Customer Acquisition Costs

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How to Build a Digital Product Marketplace in WordPress

This is a comprehensive guidebook on how to set up and operate a digital product marketplace, going through everything you need to know about developing your idea into a good digital product marketplace, offering lots of practical advice, tips, and strategies along the way.

Customer Acquisition Costs (CAC): We know to check the costs of our latest paid ad marketing campaign and recalculate how these costs relate with respect to the number of new paying customers obtained through these campaigns. Basically, the CAC can be calculated by simply dividing all the paid ad costs spent on acquiring more customers by the number of customers acquired in the period the money was spent on paid ads.

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