Average Order Value

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This is a comprehensive guidebook on how to set up and operate a digital product marketplace, going through everything you need to know about developing your idea into a good…

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The average order value is the last determinant of your revenue number. Important here is to be aware that your product selection will set the stage for the price points you can offer. Simple products mostly will go for low prices, while more complex ones can ask for a higher price.

Source: How to Build a Digital Product Marketplace in WordPress - Plugins & Snippets