Top 9 Freelancer Marketplace Themes and Plugins for WordPress

Freelance services marketplaces like Upwork and Fiverr have grown to be a very popular business model among website and platform owners because they provide a convenient, dependable, and simple way to access worldwide freelance skills. The demand for freelance services has grown significantly over the last ten years, and it is anticipated that this trend will continue. By 2030, it is expected that freelancers would make up as much as 80% of the global workforce due to this development.

Hundreds of millions of freelancers with expertise in many fields and categories are accessible through these websites. There is always a Freelancer available to be hired, so you may practically discover a solution for whatever kind of concept you have. These websites assist millions of users every day in finding acceptable employment opportunities, which generates enormous profits for its owners. Prior to today, freelancing was only considered to be a secondary source of income.

What is the difference of using between a Theme and Plugin?

WordPress themes are made to drastically alter the appearance of your website. This comprises the overall aesthetic of the website, including the design, layout, colors, and navigation. One theme can be active on your WordPress site at a time, but you can use as many plugins as you like.

Plugins are designed to offer new features and functionalities, whereas themes change the appearance of your website. In plainer terms, plugins affect what your site can do, whereas themes affect how it looks. Because there are solutions for almost any functionality you can think of, plugins can’t be as simply explained.

It’s usually simple to determine whether you should look for a theme or a plugin. A new theme is what you need if you want to alter the appearance and organization of your website. On the other hand, plugins are often your best option if you require a specific feature.

But what should you do if you ever find yourself in a scenario similar to the ones we just discussed? You have a decision to make if what you require may theoretically be fulfilled by either a theme or a plugin.

Fortunately, this decision is typically quite straightforward. Themes have a more significant overall impact on your website, and changing them can be a chore that you won’t want to go through too frequently. In order to choose your theme wisely, focus more on the style and layout you want than the functionality it offers. Then, you may use plugins to add any extra functionality you need.

So basically, a good way to go is to use a plugin, instead of a theme, so you can focus with the functionality the plugin will offer, instead of using a theme that locks you down to a layout that you might not want to use.

Without further ado, here to give you the top 10 freelancer marketplace plugin for WordPress in 2023:

Freelancer Marketplace Plugin 

This Freelancer Marketplace plugin will help you build a freelancer marketplace in WordPress for WooCommerce and Easy Digital Downloads webstores. This plugin will be your starting point to start selling Freelancer Services via your WordPress webstore using the ultimate Freelancer Marketplace Plugin.

Freelancer Marketplace Plugin will transform your Easy Digital Downloads store into a freelancer marketplace. It allows customers to submit projects and freelancers to find and be hired for them. The plugin includes a bidding system, workflows for file uploads, messaging, and various other features to operate a freelancer marketplace.

EDD Sell Services 

EDD Sell Services is a plugin for WordPress that adds features to the Easy Digital Downloads (EDD) plugin. Users can produce and market services in addition to digital goods using this plugin. Users of the plugin can create a page for listing services, receive money for services, and handle service orders.

In essence, it gives users the ability to produce and market services in addition to digital goods. A service listing page, the capability to collect payments for services, and tools for handling service orders are just a few of the capabilities offered by the plugin. Users can increase the selection of goods and services they provide on their WordPress website with EDD Sell Services, which makes it simpler to increase revenue.

Private Workrooms 

Instead of relying on third-party systems, a business owner or freelancer can now easily and quickly receive payments online from their website. a WordPress plugin that gets you up and running quickly and easily. Getting work done and getting paid has never been easier. The fact that you have complete control over everything also contributes to how comfortable the entire process is. You and other proprietors of service-shopping websites were kept in mind when developing the Private Workrooms plugin.

The free version of the plugin allows you and your client to complete each stage of selling services and obtaining payment, but the PRO edition comes with many improvements and extra benefits.

Taskbot 

To advertise services and gigs on the Freelancer marketplace, a TaskBot WordPress plugin is employed. Vendors and customers could easily create their profiles and register using this method. Sellers who give gigs or services can publicize a task and take online orders. It has been thoughtfully designed to satisfy the requirements of those who are interested in starting sellers’ marketplaces or other projects of a similar nature.

You may always make your own with Taskbot for WordPress. You may create an online marketplace to connect job searchers with independent contractors with this premium WooCommerce plugin. Its powerhouse is Elementor.

WP Job Manager 

WP Job Manager is a freemium plugin for job boards. And for the majority of individuals, it works. Additionally, you can buy high-end add-ons to expand its functionalities. Shortcode is mostly used by this plugin. Jobs, expiration dates, and many other well-known job board characteristics can all be listed.

For visitors and registered users, WP Job Manager provides a few forms, although their features are constrained. The forms won’t draw much attention but they’re fine for basic use.

The employer dashboard of WP Job Manager is one intriguing feature. Users that are logged in can manage all of their job ads and information from this single location. It is among the top WordPress job manager plugins because of its feature.

WP Jobster

Another WordPress theme for micro jobs is Jobster, which could be an excellent choice if you want to start your own WordPress-based Fiverr. The website appears fantastic out of the box because the theme has a current style. However, in addition to having a Jobster-like appearance and feel, it is brimming with practical marketplace features like service requests, messages, a notification system, support for many currencies, etc.

By establishing commissions depending on the user status and/or total transaction value, Jobster enables you to monetize your micro jobs marketplace. Along with PayPal, Stripe, and bank payments, the theme offers tens of fully integrated payment gateways that make it simple to process and accept payments on your site.

FreelanceEngine

A strong project bidding-based theme for freelance websites is called FreelanceEngine. The theme’s layout is simple and content-focused. It wisely steers clear of minor graphic tricks for a positive user experience. Additionally, this theme is pretty quick and responsive. The front and back ends are both properly implemented, giving you the same performance response on mobile and PC.

The dashboard, planning page, settings panel, and job posting modules that come with the theme will help you build a successful marketplace portal once you’ve installed it. You may receive payments on the move thanks to Freelance Engine’s integration with a number of payment channels. The available payment gateways are Stripe, 2Checkout, and PayPal, among others. You can submit tasks here, find freelancers to work on them, and even register as a freelancer by creating a profile.

HivePress

Using the HvePress free WordPress listing and directory plugin, beginners can quickly build and launch their service listing or company directory website. If you like, you may even monetize the website by charging for listings on your directory website.

You may simply expand the main functionality with the plugin’s free and paid extensions. You can build real estate, service marketplaces, job boards, business directories, and other listing and directory sites using HivePress.

There is a free ListingHive theme for building directories, a RentalHive theme for building booking sites, and the ExpertHive theme is an excellent complement for building on-demand marketplaces like TaskRabbit. There is a TaskHive theme for a freelance marketplace like Fiverr, and JobHive is a terrific theme for a job board website.

Workreap

Workreap is an intriguing WordPress theme for a freelance marketplace with top-notch coding. It has been carefully planned and created to meet the needs of those who are interested in developing freelance marketplaces or other comparable ventures. The design is cutting-edge, but it also places a strong emphasis on usability, visual hierarchy, and aesthetics to make it simple for people to navigate.

One of the top WordPress themes available for freelancing marketplaces and job boards is called Workreap. It offers project postings, project bidding, the ability to sell services, listings for employers and freelancers, and could be an excellent option for creating a freelance market place.

Conclusion: The Ultimate Freelancer Marketplace Solution

It will never be easy to start your own Freelancer marketplace with WordPress without the right resources and software, to begin with. You may have thought it would be difficult today to create your own online marketplace for freelance services, but what you really need is to be completely prepared and ready with the right tool, skills, and knowledge.

That is why we recommend you to check the Freelancer Marketplace plugin. This plugin will help you build a freelancer marketplace for Woocommerce and Easy Digital Downloads. This plugin offers a comprehensive collection of settings and configurations to give you total control over your own freelancer marketplace, allowing you to configure it any way you want. This will be your starting point in creating your dream freelancer marketplace using the ultimate freelancer marketplace solution.

Just make sure that these features are well integrated and incorporated on your Freelance Marketplace, as well as the correct marketing and management, your marketplace will soon be up and running together with many clients and freelancers working with you.

Best Shortcode Plugins for WordPress in 2022

WordPress website owners might not be the best in terms of technical knowledge or coding. It may be a huge struggle for most, and whether you’re an expert or newbie, writing scripts and codes can really give us a hard time.

Upon the introduction of WordPress 2.5 six years ago, they also launched the shortcode API. Now, most WordPress themes and plugins are integrated with the use of shortcodes to allow us to tailor our websites, optimize and enhance the features and functionalities.

Shortcodes offer an easy way to let users insert personalized content on your website. Covering features such as new tabs to a page, enhanced layout, buttons, notifications or triggers, and the like, shortcodes allow you to insert tons of different elements right on your webpage.

Why using Shortcodes important?

Stop wasting your precious time and energy writing loads of scripts and codes to get work done on your website by using a single line of shortcodes that do all the job for you. This is a very helpful tool that you can simply copy and paste to any webpage of your choice where you want to implement the effect of the shortcode.

It allows you to build placeholders for compressed pieces of code or features that can then be easily applied to the WordPress editor inside of your text. Basically, WordPress shortcodes are a great way to expand the features of your WordPress website and do awesome stuff practically with minimal and quick effort.

Website owners should take this excellent advantage of shortcodes to obtain an easy way to add custom content to your website. If you want the elements like- buttons, tabs, and others to be added to your post or blog, shortcodes give you the option to quickly add them.

Top 8 Shortcode Plugins for WordPress

But, shortcode cannot just be used by any WordPress users. You need to install a Shortcode Plugin that supports the addition of shortcodes on your website. Today, we listed below our top picks of ultimate shortcode plugins you can use on your WordPress websites.

1. Shortcodes Ultimate

This is the most commonly used WordPress shortcode plugin garnering over 800,000+ active installation on WordPress.  It supports more than 50 powerful shortcodes that work well for any theme, text editor,  widget, or even in the template files.

Shortcodes Ultimate is clearly one of the best among its competition, being a comprehensive and advanced set of excellent and very useful shortcode collections. You can now build beautiful and responsive tabs, buttons, tables, columns, and carousels in just a matter of minutes and much more!

Surely this plugin will take your WordPress site to the next stage without the need to understand the code or spend the extra energy to encode these features.

Key Features

  • 1-click shortcode insertion with live preview
  • Gutenberg-ready
  • Works with any theme
  • Modern responsive design
  • Custom CSS editor
  • Custom widget
  • Translation-ready
  • RTL support
  • Developer-friendly

2. WP Shortcode by MyThemeShop

Need to combine your WordPress website with new and excellent features, buttons, column templates, and much more? WP Shortcode by MyThemeShop will make this happen with only a few simple steps! WP Shortcode is a perfect choice for people who don’t search for complicated shortcodes and settings as it only provides us with a minimum of choices. This plugin simply adds shortcodes and allows ease for customizations.

With this, you can add pricing tables, tabs, toggles, highlights, and other excellent feature integration on your website. It is also free and simple to use and is basically developed to suit any kind of website. But, you can literally customize the entire look of your site. So this plugin is lightweight, very simple and fast to set up if you just need basic elements on your web.

There’s always a great support team for this app, therefore you will always get the latest patches and new feature updates.

Key Features

  • Very Responsive.
  • 24+ shortcodes included.
  • Minimalist customization for each shortcode.
  • Free support.
  • Easy to set up, friendly, and intuitive.

3. Vision

Vision is a premium WordPress Shortcodes plugin that makes it easy to insert powerful shortcodes to any WordPress theme. You can add the given shortcodes to any webpages of your choice to integrate the effect and feature. This is one of the best premium WordPress ultimate shortcode plugins, with over 100 shortcodes with a beautiful, responsive interface set. You will surely get the best user experience with this plugin as it is developed and utilized for speed.

For post & page components, Vision provides powerful shortcodes like accordions, buttons, columns, boxes, tables, dividers, email triggers, highlights, icons/images, price tables, tabs, testimonials, and many more others. text types.

The plugin also has settings to ensure that the shortcodes you add fit the theme you use. You can build just about any post of the page you need for your blog or company using these shortcodes on your site.

Key Features

  • Excellent and unique design and layout.
  • Integrate to match any type of website.
  • Over 100 useful shortcodes.
  • Ultra-responsive and mobile-friendly.
  • Easy to install and use.

4. EDD Advanced Shortcodes Plugin

EDD Advanced Shortcodes Plugin provides you with a wide range of advanced shortcodes that allow you to create lists and carousels of your product, product reviews, authors, recent sales that go beyond the basic shortcodes offered by Easy Digital Downloads (EDD) itself. You can use these powerful shortcodes to create excellent landing pages for your visitors and customers.

Also, this EDD WordPress Plugin gives you a feature to show a sales notification popups that creates a sense of urgency and bring trust and confidence to your store once a visitor checked out your website. This is now your chance to improve your website’s navigation and increase sales conversion rates.

Key Features

  • Downloads List/Carousel
  • Authors List/Carousel
  • Reviews List/Carousel
  • Sales Notification List/Carousel
  • Sales Pop-up Notification
  • Extensive Settings Page

5. Shortcoder

This ultimate shortcode plugin for WordPress works differently than the plugins on this list. Here, shortcodes that are ready to be used will not be given to you upfront.  Alternatively, this WordPress shortcode plugin helps you to build and execute your shortcodes on your website. 

The way this works is you need to set a name for the shortcode you plan to create then paste your HTML code or Javascript on the plugin. It will then take your code and give it a corresponding shortcode line which you can now use on your website.

Now the HTML / JavaScript snippet you just entered will be enabled if you insert the shortcode in any of your chosen page or blog posts. The downside is that only the  Developers would greatly benefit from this feature and not the beginners.

Key Features

  • Have any HTML, Javascript, CSS as Shortcode content.
  • Insert: Custom parameters in shortcode
  • Insert: WordPress parameters in shortcode
  • Multiple editors: Code, Visual and text modes.
  • Disable shortcode on desktop, mobile devices.
  • Supports Gutenberg.

6. Supreme Shortcodes

Supreme Shortcodes is yet another great and powerful premium plugin that provides you a set of shortcodes of any kind. The plugin makes it incredibly straightforward for you based on whatever features you want to add to your website. There are plenty of types of cool shortcodes that you can use with this plugin. You should check it before downloading the plugin, as it offers live samples of all the shortcodes it comes with.

The layout is very trendy and responsive, just get the best out of the plugin-integrated shortcode series. Just with one click, you can now add some nice elements to your page or posts. With over 100 magnificent shortcodes you can use, this plugin can make your site more powerful and functional.

Key Features

  • Over 100 shortcodes that can be implemented.
  • Responsive and stylish design.
  • Easy Installation and usage.
  • Retina Ready and comes with 3D buttons and Icons.
  • Custom and fancy CSS.

7. Intense

Intense is one of the best solutions out there, a great premium WordPress shortcode plugin that can also act as a Page Builder. With 105 + shortcodes as well as 18 + Custom Post forms it is highly detailed. You can get all the functionality you’ve ever needed from a WordPress ultimate shortcode plugin right here, with a responsive and innovative style.

This WordPress shortcode plugin is designed on top of the famous Bootstrap platform, so we are confident that the elements are mobile-friendly and highly responsive.  Also, it is compatible with Visual Composer, a common builder plugin for drag and drop website.

Key Features

  • Responsive and modern designs.
  • Over 105 different useful shortcodes.
  • Strong quality support and committed operation.
  • Developed for high speed.
  • Visual Composer ready.

8. Fruitful Shortcodes

Another commonly used Shortcode Plugin for WordPress is Fruitful Shortcodes. This plugin has one of the most intuitive and user-friendly UI out of the bunch of plugins we have on this list, by far. In a matter of few clicks, the plugin will help you add elements such as columns and rows, tab, buttons, and even progress bar to your website.

Fruitful Shortcodes functions a little differently than other plugins. This plugin provides you with a set of great shortcodes, each with its own function and icon, and appears in the editor toolbar. So you can find all the shortcodes listed in the editor after you install the plugin, and you just have to choose any on the list. To the daily user, the approach is very simple and easy.

Key Features

  • Adds all shortcodes automatically to the editor toolbar after download.
  • 16 different shortcodes.
  • Shortcodes look modern and are built to be engaging.

Conclusion

WordPress website owners always tend to look for more ways to enhance and optimize the functionalities and features of their website that will only cause them minimum effort. Mostly, users don’t know how to write codes for WordPress that is why a solution to easily improve our website is a must-have.
Now, with the introduction of shortcode API for WordPress. Our lives happened to be much better and easier in managing and improving our websites. Shortcode Plugins for WordPress can do the job for you in just a simple copy and paste. You just need to find the perfect one that suits the features you wanted to achieve on your website. I hope this article helps you with choosing one!

5 Signs that your Upsell Strategy is not working

You’re in business as an eCommerce seller to expand your consumer base and increase sales.
To accomplish this, you must use advertising, promotions, and offers to reach as many people as possible.

These are all viable options for expanding your business, but figuring out how to upsell your consumers is also a viable choice. Upselling is the practice of recommending a better or upgraded version of a product to a customer who is considering purchasing it. The purpose of upselling is to raise a customer’s spending, which will increase your revenue.

Essentially, it’s a sales technique for persuading clients to buy more things, usually at a greater price.
Sellers that know how to upsell to customers and cheerfully raise the value of their basket are well on their way to improving conversions and sales.

Upselling is dominated by giant eCommerce vendors like Amazon, but smaller e-commerce sellers have been slow to adopt these methods. Because so few small businesses employ upselling, there’s a great potential for you to learn how to use it so that you may develop quicker than your competitors.

Importance of Upselling

Any retailer can benefit from upselling techniques to increase their profit margin.
It’s also a product-knowledge-based sales technique. It can be difficult for your sales employees to recommend a value device, let alone a better-performing product, if they are unfamiliar with the products they sell.

At first glance, it appears self-evident: effective upselling techniques enhance sales and profit.
Successful sell-ups also aid in the achievement of targets for sales associates and departments that must satisfy them on a regular basis.

Upselling can also have other advantages, such as improving the customer experience. It can easily boost your customer interactions if done appropriately.

When colleagues know how to acquire the proper information from consumers, they may recommend a device that will satisfy their needs and then provide more information about products that may be better suited to them. Upselling techniques can give an amazing experience for the customer, resulting in loyalty and repeat sales, whether they advise a better-performing processor or a more engaging form factor.

Implementing an Upsell Strategy

Customers are familiar enough with you and your products at this stage to proceed to your checkout page. Customers are at ease at this moment and are willing to indulge in some spontaneous purchases. In fact, some vendors report a 10% boost in conversion rate when they wait till the end to offer upsells.

Upsells generate 70-95 percent of sales and renewals for retailers who provide them, and they are 68 percent less expensive than onboarding new consumers. Consider that for a moment. Your sales grow and you save money that would have been spent on customer acquisition techniques by simply asking a consumer to boost the value of their basket. Upsells are a win-win situation for you.

After you’ve implemented an upsell strategy on your website, you’ll want to double-check that it’s working and delivering the expected outcomes. Let’s move on to the symptoms that your Upsell Strategy isn’t functioning.

5 Signs that your Upsell Strategy is Not Working

Carefully take note of these signs and know which is the best way to Upsell.

  • You are not measuring the results.

Do you keep track and measure your Upsell Results? This is a very important step towards success of your Upselling Strategy, why? Knowing the important statistics like how many Upsells are getting sold per time frame, which are your best-selling Upsells, on which Base Products upsells are working, which locations Upsells are best sold, and many others are important in order to help you in optimizing and enhancing your Upsell Strategy. If you have no idea regarding these Upsell Results, your strategy probably won’t work and give best results.

  • You are not offering enough upsells.

How many Upsells do you offer per product? Putting 1-2 Upsells is not enough in order to convert into sales. You might even have the same Upsells every now and then, but no idea if it’s working or not. It is important to show plenty of relevant Upsells for your customers to choose from in order to maximize your sales revenue flow.

  • You are offering the wrong upsells.

Do you have a strategy regarding which Upsells to put per Base Product? Or are you blindly throwing Upsells everywhere on your page? This is a bad practice that can surely just waste your time manually creating upsells, and ending up without earning some sales. We have to make sure that we offer calculated and relevant Upsell Products that works.

  • You are missing upselling opportunities.

On which locations on your webstore do you offer Upsells? You must have Upsells on locations such as Product Page, Cart Page, Checkout Page, Purchase Receipt Page, Blog Posts, even on Page Sidebars and Widgets. Why? This is to make sure that you didn’t missed any Upselling Opportunities to show Upsells to your customers. If not, you are limiting the capability of your webstore to earn sales.

  • Your upsells are outdated.

One benefit of keeping track of your Upsell Results is updating Product Upsells. You need to know which Upsell Products sold best on which base products. Why? This is to continuously update, enhance and optimize your Upselling Strategy for best results. If Upsells are no longer effective, we must replace it and show customers new set of Upsell Products they might now be interested in.

Conclusion: Always Optimize your Upsell Strategy!

Now you might already know your weak points regarding your Upselling Strategies. Even if you’re a small retailer, you can try any of these options to increase sales.

Upsells are a great way to try new things based on your customers’ wants and expectations.
You’re squandering money if you don’t use upselling in your business. Offer appropriate items to your clients to ensure that they obtain the entire spectrum of your services and that you get the highest return on investment.

Automate Upselling and Calculate Relevant Upsells using UpsellMaster

The UpsellMaster Plugin uses a data-driven algorithm to automatically calculate suitable Upsell products in 1-click for each product. You can modify how your algorithm works so that you can continuously optimize your Upsell Strategy. This avoids having to spend countless hours defining which other products can serve as Upsells for each of your product.

How to put your Upsells on Autopilot with WooCommerce and EDD

Introduction – Increasing Sales Conversion with Upselling

Upselling is a sales approach that involves pushing clients to buy a more expensive, upgraded, or premium version of a chosen item, as well as various add-ons, in order to make a larger sale. In order to boost order value and profit, eCommerce organizations frequently use upselling and cross-selling strategies.

Offering add-ons to enhance the product’s capabilities is another example of upselling. Upselling aims to raise the overall transaction while also introducing customers to new options that may better suit their needs. Upselling is frequently woven into a discourse regarding the customer’s motivations for purchasing the product and their long-term ambitions.

Upselling strengthens customer relationships by letting them know what additional you have to offer, how they may receive more value for their money, and demonstrating that you care about their wants and aspirations. Upselling does not have to happen right away. While the upsell should be offered at the time of purchase using upselling tools and plugins, you may also utilize marketing tools like direct mail and email newsletters to keep your customers informed about their possibilities.

Importance of Upselling

Although sales techniques are known to elicit unpleasant emotions in us, when used correctly, they can actually enhance our buying experience. For numerous reasons, online retailers rely significantly on upselling techniques:

  • Upselling increases order values and offer quick wins

Product recommendations can generate 10-30% of revenue, therefore getting the correct upsell offers in front of the right people at the right time is a crucial sales strategy. In reality, it has the potential to considerably improve average order value (AOV), as well as overall revenue. It not only raises AOV, but it also raises client lifetime value. To put it another way, customers spend more money while they are still clients. That is why it is so crucial for your company. Because you’ve already spent money on marketing to bring the buyer to your eCommerce business, increasing the order value is critical to maximize your return on investment.

  • It’s easier to upsell to existing customers than to acquire new ones.

Lead generation is a costly endeavor. Selling to a consumer who already trusts you and has purchased from you in the past or is about to do so now is considerably easier and less expensive than selling to a new prospect who has never heard of your brand. As previously stated, selling to a current customer has a 60-70 percent chance of success, whereas selling to a stranger has a 5-20 percent chance of success. It’s a no-brainer for a lot of eCommerce companies looking to boost their revenue and enhance their bottom line.

  • Upselling helps retailers build deeper relationships with customers.

When you think about it, upselling isn’t such a bad idea. It will turn out to be a customer happiness approach that also creates additional revenues if it focuses on helping your customers ‘win’ by recommending premiums, upgrades, or add-ons that will eventually deliver more value and make them feel like they received a better bargain. Upselling is giving suggestions that may better meet a customer’s present needs, as well as assisting them in making an informed decision.

  • Upselling leads to increased Customer Lifetime Value (CLV).

The net profit contribution a client makes to your firm over time is referred to as Customer Lifetime Value. You can categorize your consumers into three groups: those who are not profitable, those who are profitable, and those who are highly profitable. A higher CLV means that each customer creates more revenue for your company without you having to invest any additional money, which means your organization has more money to spend on gaining new customers. Upselling is one of the most effective strategies for converting clients into high-profit customers and keeping them coming back.

  • Customers come back for more.

Upselling is distinct in the manner it gives value to customers and encourages them to return for more. Customers will return if they require more of what you are selling if you create an easy way to make their lives easier. Make sure to provide excellent customer service in addition to your upselling efforts to ensure that your consumers are happy no matter what happens.

Tips in Upselling

Upselling strategies operate by entirely satisfying – or exceeding – the customer’s needs. Now, let’s look at some upsell strategies that you can utilize in your business:

1. Pitch relevant products

Upselling isn’t all about the benefits; going too far with it can potentially hinder your sales. Instead of just pushing any old upgrade at your customer, you should figure out what kind of upselling they’d want. Many people make this error. What you should do is give upsells that are linked to things they’ve already purchased or are now considering. If a consumer is looking for WordPress Plugins, for example, you don’t want to offer him Shopify Plugins as an Upsell because he might not be interested.

2. Provide consistent value

When a sale is made, most businesses believe their job is done. They believe they will only have to worry about that consumer again when it comes time for a renewal or an upgrade. It’s a mistake to believe that when you ask a consumer to upgrade, they’ll be ready to do so right away. The truth is that you must continue to care for them even after the sale. Send them newsletters with information about your firm, such as product updates, upcoming events, or current discounts.

3. Identify the customers who have a need.

Use a product that allows you to understand the needs of your leads from the beginning. You must understand what they wish to purchase from you and whether you can sell them a larger and better version in the future. Create a list of such leads and nurture them on a regular basis. You may better organize your objectives and set a schedule for pitching the update to them this way. Getting new consumers is much more difficult than keeping old ones. Upselling to current customers might help you meet your sales goal quickly.

4. Help – Don’t sell.

Upselling isn’t all about the benefits; going too far with it can potentially hinder your sales. According to a 2015 Wharton study, sales agents who are overly focused on upselling can treble their success rate, but their customers’ likelihood of choosing their company in the future drops by 5.5 percent. Always try to improve the customer’s experience. Instead of simply saying, “Buy a pro plan because it’s better,” explain how it will benefit them or their business. Make them feel as if by giving our items, we are assisting them in solving their problem.

5. Create a feeling of urgency

Make a limited-time offer to your customers. Tell them why getting it during this time would be advantageous. Remember to price them appropriately and to understand which things are most likely to entice them to buy. Assume you’re selling an online music subscription with both a free and a paid edition. You may run a fast ‘Christmas special,’ with prices cut for a limited time. It might persuade them to sign up.

6. Check if your customers are happy before upselling

A satisfied consumer equals a thriving business! However, no matter how hard you try, the customer will not always be pleased with you. Keep an eye out for such indicators and try to remedy them as soon as possible. Imagine being dissatisfied with a product or service, and instead of making it right, they want you to pay extra for a more expensive version. You’d most likely stop shopping, and you might even spread the unfavorable word of mouth.

7. Convince them with real-life examples

Demonstrate how users of the upgraded version were able to address problems (similar to what your prospect is facing currently). The majority of your leads are unlikely to take your statements seriously. Of course, it’s your business, and you only have wonderful things to say. Rather, show the thoughts of their peers who are also purchasing and using the same product/service. It will persuade them more than anything you can say.

8. Follow-up constantly

Upselling is still selling, so keep that in mind. As a result, don’t leave your buyer with only one little pitch. Continue to nurture and follow up with them in order to encourage them to upgrade. By including upsell options in transactional emails like order confirmations, delivery notifications, and satisfaction surveys, you may enhance the likelihood that a customer will consider paying a little extra to improve an already-purchased item or add on a more expensive product or service.

Automating Upsells for your WooCommerce or EDD Store

We have been searching for a suitable WordPress Upsell Plugin but the main problem with most Upsell Plugins for WordPress are the following ones:

  • Nearly all require hours of manual work to define upsells
  • Upsells can only be placed in specific sections of the website
  • It is never clear if the selected products for upselling are really the best possible products or not
  • Poor tracking of Upsell Sales performance

For this reason, we have developed a new plugin called UpsellMaster which solves all these shortcomings.

Put Upsells on Autopilot using UpsellMaster Plugin

The UpsellMaster Plugin uses a data-driven algorithm to automatically calculate suitable Upsell products in 1-click for each product. You can modify how your algorithm works so that you can continuously optimize your Upsell Strategy. This avoids having to spend countless hours defining which other products can serve as Upsells for each of your products. Instead, click on the Calculate All Button, sit back, and relax while our algorithm does its work.

The plugin displays the calculated Upsells or Recently Viewed Products on suitable pages such as the Product page, the Checkout page, the Purchase Receipt page, or any other page by placing a widget, Shortcode, or Gutenberg block. The plugin offers close integrations with WooCommerce and Easy Digital Downloads and comes with its own Upsell Sales Tracking Report. The Algorithm logic can be changed and fine-tuned which allows you to test different Upsell Strategies for your eCommerce Stores using WordPress.

Key Features

Here are the key features of this plugin:

Algorithm which calculates suitable Upsells Per Product in 1 Click

This WordPress Upsell Plugin uses a flexible algorithm logic that defines how to calculate the best possible products that can serve as Upsell products to offer for each of your store’s products.

This mechanism allows the algorithm to go through the data of your store and come up with the best suitable Upsells as per your Upsell Strategy for this store. You can also fine-tune and change the settings to test different strategies to find out which strategy works best for your store.

Upsell Sales Report and Tracking

Another great feature of this WordPress plugin is that it provides a detailed Upsell Sales Report the results of your Upsell Strategy. The report comes with filters, a chart and calculates a variety of Key Performance Indicators so that you can obtain deep insights into your sales performance of your WooCommerce or Easy Digital Downloads Store.

It is important to keep track what are your best-selling Upsells and Base products are because it can help you optimize your upsell strategy better. Also you can track which are the best locations on your website to either display Upsells or Recently Viewed products.

Upsells List by Products

Admins can basically see a full list of all Upsells calculated by the Algorithm set per Product. They can also export the list to CSV File as well as Recalculate the Upsells manually whenever changes were made on the Settings page.

Recently Viewed Products

Instead of showing Upsell products, the plugin also offers that you can show Recently Viewed Products instead. In that case, the Lists and Carousels can display products a customer just has visited before instead of the Upsells. Recently Viewed products can be displayed at the same locations as the Upsells. For Widgets and Shortcodes, you can also vary, showing Upsells and Recently Viewed product suggestions on the same pages.

Display Locations for Upsells and Recently Viewed Products on your Website

A great feature of this Upsell plugin for WordPress is you can show Upsells on different pages across your website. These pages are:

  • Product Page
  • Checkout Page
  • Purchase Receipt Page
  • Pages with sidebars (via Upsell Widget)
  • Any page/post (via Shortcode or Gutenberg Block)

These placement locations can be very helpful to gently remind customers with great product suggestions they easily add to their shopping carts. As these product suggestions are calculated based on an algorithm, they are very targeted and can best guess the interest of the customers, which should lead to an increase in sales.

Why you need UpsellMaster Plugin?

Here are the key reasons why this plugin offers great value to your WooCommerce or Easy Digital Download Store:

  • Increases sales – this plugin helps increase the number of products and average order values of your carts, thus earning more revenue.
  • Tailored upsell suggestions per product based on data – this plugin uses an algorithm to calculate the best and unique upsell per base products within your store as per the priority you set, either by (Category, Vendor, Lifetime Sales, and Tag).
  • Huge time savings – this plugin has a 1 click upsells algorithm which calculates individual Upsell suggestions per product. This is much helpful if you have thousands of products that needed to have an upsell calculated.
  • Flexible algorithm – allows you to optimize your Upsell Strategy by changing the priorities in calculating product upsells, depending on what you think is working best in your webstore.
  • Displays Upsells and Recently Viewed Products – not only you can display Upsell Products, but you can also choose to display Recently Viewed Products.
  • Tracking of Upsell Results – The plugins comes with an Upsell Report comes with filters, a chart and calculates a variety of Key Performance Indicators so that you can obtain deep insights into your sales performance of your WooCommerce or Easy Digital Downloads Store.
  • Integrations for WooCommerce and EDD

Conclusion: Save time creating Upsells using UpsellMaster

Integrating 1 click upsells for WooCommerce WordPress stores into your whole sales strategy is a time-saving strategy that pays off handsomely. Of course, when done correctly, every upsell follows the inbound methodology: you identify areas where you can provide more value for each customer and then give it to them in a way that builds trust and deepens the relationship. As a result, upselling is the greatest option for everyone.

UpsellMaster Plugin can play a key role in optimizing and enhancing your store sales conversion as it displays the relevant products of real interest to the customers, on every possible landing page they may come across your website. Stores which do not have an Upsell Strategy are leaving money on the table. UpsellMaster plugin was developed to make it very easy to implement a solid Upsell Strategy.

What are you waiting for? There is money on the table by implementing a solid Upsell Strategy, Take advantage and get the UpsellMaster plugin to better convert visitor interests in Upsells!

Top 9 Abandoned Cart Recovery Solutions for Easy Digital Downloads Stores

Abandoned Cart on eCommerce happens when customers add products to their online shopping cart, then abandon or leave your site before the transaction is completed. A lot of this happens in every online store. Baymard Institute puts at 69 percent the average abandonment rate for eCommerce carts.

The rate of abandoned carts on mobile devices is even higher. Data from Brilliance shows a prevalence of 73% on desktops, 80.7% on laptops, and a staggering 85.6% on cell phones.

Just three out of ten shopping carts will actually produce an order, even though how hardworking retailers work to get customers to their site and guide them during the purchase journey. That’s a considerable amount of revenue lost, especially if the sale ends up going to your competitor.

Why is Abandoned Cart Recovery Important?

For all retail marketers, cart abandonment is a growing problem as it is the most frequent and most inevitable scenario in the operation of an online store. Here are some key points why you should focus on your Abandoned Carts recovery:

It is easier to target warm leads than cold leads. Bringing a customer into the sales funnel is better than trying to find a new customer to sell to. Online shops will start driving lost customers back to their website by remarketing wisely. Remarketing for websites is a largely untapped sales source, which also concedes to the idea that they will not return after a customer has left. Recognizing the need to directly communicate with consumers will improve online recovery dramatically. 

In your sales and marketing funnel, it is also one of the greatest leaks, thereby increasing the bounce rate. Be able to boost your store’s profits by following up the customer and encouraging them to finish their purchase. 

Emails about cart abandonment are a cost-effective option to raise sales. Such emails encourage you to inspire consumers to return to the website and complete their purchase. The emails may simply remind them of the products, provide them with other appropriate items or inspire them to empower price-sensitive clients. This way, you will keep your clients and reduce the expense of attracting new clients. 

9 Best Abandoned Cart Recovery Solutions for Easy Digital Downloads WordPress stores

There are many available Abandoned cart plugins all over the internet that can help you with your recovery process. Now, here are our top picks of Abandoned Cart Recovery Solutions for Easy Digital Downloads stores:

EDD Mailchimp Abandoned Cart WordPress Plugin

This plugin was created, specially designed to recover abandoned carts for Easy Digital Downloads (EDD) stores by using Mailchimp. EDD Mailchimp Abandoned Cart allows you to trigger abandoned carts emails in MailChimp by motivating customers to follow through on their intended purchases with personal, time-limited discount codes in MailChimp. 

Also, this plugin calculates several key performance indicators to measure the effectiveness of your abandoned cart process and also allows you to view the contents of each abandoned cart. You can learn more features of this plugin by visiting the product page.

Plugin Key Features

  • Performance Statistics of your Abandoned Cart Process
  • Detailed list of all abandoned carts and contents
  • Issue time-limited Discount Codes
  • Send email automation series via Mailchimp

This plugin is very good in helping you to track and recover abandoned carts. It provides a clear and easy to follow Documentation to help you out in setting your Abandoned Cart Emails right on Mailchimp.

Jilt for Easy Digital Downloads

Jilt has excellent integrations for WooCommerce, Shopify, and Easy Digital Downloads. Just install their free plugin and you’re good to go. Further down, we will delve into more of the installation and configuration. It tracks incoming clients once your store is linked to Jilt. It then begins an automated email campaign to try to grab them back for those who start purchasing a product on your site but end up leaving. 

Plugin Key Features

  • High Powered Performance
  • Proven Cart Regeneration Powered Technology
  • Great for any number of products
  • Dynamic Discounts

Jilt will list all items in your recovery emails in an abandoned cart, making sure consumers know what was in the cart, and allowing them to complete transactions quickly with a few clicks.

Jilt transfers this monitoring and storage from your site since abandoned carts produce plenty of data to monitor, meaning that your site continues to load easily. Now you have abandoned cart data you need to maximize recoveries and conversions. 

Retainful – Abandoned Cart Recovery Plugin

Retainful, an abandoned cart recovery plugin, helps you to reduce the number of abandoned carts. It also helps you generate sales in your eCommerce store with multiple email marketing campaigns. It has become the popular and best lead capture tool. Moreover, it delivers a series of abandoned cart reminders to the customers that probably increases your conversion rate. 

Retainful’s Key Features

Here are some of the wonderful features that help you to know more about Retainful. 

  • Capture abandoned cart email addresses
  • Drag and drop editor with easy customization
  • Track your email campaign’s performance easily
  • Progressive analytical dashboard
  • Flexible shortcode usage for email personalization
  • Email collection popup
  • Drip/Sequential recovery emails
  • Coupon usage restrictions
  • Auto-apply coupons

Retainful, one of the most prominent WordPress abandoned cart recovery plugins, has become a handy plugin to recover your lost sales. You can implement one among the myriads of email templates to come up with an attractive email with an increased engagement rate and open rate.

Recapture for Easy Digital Downloads

Since 2015, Recapture has been around and has earned millions of dollars for shops just like yours. Principally for Shopify, it is an abandoned cart recovery and email marketing software. Via abandoned cart emails, check alerts, winbacks and more, this app lets you reclaim missing customer revenue in your shop. 

Plugin Key Features

  • Live Shopping Cart Views
  • Intuitive drag-and-drop email editor.
  • Easy for non-tech folks to create and send email campaigns
  • Simple pricing that won’t break your budget
  • Built for ecommerce from the ground up

Recapture.io is very easy to use for Magento 1 and 2 with simple email marketing and abandoned cart recovery. Start recovering missed revenue from your customers quickly and painlessly with an easy to use, popular 5-minute setup.You don’t need to have a coding knowledge at all! You should get today’s Recapture up and running. Why keep waiting any longer? Right now, begin recovering abandoned revenue! 

Cartlift

Cart Lift is perfect for your WooCommerce or Easy Digital download-based store in setting up and running a good abandoned cart recovery campaign. You can now recover about 20 percent of your abandoned cart customers with Cart Lift with very less effort.

Plugin Key Features

  • Set strategic intervals for greater outcomes to hit prospects
  • Use proven email templates to make prospects complete purchases
  • Get the campaign ‘s unique reports and revenue benefit recovery
  • Supports WooCommerce & EDD
  • Webhook option for integration with external marketing automation software. 

You can easily create compelling email campaigns using Cart Lift to instantly reach clients who have abandoned shopping carts on your web.This is to win them back to complete transactions and boost your profits. With automated email promotions, recover over 20 percent of your abandoned cart clients. Enjoy raising your ROI immediately. 

Cart recovery for WordPress

A free abandoned cart recovery and monitoring in your WordPress store is the Cart Recovery Plugin for WordPress. As soon as your customers enter checkout, this plugin helps you to monitor customer names and addresses, track carts for logged in users, added and track abandoned carts, view stats in your WordPress dashboard, and customize your recovery email. 

Plugin Key Features

  • Tracks the names and emails of clients as soon as they are entered at checkout
  • Track logged-in consumer carts as soon as things are added
  • Emails for automatic cart recovery & cart re-population
  • Includes easy to use WordPress stats
  • WooCommerce, WP e-Commerce, Easy Digital Downloads and Restrict Content Pro compatibility 

It also has automatic emails for cart recovery & cart re-population within WordPress with easy to use stats. Moreover, it’s very compatible with WooCommerce, WP e-Commerce, Easy Digital Downloads and Restrict Content Pro. 

CartHook for Easy Digital Downloads

One of the fastest and reliable way to  recover abandoned carts for your EDD site is CartHook for Easy Digital Downloads. The plugin makes it very easy to integrate Easy Digital Downloads and CartHook web app, requiring you to completely integrate only using a copy / paste of your CartHook ID in seconds. 

Plugin Key Features

  • Create funnels of post-purchase caused by what your customers buy at the checkout.
  • Modify templates beautifully crafted
  • Track every funnel ‘s outcomes and offer to understand the effect on your AOV and revenue.
  • Live support from individuals who care for your performance in a sensitive way. 

Be able to capture every visitor’s email address on the checkout page as soon as it is typed in the email area. If the transaction is not completed, an automated email campaign designed to return the user to your site to finish the purchase will be activated.

This plugin will help you recover 15 % to 20% of your abandoned carts instantly, resulting in more sales immediately. Enter thousands of Shopify stores with CartHook to build post-purchase offerings. 

EDD Abandoned Cart by Frosty Media

I’m sure you are trying to strike a balance between web visitors and sales when selling digital goods. A small bridge between the two could be Easy Digital Downloads Abandoned Cart extension 

The Abandoned Cart goes in the back end when a visitor has products in the cart and enters the checkout page. The plugin stores the email address in the database to be used later when the user enters their email address. The email address is deleted from the Abandoned Cart database if the checkout phase is finished. 

The emails are automatically collected, but you have to individually email each user before an auto-cron is constructed in a future update. If your host allows PHP mail or wp mail, WordPress can handle the email, which is still as simple as hovering over the user and clicking on the email user. 

EDD Better Checkout Cart

This plugin has a different approach to your Easy Digital Downloads WordPress webstores to battle off abandoned carts. EDD has one major problem: the checkout / cart CTR (Click Through Rate) is not as good as it should be. This was achieved by eliminating useless call-to-action and other obstacles. To get the enhancement, this plugin is your way. 

With a five on a 5-star rating, this plugin with its awesome service and great support has satisfied all those who have downloaded it. If you are using a WordPress version that is above 4.3, then you can download it now and start using it immediately.

Conclusion: You need to implement Abandoned Cart Recovery as there is Money on the Table

It’s really necessary to incorporate an Abandoned Cart Recovery operation. In your sales and marketing pipeline, this is one of the main leaks, thereby increasing the bounce rate. Processes of cart abandonment recovery such as this are a cost-effective method for sales improvement. Bringing a customer into the sales funnel is better than trying to find a new customer to sell to. 

It is complicated and has no single solution to the cart abandonment problem. Several causes lead shoppers every day to leave their favorite things in shopping carts. The reasons why customers prefer to leave their carts and what changes they can make to solve those challenges are crucial for retailers to consider. 

It’s difficult to eradicate cart abandonment completely, however. This is where a good abandoned cart plugin comes into play. A personalized, well-thought out marketing strategy can help bring shoppers back to the store and recapture lost sales. You will maximize customer service with this data by demonstrating you care for the customer and seeking a personal solution for them. You can also improve future customer experience by tackling this issue to prevent future cart abandonment from that reason.

Top 10 WordPress Backup Plugins to Best Backup your eCommerce stores

Management of an eCommerce store is never an easy start. We still do that at times, there are many administrative and marketing activities, we tend to forget how to properly secure our webstores and protect all our hardwork. That is why we need an automated backup solution that will help us save time in securing all content on the website. A daily and hourly backup is much needed for bigger eCommerce WordPress webstores.

Backing up the website means you can bring a single copy of your data and data with you. You can stay safe. Whatever happens to your website, you’ll have the data available and you can use it later.

The best thing you can do to safeguard your eCommerce shop is to build daily WordPress backups. Backups give you peace of mind, and will save you from apps and plugins installed on your website itself in disastrous circumstances such as virus and malware attacks. So getting the website backed up regularly is extremely necessary.

Besides creating a backup of your store, every eCommerce store owner must also secure a trusted service provider with stable systems to aid the connection of your store. Overall, keeping track of your product and sales is as much important as securing your eCommerce WordPress websites.

Why Is Backing up Your WordPress Website Important?

Here are some of the top 5 reasons as to why you should backup your WordPress website now:

  1. Plugin Conflicts – This is the number one reason as to why every eCommerce store needs a backup on their own. We might have installed tons of free/paid plugins from different sources and developers. Just one plugin incompatibility or conflict with other plugins on your website may cause a huge risk and loss on your part as it can damage and destroy your whole website. That is why you need to always have a backup ready.
  1. Development Updates – Much like conflicts with plugins, different software, framework, and technology changes will cause harm to your website. While it is important to always be up-to – date, updates are still vulnerable to different kinds of viruses, or even device conflicts. The webmasters know that when they’re updated the websites are at risk, so they need proper backup in case of injury.
  1. Testing – Whenever you want to make a major improvement to your site, using a testing environment is the best way to do so. That way, if during or after the update anything goes wrong, you will prevent it from impacting your live website. If you have a backup, you can see if the development project worked with an older configuration of your software, and if not, you can just always go to the previous version of your system.
  1. Viruses and Malwares – Various issues such as Trojan horses, viruses, and other malware can affect the web sites. These may affect your website through other parties that access your system while breaking the armor of the firewall. They get downloaded with other files that can damage your device and website. Keeping the backup through the website backup service is very important and gives you more flexibility how to deal with such malware.
  1. Human Errors – Sometimes while working on your store, you might have accidentally updated something wrongly on your pages, or deleted important contents that look like cannot be recovered anymore. Your mistakes are sometimes big enough to cost you losing the important data. Maintaining backup and extra storage will help revive the data. This is really necessary and there are several different backup services available on the website to keep you safe and sound.

If you are working easily on your website to make it popular among others, you need to learn about the threats and issues that are connected with this. Your files, content and data are not protected. Yet it helps you . the damage by keeping the backup and having the right ‘website recovery services’ If something goes wrong, then your help will be the backup.

Top WordPress Plugins you can use to Backup your Website

There are many free and paid tools and plugins for WordPress backup and most of them are very easy to use. While many WordPress hosting providers offer limited backup services, our users are always advised not to rely solely on them. In the end of the day, maintaining the website backups updated is the duty.

UpdraftPlus (3,000,000 + Active Installations)

UpdraftPlus is the most common available free WordPress backup plugin on the internet. It is used by over 3 million websites. It helps you to build and archive a full backup of your WordPress site on the cloud or save it to your computer. The plug-in supports both planned backups and backups on request. You also have the option of choosing what files to back up.

You can easily set up full, manual, or scheduled backups of all your website files including your database, plugins, and themes, even with the free version of the plugin. It’s simple to restore your files and you can do that with minimal technical knowledge. In addition to supporting any WordPress website, UpdraftPlus also allows you to quickly restore backups directly from your WordPress admin panel.

UpdraftPlus also has a premium version that includes add-ons to migrate or clone websites, search and replace databases, multisite support, and several other features. Also the premium version gives you access to prioritized support.

ManageWP (1,000,000 + Active Installations)

Founded by Vladimir Prelovac and powered by a cheerful team of 28 staff personnel, ManageWP is an amazing WordPress management tool that is as beautiful as it is useful. It has an excellent dashboard that helps you save time by automating the workflow, so you can focus on matters of importance. For an unlimited number of websites it is fast, safe and free.

ManageWP is one of the biggest names in the WordPress world. Created in 2012, it revolutionized website management, providing WordPress users with an easier way to manage multiple websites at once. In June 2016, this groundbreaking tool got even better with the release of ManageWP Orion.

Simply put, ManageWP is one of the WordPress management applications with the most flexibility. The free tier offers a monthly backup for each of your sites and allows you to enable or deactivate the option individually as needed – even though we can’t imagine why you’d like it!

In a nutshell, ManageWP lets you manage all of your WordPress-powered websites from one central dashboard. That means no more back and forth between multiple WordPress dashboards — you can access everything from one place. Quick. Convenient. Easy. ManageWP is also outstandingly easy to use. The interface is a breeze to use, and provides helpful tooltips to help illustrate how each section functions throughout.

Duplicator (1,000,000 + Active Installations)

Duplicator allows users to backup all WordPress files in zip format , allowing you to save them offline and move different web servers.

Some of the main advantages of using Duplicator is its ability to clone your preset pages. Instead of configuring your favorite themes or plugins manually, Duplicator lets you customize and package a single account. This helps you to move your pre-configured WordPress sites to various locations, thereby removing the need for reworking.

Like any other WordPress backup plugins, Duplicator lets you schedule backups, send files to cloud storage and send email updates to yourself. It does not allow you to create automated scheduled backups that make it less than ideal for a regularly maintained site.

BackWPup (600,000 + Active Installations)

BackWPup is a well known backup plugin with more than 500,000 active installs. The plugin protects the entire installation including the files and offers on-line backup on Dropbox, S3, FTP and more. Also, you  only need a.zip file to restore your files, very easy.

Are you looking for a free, stable backup and restore plugin? Then BackWPup is an excellent choice for you.  While it does have a paid version, the free edition has already the core features for backing up your website. Also, you can  program complete backups of your site. You can either choose to back up online providers like Dropbox, or save a single.zip file to your own device.

BackWPup can even help you archive, check and restore your database using automated phpMyAdmin.  A WordPress account is also very easy to restore from backup. The BackWPup Pro version comes with priority support, the ability to store backups on Google Drive, as well as other fun features.

BackupBuddy (500,000 + Active Installations)

Since the beginning of 2010 BackupBuddy has been running defending half a million WordPress websites. BackupBuddy is one of WordPress’s most common premium backup plugins, used by over half a million WordPress users. It helps you to make regular, weekly and monthly backups easily scheduled.

This helps you to backup your entire website from your WordPress dashboard with just a few clicks. You can schedule automatic backups, send backup files to a remote, secure location, and quickly restore the files.

With BackupBuddy, you can automatically store and even email your backups in cloud storage services such as Dropbox, Amazon S3, Rackspace Server, FTP, Stash (their cloud service). BackupBuddy also includes tools to restore and migrate your WordPress site, in addition to the backup functionality.

Blog Vault (400,000 + Active Installations)

BlogVault is yet another common WordPress WordPress backup service. It is not only a WordPress plugin but a Software as a Service (SaaS) solution. This performs offsite backups on BlogVault servers separately, so the load on your computer will be zero.

BlogVault creates a daily automatic backup of your website and also lets you create unlimited on-demand backups manually. It features intelligent incremental backups which synchronize only incremental changes for minimal server load. It means the site works optimally.

Apart from backups, this allows you to quickly restore your website. You can store a backup archive for 90 days, so you can restore your site from any malfunctions. It also features an integrated testing platform to let you easily check your website. This also offers a simple choice for moving your website to a specific server. BlogVault features seem promising but when compared to other plugins above, pricing seems a little high. For the basic plan that offers a 1 site license you will need to pay $89.00.

BackUpWordPress (200,000 + Active Installations)

BackUpWordPress is an easy-to-use backup plugin because it doesn’t require any setup configurations on your end. Upon activation, it backs up your files directly out of the box.

By default, backup files are stored in /wp-content/backups location of your website, but you can easily change the path if you want to. Since all files, including your non-WordPress files, will be backed up in your site root, it’s strongly recommended to change the path so it’s secure.

The plugin can work on Linux and Windows servers alike. It also enables you to exclude the files you don’t want to back up.

WordPress Backup and Migrate Plugin – Backup Guard (70,000 + Active Installations)

Backup is a much detailed backup plugin which is particularly useful when you are transferring your site contents. With Backup, backups can be scheduled at regular intervals.

If you make backups with this plugin, you can choose to copy files , databases, or both from your web. Even you can configure which files and tables are copied. The restore function is similarly customizable and this plugin supports WordPress Multisite as an added bonus.

Users can also opt to receive email updates upon backup completion and therefore save your backup files as well. Then upload your backups to Dropbox , Google Drive, or Amazon S3 to make them handy in emergency situations.

WPVivid Backup Plugin (70,000 + Active Installations)

WPvivid is a free backup plugin for WordPress that can help you back up your WordPress site safely and automatically to off-site locations on a schedule that you can set.

WPVivid provides automatic, scheduled site backups and one-click restore and migrate. The plugin helps you to easily send backups to remote storage facilities, and to transfer websites or files to new hosts and domains. You can also configure backup content to avoid auto-deletion, and lock backups.

WPvivid provides WordPress websites a fully free backup, restore and migration solution. They do, of course, have a pro edition that provides a lot of functionality like staging and combining. It can even help you move your site to a new domain beyond that, as well as restore any backups you’ve taken.

VaultPress (70,000 + Active Installations)

VaultPress will most likely be your best bet for those of you who are searching for backups, migrations and protection features all in one plugin. It is built by Autommatic, that builder of WordPress itself.

When this plugin is enabled, you can set up automatic backups with ease. All is stored in an off-site digital vault. Besides backups, VaultPress can also be used for site migrations, file repairs, and restorations.

VaultPress also has an option to display the calendar, which makes it easy to find, update and restore content from previous backups. But the VaultPress dashboard is different from other WordPress plugins that you’re used to. This minor navigation flaw has no effect on the plugin itself ‘s performance and use.

Conclusion

Backing up the website is very important because owners do not have to take the risk of losing their company. Starting your business from scratch isn’t an easy thing to do so keep the protection of the available data. Backup services and education articles on the website provide information on the value of website backup. As many cases that have made the webmasters reconsider their ideas and business are seen in a few years. 

When you use the above WordPress backup plugins to back up your website, you’ve just passed step one to make your site safe and stable. Managing a catastrophe is important if you want to protect data on your website from trouble.

How to Select a Freelancer Marketplace Plugin for WordPress

Introduction

Freelance services have expanded exponentially in the past decade and are projected to increase further in the coming years. With such growth, it is predicted that freelancers will account for as much as 80% of the entire workforce worldwide by 2030. The so-called “gig economy” is not just another buzzword anymore. With 57.3 million freelancers in the US alone (which makes around 36% of the total country’s workforce), there is no denying the fact that it is now the reality we live in.

These online professional services marketplaces serve as mediators between employers and workers to help them establish business relationships with each other. Each day, these websites help millions of their users find suitable jobs or staff, thereby earning their owners tremendous income. Freelance work, previously seen as pure side gigs and extra jobs, has now become a big job choice.

Using a WordPress Freelancer Marketplace Plugin

When you want to optimize your Freelance Marketplace’s strengths and functionality, using a WordPress Plugin is the perfect way to do that. Below are some of the reasons why you should use WordPress Freelance Marketplace Plugin to build your own Platform for Freelancer.

  • Freelance Marketplace Plugins are specifically designed and built to meet the needs of people interested in creating a freelance marketplace or other related ventures, after extensive study. Therefore, providing you with a Freelance Platform with the best framework possible would include all the necessary features and capabilities.
  • There is a rich eco-system available with WordPress plugins and codes that can help you develop and customize your WordPress Freelance Marketplace in whatever way you wish.
  • WordPress plugins have the potential to help you focus more on SEO and content marketing. They are two really effective tactics that will in no time draw clients and visitors to your website.
  • Finally, it wouldn’t be a problem with WordPress integrating with other tools and plugins. If required, you can use multiple WordPress solutions altogether to help you develop and automate your website on the Freelance Services Marketplace.

How to Find a Suitable WordPress Plugin for a Freelancer Marketplace

You’ll need to study and compare what plugins are better suited for your WordPress website. Below are several parameters that could be used:

  • Design: You need to get the template tested. A Freelancer Marketplace website uses many complex workflows, which is why it is critical that the plugin offers a great design and user-friendly features.
  • Payment Gateways: For a freelancer marketplace the processing of payments is crucial. It’s not really a problem, to begin with but later you do need a solution to essentially automate all payments. Therefore you will need to test which payment gateways are supported and you can use your WordPress plugin to enforce this. However, bear in mind, many payment gateways only allow businesses in some countries and many businesses in other countries than the US and Western Europe still have trouble getting accepted by other payment gateways.
  • Scalability: You’ll need to test the plugin’s backend structure in terms of technical scalability but also administrative ease here. It is vital that the backend has all the information at hand so that the website operator can easily find out what is going on and have all the details at hand in case of conflicts or demands for refunds.
  • Eco-System: Does the plugin come with an ecosystem of other great plugins, which can be easily added later in a cost-effective way? Here you want to start with a simple configuration to test your idea first but then you want to have access to a rich ecosystem with other plugins where you can easily add additional functionality to make your platform very awesome and where you don’t have to reinvent the wheel every time. So, you can verify whether your Freelancer Marketplace plugins are compatible with other applications or plugins.
  • Familiarity: You may also need to bear in mind that it is easier to find cost-effective developers for technical assistance when choosing a plugin that is compatible with other applications such as WooCommerce or Easy Digital Downloads because they have already worked on similar projects.

Must-have Features of an Excellent Freelancer Marketplace

In my opinion, if you want a perfect freelance marketplace, it must have the following features available:

1. Easy Onboarding Process – The platform must also offer a quick and easy onboarding process that will benefit both the customer and freelancer. The best feature for this one is that the customer can hire the freelancer right on his profile, or right on the Freelancer List.

2. Freelancer List – Customers must easily locate each of the available Freelancers, along with their profiles to check and see whether they fit the criteria that the customer is looking for.

3. Excellent Bidding Process with the option to Create Project Milestones – It is a must-have for a Freelancer Marketplace to have an excellent bidding flow and process. It must contain necessary and clear information about the Freelancer’s Bid, and also the option to create project Milestones(either by the Customer or the Freelancer).

4. Rating Procedure – The platform should enable the parties to rate each other depending on their performance as a party involved in the project.

5. Social Login – Since many people will register to your platform, we must give them an easy and quick registration process, by enabling them to register using their Social Accounts.

6. Manage Disputes and Settlements among the Parties – Different problems, issues and misunderstandings may arise during Project Execution among the parties, so because of that, there must be a way for the parties to report any disputes to the Site Administrators. They should have the capacity to submit disputes or claims against the party and the whole process needs to be managed.

7. Ability to scale up the Freelancer Marketplace – Besides offering Freelance Services to your customer, it is a great strategy if you are able to offer other products or services right on your Freelancer Marketplace. You can either sell digital downloads, website themes and designs, documents, and others. There’s always an opportunity to let more revenue flow in so we don’t want to waste it.

8. Payment Gateways – Freelancer Marketplace must have the ability to collect payments early on and hold them back until the projects are closed. Preferably, customers can pay with different payment methods such as Credit Cards, PayPal Balance and many more options.

These are just a few suggestions I have in mind if we are to talk about an efficient and effective Freelance Marketplace platform to service customers. Of course, there would be a lot more, but I hope you keep in mind these important features.

In order to achieve the above features on your Freelancer Marketplace Platform. You might want to check out this Freelancer Marketplace Plugin for WordPress.This plugin will help you build a freelancer marketplace for WordPress and Easy Digital Downloads. It also offers a comprehensive collection of settings and configurations to give you total control over your own freelancer marketplace, allowing you to configure it any way you want.

Conclusion: Developing a Freelance Marketplace is not a problem when you have the perfect solution

It will never be easy to start your own Freelancer marketplace with WordPress without the right resources and software, to begin with. You may have thought it would be difficult today to create your own online marketplace for freelance services, but what you really need is to be completely prepared and ready with the right tool, skills, and knowledge.

Just make sure that these features are well integrated and incorporated on your Freelance Marketplace, as well as the correct marketing and management, your marketplace will soon be up and running together with many clients and freelancers working with you.

Value of Good Customer Service for your Digital Product Webstore

If they run into problems, customer anger rises and they can’t find a representative to speak to quickly. There are many online businesses that are not responding to customer complaints or their responses are very sluggish, adding insult to injury. However, response time is crucial because three out of five customers never complete their purchases due to poor customer service.

American shoppers believe that customer service is a “true test” of how much a brand values them. Which is to say, they recall the customer service you have. For both negative and positive reasons the customer service that you provide is strong. 70% of consumers said they would remain loyal to certain retailers because of good customer service and 70% of customers cite poor customer service as a reason for not buying from a brand.

It costs seven times more to attract new customers than to retain existing customers. Providing excellent customer service not only improves revenue and revenues but also allows businesses in the industry to stand out. There are so many ways to offer excellent online service, even without face-to-face contact.

What is Good Customer Service?

Customer service is the position that lets clients get the value they’ve paid for from a product or service, particularly when things go wrong. Most companies have a dedicated customer service team, but those invested in providing quality experiences make support a priority for the organization at large.

The word ‘good customer service’ is intended to help clients make the right decisions. Your eCommerce brand needs to reduce the uncertainty of your customer, answer any questions and build enough confidence to persuade the shopper to pull the trigger and purchase. In comparison to traditional retailers – online shops don’t benefit from supportive customer service assistants.

Good Customer Service Strategies

Below are some best strategies to exercise good customer services on your WordPress webstore:

Build trust and relationship with customers

Loyalty is both the rarest asset in eCommerce and the main determinant of sustained eCommerce performance. When you can produce loyal customers consistently-you have a competitive advantage for yourself.

Note, the market is full of rivals and if your customer service fails by any measure, online shoppers need not walk far to visit one of the thousands of other rival stores in your niche. eCommerce brands need to work harder to maintain customers and create trust than any other company. It’s just that quick to abandon your online shoppers without having to offer any explanation.

Request Customer Feedback

Let’s face it, most consumers won’t leave reviews or suggestions unless you ask them to. Write a follow-up email asking them to rate their experience or write a short review on your blog or on social media. They’ll more than likely jump on it, particularly if you’re offering a small discount on a future purchase for that.

Feedback and ratings are also important for the company as they provide useful information and allow companies to see what works and what isn’t. Poor reviews aren’t all negative either, they’re an opportunity to find out and fix what went wrong. If the review was constructive or negative, reacting and thanking the client is often the right way to. Getting a conversation started is often a win-win. And the name of the game is being positive with social media.

Live Chat With Customers

Live chat is a great way for current and potential customers to get easy, easily accessible help. Fixes real-time consumer issues. There’s no need to have live chat available 24/7. You should set hours and post them on your website, so that customers know where you can be found. The duration of live chat will be dependent on the highest traffic levels, with additional hours added during a sale or directly after a promotional email has been sent.

Provide Service Through Social Media

Community Support for the clients. Social networking is where people meet and talk and connect, so why not be where your clients are and talk with them to answer any questions or concerns they may have. Your customers will not only appreciate the immediate attention, but it will also encourage future customers to see how open your company is.

Alerts from social media let you know when your business is being addressed, and let you join in the discussion. According to a report by Bain & Company, businesses that connect with customers and respond to customer service requests on social media end up generating 20 to 40 percent more revenue from those clients.

Prepare FAQs to lessen customer inquiries

Head off (and reduce) supporting questions by developing a FAQ page or other documentation that communicates your specific policies and responds to the most popular queries. Providing this knowledge to your customers, and making it easy to find, gives them the opportunity to self-serve and saves valuable time.

5 Tips in replying to a customer

1. Respond as soon as possible – Always get back to the customer as soon as possible whenever there’s an issue. Cases like these need attention since they could’ve spotted a technical issue happening on the website. Otherwise, it is still important to be active in answering inquiries and questions.

2. Be helpful by offering assistance – If the customers complain about not being happy with the digital product they bought, instead of directly conducting a refund, it is better to ask the customer what they are unhappy about the product. 

Negative feedback will be very helpful in further improving the product. Or in our case, we simply assist the customer and help them on how to use the product properly. This way, we are showing that we truly care about the customer’s thoughts and that we are putting effort into connecting with our customers.

3. Avoid compromising the store’s reputation – If there was an issue with your system and caused inconvenience to the customer, if possible, avoid divulging too much information when explaining to the customer. Compromising the store’s reputation is the last thing you want (e.g. web stores system being faulty). As long as it can be fixed as soon as possible, an apology email works but it’s best to not make it sound severe and be simple about it. 

4. Always investigate customer claims thoroughly –  There was actually one time where a customer lied about purchasing a product from us. It turns out, he was just trying to get a free product. But we handled it by being nice and polite all the way. 

Showing screenshots (if any) of unpaid transactions or no transactions at all under the same name/email. Another case would be a customer did purchase a product but used a different email and name. As such, there was a misunderstanding but was easily resolved by asking politely without judging the customer right away. At the end of the day, staying polite is the best solution in handling cases like these and at the same time being thorough.

5. Always be polite – Customers often get nervous when buying digital products online due to fraudulent cases, hence, if there’s a case where they don’t receive the product after purchasing, they mostly complain, reach out, and scream “scam”. Cases like these are unavoidable and happen quite often for digital marketplaces/stores. But, don’t get discouraged. Just reach back and explain the cause of the delay after investigating the case thoroughly. It could be there was a system bug, payment not going through, or other hiccups that delayed the process. 

Again, being polite is the best way to go and, of course, don’t forget to add the line “Thank you for your understanding and patience”. Though the customer might be quite the opposite of what the line means, in this way, we can calm their opinion about the store.

Conclusion: Good Customer Service equals to Sales

Customer service is vitally essential for any company. While the internet breaks down barriers to retail market entry around the world, competition for eCommerce is intense. The goods are a commodity more than ever before. Customer service is an important part of the brand.

When the best customer service in your market is offered by your eCommerce shop, you can build loyal customer relationships, create daily repeat sales and maintain profit margins by persuading consumers to pay a premium. Focusing on customer satisfaction and providing your customers with the very best experience gives your company an incredible, competitive advantage that goes way beyond your competition. Concentrate on the entire shopping experience through consumers ‘eyes to make sure it’s simple, friendly, and personal all over your web.

As for a Digital Product Marketplace, apart from exercising a Good Customer Service, one must also know how to properly manage their vendors, since they are a vital component of a marketplace. This article How to Manage Vendors in a Digital Product Marketplace could be very helpful for you.

As many experienced online marketers know, you’ll be on the road to success when you put your customers and vendors first and meet their needs, rather than putting your goods or services first.

How to Manage Vendors in a Digital Product Marketplace

Vendors are at the core of the procurement process of every organization. Many companies, however, continue to ignore the value of maintaining a good relationship with their vendors. Such acts of incompetence may have made little difference as procurement played an administrative role in an organization’s purchasing of goods/services.

Management of suppliers is also a key competency of effective organizations. In a global marketplace that is ultra-competitive, companies need to look for innovative ways to gain more value from suppliers while at the same time reducing risk and retaining efficiency. Management of vendors enables you to establish a partnership with your suppliers and service providers which will improve both companies.

With efficient vendor management processes in place, you can better-set targets for performance, efficiency, expense, and satisfaction, and identify and manage third-party vendors that will help you achieve those business objectives.

What is Vendor Management?

Vendor management is the internal framework of an organization to negotiate with outside vendors and suppliers. It enables third-party vendors to continue to evolve through regular cooperation and continuous monitoring. The partnership between the company and vendors is one of the main factors and creating an efficient framework for dealing with them would lead to revenue-boosting.

Vendor management system is also a form of risk management- a key vendor’s activities are capable of either a financial decline or a profit boost. Daily vendor audits and checks will avoid the entry into financially unsound vendor relationships. It includes working as a team with your vendors to draw up mutually beneficial contracts which will eventually benefit both companies. It prioritizes developing a long-term partnership with the vendor over short-term profits.

Overall, the management of the Vendor partnership deepens buyer-supplier relationships in order to achieve a mutually beneficial objective and create trust.

How to manage vendors effectively?

Communicate

Bad communication is the root of the majority of company failures. The failure of your suppliers to communicate or obtain essential information will end up shaking the very foundations of your vendor management operation.

This is especially important in terms of timelines. Corporate buyers need to meet regularly with their vendors in order to efficiently relay their requirements and get a better understanding of the capabilities of their suppliers

In any partnership, the best way to create an ill will is a lack of contact. Take the time to connect with your vendors, and in return request the same form of outreach.

Build Relationships with Vendors

Getting out of a transactional partnership and into a strategic supplier-buyer relationship model is the secret to productive vendor management. The first step of the cycle is to consider the suppliers as worthy partners.

You need to take a systematic approach to develop and sustain relationships with your best vendors to get the most value out of your vendor management process. Good suppliers are difficult to get through, so it’s important to maintain your relationship with the suppliers that you don’t want to lose.

Instead of merely sharing the predefined KPIs with your suppliers, include them in crucial strategic decisions such as setting specific goals for the partnership. Vendor management makes long-term partnerships a priority over short-term benefits and marginal cost savings. Changing vendors constantly to save a penny here or there will, in the long run, cost more money and will affect consistency.

Focus on win-win agreements

Negotiations should be based on good faith and honesty and not on strong-arm tactics. You’re not going to be able to establish ties with methods of strong-arm negotiation. Instead, you’re going to generate frustration that can lead to more down the road issues.

Focus on reaching agreements in good faith which will help all parties to walk away feeling good about the agreement. Partnership goals should be organized in such a way as to provide fair incentives for growth and support both businesses.

Risk Management

Third-party risk assessment is an important element in dealing with vendors, especially as a result of recent federal rules and guidelines on a company’s liability when hiring a third-party vendor. Due to rising public concern about cybersecurity and data breaches, this form of risk management is particularly relevant these days.

Whenever you enter into a contract with an outside vendor, you need to minimize risk. Require your vendors to explain what data they are going to need to access and how exactly they are going to secure the data from disclosure, and make sure they live up to a fair standard of protection before you contract.

It is mandatory to regularly scrutinize the inner workings of vendors, especially those with strong-level access to confidential information. Audits and assessments shall be performed to assess their long-term suitability for a relationship.

Measure Vendor Performance

As your marketplace operator, you don’t just source vendors, and let them be on your website selling digital goods on their own. Monitoring how the vendors are doing is really important, too. Therefore, from time to time you can run various reports to benchmark and compare the vendors and find out what works, what doesn’t, and what are the best practices that might make all the vendors sell more.

If you consider vendors who are underperforming, first review vendor profiles if all the required information is present so that they have a well-established reputation that can be seen and noticed by your clients. The next move is to search the listings of its products. Are the explanations of the goods correct and the items well presented? Does the question lie with the seller or the systems in the event of problems? Is Brand Listing Easy? Are there enough fields of knowledge to present the goods to the full? You could also boost and refine the navigation and interface of your website which will certainly enable your vendors to get a sale.

Promote your Vendors

Advertising and supporting your vendors along with their goods can be a good way to get tourists and help your vendors sell their products in various social media networks, such as Facebook and Twitter. Note, if your vendors earn, then you earn, so helping them sell their goods is in your best interest.

Writing blog posts about vendor products will help you generate additional content for your web page as part of your digital marketplace marketing campaign, and give your vendors another forum to promote their goods. Make sure, however, that the articles to be published following the appropriate quality standards that you need to maintain for your blog.

Provide Vendor Resources

It will become an ongoing activity to work with vendors and to help them market their goods. You will need a mechanism to help your vendors as well. Initially, vendors will have a lot of questions because they will have to understand how to work with your digital product marketplace and what to do to earn money.

It is, therefore, best to follow a constructive strategy, in order to foresee their questions. One way to do so is to send out a series of informative emails upon the sign-up of new vendors. The goal is to help suppliers complete their product listings and then inspire them to list more quality items on your digital product marketplace in a second phase.

Benefits of Vendor Management System

The benefits of establishing successful and sustainable partnerships with vendors are untold. Vendors or suppliers of the products and services of your business are some of your essential business partners and as such, a concerted effort must be made to build an effective vendor management system, capable of optimizing the current company and vendor relationship.

  • Boost the level of services you have
  • Boost operating and/or financial performance
  • Reduce expenses
  • Expand your product usability
  • Concentrate on the main market functions

Vendor management is essential to the company’s economic well-being. In order to streamline operations, an efficient vendor management system must be developed at the company.

Conclusion: Good Vendor Management is vital for your success

In today’s world economy, where regional and economic boundaries are increasingly decreasing, companies will collaborate with different types of vendors from around the world. Even if you deal with a single vendor, successful vendor management is important, because their success ultimately affects the success of your company.

It is important to understand vendor management’s advantages and challenges, so you can develop an efficient process that will drive your interaction with your vendors. Do not forget to add vendor management best practices to your method to ensure that your vendors provide optimum value to your organization.

Only make sure to always invest in a robust and comprehensive vendor management system and you will be ready to create efficient, strategic relationships with your suppliers while streamlining your workflows and keeping costs down. With automation, total accountability, increased collaboration, and integrated cloud-based data management, the team will be able to break free from low-value activities, gain more strategic sourcing through better insights, and ensure the company is agile and fleet-friendly enough to succeed in today’s dynamic economy.

How to Create a Freelancer Marketplace Platform using WordPress?

Freelance Services Marketplace like Upwork and Fiverr, offering a convenient, reliable, and easy way to access global freelance talents, has become a very popular business model among website and platform owners. These websites offer access to hundreds of millions of freelancers who are experts in different skills and categories. You can literally find a solution to any kind of idea you have; there is always a Freelancer waiting to be hired. 

These online marketplaces for freelance services act as a mediator between employers and employees helping them to build business relationships with each other. Every day these platforms help millions of their users to find suitable work or workers, giving huge profits to their owners. Previously considered as mere side gigs and extra jobs, freelance work has now become a major employment option.

The Growth of the Gig Economy and Freelancing

Freelance Services has grown immensely over the past decade and is expected to further increase in the coming years. With such growth, it is predicted that freelancers will account for as much as 80% of the entire workforce worldwide by 2030. With 57.3 million freelancers in the US alone (which makes around 36% of the total country’s workforce), there is no denying the fact that it is now the reality we live in.

Source: World of Freelancers

The above illustration shows the actual growth and statistics of Freelancing in America. So in summary, here are the top reasons why people prefer working as Freelancers:

  • Open for more opportunities – a lot of people are choosing to spend more time working in the Freelancing field since they believe it offers way more opportunities.
  • Balanced lifestyle – working remotely also enables people to manage and balance their lifestyles well.
  • Values skills and training – remote jobs actually value a person’s skills and training over formal education.
  • Offers future growth – people started to be more optimistic about their future in the Freelancing field.
  • Flexible working hours – people preferred working remotely because it gives them flexible working hours.
  • Tons of helpful resources and guides – there’s a huge repository of documents, guides and help as almost everything can be looked upon the web which makes working easy.
  • Internationalization –  customers can access a huge talent pool from different parts of the world.
  • Requires specialty – huge demand for specialists as some tasks requires in-depth knowledge to work with.

Yet, despite a large number of existing freelance online platforms, none of them are absolutely perfect and can cater and offer a wide span of features and opportunities. That represents an opportunity for website owners to join in and develop a freelance marketplace that can close the existing gaps and build a better platform.

Why using WordPress?

If you are to build your Freelance Marketplace, why not use WordPress? WordPress has become more than just excellent content management tools and makes it quite affordable to start any website. Various plugins offer endless possibilities to enlarge their applications for website creation. Moreover, it is a great content management tool and you will need to work on getting traffic through a great web presence and SEO.

WordPress

Below are some very important reasons as to why you should consider using WordPress to build your Freelancer Marketplace Platform:

  • Open-Source Software – WordPress is freely available online as an open-source website creation tool written in PHP. 
  • Highly Customizable and Flexible –  WordPress meets the demands of its mass of users with a flexible programming framework. This allows designers and developers to create and modify various layouts and applications. 
  • Rich Eco-System of WordPress Plugins and Extensions – There is a rich Eco-system of WordPress plugins and codes available that can help you improve and optimize your WordPress Freelance Marketplace in any way you want. There are many WordPress Freelance Marketplace Plugin you can use for the job.
  • SEO Optimization – Several WordPress Plugins are offered to optimize your Website for Search Engines and content marketing more.
  • Many Freelancers and Programmers know WordPress – Many Freelancers and PHP programmers are familiar with WordPress, the same goes for many virtual assistants, content marketers and other people you will need to hire to operate and maintain your website.

Also, you can have a look at the article Why creating a Freelancer Marketplace with WordPress. It could help you a lot to decide a better platform to use for your Freelance Marketplace.

13 Steps to get you started in Building your Freelancer Marketplace

Without further ado, let’s just straight to the steps you know that will help you build an excellent Freelancer Marketplace Platform using WordPress. Here are as follows:

(1) Choose a Catchy Domain Name

A domain name is the foundation of your website. It’s how your website visitors navigate to your site, and it plays a role in how people discover you online. It’s often the first impression that potential visitors get of you and your website as well—so registering the best domain name possible is important.

A great domain name is a concise, easy to type, and memorable URL that reflects your brand or your website’s subject matter. Avoid using hyphens, strings of numbers, or unnecessary words to make it easy for your visitors to remember and find your website. Remember: A great domain name is one that your visitors can type correctly on their first try.

You can use GoDaddy or NameCheap to look for and buy your chosen Domain Name.

(2) Get a Minimum VPS or a Cloud VPS Hosting Account

A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed on the Internet.

We strongly suggest that you get either a VPS or a Cloud VPS Hosting Account. VPS hosting is one of the most popular hosting services you can choose for your website. It uses virtualization technology to provide you with dedicated (private) resources on a server with multiple users. While Cloud VPS hosting is a great option for website owners who want a scalable and high performing host behind because the resources on Cloud VPS are spread out amongst a bunch of different physical machines. This increases the power of your server whenever you’d like to meet varying traffic needs.

Bluehost is an officially recommended WordPress hosting provider and one of the largest hosting companies in the world. They know WordPress inside out and have the most beginner-friendly WordPress installation process.

(3) Research your Market Niche and Competitors

In building your Freelance Services Marketplace, you should decide whether to create a Generalist Freelancer Marketplace(offer talents in every possible category) or a Specialized Freelancer Marketplace(offer selected talents that have a specific set of skills). 

Of course, there will be a lot of competitors in either category. So the next step would be to look for your market competitors and find out what they do best in their services and also where and what they lack. This is to give you a clear vision of what to do and improve on your platform and therefore steer clear of your competitors in the long run.

(4) Define your Unique Selling Proposition or USP

USP is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. A USP could be thought of as “what you have that competitors don’t.” A successful USP promises a clearly articulated benefit to consumers, offers them something that competitive products can’t or don’t offer, and is compelling enough to attract new customers.

At this point, you should have come up, decided and defined your own USP. Do you think your platform can excel among tons of your large platform competitors? What features your platform has that makes it stand out among the rest? Can your platform do it better? Would it offer a more user-friendly, excellent and smooth project execution and process?

Users are overwhelmed with options, and they want to quickly understand what makes one platform different than another. Knowing the right way to position yourself and the website can mean the difference between standing out and blending in.

(5) Install WordPress

Next, would be to install WordPress on your website. Fortunately, this is free to use and download! WordPress is well-known for its ease of installation. Under most circumstances, installing WordPress is a very simple process and takes less than five minutes to complete.

If you are looking for a summary on How to install WordPress manually, here it is:

  • Download the latest version of WordPress from wordpress.org
  • Unzip the file and upload it to the public_html (or similar) directory
  • Create MySQL Database and User
  • Configure the wp-config.php file.
  • Run the WordPress install

(6) Install Freelancer Marketplace Plugin and Easy Digital Downloads

After installing WordPress on your website, the next thing is to install and configure Easy Digital Downloads (EDD) on your WordPress website. You can download it right on your WordPress Dashboard, moreover, it is also a free plugin! 

EDD was primarily built to market digital products, compared with WooCommerce which is more applicable in selling physical products. It is also becoming one of the largest marketplaces for official and third-party extensions and add-ons.

Starting your own Freelancer Marketplace with WordPress would never be easy without the right tools and software, to begin with. To help you with that, you can use the WordPress Freelance Marketplace Plugin for WordPress.

This Freelancer Marketplace Plugin will help you build a freelancer marketplace for WordPress and Easy Digital Downloads. It offers a comprehensive collection of settings and configurations to give you total control over your own freelancer marketplace. This will be your starting point in creating your dream freelancer marketplace using the ultimate freelancer marketplace solution.

(7) Get a transactional email delivery service such as Sendgrid or Mailgun

Since the Freelancer Marketplace Plugin has tons of built-in emails to be sent out to different users every time an action has been made, therefore, you will surely need the help of a third-party transactional email delivery service. Why? When you succesfully onboard many users in your platform, they will be tons of emails that will be sent out to each one of them and this will definitely slow down your process, worse, some of these users won’t even receive the email. To maintain a fast and stable page speed with this plugin, we advise you to use an external email service such as SendGrid or Mailgun.

(8) Configure and Customize your website

After having the above tools and plugins installed, you might need to configure and customize your Easy Digital Downloads WordPress website any way you want. Using the Freelancer Marketplace Plugin, you will have tons of pages you can use, setting configurations to customize, features and functions to better present your platform and many others.

(9) Install Google Analytics

Google Analytics is one of the most popular digital analytics software. It is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors on your website. Google Analytics is a very important digital marketing tool but seriously underused by most businesses. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more.

You can simply install GA Google Analytics Plugin on your website, or use the built-in Google Analytics Tracker of any plugin that you are currently using, if available. Then, visit the Google Analytics website to signup and finish the configuration.

If you want to see which channels your visitors are coming from, your conversion tracking, customer engagement statistics, and others – this is the perfect tool for you!

(10) Get a Mailchimp Account

In order to send Email Newsletters or even Email Education Series to your platform users, MailChimp would be one of the best tools to use for the process. The purpose of email newsletters and series is to give those on your contact list updates pertaining to your platform, products, and services. This is an excellent way to keep in touch and maintain a good connection with your platform users.

To help you with the job, you can get a MailChimp Account and integrate it with your website using the Mailchimp for WordPress Plugin. To simplify this process, below are the steps to connect your WordPress website to Mailchimp.

  • To connect MailChimp to your WordPress site, the first thing you will need is a MailChimp account.
  • Then, install the Mailchimp for WordPress Plugin on your WordPress website.
  • Next, you’ll need to connect your MailChimp account to the plugin. To do this, you’ll need to get your API key from MailChimp and paste it within the plugin.
  • The first thing you need to do in your MailChimp account is set up an email list. On your MailChimp dashboard, click on ‘Create A List’ button.
  • MailChimp comes with a built-in basic subscription form. The next step would be to create a signup form to put on your WordPress site.
  • Put the Signup Form anywhere on your website, either using a shortcode, widget or a third-party plugin.

If these steps are still a bit confusing to you, simply look on the web the complete steps on how to integrate and connect your Mailchimp Account to your WordPress website.

(11) Setup Social Media Channels

Social media has become an integral part of today’s marketing landscape. It is one of the best ways to connect with people who already love your platform, as well as reaching those who haven’t heard of it yet. Creating an account for different Social Media Platforms such as Facebook, Twitter, Instagram, and Youtube remains a very great way to establish your brand and build an audience. 

Keep in mind, depending on your target market, there will be different social networks of relevance. E.g. management professionals you most likely find on LinkedIn, developers there are many on Twitter and Youtube, etc. Try to figure out which social media networks your target audience is most active and these should be the social media channels to focus on.

(12) Reach out to partners who like to post first projects on your marketplace

Now, you have your Freelancer Marketplace with WordPress all set up and configured. The next important step is finding and inviting prospective customers and freelancers to onboard on your platform. The first thing you can do is build a list of companies, agencies, and even individual website owners that would most likely be in need of freelancing services. 

Simply by using Gmail, Mailchimp, or any other Email Services Tool you prefer, you can send them out an invitation asking them to check out your Freelance Services Platform, and if they are interested, they can even post their own projects in which they needed help with.

(13) Market the marketplace to Customers and Freelancers

Once your Freelancer Marketplace has been launched, doing promotional activities is important in gaining the attention of future customers and freelancers. Below are a few strategies you can try to promote your platform:

  • Content Writing / Guest Blog – Content marketing is a very useful way of introducing your Freelance Marketplace to prospective users. This involves using various types of relevant content in order to present your platform and it’s features and functions. It’s affordable and incredibly effective when done right.
  • SEO optimization on your landing pages Another important consideration when marketing a website is SEO. Investing time in SEO will help potential customers and freelancers find your platform through organic search. Doing keyword research can help you find the proper keywords to use on your landing and blog pages.
  • Email Marketing – One goal of your marketing strategy should be to build up an email marketing list. An email marketing list can become a very effective tool for communicating with your audience and incentivize them to come back to revisit your platform.
  • Paid Advertisements – if possible (FB Ads, Google Adwords)
  • Join forums, social media groups and interact with people on your same niche, to get backlinks and etc.

Opportunity in Niche Freelance Marketplace

Since there are many significant marketplaces for freelance services out there that are difficult to compete with, what you might want to do is to focus on a select niche segment where you feel it’s challenging to identify suitable talent pools. Here you could create an edge by leveraging your expertise and network in the best possible way.

It is without a doubt that a freelancer marketplace business model is extremely scalable and can be applied to various business types and domains. That is why one good opportunity is to build a niche marketplace where you can specialize or even vet freelancers for certain tasks that could be an attractive model to various customers. Another good strategy is that you can have the opportunity to better monetize your digital product marketplace and earn more revenue by selling digital products and offering freelancing services at the same time.

Conclusion: Totally ready on your Freelance Services Marketplace journey

You might have thought that building your own online marketplace for freelance services in today’s very competitive eCommerce field would be impossible for you, well it won’t. What we need is to be fully equipped and ready with all this knowledge and strategies that would give us an edge among thousands of our marketplace competitors out there.

Just make sure to apply and implement these features well on your Freelance Marketplace, as well as the proper marketing and management, soon your marketplace would be up and running, along with many customers and freelancers working with you.