up Function to Delete Expired Discount Codes

What’s New?

Below are the newest features of our plugin (Version 2.0.2.1) :

Performance Statistics of your Abandoned Cart Process

You can now check and track performance statistics and key performance indicators on your abandoned cart process. The following are the statistics you can see:

  • Abandoned carts: The recorded number of abandoned shopping carts
  • Discount codes issued: The number of discount codes issued by the abandoned cart process
  • Lost Sales: The sales value included in all abandoned shopping carts
  • Lost Order value: The average sales order value per abandoned shopping cart.
  • Recovered carts: The number of recovered shopping carts leading to a purchase (tracked by the use of the discount code)
  • Recovered Sales: The sales value of all recovered abandoned carts as tracked by the use of the discount code.
  • Recovered Order Value: The average order value per recovered order as tracked by the use of the discount codes
  • Recovery rate: Recovered carts / Abandoned carts
  • Share of Recovered Sales: Recovered Sales / Lost Sales
  • Recovery Value per Lost Order: Recovered Sales / Abandoned Carts

These statistics can give you a clearer picture of the status of your abandoned cart process and how abandoned carts recovery is working for you.

Detailed list of all abandoned carts, and their contents, available inside WordPress

Another improved feature of this plugin is that now you can see a full list of all your abandoned carts, along with the necessary details about each entry.

Also, you can now have a look at the abandoned cart contents to see what products your customers added on their abandoned carts.

Button to ensure your abandoned carts are properly synced to Mailchimp

Previously, your abandoned carts are automatically synced into your Mailchimp group. Now, this new feature allows you to force sync your abandoned carts in one click by pushing the “Sync with Mailchimp” button. You can either wait for it to get synced or force sync it with just one click.

Option to enable/disable Abandoned Cart workflow

Site admins have now the option to whether turn ON or OFF the abandoned cart workflow without even uninstalling the plugin. You can see this on the plugin settings page.

Spam Protection

A solution to protect your abandoned cart process away from bots and spammers is this new cool feature of this plugin. The way how this work is that your abandoned cart process will stop if the set limit of pending carts is reached. Also, take note that the pending carts are supposed to go away automatically as this is synced to MailChimp.

This protects you against somebody spamming the system by adding an unrealistic number of abandoned carts and avoids that emails are sent out by Mailchimp to potentially spammy addresses and keeps your abandoned cart emailing list clean.

Clean Abandoned Carts List in One Click

Be able to clean your Abandoned Carts List in a single click by pushing the “Clear List” button.

On the settings page, you can set a Clear List Action (Unsubscribe or Delete) when pressing the Clear List Button. When a purchase is completed, you can also choose in the settings whether to delete/unsubscribed the customer from your list or not, by changing the Order Completion settings to Yes/No.

Improved feature to cleanup issued discount codes

You can now also delete all inactive, expired or used discount codes with the same Prefix as stored in the discount codes on your system database. This saves you time in manually deleting these codes and saving more space for incoming codes to be generated by your abandoned cart process. 

To do this, go to the plugin settings page, discount settings and click on the “Delete Discount Codes” button.

Option to trigger abandoned cart emails for existing customers as well or not

Now, the plugin has the capacity to cover all customers, new or existing ones, in sending out the abandoned cart recovery emails. This is important if you have existing registered customers and also wanted them to receive the recovery emails as well.

Create your own merge field for the Discount Code

Site admins have now the capacity to create your own merge field for the Discount Codes is you haven’t created one yet. You can do this directly on the plugin settings page, by clicking on the hyperlinked text which will take you to another page to create your own merge field.

Improved Navigation

Lastly, the new plugin update gives us an improve navigation for us to easily locate the list of your abandoned carts, the plugin settings and link to Mailchimp to manage your stores. The new plugin menu can be seen right on the left bar of your WordPress dashboard.

Conclusion: Effectively recover your abandoned carts using the EDD MailChimp Abandoned Cart Plugin

eCommerce stores selling digital products which are using Easy Digital Downloads (EDD) can use EDD Mailchimp Abandoned Cart WordPress Plugin to recover abandoned carts and follow up efficiently, through targeted email series.

Due to many users use Mailchimp for their Email campaigns, we concluded what the simplest abandoned cart solution will be. It is if you can link your EDD website with your MailChimp account. As a result, all email addresses are collected and stored in MailChimp. Hence, significantly saving you the hassle of having to work with different email service providers as you send your email campaigns.

We are all aware that cart abandonment is an issue that can never be fully eliminated. But with some effort, along with the right abandoned cart plugin, we can at least recover a portion of our abandoned carts and to eventually turn those into actual orders.

Best Abandoned Cart Email Strategies for EDD

Are you spending loads of your hard-earned money on driving more visitors to your Easy Digital Downloads WordPress website using various eCommerce paid tools and or via Facebook Ads or Google Adwords, yet not seeing the revenue follow? For most eCommerce businesses, one of the biggest leaks in their sales and marketing funnel is shoppers who add products to their cart, but then abandon them at checkout.

Cart abandonment is a rising challenge for all retail marketers as well as the most common and most inevitable scenario. SalesCycle reported that approximately 75.6% of carts were abandoned in 2018 and unfortunately, this is a number that has slowly been increasing in recent years. That means that only 1 in every 4 customers actually finishes their purchase.

Source: https://blog.salecycle.com/stats/infographic-the-remarketing-report-q2-2016/

This is why marketers usually turn towards emails to help recover these abandoned sales. Good Abandoned Cart Emails are so important for eCommerce marketers. With a great eCommerce marketing automation strategy (including the timing and message), they can set it up and have it recover sales on autopilot. This type of eCommerce email is one of the most effective, revenue-generating emails that you can send to prospects.

But if you’ve never set up a cart abandonment email, or you’re not satisfied with your current results, you’re probably wondering what makes great cart abandonment emails. That’s what we’ll be looking at today.

What are Abandoned Cart Emails?

Abandoned Cart Emails are messages sent automatically whenever a customer comes to your webstore and adds an item to their cart, but doesn’t buy the item. These emails can also be triggered when the customer abandons the checkout flow.

In other words, this is a follow-up email sent to someone who has added items to their cart and gotten through a portion of the checkout and then left the site without purchasing. Abandoned cart emails work to remind customers of items they left in cart – enticing them to come back to purchase what they are already so close to buying.

Consider these abandoned cart statistics from Moosend:

Source: Moosend

There are different types of emails you can send to your customers. But with numbers like that, cart reminder emails give some of the highest returns on your investment.

Now it may not be possible to persuade all cart-abandoners to go through checkout and triple your sales. Some customers may have never had the intention to purchase in the first place. But it’s worth putting in the effort to resolve as many lingering hesitations as you can because a significant percentage of them are persuadable.

Why do customers abandon their carts?

We can’t eliminate shopping cart abandonment. But, we can try to understand its root cause so as we can properly plan ahead and deal with it. Here’s a survey Baymard Institute has conducted containing reasons for Abandonment during Checkout.

Source: Baymard survey of 2,854 consumers, 2019

Now we can rehab our webstores by taking into consideration the above cart abandonment reasons. Work your way on making your checkout process smooth and hassle-free. But again, shopping cart abandonment cannot be totally eliminated. Other reasons why they abandon their carts are: visitors are just browsing, found a better price elsewhere and maybe suddenly have decided against buying it.

Abandoned Cart Email Best Practices

Even though we can’t eliminate cart abandonment entirely, we can minimize the likelihood of it happening – by using abandoned cart emails. Good abandoned cart email is one of the most effective, revenue-generating emails that you can send to prospects.

And in this article, we will show you some outstanding cart recovery email strategies that will help you lower your cart abandonment rate and increase your bottom line.

In order to be successful, there are some important things you need to include in your cart abandonment emails. They are enumerated as follows:

  1. High converting subject lines
  2. Include abandoned product
  3. Keep email simple and personal
  4. Offer Discount Codes/Coupons
  5. Mail Frequency and Creating Urgency
  6. Add CTA buttons and Contact Details
  7. Trust and Credibility through Product Reviews / Social Proofs
  8. Display your other products

Let’s explain each of the above Abandoned Cart Email Best Practices.

Unique and Effective Subject Line

If you like the subject line, and if you trust the sender, you will open it. If not, the chances are high that you won’t open it. In fact, 35% of email recipients open an email based on subject line alone.

This means that a good and effective subject line for abandoned cart email can grab the attention of the customer and increase open and click rates.

When recipients read your subject lines, they should be reminded of what they left behind. A well-written subject line for abandoned cart email can go a long way toward piquing the interest of reluctant customers.

Include abandoned product

Showcase exactly what was left behind in your customer’s cart. Reminding the product what they have missed out is very important. Make sure to add the product along with the product image, description, benefits, and features, etc. It’s not enough anymore to just include the name of the product. The image is a must along with the product details.

People might not remember what products had them clicking the “add to cart” button. After all, they may not really remember what product they abandoned if they had a particularly busy looking and scrolling through different webstores.

Keep email simple and personal

Besides attractive images and contrasting CTA buttons, it’s important that you have a convincing and personalized text and content that’s ultimately pushing towards conversions. With 94% of businesses saying how critical email personalization is to their success, basic personalization such as including the customer’s first name in the salutation or subject line is proven effective and very important.

An excellent subject line may contain some important points such as:

  • Customize the message by including their names or product names.
  • Make use of some great offers to bribe them in opening the email.
  • Play the idea “Fear Of Missing Out” (FOMO) to your customers.
  • Make it short and simple but alluring enough for them to open the email.

Also, it’s important never to overload readers with information. Instead, focus on what’s necessary for the prospect to return to their cart and complete their order. Writing short emails is an effective way of ensuring that you hold the reader’s attention long enough to do this.

Offer Discount Codes/Coupons

Most customers abandon their carts because the final price is more than what they expected. And there’s a simple way to recover the customers who have been scared away by the final price: issue a discount.

Offering discounts for customers to complete their purchases can really work in your favor. But, be aware of the pitfalls. A common concern is training customers to abandon transactions on purpose to receive a discount.

If you were to offer a discount in your email, it could be the final push they need to complete their purchase. Save your discounts for the end. If you send a sequence of emails, save that coupon code for the very last one. This is your last shot at getting the customer to convert, after all.

Mail Frequency and Creating Urgency

Mail Frequency is a very essential element in your cart recovery process. When to send an abandoned cart email? Many stores prefer sending the cart recovery email right after the visitor abandoned the cart. Sending the email within an hour after the customer abandoned the cart, is the most preferred time because:

  • The email will arrive before the customer totally forgets about the cart;
  • The customer is still in their “buying” mood;
  • The email will arrive before the customer decides to purchase elsewhere.

Also, sending additional email reminders will greatly improve our chances of success. We can earn more revenue from abandoned carts and increase sales conversion by following up with a series of emails.

  • Email #2 must be sent after 24 hours, after the first one. Usually, the customers shop at the same time of the day. Also, we’ll remind them once again of their cart contents and of any discounts.
  • Email #3 must be sent after 72 hours, after the previous email. Use a persuasion technique of scarcity, by telling customers that the discount will expire soon. This is your last chance of converting the customer.

The most common way in creating a sense of urgency is by putting a limited time offers in the recovery emails we sent – usually free shipping or product discounts. This way, the customers will be more interested to take advantage of the discount and then continue with the purchase as soon as possible.

Add CTA buttons and Contact Details

Bold and attractive CTAs can really grab the attention of the shopper and push them towards an action you want them to take. Make it easy for the customer to finish buying the product. Let them know what they abandoned, show it (with a big image), then put the bold, easy-to-see, contrasting CTA right below that product image.

Another important thing to include in your contact information for people who want to reach out to ask further questions. There are many reasons why shoppers abandon carts. They may have extra questions and it’s a good idea to include your support contact info.

Trust and Credibility through Product Reviews / Social Proofs

Customers have become more careful especially first-time visitors on your website will need a little more convincing before opening up their wallets and proceed to purchase. This is where social proof can help you convert those first-time visitors or skeptical buyers.

The best way to do that is to use product ratings and reviews so that those prospects can see that other people (like themselves) have happily purchased from you before.

When 88% of consumers claim that ratings and reviews influenced their buying decision, this represents a big opportunity for you. Instead of just using this social proof on your website, you can use it in your abandoned cart reminder emails too.

Display your other products

People might have abandoned their shopping cart because they were unsure of their choice — maybe the item isn’t exactly what they had in mind. But, they might be sold on similar items they missed the first time.  Sometimes, offering alternatives to abandoned cart items can help return a missed sales opportunity.

With product recommendations, it’s easy to show off other stuff that your customers will love. (They might even like those options better.) Visitors might not have been completely sold on the items they added to their cart, but they might be interested in similar items they didn’t notice the first time on your site.

Conclusion: Start turning missed opportunities into recovered sales!

Too many eCommerce sites let potential revenue fly out the window because they don’t send people a friendly reminder that they left something behind. Improving your abandoned cart recovery is an incremental process that requires many smaller steps.

A good abandoned cart email contains many different elements which vary greatly from business to business. You might need to do a few testing to create an abandoned cart email that works for you and your audience. A great cart recovery campaign can make people remember you. 75% of shoppers plan on coming back to their abandoned cart. Quickly change their “plan” into “did” with abandoned cart emails that work. You see, abandoned cart emails are easy to set up, and really it should be something that everyone does give the high abandonment rates.

We are all aware that cart abandonment is an issue that can never be fully eliminated. But with some effort, we can at least recover a portion of our abandoned carts and to eventually turn those into actual orders. You can also read this article “How to effectively recover Abandoned Carts in eCommerce” to learn more. Don’t forget to apply the strategies above, and get started on recovering sales today.

How to effectively recover Abandoned Carts in eCommerce

Attracting customers to visit your eCommerce website is not easy, nor free. You struggle to conduct different and several marketing strategies such online marketing through emails, making use of social media platforms, some content and website strategies or even purchasing some paid aids, just to drive a huge amount of traffic.

When the customers finally get to your website, you have to actually sell your products, which is a whole different set of optimization challenges. They might actually add some products to their carts, but that doesn’t stop there. Suddenly, the analytics shows that they have left your site without completing their purchase, which is very alarming.

What is Cart Abandonment?

This is an eCommerce term that is used to define the actions of the customers when they add items to their online shopping cart but afterwards left the website without completing the purchase. Any item that enters the shopping cart but never makes it through the transaction is considered to be “abandoned”. This is an important aspect that business owners should pay careful attention to.

What are the causes of Cart Abandonment?

There are lots of reasons we can conclude as to why customers abandon their carts. The following are the top reasons:

Long and confusing checkout

Usually, customers only want simple terms and conditions at the checkout page, and which must be short and concise. They also have a short attention span and most likely will just abandon the checkout flow if it is too complex or time-consuming.

Concerns about payment security and options

According to Baymard, some people abandon checkouts because they don’t see the payment method they want or because their credit card is declined. Also, some customers have their own preferences on how they would like to pay, and only will complete a purchase if their preferred method is available.

Price might be too high

Nowadays, the customer browses through different sites and compare prices before making online purchases. Better pricing on other sites would prevent them to complete their purchase to your store as they are on the constant lookout for a better price until they are satisfied.

Only browsing and researching

Many users keep on adding items to their cart but don’t complete and go through with the purchase. They have a very low buying intent. We need strategies to make them reconsider and soon, to actually buy the products.

Unexpected high shipping cost

Statista says 63% of the American online shoppers will eventually abandon their carts if they discover that the shipping costs are too high, and by seeing how much their order would total with the shipping cost.

Poor website navigation

Statista says that this is an issue for 16% of the online shoppers. It’s definitely a turnoff when you land on a site and can’t easily find the items you want to buy. Baymard adds that 20% will abandon their carts if the site crashes or has major errors.

We can’t blame the customers by their personal reasons of why they didn’t proceed with the purchase. Also, there will always be people who just take pleasure in window shopping.

What are the effects of Cart Abandonment?

Based on the statistics made by Baymard Institute, 69.57% is the average documented online shopping cart abandonment rate. This means that abandoned carts are actually costing us thousands! Almost every eCommerce business believes that Cart Abandonment is a very prominent event which will damage successful performance. The abandoned items are already potential revenue that we didn’t obtain as the transactions are not completed, which affects profit maximization.

We now wish that more people would actually complete a purchase instead of leaving their carts behind. Is there anything we can do about eCommerce abandoned carts? How can we draw them back to your site and win back those lost sales?

How to recover Abandoned Carts?

Recover Abandoned Carts
Recover Abandoned Carts in eCommerce now!

There are helpful and effective ways on how we can recover abandoned carts and therefore decrease our cart abandonment rate. This rate shows the percentage of potential customers who leave without buying anything compared to the total number of online carts created. If your cart abandonment rate is high it means that many of your customers begin their purchase process but do not go through with it, which is very alarming. It definitely needs our utmost attention.

With the help of the Cart Abandonment Rate, we can understand the shopping behaviour of our website visitors and customers. To recover abandoned carts, we need to reach out to our customers and encourage them to return and complete the checkout process. The following are some effective ways we can try and adapt so as to bring back our lost potential sales.

Email Automation

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The first thing in recovering an abandoned cart is the need to reach out to customers and encourage them to return and complete the checkout process. One very powerful technique for recovering those is sending emails to remind people about what they left behind.

The pros of using an Email Automation in recovering abandoned carts are:

  • Very low cost
  • Automated and personalized
  • Great way to encourage sales
  • Very easy to track

While the cons are:

  • The customers may easily overlook the message
  • Others emails might go straight to their spam folders instead
Best Email Automation Tools

Here are some easy-to-use, reasonably-priced email automation tools that offer a range of features to engage prospects and increase sales.

  1. Mailchimp
  2. SendInBlue
  3. Drip
  4. ConvertKit
  5. Mailjet
  6. Infusionsoft
Cart recovery email contents

The most important element we should definitely take into consideration so we can avoid our emails to be overlooked is to make sure that our emails stand out – meaning we should think of a very strong subject line for it.

An excellent subject line may contain some important points such as:

  • Customize the message by including their name or product names.
  • Make use of some great offers to bribe them in opening the email.
  • Play the idea “Fear Of Missing Out” (FOMO) to your customers.
  • Make it short and simple but alluring enough for them to open the email.

Once we successfully get them to open the email, next thing is we need to have a very interesting design and content. Our email design must be professional but compelling enough to get ahold of our customers attention. Then, it should contain combinations of messages, such as cart content, product recommendations, discounts, and also our contact details and other significant information.

The most important element of our recovery email is to remind them what they’re missing by listing specific products in their cart. We can then include a direct link to the customer’s saved cart. This way, we can spare their time and patience, so they can immediately check the abandoned carts they left. Another thing is we can list similar product recommendations in our email to give the customer other options or products he/she might be interested in.

Mail Frequency and Creating Urgency

Mail Frequency is a very essential element in your cart recovery process. Many stores prefer sending the cart recovery email right after the visitor abandoned the cart.

Sending the email within an hour after the customer abandoned the cart, is the most preferred time because:

  • The email will arrive before the customer totally forgets about the cart;
  • The customer is still in their “buying” mood;
  • The email will arrive before the customer decides to purchase elsewhere.

Another this is sending additional email reminders will greatly improve our chances of success. We can earn more revenue from abandoned carts and increase sales conversion by following up with a series of emails.

  • Email #2 must be sent after 24 hours, after the first one. Usually, the customers shop at the same time of the day. Also, we’ll remind them once again of their cart contents and of any limited time discounts.
  • Email #3 must be sent after 72 hours, after the previous email. Use a persuasion technique of scarcity, by telling customers that the discount will expire soon. This is your last chance of converting the customer.

The most common way in creating a sense of urgency is by putting a limited time offers in the recovery emails we sent – usually free shipping or product discounts. This way, the customers will be more interested to take advantage of the discount and then continue with the purchase as soon as possible.

How to prevent customers from abandoning their carts?

After knowing the process of how to recover abandoned carts through email automation, the next thing we have to know is how do we exactly prevent customers in abandoning their carts? We cannot actually completely wipe it out, but we need steps in order to lessen those and to further optimize our sales conversion.

Optimize webstore experience

It’s a definite turnoff for the customers when they land on a site and can’t easily find the items they wanted. If your site doesn’t work well for them, they’ll just go somewhere else. Because of that, we need strategies to make our customers stay, and therefore optimize our webstore experience.

This covers the experience your visitor will have while staying in your website and until before they actually get to the checkout page. They wanted their webstore browsing experience relevant and fast – working seamlessly no matter what device (desktop or mobile) they use to make a purchase.

Website Usability

Usability is a necessary condition of our website that we needed to look after. For example, optimizing your website navigation and search options will help people to easily find the products they wanted.

Some reasons that triggers the potential customers to leave are:

  • Your website is very difficult and complicated to use.
  • Customers easily get lost in the website.
  • The browsing experience is very slow.
  • The customers are experiencing major bugs while navigating the website.
  • Your website is simply not user-friendly, and others.

An effective start in improving our website’s usability is to conduct user testing. We can try testing different user types to identify all possible errors and bugs. Running many small tests and revising between each one so we can fix the usability flaws as we identify them. It is the best way to increase the quality of user experience. This is a very important step we should always do before launching our website.

Simplify checkout process and provide multiple payment options

Simplify the Checkout process and provide multiple payment options
One great way to optimize the user’s experience in your webstore is to simplify the checkout process.

Customers having to put a lot of time and effort in completing a single transaction is a nuisance to them and often a reason to quit mid-process of purchasing. Indeed, Statista shows that approximately 9% of shoppers abandon their carts because of a long or confusing checkout process. Baymard further emphasizes this issue, citing that 1 of 4 shoppers abandons their cart in the last quarter of the checkout process due to a long or complicated process.

A need to deliver a fast and smooth checkout process is a must-have on our website. To prevent a long and confusing checkout, we should maintain the use of a minimum number of pages for the checkout process and also a minimum number of form elements to be fulfilled in the checkout page. Our page should also have all the necessary buttons and options that would bring easiness throughout the whole purchasing process.

Another essential thing is to offer multiple payment options for our customers. Digital and mobile payment options are now widely-used. Also, 44 percent of shoppers are happy to add their credit card to a mobile payment solution, then pay with that instead.

The following are some payment options we can try on adding to our checkout process:

  • Visa
  • MasterCard
  • Discover
  • American Express
  • PayPal
  • Local payment methods. For example AliPay in China.

Lastly, we must make sure that we have payment trust seals and are easy to see—people need to know their payment information is safe.

Conclusion: Solving the eCommerce Abandoned Cart Problem

We are all aware that cart abandonment is an issue that can never be fully eliminated. But with some effort, we can at least recover a portion of our abandoned carts and to eventually turn those into actual orders. We shouldn’t just give up with our abandoned carts as it is a very crucial thing that affects our profit maximization. Now, you already know how to recover abandoned carts for your eCommerce websites!