Sell more at higher prices

  • WordPress Plugin which increases sales for your eCommerce Store
  • Displays Upsells and Recently Viewed Products
  • Tailored Upsell suggestions per product based on data fetched by our Algorithm
  • Huge time savings: 1-Click Automatic calculation of suitable Upsell suggestions instead of spending countless hours of manual work
  • Algorithm with Flexible Logic allows changes in Upsell Strategy
  • Detailed Tracking of Upsell Sales Results
  • Carousels or Lists on Product Page, Checkout Page, Purchase Receipt Page, Widget, ShortCodes or Gutenberg Blocks
  • Integrations with WooCommerce and Easy Digital Downloads

Plugin Purpose

The UpsellMaster Plugin uses a data-driven algorithm to automatically calculate suitable Upsell products in 1-click for each product. You can modify how your algorithm works so that you can continuously optimize your Upsell Strategy. This avoids having to spends countless hours defining which other products can serve as Upsells for each of your product. Instead, click on the Calculate All Button, sit back and relax while our algorithm does its work.

The plugin displays the calculated Upsells or Recently Viewed Products on suitable pages such as the Product page, the Checkout page, the Purchase Receipt page or any other page by placing a widget, Shortcode or Gutenberg block. The plugin offers close integrations with WooCommerce and Easy Digital Downloads and comes with its own Upsell Sales Tracking Report. The Algorithm logic can be changed and fine-tuned which allows you to test different Upsell Strategies for your eCommerce Stores using WordPress.

Key Features

Algorithm which calculates suitable Upsells Per Product in 1-Click

This plugin uses a flexible algorithm logic which defines how to calculate the best possible products that can serve as Upsell products to offer for each of your store’s products.

Basically, you can define

  • How many targeted Upsells can be calculated per Store (up to 10)
  • What is the targeted price range of your Upsells
  • Which products should be considered first? – Products with highest Lifetime Sales, same Author, same product category or tag?

This mechanism allows the algorithm to go through the data of your store and come up with the best suitable Upsells as per your Upsell Strategy for this store. You can also fine-tune and change the settings to test different strategies to find out which strategy works best for your store.

Upsell Sales Report and Tracking

Another great feature of this WordPress plugin is that it provides a detailed Upsell Sales Report the results of your Upsell Strategy. The report comes with filters, a chart and calculates a variety of Key Performance Indicators so that you can obtain deep insights into your sales performance of your WooCommerce or Easy Digital Downloads Store.

The Upsells Reports Summary omes with the complete list of all products which were offered as Upsells and Recently Viewed via this plugin on your website.

Here you can find the following details:

  • Upsell product
  • Base product (the product which triggerd the Upsell)
  • Customer
  • Location in which the Upsells has been displayed
  • Sales Value of the Upsell , and others.


It is important to keep track what are your best-selling Upsells and Base products are because it can help you optimize your upsell strategy better. Also you can track which are the best locations on your website to either display Upsells or Recently Viewed products.

A summary shows you the relevant Key Performance Indicators of your Upsell Strategy – how much is your Upsell value, how many Upsells have been bought, what are your best Upsells and Base products, Top Orders and Customers and many more indicators.

You can also apply a variety of filters to put your focus on certain Upsells, Base products, time periods, display locations, customers and orders  and others.

Understanding and studying your Upsell Report regularly can help you in optimizing and enhancing your Website Conversion Strategy. Use our WordPress plugin to enhance the Sales of your eCommerce Store!

Upsells by Products

Admins can basically see a full list of all Upsells calculated by the Algorithm set per Product. They can also export the list to CSV File as well as Recalculate the Upsells manually whenever changes were made on the Settings page.

Recently Viewed Products

Instead of showing Upsell products, the plugin also offers that you can show Recently Viewed Products instead. In that case, the Lists and Carousels can display products a customer just has visited before instead of the Upsells. Recently Viewed products can be displayed at the same locations as the Upsells. For Widgets and Shortcodes, you can also vary, showing Upsells and Recently Viewed product suggestions on the same pages.

Display Locations for Upsells and Recently Viewed Products on your Website

A great feature of this plugin is you can show Upsells on different pages across your website. These pages are:

  • Product Page
  • Checkout Page
  • Purchase Receipt Page
  • Pages with sidebars (via Upsell Widget)
  • Any page/post (via Shortcode or Gutenberg Block)


These placement locations can be very helpful to gently remind customers with great product suggestions they easily add to their shopping carts. As these product suggestions are calculated based on an algorithm, they are very targeted and can best guess the interest of the customers, which should lead to an increase in sales.

Product Page

Checkout Page

Purchase Receipt Page

Widget for Sidebars

This plugin comes with a very handy Upselling Widget that you can insert on any Sidebar throughout your website, e.g. Blog Posts, Promotional Posts, etc which gently direct your customers to high-value products.

In the settings, you can set the title of the widget, number of Upsells to show, List/Carousel type, Price Range, etc.

Now you can gently push your customer and remind them of products they can also be interested in whichever landing page they come across your page.

Shortcode and Gutenberg Block for any Page/Post

If you want to show Upsells or Recently Viewed Products on any page or post, you can just insert a Gutenberg Block – UpsellMaster on the content section. Using this feature, we now have more places to show Upsells and Recently Viewed Products and gently push customers to purchase products they might be interested in.

Preferred and Excludes Upsells Per Product

Besides having an automatic upsell calculation with this plugin, you can also manually set a preferred upsell of your choice per product. For instance, you want a specific product to always be offered as an upsell to a base product, you can do so by setting your Preferred Upsells for that product.

In this section, you can also exclude products, categories, and tags from being offered as Upsells for this specific product only. Lastly, you can check which Upsells are currently being offered for this product as well.

Integrations with WooCommerce and Easy Digital Downloads

This plugin is well-integrated with WooCommerce and Easy Digital Downloads. You can simply install and activated this plugin on your WordPress website and enjoy the 1-click automatic upselling in your eCommerce Store that can save you a lot of time from having to manually definee upsells product per product.

Comprehensive Settings Page

This plugin has easy and straightforward setting options that you can configure at any time depending on your Upsell Strategy. Using the Algorithm Logic Settings, you can optimize and enhance your strategy depending which works best on your webstore. You can also show Upsells on multiple pages using the settings available here, as well as the Upsell Widget.

Why do I need this Plugin?

Here are the key reasons why this plugin offers great value to your WooCommerce or Easy Digital Download Store:

  • Increases sales by displaying targeted suggestions which products to add to a cart at the key places
  • Tailored Upsell suggestions for each product
  • Huge time savings through 1-click algorithm which calculates individual Upsell suggestions per product
  • Flexible algorithm which allows changes in Upsell Strategy
  • Many display options to show Upsells and Recently Viewed Product suggestion on most pages of your website
  • Detailed Tracking of Upsell Sales Results
  • Integrations for WooCommerce and EDD

How does this Plugin compare to other Upsell Plugins?

Below a comparison of the key features of our plugin with two alternative Plugins to manage Upsells in your store: Upsell Order Bump Offer for WooCommerce and EDD Cross-sell and Upsell Plugin.
FeaturesUpsell Order Bump Offer for WooCommerceEDD Cross-sell and Upsell PluginUpsellMaster Plugin
Automatically Calculate Upsells per Product No No Yes
Flexible Changes of Upsell Strategy No No Yes
Minimum Price points for Product Upsells No No Yes
Include/Exclude Product Categories for Upsells Yes No Yes
One-Click Setup No No Yes
Conditional Upselling Strategy Yes No Yes
Reports and Analytics Yes Yes Yes
Show Recently Viewed Products Yes No Yes
Exporting Sales Reports Yes Yes Yes
Heading Customization Yes Yes Yes


Frequently Asked Questions

Get the UpsellMaster Plugin today!

Single Site License (1 year)


3 Site License


10 Site License


  • Current Version 1.1.65
  • WordPress: Tested up to Version 5.8
  • Easy Digital Downloads: Tested up to Version

Version 1.1.65 - November 19, 2021

  • Fix: Updated algorithm logic to better reflect Lifetime Sales in the scoring model


Version 1.1.64 - November 11, 2021

  • Fix: Carousel/List would not always show on EDD Purchase Receipt page in some cases


Version 1.1.63 - November 9, 2021

  • Fix: The daily chart is now being generated correctly when using the WooCommerce plugin on the Upsells page


Version 1.1.62 - November 5, 2021

  • Text translations updated
  • Fix: Clearing product specific preferences and exclusions
  • Fix: Prevent multiple price options being added to the cart
  • Fix: Various Bugfixes


Version 1.1.60 - October 31, 2021

  • Code Cleanup
  • Upsell Calculation updated to support same criteria in multiple priorities
  • Preferred upsells now counts the same way as other priorities


Version 1.1.59 - October 29, 2021

  • Significant speed improvement in the calculation of the Upsells
  • Calculation of score results
  • Various small bug fixes


Version 1.1.41 - October 4, 2021

  • Some changes to the plugin description and file
  • Some cleanup in the source code


Version 1.1.40 - October 03, 2021

  • Fix: Various fixes and improvements to the upsell algorithm
  • Fix: Fixed widget conflict and Gutenberg block
  • Adjusted default badge size of algorithm


Version 1.1.39 - October 01, 2021

  • Recalculation Algorithm and Widgets fixed


Version 1.1.38 - September 30, 2021

  • Default settings updated
  • Minor issues solved
  • Recalculation Issue fixed
  • Old Widget eliminated, now only Gutenberg blocks which acts as a widget


Version 1.1.37 - September 28, 2021

  • UpsellMaster settings and shortcode/widget attributes updated


Version 1.1.36 - September 23, 2021

  • UpsellMaster Gutenberg block added


Version 1.1.33 - September 22, 2021

  • Support for 2 types of upsells added: upsells and viewed (recently viewed products)
  • Shortcode added for both types
  • Tracking Upsells rendering rewritten Tables structure optimized


Version 1.1.32 - September 14, 2021

  • Some wording changes and text improvements
  • Various fixes and improvements


Version 1.1.28 - September 10th, 2021

  • Upsell Result tracking & table added
  • EDD Version 3.0 Beta3 Compatibility
  • WooCommerce support added
  • Various fixes and improvements


Version 1.1.8 - April 17th, 2021

  • License Handler updated


Version 1.1.6 - April 17th 2021

  • Moved Upsell licensing to License submenu under Upsells
  • Added features to activate and deactivate the license key

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