UpsellMaster Free Documentation

This documentation covers the setup and installation of the UpsellMaster Free Plugin. With this WooCommerce and Easy Digital Downloads WordPress Upsell Plugin, you’ll enjoy automatic upselling on your website saving you more time for other important things to work on.

Read the complete information on this plugin right here. Once you acquire a copy of this plugin, just follow the steps below on how to set up and install it properly for it to work on your web store. Moreover, it is very simple and fast, so you don’t have to worry!

Table of Contents

(1) Plugin Purpose

(2) Plugin Installation and Setup

(3) Upsell Results and Summary

(4) Campaigns

(5) Upsell Products

(6) Settings Page

(1) Plugin Purpose

The UpsellMaster Plugin revolutionizes eCommerce upselling with one-click automation, effortlessly suggesting tailored upsell products. Its customizable algorithm allows businesses to optimize strategies based on specific preferences. The plugin seamlessly displays upsells on critical pages, streamlining the user experience, while also automating the creation and management of discount campaigns. With a detailed tracking report, users can analyze performance within WordPress, make informed decisions, and refine upselling campaigns for optimal effectiveness.

(2) Plugin Installation and Setup

1. First, install the UpsellMaster Free Plugin on your Easy Digital Downloads WordPress website. You can either upload the plugin via File upload or via FTP into the plugin folder. After that, don’t forget to Activate the plugin on the Plugins Page.

2. After that, the plugin will automatically calculate product Upsells for you. Just go to Upsells > Products > Recalculate All Upsells.

3. You can go to Upsells > Settings to fine-tune your strategy then Recalculate again if needed. You can also see other configuration settings available on all Settings tab to adjust according to your preference.

(3) Upsell Results and Summary

This Upsell WordPress Plugin comes with a very informative Upsells Summary. It basically contains important values and information that will help you in strategizing and optimizing your Upsells.

The following are the key informations you can get out of this Summary Report:

Top 5 Product Upsells

Upsells

  • Total Upsell Value
  • Number of Upsells
  • Average Upsells per Upsell Product
  • Upsell Value Range
  • Average Upsell Value

Orders

  • Number of Orders incl. Upsells
  • Order Value w/o Upsells
  • Upsell Value
  • Total Order Value incl. Upsells
  • Average Order Value excl. Upsells
  • Average Upsell Value per Order

Customers

  • Upsell Value
  • Number of Upsells

You can filter out the Upsells Summary using our extensive Filters List as shown above.

Further below, you can also see a complete list of all Upsells Sold, along with details such as the Base Product, Customer Name, Location, Source, Type, View, Order ID, Related Products, and Upsell Value.

(4) Campaigns

The Campaigns page shows us the overview of all Campaigns created on the website.

In the first section, you can see the Performance Chart so you can get a visual of how the campaigns were doing in one glance. It shows the value of carts created, orders made, and the total net earnings for all purchases.

Then, followed by all the important Key Performance Indicators (KPIs) you should check and track from time to time.

  • # of Campaigns created
  • # of Impressions from Campaigns
  • # of Campaign Clicks
  • CTR (%)
  • # of Add to Cart Actions
  • Add to Cart (%)
  • # of Impressions per Campaigns
  • # of Clicks per Campaign
  • # of Add to Cart per Campaign
  • # of Carts created
  • # of Orders created
  • Order (%)
  • # of Free Orders
  • # of Paid Orders
  • Paid Orders (%)
  • Gross Earnings ($)
  • # of Taxes incurred
  • Taxes Value ($)
  • # of Discounts
  • Discount Value
  • Net Earnings ($)
  • Net Earnings per Campaign
  • AOV ($)
  • Cart Abandonment (%)

On the same page, you also have a couple of available filters if you want to manipulate the Performance Chart and Campaigns List depending on the information you want to focus on or track.

The last part of the Campaigns page shows the list of all campaigns created, either Active or Inactive, along with the important metrics to check for each. This includes:

  • Campaign Name and Date Duration
  • Coupon Code and Percentage
  • Campaign Status
  • Priority Number
  • # of Products Eligible in the Campaign
  • Location of the Campaign Banner
  • # of Impressions
  • # and % of Clicks
  • # and % of Add to Carts
  • # and % of Orders
  • Discount Amount
  • Net Earnings
  • Average Order Value

Adding a New Campaign

Now, how can we create campaigns? If you’re on the Campaigns Overview Page, simply click the “New Campaign” on the top, and it will show all available templates you can use to easily create your promotions in just a few clicks. But, you can also create a blank campaign from scratch.

Note: The available templates you can use vary if you’re on either Free or Pro Plugin Versions.

This is now what the Add / Edit Campaign Page looks like. Let’s talk about each step in creating campaigns:

General

  • Title – Add a Campaign Title
  • Status – Active, Inactive, Expired and Scheduled
  • Priority – Enter a number from 1 to 100. Lower value indicates higher priority.
  • Determine the Start and End Dates
  • Determine the days of the week when the campaign should only be applicable.

Promotion Benefit

  • Campaign Coupon – This means that the discount code would be created by the campaign itself.
  • Standard Coupon – You can select an already existing discount code from your website.

Please note that when the Standard Coupon is selected, the Campaign will take over the existing coupon, and all its data will be overwritten going forward. Therefore when the campaign is saved, it will become a Campaign Coupon.

  • Coupon Type – Percentage or Fixed
  • Indicate Coupon Amount

Product Selector

Here you choose the products to be entitled to the benefits of the campaign you’re creating.

Selected Products

Then below is a list of the products that have been selected to receive the campaign benefits, as per the selection made above. You can also tag the selected products by assigning them to an UpsellMaster tag for future reference or use.

Product Page

You can also manipulate the data that will be displayed on the Product Page for all the Selected Products in the campaign. You can add here a unique text for your discount promotion and add special banners to show, if needed.

Display Options

Now, this is where you need to select at which available locations you can display your Campaign Banners and Promotions. You can just easily select All Locations, enter some text and upload banners, and you’re done.

But you can also just select few chosen locations to display your promotions, such as:

  • Product Page
  • Checkout Page
  • Add to Cart Popup

You are free to modify the campaign contents for each locations and show different text and banners, depending on your promotion strategy, or what you think best works for your campaign.

View Campaign and Analytics

Once your campaign has been created, you can click on the View Campaign, and this page will open up, showing you all important metrics and information you need to check and monitor on your campaigns.

  • Campaign Performance Chart – You can see the value performance per date, for all the carts created, orders made, and net earnings earned.
  • KPI’s – Here also a selection of metrics to track that shows the results of your campaign.

  • There are a couple of important Filters to modify the campaign information depending on your preference which to check or track. You can get more filters using the PRO Plugin Version.
  • Campaign Carts – This shows all carts created using the selected campaign. You can also see here whether the cart is actually been purchased, or just abandoned.

(5) Upsell Products

This page basically shows a list of all your products alongside the Upsells automatically generated to each.

You can enable/disable Product Upsells for each product, check which upsells are generated for each product, preferences, and date calculated.

You can also filter out this list, Export to Excel, Print, as well as to Recalculate All Upsells whenever upsell configurations were made on the Upsells Settings Page.

(6) Settings Page

Here are the configuration options available when using this plugin.

General Settings

Number of Upsells – Define how many upsell products you wish to present per product. (Free Version Limit: 3)

Batch size – Set the number of products to be processed in a single call while calculating upsells. This is important if you have too many products and need to calculate by batch. (Limit at 50 products; if on Email Newsletter Subscription, limit at 300 products)

Keep Upsell Data For – Define the duration you want to keep Upsells data. After that, the plugin will automatically clean it. (Limit at 1 Month only)

Default Upsells – Define which Upsells to show every base product throughout your website. (Limit of 3 Default Upsells only)

Auto calculate Upsells for newly published Products – Enable/Disable automatic calculation of upsells per new product added.

Auto calculate Upsells upon Product Update – Enable/Disable automatic calculation of upsells once a product is updated.

Add “nofollow” to all links – Adds the rel=”nofollow” HTML attribute to all links in this plugin’s product lists/carousels.

Remove Data on Uninstall – Option to allow the removing of all data when plugin is deleted, or not.

Algorithm Logic

The first thing you might want to know is how to enable Automatic Product Upselling – it’s very easy! First thing, head towards your WordPress Admin Page > Upsells Menu Bar > Settings.

Locate the Algorithm Logic – this is where we need to configure the Automatic Upselling Strategy. Below is what you should see on it.

Bundles Only – Set whether the Algorithm Logic applies on Bundles only, or not.

Price Range – You can set the minimum and maximum value o products you want to offer as Upsells.

Priority 1 to 3 – Decide which should be the priority factor when generating upsells to all your products. You can set either Lifetime Sales, Category, Tag, and Null.

For example, you set Categories as Priority 1, therefore the plugin will calculate upsells within the same category as the base product first, and so on.

Product Page

Enable – This allows you to enable or disable the display of Product Upsells on the Product Page.

Display Type – Choose either to display Product Upsells in a List or Carousel.

Show – Choose either to display Upsells or Recently Viewed Products.

Title – Define the title for this section.

Call to action text – Add more text to attract customer’s attention.

Max Columns – Define how many columns to show your Upsells.

Max Products in Carousel – Define how many Upsells to show in your carousel.

Max Products per Author – Define how many Upsells to show per product author.

Add to Cart Button – Define whether to show all price points or just the highest value of the product upsells.

Title Length – Define the number of title characters.

Description Length – Define the number of description characters.

Position – Select the position where to show the List/Carousel Upsells on the Product Page.

Checkout Page

Enable – This allows you to enable or disable the display of Product Upsells on the Checkout Page.

Display Type – Choose either to display Product Upsells in a List or Carousel.

Show – Choose either to display Upsells or Recently Viewed Products.

Title – Define the title for this section.

Call to action text – Add more text to attract customer’s attention.

Max Columns – Define how many columns to show your Upsells.

Max Products in Carousel – Define how many Upsells to show in your carousel.

Max Products per Author – Define how many Upsells to show per product author.

Add to Cart Button – Define whether to show all price points or just the highest value of the product upsells.

Title Length – Define the number of title characters.

Description Length – Define the number of description characters.

Add to Cart Popup

Enable – This allows you to enable or disable the display of Add to Cart Popups on your pages.

Excluded Pages – Select which pages to restrict Add to Cart Popup to show.

Display Type – Choose either to display Product Upsells in a List or Carousel.

Show – Choose either to display Upsells or Recently Viewed Products.

Headline – Define the title for this section.

Tagline – Define a subtitle for this section.

Call to action text – Add more text to attract customer’s attention.

Max Columns – Define how many columns to show your Upsells.

Max Products in Carousel – Define how many Upsells to show in your carousel.

Max Products per Author – Define how many Upsells to show per product author.

Add to Cart Button – Define whether to show all price points or just the highest value of the product upsells.

Title Length – Define the number of title characters.

Description Length – Define the number of description characters.

Campaigns

Prices

  • Discount Text – Please enter the text that will be displayed in prices for products included in campaigns.

Triggers

  • Products Qty Type – Please specify whether the product count should be based on distinct products or the total shopping cart quantity.
  • Min Products Qty Text – Please enter the text that will be displayed at checkout when the customer has not yet met the minimum product quantity condition from eligible campaigns.

  • Min Subtotal Text – Please enter the text that will be displayed at checkout when the customer has not yet met the minimum subtotal condition from eligible campaigns.

Coupons

  • Allow Mixed Coupons – Allow Campaign Coupons to be used in conjunction with other Standard Coupons. Please note this only applies when Multiple Discounts (Coupons) is allowed.
  • Multiple Coupons Behavior – Please specify whether multiple coupons are allowed for All Coupons or exclusively for Campaign Coupons. Please note this only applies when Multiple Discounts (Coupons) is allowed.

Checkout Page

  • Discount Text – Please enter the text that will be displayed in prices for products included in campaigns.

Product Page

  • Please specify if and where the Campaign Banner will be displayed on the Product page.

Automate Effective Upselling today!

The Ultimate Calendar for Digital Marketing Events for 2024

What are Digital Marketing Events?

Digital marketing events are dynamic gatherings that bring together professionals, enthusiasts, and experts in the field of digital marketing. These events serve as a platform for individuals and businesses to explore and discuss the latest trends, strategies, and technologies in the ever-evolving digital landscape. From conferences and webinars to workshops and expos, digital marketing events offer a wide array of formats, allowing attendees to engage in knowledge sharing, networking, and hands-on learning experiences. They provide valuable insights into topics such as search engine optimization (SEO), social media marketing, content creation, email marketing, and data analytics. These events not only serve as a hub for staying updated with industry developments but also create opportunities for collaboration and partnerships, fostering a vibrant digital marketing community.

In addition to the educational and networking aspects, digital marketing events often feature keynote speakers, panel discussions, and product showcases, allowing participants to gain inspiration and practical insights for enhancing their marketing strategies. With the digital landscape constantly evolving, attending these events is essential for staying competitive and ensuring that marketing efforts remain relevant and effective in the ever-changing online world. Whether you are a seasoned professional looking to stay at the cutting edge of digital marketing or a novice seeking to build a foundation in the field, digital marketing events provide a valuable platform to learn, connect, and thrive in the digital age.

Why are Digital Marketing Events important?

Digital marketing events are integral to the contemporary marketing landscape, offering a wealth of advantages for professionals and businesses. In this discussion, we will explore the key reasons why these events are so vital, from their role in customer engagement to industry insights and networking opportunities. Let’s uncover the multifaceted value of digital marketing events in the fast-paced digital age.

Here are the key arguments for why digital marketing events are important, presented as bullet points:

  • Customer Engagement: Digital marketing events provide a reason to engage with customers and prospects, offering value through content, product demonstrations, and exclusive offers, which strengthens relationships and fosters meaningful conversations.
  • Personal Interaction: These events allow businesses to interact with their customers on a personal level, increasing brand loyalty and advocacy.
  • Industry Knowledge: Attendees can stay updated on industry trends, emerging technologies, and best practices, ensuring they remain competitive in the fast-changing digital landscape.
  • Networking Opportunities: Digital marketing events facilitate networking with like-minded professionals and industry leaders, creating opportunities for partnerships and collaborations that can lead to business growth.
  • Innovation Catalyst: These events serve as a catalyst for innovation by exposing participants to new ideas and approaches, and inspiring fresh strategies and tactics.
  • Competitive Advantage: Staying informed and connected through digital marketing events is essential for maintaining a competitive edge in the digital marketplace.
  • Community Building: Events contribute to the formation of a vibrant digital marketing community, fostering a sense of belonging and shared purpose among professionals in the field.

How to use Digital Marketing for your Online Store

Utilizing digital marketing for your online store can significantly enhance your visibility, engage your audience, and boost sales. Here are some effective strategies to leverage digital marketing for your e-commerce business:

  • Email Campaigns: Email marketing remains a potent tool for online stores. Build and segment your email list, and create personalized email campaigns. Send out promotional offers, product recommendations, and newsletters to keep your customers informed and engaged. Implement email automation to trigger messages based on customer behavior, such as cart abandonment emails or post-purchase follow-ups.
  • Push Notifications: Push notifications are an excellent way to engage with your customers in real time. Use these notifications to alert customers about special promotions, new product launches, or abandoned carts. They can be particularly effective in re-engaging with customers who have downloaded your mobile app.
  • SMS Campaigns: SMS marketing provides a direct and immediate channel to reach your customers. Send text messages with time-sensitive offers, order updates, or personalized product recommendations. Ensure that your SMS campaigns are compliant with relevant regulations and that customers have opted in to receive messages.
  • Upselling: Upselling involves offering customers a higher-end or more feature-rich product than what they initially intended to purchase. By intelligently suggesting complementary or upgraded items, you can increase the average transaction value. For a powerful tool to implement upselling strategies, consider integrating UpsellMaster into your online store. It can help you offer upsell suggestions at the right moments during the customer’s shopping journey, optimizing your revenue potential.

By incorporating these digital marketing strategies into your online store, you can create a more engaging and profitable shopping experience for your customers while also boosting your bottom line.

What is the greatest dilemma when setting up a yearly Digital Marketing campaign?

The greatest dilemma when setting up a yearly digital marketing campaign often revolves around the challenge of aligning your marketing efforts with relevant events, holidays, and industry milestones. It can be a daunting task to keep track of which dates correspond to which significant events or opportunities for promotional campaigns. This dilemma is further exacerbated by the constantly evolving digital landscape and the need for businesses to stay agile and responsive to changes in the marketplace.

To address this challenge, we have created a comprehensive guide that provides an organized and up-to-date calendar of key events, holidays, and industry-specific dates to help you plan your digital marketing campaigns more effectively. With this guide, you can ensure that your marketing efforts are well-timed, maximizing the impact of your campaigns and staying ahead of the competition in the dynamic world of digital marketing.

Digital Marketing Calendar: A Comprehensive Guide for Social Media Marketers

In the ever-evolving world of digital marketing, strategic planning is essential to stand out and connect with your audience. Aligning your social media content with significant events, holidays, and special occasions can greatly enhance engagement and drive your marketing success. Here’s a detailed monthly breakdown of noteworthy dates and opportunities for your social media marketing strategy:

2024 Digital Marketing Events

MonthDayEvent
January1New Year’s Day
 6Epiphany / Heilige Drei Könige (Germany)
8Coming of Age Day (Japan)
 14Makar Sankranti
 15Martin Luther King Jr. Day (United States)
26Australia Day (Australia)
FebruaryBlack History Month
6Waitangi Day (New Zealand)
 9Chinese New Year (China)
11Foundation Day (Japan)
12Foundation Holiday (Japan)
 14Valentine’s Day
14Ash Wednesday (Brazil)
 19Presidents’ Day (United States)
23Emperor’s Birthday (Japan)
March8International Women’s Day
 8SXSW / South by Southwest (Australia)
 11Holi (India)
 18St. Patrick’s Day (Ireland)
April1April Fools’ Day
4Tomb Sweeping Day (China)
21Tiradentes Day (Brazil)
 22Earth Day
 25ANZAC Day (Australia)
29Showa Day (Japan)
May3Constitution Day (Japan)
4Greenery Day (Japan)
5Cinco de Mayo
 6Early May Bank Holiday (United Kingdom)
8Victory Day (France)
9Ascension Day (France)
 12Mother’s Day
 16Ascension Day (Germany)
 20Victoria Day (Canada)
20Whit Monday (France)
 27Memorial Day
 27Spring Bank Holiday (United Kingdom)
 27Memorial Day (United States)
30Corpus Christi Day (Brazil)
June Pride Month
 3Whit Monday (Germany)
 10Queen’s Birthday (Australia)
10Dragon Boat Festival (China)
 16Father’s Day
 26Summer Bank Holiday (United Kingdom)
July1Canada Day (Canada)
 4Independence Day of the United States
 12Orangemen’s Day (Ireland)
14Quatorze Juillet (France)
15Marine Day (Japan)
August5Civic Holiday (Canada)
11Mountain Day (Japan)
 14Raksha Bandhan (India)
15Assumption Day (France)
September1Ganesh Chaturthi (India)
 2Labor Day
 12National Video Games Day
16Respect for the Aged Day (Japan)
22Autumnal Equinox (Japan)
 26Women’s Equality Day
 28Navaratri (India)
October3Unity Day (Germany)
 8Dussehra (India)
 14Columbus Day (United States)
 18Diwali (India)
 31Halloween
 31Reformation Day (Germany)
November11Remembrance Day (Canada)
 11Veterans Day (United States)
 28Thanksgiving
 29Black Friday
 30St. Andrew’s Day (Scotland)
December2Cyber Monday
25Christmas
 25Hannukah (India)
 26St. Stephen’s Day (Zweiter Weihnachtstag)
 26Kwanzaa
 26Boxing Day
 31New Year’s Eve

These events provide a rich tapestry of opportunities to incorporate into your digital marketing strategy. Be sure to explore industry-specific occasions, emerging trends, and topical conversations that can bolster your brand’s message. Successful social media marketing involves meticulous planning and adaptability. Calendar these events, generate engaging content, and connect authentically with your audience to make the most of these digital marketing prospects.

Conclusion

The world of digital marketing is ever-evolving, and staying ahead of the curve is crucial for businesses looking to thrive in the online landscape. Engaging in digital marketing events provides a unique opportunity to connect with your audience, share your brand’s story, and boost customer loyalty. Furthermore, these events can serve as an excellent reason to reach out to your customers, fostering meaningful connections.

To maximize the impact of your digital marketing efforts and simplify the process, we recommend utilizing the powerful UpsellMaster Plugin. With its automated features, intuitive interface, and data-driven insights, this plugin is your partner in achieving faster and more effective results.