How to Manage Vendors in a Digital Product Marketplace

Vendors are at the core of the procurement process of every organization. Many companies, however, continue to ignore the value of maintaining a good relationship with their vendors. Such acts of incompetence may have made little difference as procurement played an administrative role in an organization’s purchasing of goods/services.

Management of suppliers is also a key competency of effective organizations. In a global marketplace that is ultra-competitive, companies need to look for innovative ways to gain more value from suppliers while at the same time reducing risk and retaining efficiency. Management of vendors enables you to establish a partnership with your suppliers and service providers which will improve both companies.

With efficient vendor management processes in place, you can better-set targets for performance, efficiency, expense, and satisfaction, and identify and manage third-party vendors that will help you achieve those business objectives.

What is Vendor Management?

Vendor management is the internal framework of an organization to negotiate with outside vendors and suppliers. It enables third-party vendors to continue to evolve through regular cooperation and continuous monitoring. The partnership between the company and vendors is one of the main factors and creating an efficient framework for dealing with them would lead to revenue-boosting.

Vendor management system is also a form of risk management- a key vendor’s activities are capable of either a financial decline or a profit boost. Daily vendor audits and checks will avoid the entry into financially unsound vendor relationships. It includes working as a team with your vendors to draw up mutually beneficial contracts which will eventually benefit both companies. It prioritizes developing a long-term partnership with the vendor over short-term profits.

Overall, the management of the Vendor partnership deepens buyer-supplier relationships in order to achieve a mutually beneficial objective and create trust.

How to manage vendors effectively?


Bad communication is the root of the majority of company failures. The failure of your suppliers to communicate or obtain essential information will end up shaking the very foundations of your vendor management operation.

This is especially important in terms of timelines. Corporate buyers need to meet regularly with their vendors in order to efficiently relay their requirements and get a better understanding of the capabilities of their suppliers

In any partnership, the best way to create an ill will is a lack of contact. Take the time to connect with your vendors, and in return request the same form of outreach.

Build Relationships with Vendors

Getting out of a transactional partnership and into a strategic supplier-buyer relationship model is the secret to productive vendor management. The first step of the cycle is to consider the suppliers as worthy partners.

You need to take a systematic approach to develop and sustain relationships with your best vendors to get the most value out of your vendor management process. Good suppliers are difficult to get through, so it’s important to maintain your relationship with the suppliers that you don’t want to lose.

Instead of merely sharing the predefined KPIs with your suppliers, include them in crucial strategic decisions such as setting specific goals for the partnership. Vendor management makes long-term partnerships a priority over short-term benefits and marginal cost savings. Changing vendors constantly to save a penny here or there will, in the long run, cost more money and will affect consistency.

Focus on win-win agreements

Negotiations should be based on good faith and honesty and not on strong-arm tactics. You’re not going to be able to establish ties with methods of strong-arm negotiation. Instead, you’re going to generate frustration that can lead to more down the road issues.

Focus on reaching agreements in good faith which will help all parties to walk away feeling good about the agreement. Partnership goals should be organized in such a way as to provide fair incentives for growth and support both businesses.

Risk Management

Third-party risk assessment is an important element in dealing with vendors, especially as a result of recent federal rules and guidelines on a company’s liability when hiring a third-party vendor. Due to rising public concern about cybersecurity and data breaches, this form of risk management is particularly relevant these days.

Whenever you enter into a contract with an outside vendor, you need to minimize risk. Require your vendors to explain what data they are going to need to access and how exactly they are going to secure the data from disclosure, and make sure they live up to a fair standard of protection before you contract.

It is mandatory to regularly scrutinize the inner workings of vendors, especially those with strong-level access to confidential information. Audits and assessments shall be performed to assess their long-term suitability for a relationship.

Measure Vendor Performance

As your marketplace operator, you don’t just source vendors, and let them be on your website selling digital goods on their own. Monitoring how the vendors are doing is really important, too. Therefore, from time to time you can run various reports to benchmark and compare the vendors and find out what works, what doesn’t, and what are the best practices that might make all the vendors sell more.

If you consider vendors who are underperforming, first review vendor profiles if all the required information is present so that they have a well-established reputation that can be seen and noticed by your clients. The next move is to search the listings of its products. Are the explanations of the goods correct and the items well presented? Does the question lie with the seller or the systems in the event of problems? Is Brand Listing Easy? Are there enough fields of knowledge to present the goods to the full? You could also boost and refine the navigation and interface of your website which will certainly enable your vendors to get a sale.

Promote your Vendors

Advertising and supporting your vendors along with their goods can be a good way to get tourists and help your vendors sell their products in various social media networks, such as Facebook and Twitter. Note, if your vendors earn, then you earn, so helping them sell their goods is in your best interest.

Writing blog posts about vendor products will help you generate additional content for your web page as part of your digital marketplace marketing campaign, and give your vendors another forum to promote their goods. Make sure, however, that the articles to be published following the appropriate quality standards that you need to maintain for your blog.

Provide Vendor Resources

It will become an ongoing activity to work with vendors and to help them market their goods. You will need a mechanism to help your vendors as well. Initially, vendors will have a lot of questions because they will have to understand how to work with your digital product marketplace and what to do to earn money.

It is, therefore, best to follow a constructive strategy, in order to foresee their questions. One way to do so is to send out a series of informative emails upon the sign-up of new vendors. The goal is to help suppliers complete their product listings and then inspire them to list more quality items on your digital product marketplace in a second phase.

Benefits of Vendor Management System

The benefits of establishing successful and sustainable partnerships with vendors are untold. Vendors or suppliers of the products and services of your business are some of your essential business partners and as such, a concerted effort must be made to build an effective vendor management system, capable of optimizing the current company and vendor relationship.

  • Boost the level of services you have
  • Boost operating and/or financial performance
  • Reduce expenses
  • Expand your product usability
  • Concentrate on the main market functions

Vendor management is essential to the company’s economic well-being. In order to streamline operations, an efficient vendor management system must be developed at the company.

Conclusion: Good Vendor Management is vital for your success

In today’s world economy, where regional and economic boundaries are increasingly decreasing, companies will collaborate with different types of vendors from around the world. Even if you deal with a single vendor, successful vendor management is important, because their success ultimately affects the success of your company.

It is important to understand vendor management’s advantages and challenges, so you can develop an efficient process that will drive your interaction with your vendors. Do not forget to add vendor management best practices to your method to ensure that your vendors provide optimum value to your organization.

Only make sure to always invest in a robust and comprehensive vendor management system and you will be ready to create efficient, strategic relationships with your suppliers while streamlining your workflows and keeping costs down. With automation, total accountability, increased collaboration, and integrated cloud-based data management, the team will be able to break free from low-value activities, gain more strategic sourcing through better insights, and ensure the company is agile and fleet-friendly enough to succeed in today’s dynamic economy.

How to Create a Freelancer Marketplace Platform using WordPress?

Freelance Services Marketplace like Upwork and Fiverr, offering a convenient, reliable, and easy way to access global freelance talents, has become a very popular business model among website and platform owners. These websites offer access to hundreds of millions of freelancers who are experts in different skills and categories. You can literally find a solution to any kind of idea you have; there is always a Freelancer waiting to be hired. 

These online marketplaces for freelance services act as a mediator between employers and employees helping them to build business relationships with each other. Every day these platforms help millions of their users to find suitable work or workers, giving huge profits to their owners. Previously considered as mere side gigs and extra jobs, freelance work has now become a major employment option.

The Growth of the Gig Economy and Freelancing

Freelance Services has grown immensely over the past decade and is expected to further increase in the coming years. With such growth, it is predicted that freelancers will account for as much as 80% of the entire workforce worldwide by 2030. With 57.3 million freelancers in the US alone (which makes around 36% of the total country’s workforce), there is no denying the fact that it is now the reality we live in.

Source: World of Freelancers

The above illustration shows the actual growth and statistics of Freelancing in America. So in summary, here are the top reasons why people prefer working as Freelancers:

  • Open for more opportunities – a lot of people are choosing to spend more time working in the Freelancing field since they believe it offers way more opportunities.
  • Balanced lifestyle – working remotely also enables people to manage and balance their lifestyles well.
  • Values skills and training – remote jobs actually value a person’s skills and training over formal education.
  • Offers future growth – people started to be more optimistic about their future in the Freelancing field.
  • Flexible working hours – people preferred working remotely because it gives them flexible working hours.
  • Tons of helpful resources and guides – there’s a huge repository of documents, guides and help as almost everything can be looked upon the web which makes working easy.
  • Internationalization –  customers can access a huge talent pool from different parts of the world.
  • Requires specialty – huge demand for specialists as some tasks requires in-depth knowledge to work with.

Yet, despite a large number of existing freelance online platforms, none of them are absolutely perfect and can cater and offer a wide span of features and opportunities. That represents an opportunity for website owners to join in and develop a freelance marketplace that can close the existing gaps and build a better platform.

Why using WordPress?

If you are to build your Freelance Marketplace, why not use WordPress? WordPress has become more than just excellent content management tools and makes it quite affordable to start any website. Various plugins offer endless possibilities to enlarge their applications for website creation. Moreover, it is a great content management tool and you will need to work on getting traffic through a great web presence and SEO.


Below are some very important reasons as to why you should consider using WordPress to build your Freelancer Marketplace Platform:

  • Open-Source Software – WordPress is freely available online as an open-source website creation tool written in PHP. 
  • Highly Customizable and Flexible –  WordPress meets the demands of its mass of users with a flexible programming framework. This allows designers and developers to create and modify various layouts and applications. 
  • Rich Eco-System of WordPress Plugins and Extensions – There is a rich Eco-system of WordPress plugins and codes available that can help you improve and optimize your WordPress Freelance Marketplace in any way you want. There are many WordPress Freelance Marketplace Plugin you can use for the job.
  • SEO Optimization – Several WordPress Plugins are offered to optimize your Website for Search Engines and content marketing more.
  • Many Freelancers and Programmers know WordPress – Many Freelancers and PHP programmers are familiar with WordPress, the same goes for many virtual assistants, content marketers and other people you will need to hire to operate and maintain your website.

Also, you can have a look at the article Why creating a Freelancer Marketplace with WordPress. It could help you a lot to decide a better platform to use for your Freelance Marketplace.

13 Steps to get you started in Building your Freelancer Marketplace

Without further ado, let’s just straight to the steps you know that will help you build an excellent Freelancer Marketplace Platform using WordPress. Here are as follows:

(1) Choose a Catchy Domain Name

A domain name is the foundation of your website. It’s how your website visitors navigate to your site, and it plays a role in how people discover you online. It’s often the first impression that potential visitors get of you and your website as well—so registering the best domain name possible is important.

A great domain name is a concise, easy to type, and memorable URL that reflects your brand or your website’s subject matter. Avoid using hyphens, strings of numbers, or unnecessary words to make it easy for your visitors to remember and find your website. Remember: A great domain name is one that your visitors can type correctly on their first try.

You can use GoDaddy or NameCheap to look for and buy your chosen Domain Name.

(2) Get a Minimum VPS or a Cloud VPS Hosting Account

A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed on the Internet.

We strongly suggest that you get either a VPS or a Cloud VPS Hosting Account. VPS hosting is one of the most popular hosting services you can choose for your website. It uses virtualization technology to provide you with dedicated (private) resources on a server with multiple users. While Cloud VPS hosting is a great option for website owners who want a scalable and high performing host behind because the resources on Cloud VPS are spread out amongst a bunch of different physical machines. This increases the power of your server whenever you’d like to meet varying traffic needs.

Bluehost is an officially recommended WordPress hosting provider and one of the largest hosting companies in the world. They know WordPress inside out and have the most beginner-friendly WordPress installation process.

(3) Research your Market Niche and Competitors

In building your Freelance Services Marketplace, you should decide whether to create a Generalist Freelancer Marketplace(offer talents in every possible category) or a Specialized Freelancer Marketplace(offer selected talents that have a specific set of skills). 

Of course, there will be a lot of competitors in either category. So the next step would be to look for your market competitors and find out what they do best in their services and also where and what they lack. This is to give you a clear vision of what to do and improve on your platform and therefore steer clear of your competitors in the long run.

(4) Define your Unique Selling Proposition or USP

USP is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. A USP could be thought of as “what you have that competitors don’t.” A successful USP promises a clearly articulated benefit to consumers, offers them something that competitive products can’t or don’t offer, and is compelling enough to attract new customers.

At this point, you should have come up, decided and defined your own USP. Do you think your platform can excel among tons of your large platform competitors? What features your platform has that makes it stand out among the rest? Can your platform do it better? Would it offer a more user-friendly, excellent and smooth project execution and process?

Users are overwhelmed with options, and they want to quickly understand what makes one platform different than another. Knowing the right way to position yourself and the website can mean the difference between standing out and blending in.

(5) Install WordPress

Next, would be to install WordPress on your website. Fortunately, this is free to use and download! WordPress is well-known for its ease of installation. Under most circumstances, installing WordPress is a very simple process and takes less than five minutes to complete.

If you are looking for a summary on How to install WordPress manually, here it is:

  • Download the latest version of WordPress from
  • Unzip the file and upload it to the public_html (or similar) directory
  • Create MySQL Database and User
  • Configure the wp-config.php file.
  • Run the WordPress install

(6) Install Freelancer Marketplace Plugin and Easy Digital Downloads

After installing WordPress on your website, the next thing is to install and configure Easy Digital Downloads (EDD) on your WordPress website. You can download it right on your WordPress Dashboard, moreover, it is also a free plugin! 

EDD was primarily built to market digital products, compared with WooCommerce which is more applicable in selling physical products. It is also becoming one of the largest marketplaces for official and third-party extensions and add-ons.

Starting your own Freelancer Marketplace with WordPress would never be easy without the right tools and software, to begin with. To help you with that, you can use the WordPress Freelance Marketplace Plugin for WordPress.

This Freelancer Marketplace Plugin will help you build a freelancer marketplace for WordPress and Easy Digital Downloads. It offers a comprehensive collection of settings and configurations to give you total control over your own freelancer marketplace. This will be your starting point in creating your dream freelancer marketplace using the ultimate freelancer marketplace solution.

(7) Get a transactional email delivery service such as Sendgrid or Mailgun

Since the Freelancer Marketplace Plugin has tons of built-in emails to be sent out to different users every time an action has been made, therefore, you will surely need the help of a third-party transactional email delivery service. Why? When you succesfully onboard many users in your platform, they will be tons of emails that will be sent out to each one of them and this will definitely slow down your process, worse, some of these users won’t even receive the email. To maintain a fast and stable page speed with this plugin, we advise you to use an external email service such as SendGrid or Mailgun.

(8) Configure and Customize your website

After having the above tools and plugins installed, you might need to configure and customize your Easy Digital Downloads WordPress website any way you want. Using the Freelancer Marketplace Plugin, you will have tons of pages you can use, setting configurations to customize, features and functions to better present your platform and many others.

(9) Install Google Analytics

Google Analytics is one of the most popular digital analytics software. It is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors on your website. Google Analytics is a very important digital marketing tool but seriously underused by most businesses. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more.

You can simply install GA Google Analytics Plugin on your website, or use the built-in Google Analytics Tracker of any plugin that you are currently using, if available. Then, visit the Google Analytics website to signup and finish the configuration.

If you want to see which channels your visitors are coming from, your conversion tracking, customer engagement statistics, and others – this is the perfect tool for you!

(10) Get a Mailchimp Account

In order to send Email Newsletters or even Email Education Series to your platform users, MailChimp would be one of the best tools to use for the process. The purpose of email newsletters and series is to give those on your contact list updates pertaining to your platform, products, and services. This is an excellent way to keep in touch and maintain a good connection with your platform users.

To help you with the job, you can get a MailChimp Account and integrate it with your website using the Mailchimp for WordPress Plugin. To simplify this process, below are the steps to connect your WordPress website to Mailchimp.

  • To connect MailChimp to your WordPress site, the first thing you will need is a MailChimp account.
  • Then, install the Mailchimp for WordPress Plugin on your WordPress website.
  • Next, you’ll need to connect your MailChimp account to the plugin. To do this, you’ll need to get your API key from MailChimp and paste it within the plugin.
  • The first thing you need to do in your MailChimp account is set up an email list. On your MailChimp dashboard, click on ‘Create A List’ button.
  • MailChimp comes with a built-in basic subscription form. The next step would be to create a signup form to put on your WordPress site.
  • Put the Signup Form anywhere on your website, either using a shortcode, widget or a third-party plugin.

If these steps are still a bit confusing to you, simply look on the web the complete steps on how to integrate and connect your Mailchimp Account to your WordPress website.

(11) Setup Social Media Channels

Social media has become an integral part of today’s marketing landscape. It is one of the best ways to connect with people who already love your platform, as well as reaching those who haven’t heard of it yet. Creating an account for different Social Media Platforms such as Facebook, Twitter, Instagram, and Youtube remains a very great way to establish your brand and build an audience. 

Keep in mind, depending on your target market, there will be different social networks of relevance. E.g. management professionals you most likely find on LinkedIn, developers there are many on Twitter and Youtube, etc. Try to figure out which social media networks your target audience is most active and these should be the social media channels to focus on.

(12) Reach out to partners who like to post first projects on your marketplace

Now, you have your Freelancer Marketplace with WordPress all set up and configured. The next important step is finding and inviting prospective customers and freelancers to onboard on your platform. The first thing you can do is build a list of companies, agencies, and even individual website owners that would most likely be in need of freelancing services. 

Simply by using Gmail, Mailchimp, or any other Email Services Tool you prefer, you can send them out an invitation asking them to check out your Freelance Services Platform, and if they are interested, they can even post their own projects in which they needed help with.

(13) Market the marketplace to Customers and Freelancers

Once your Freelancer Marketplace has been launched, doing promotional activities is important in gaining the attention of future customers and freelancers. Below are a few strategies you can try to promote your platform:

  • Content Writing / Guest Blog – Content marketing is a very useful way of introducing your Freelance Marketplace to prospective users. This involves using various types of relevant content in order to present your platform and it’s features and functions. It’s affordable and incredibly effective when done right.
  • SEO optimization on your landing pages Another important consideration when marketing a website is SEO. Investing time in SEO will help potential customers and freelancers find your platform through organic search. Doing keyword research can help you find the proper keywords to use on your landing and blog pages.
  • Email Marketing – One goal of your marketing strategy should be to build up an email marketing list. An email marketing list can become a very effective tool for communicating with your audience and incentivize them to come back to revisit your platform.
  • Paid Advertisements – if possible (FB Ads, Google Adwords)
  • Join forums, social media groups and interact with people on your same niche, to get backlinks and etc.

Opportunity in Niche Freelance Marketplace

Since there are many significant marketplaces for freelance services out there that are difficult to compete with, what you might want to do is to focus on a select niche segment where you feel it’s challenging to identify suitable talent pools. Here you could create an edge by leveraging your expertise and network in the best possible way.

It is without a doubt that a freelancer marketplace business model is extremely scalable and can be applied to various business types and domains. That is why one good opportunity is to build a niche marketplace where you can specialize or even vet freelancers for certain tasks that could be an attractive model to various customers. Another good strategy is that you can have the opportunity to better monetize your digital product marketplace and earn more revenue by selling digital products and offering freelancing services at the same time.

Conclusion: Totally ready on your Freelance Services Marketplace journey

You might have thought that building your own online marketplace for freelance services in today’s very competitive eCommerce field would be impossible for you, well it won’t. What we need is to be fully equipped and ready with all this knowledge and strategies that would give us an edge among thousands of our marketplace competitors out there.

Just make sure to apply and implement these features well on your Freelance Marketplace, as well as the proper marketing and management, soon your marketplace would be up and running, along with many customers and freelancers working with you.

Introducing New Features for the EDD MailChimp Abandoned Cart Plugin

Recovering abandoned carts can be quite lucrative for eCommerce businesses. Such customers normally are very close in their decision to complete the purchasing of a product. But this guarantees that those customers were interested and are in need of the product, which places them as prospective customers that can be recalled.

We now wish that more people would actually complete a purchase instead of leaving their carts behind. Is there anything we can do about eCommerce abandoned carts? Here we will introduce you to the EDD MailChimp Abandoned Cart Plugin for WordPress and its new features.

The EDD MailChimp Abandoned Cart Plugin

This plugin was created, specially designed to recover abandoned carts for Easy Digital Downloads(EDD) stores using MailChimp. As you already know, EDD is one of the leading software platforms to sell digital products online as well as MailChimp is the leading email marketing services provider.

EDD itself comes as a WordPress plugin and therefore, benefits from access to all other plugins from the WordPress ecosystem. With our EDD Mailchimp Abandoned Cart WordPress Plugin, you can now make use of Mailchimp‘s Abandoned Cart Automation process, to follow up on your abandoned carts with a Mailchimp Email or Email series. MailChimp Digital Download marketing solutions can therefore ideally support your EDD store.

Also, this plugin is especially useful for those who prefer using Mailchimp as an email marketing provider and who do not like to work with a different provider for recovering abandoned carts.

Plugin Key Features

The following are the key features of this WordPress Abandoned Cart plugin:

  • Easily and effectively recovers your abandoned carts
  • Systematically follow up on your abandoned carts
  • Uses MailChimp email automation
  • Automatically issues unique and time-limited discount codes
  • See statistics of your Abandoned Carts, Recovered Orders and relevant Key Performance Indicators

Here are some other highlights you should take note of:

  • EDD Plugin only sends emails to abandoned carts where cart value >0
  • Create automatic and unique time-limited discount codes per prospective customer in EDD. You can use it in your Mailchimp Digital Download Email campaign.
  • Clean up Function to Delete Expired Discount Codes

What’s New?

Below are the newest features of our plugin (Version :

Performance Statistics of your Abandoned Cart Process

You can now check and track performance statistics and key performance indicators on your abandoned cart process. The following are the statistics you can see:

  • Abandoned carts: The recorded number of abandoned shopping carts
  • Discount codes issued: The number of discount codes issued by the abandoned cart process
  • Lost Sales: The sales value included in all abandoned shopping carts
  • Lost Order value: The average sales order value per abandoned shopping cart.
  • Recovered carts: The number of recovered shopping carts leading to a purchase (tracked by the use of the discount code)
  • Recovered Sales: The sales value of all recovered abandoned carts as tracked by the use of the discount code.
  • Recovered Order Value: The average order value per recovered order as tracked by the use of the discount codes
  • Recovery rate: Recovered carts / Abandoned carts
  • Share of Recovered Sales: Recovered Sales / Lost Sales
  • Recovery Value per Lost Order: Recovered Sales / Abandoned Carts

These statistics can give you a clearer picture of the status of your abandoned cart process and how abandoned carts recovery is working for you.

Detailed list of all abandoned carts, and their contents, available inside WordPress

Another improved feature of this plugin is that now you can see a full list of all your abandoned carts, along with the necessary details about each entry.

Also, you can now have a look at the abandoned cart contents to see what products your customers added on their abandoned carts.

Button to ensure your abandoned carts are properly synced to Mailchimp

Previously, your abandoned carts are automatically synced into your Mailchimp group. Now, this new feature allows you to force sync your abandoned carts in one click by pushing the “Sync with Mailchimp” button. You can either wait for it to get synced or force sync it with just one click.

Option to enable/disable Abandoned Cart workflow

Site admins have now the option to whether turn ON or OFF the abandoned cart workflow without even uninstalling the plugin. You can see this on the plugin settings page.

Spam Protection

A solution to protect your abandoned cart process away from bots and spammers is this new cool feature of this plugin. The way how this work is that your abandoned cart process will stop if the set limit of pending carts is reached. Also, take note that the pending carts are supposed to go away automatically as this is synced to MailChimp.

This protects you against somebody spamming the system by adding an unrealistic number of abandoned carts and avoids that emails are sent out by Mailchimp to potentially spammy addresses and keeps your abandoned cart emailing list clean.

Clean Abandoned Carts List in One Click

Be able to clean your Abandoned Carts List in a single click by pushing the “Clear List” button.

On the settings page, you can set a Clear List Action (Unsubscribe or Delete) when pressing the Clear List Button. When a purchase is completed, you can also choose in the settings whether to delete/unsubscribed the customer from your list or not, by changing the Order Completion settings to Yes/No.

Improved feature to cleanup issued discount codes

You can now also delete all inactive, expired or used discount codes with the same Prefix as stored in the discount codes on your system database. This saves you time in manually deleting these codes and saving more space for incoming codes to be generated by your abandoned cart process. 

To do this, go to the plugin settings page, discount settings and click on the “Delete Discount Codes” button.

Option to trigger abandoned cart emails for existing customers as well or not

Now, the plugin has the capacity to cover all customers, new or existing ones, in sending out the abandoned cart recovery emails. This is important if you have existing registered customers and also wanted them to receive the recovery emails as well.

Create your own merge field for the Discount Code

Site admins have now the capacity to create your own merge field for the Discount Codes is you haven’t created one yet. You can do this directly on the plugin settings page, by clicking on the hyperlinked text which will take you to another page to create your own merge field.

Improved Navigation

Lastly, the new plugin update gives us an improve navigation for us to easily locate the list of your abandoned carts, the plugin settings and link to Mailchimp to manage your stores. The new plugin menu can be seen right on the left bar of your WordPress dashboard.

Conclusion: Effectively recover your abandoned carts using the EDD MailChimp Abandoned Cart Plugin

eCommerce stores selling digital products which are using Easy Digital Downloads (EDD) can use EDD Mailchimp Abandoned Cart WordPress Plugin to recover abandoned carts and follow up efficiently, through targeted email series.

Due to many users use Mailchimp for their Email campaigns, we concluded what the simplest abandoned cart solution will be. It is if you can link your EDD website with your MailChimp account. As a result, all email addresses are collected and stored in MailChimp. Hence, significantly saving you the hassle of having to work with different email service providers as you send your email campaigns.

We are all aware that cart abandonment is an issue that can never be fully eliminated. But with some effort, along with the right abandoned cart plugin, we can at least recover a portion of our abandoned carts and to eventually turn those into actual orders.

Why using a WordPress Freelance Marketplace Plugin?

What is a Freelance Marketplace?

Freelance Marketplace is like a meeting ground where qualified and skilled freelancers from anywhere in the world can find work and get paid. It is an online platform where businesses can find and hire individual contractors to do some work remotely. They act as an intermediary providing a safe and convenient way to contract remote experts for one-time projects.

Freelance Services Marketplace like Upwork, offering a convenient, reliable, and easy way to access global freelance talent, has become very popular among digital businesses. These websites offer access to hundreds of millions of freelancers who are experts in hundreds of different categories. You can literally find a solution to any kind of idea you have; there is always a Freelancer waiting to be hired. 

Remember, anyone hiring a freelancer from a Freelancer Marketplace should still take into consideration a full profile audit and further investigation of character. This ensures that the person you are going to be working with can definitely do the job. You may even want to try out a couple of hires at first and see how they perform and then settle for who you thought was the most promising of all. Be smart about hiring people to work at your company.

Why use WordPress?

WordPress has become more than just great content management tools. Various plugins offer endless possibilities to enlarge their applications for website creation. Creativity with WordPress never ceases to amaze entrepreneurs and business owners, hence, creating a freelancer marketplace platform is totally a thing you can do in WordPress. 

Here are some reasons why you use WordPress for your Freelancer Marketplace:

WordPress is free software – This means you are free to download, install, use and modify it to match your needs. You can use it to create any kind of website. While the WordPress software itself is free, you need a domain name and web hosting to install it.

Most popular CMS – According to W3techs, WordPress controls 58.55 percent of the CMS market share and currently owns a quarter of all websites. It generates thousands of job opportunities around the world, and there are millions of websites making money using WordPress. This means that many people are already familiar with WordPress including developers, virtual assistants and marketing personnel which you will need to recruit. 

Breakdown of websites with a clearly identifiable CMS, according to W3Tech’s survey of the top 1 million domains.

Lower setup and maintenance costs – According to DeviousMedia, WordPress incurs lower setup, customization, and maintenance costs in comparison to other Open Source CMS systems like Drupal and Joomla. Many users are already familiar with the WordPress CMS, which will require less staff training when building a new site.

Easy to learn and use – In addition, WordPress is incredibly easy to learn, which is one of the many reasons for its extreme popularity. You would need some basic search skills, the ability to follow instructions and the capacity to self-learn by using various free online courses and videos throughout the internet. A basic WordPress site requires little more than a few mouse clicks to set up and requires no coding or web design skills to use for day-to-day maintenance. Many skilled WordPress users started from scratch. In fact, most WordPress users don’t know how to write code or design websites.

Highly customizable and flexible – WordPress meets the demands of its mass of users with a flexible framework. This allows designers and developers to create and modify various layouts and applications. Coupled with user-generated extensions, websites are no longer limited by enterprise extensions. Also, various WordPress Plugins are a great way to expand upon your website’s basic functionality. Best of all, they are incredibly easy to install, and mostly there are free plugins available.

Very SEO friendly – The main reason why to opt for WordPress is that as a great content management tool, it can also be easily optimized for SEO purposes and be of essential help to attract traffic. By design, WordPress is very SEO friendly out of the box. You can also use WordPress SEO plugins to further optimize your website.

Better monetize your Freelancer Marketplace – An interesting aspect is that new Freelance Plugins for WordPress are quite integrated with other digital product market place solutions such as Easy Digital Downloads. This means that it doesn’t only allow you to build a platform for customers and freelancers, but you can also sell digital products at the same time by using all the other functionalities of Easy Digital Downloads. This strategy will allow you to better monetize your digital product marketplace and earn more revenue by selling digital products and offering freelancing services at the same time.

Variety of Freelance Marketplace Plugins to choose from – Also, if you opt to start your own Freelance Services Marketplace, there are a variety of freelancer plugin for WordPress you can choose from.

WordPress can be used in many different ways from simple websites to eCommerce marketplaces and anything in between. From starting a blog, making an online store, selling digital products, building a membership website, selling online courses and many more eCommerce business ideas you can think of. Here is one article “How to start your Digital Downloads eCommerce WordPress Website” that could be of interest to you.

Freelancer Marketplace Plugin for WordPress

The Freelancer Marketplace Plugin will help you build a freelancer marketplace using WordPress and by benefiting from Easy Digital Downloads eco-system. This WordPress Freelancer Plugin will be your starting point in creating your dream freelancer marketplace using the ultimate freelancer marketplace solution.

Our plugin offers a comprehensive collection of settings and configurations to give you much control over your own freelancer marketplace. This ultimate freelancer plugin for WordPress can offer a valuable starting point in creating your own freelance services marketplace for WordPress websites.

Here are a few of the Key Features of this plugin:

Better Monetize your website

Since this plugin is fully integrated with Easy Digital Downloads, a great feature of this is that it doesn’t only allow you to build a platform for customers and freelancers, but you can also sell digital products at the same time by using all the other functionalities of Easy Digital Downloads. Especially for niche websites, this allows creating two income streams, selling freelancer services and digital products.

This strategy will allow you to better monetize your digital product marketplace and earn more revenue by selling digital products and offering freelancing services at the same time.

Easy Onboarding Process

This plugin has multiple features that help both Customer and Freelancer for an easy and smooth onboarding process. They are as follows:

  • Hire Freelancers on the Freelancer List
  • Hire Me button when visiting a Freelancer profile
  • Invite button to specifically choose a Freelancer to work on your project

Comprehensive plugin customization and settings

What’s best about this Freelancer Marketplace Plugin is that it gives users, especially the site administrators, a lot of customization and settings to totally configure your marketplace in any way you want. You are not limited with few and simple settings, instead, it will give you configurations that have never been used on other freelancer plugins out there, thus creating a very powerful and unique Freelancer Marketplace.

Complete email workflows

With this plugin, site administrators have the capacity to customize tons of automated emails to be sent to every party, including the admins, every time a certain action or process is made. All these email templates are filled with default text which the admins can still edit and customize. Also, there are lots of email tags you can use to modify these email templates.

Plugin Feature Comparison

Here we take two of this plugin’s competitor in terms of giving a total Freelancer Marketplace experience on your WordPress websites. Here is the comparison as follows:

Freelancer Marketplace



Submit Projects Yes Yes Yes
Submit Bids Yes Yes Yes
Milestones Yes Yes Yes
Admin - List of Projects Yes Yes Yes
Admin - List of Bids Yes Yes Yes
Plugin Translation Possible Yes Yes Yes
Admin - List of Freelancers Yes Yes Yes
Submit Ratings Yes Yes Yes
Chat Feature Yes Yes Yes
Charge Fee from Buyer Yes Yes Yes
Charge Fee from Freelancer Yes Yes Yes
Reopen Projects once they are completed Yes Yes Yes
Skills - Admin can create new skills Yes Yes Yes
Direct Hire at Freelancer Profile Yes


Invite Freelancers to bid Yes


Opening Disputes Yes



Social Login Yes


Admin - Customizable Email Templates Yes


Manual / Auto Approval Yes


Document repository Yes Yes


Can optimize for SEO Yes


Admin - List of Disputes Yes



Show/Hide Freelancer Names Yes



Double Role for a Single User Yes



Skills - Users can create new skills Yes



Generate Payout File Yes



Customize User Registration Forms Yes



Easy Digital Downloads Compatibility Yes



Scalability Two income streams - selling freelancer services and digital products Only sell freelancer services Only sell freelancer services
Payment Gateways Multiple PayPal and Stripe Integrated PayPal, 2Checkout, Stripe Integrated

Conclusion: The Ultimate Freelancer Marketplace Solution

We previously talked about WordPress having the largest CMS market share in the world. So if you’re looking for a highly customizable, easy-to-learn, easy-to-use, dynamic open-source CMS, then you’ll want to use WordPress. It definitely makes it easy to build, design, and customize a website exactly what you and your visitors need it to be.

Starting your own Freelancer Marketplace with WordPress would never be easy without the right tools and software, to begin with. That is why we introduced you to check out the Freelancer Marketplace Plugin for WordPress.

This Freelancer Marketplace plugin will help you build a freelancer marketplace for WordPress and Easy Digital Downloads. Our plugin offers a comprehensive collection of settings and configurations to give you total control over your own freelancer marketplace, allowing you to configure it any way you what. This will be your starting point in creating your dream freelancer marketplace using the ultimate freelancer marketplace solution.

You can also try checking this article out Why creating a Freelancer Marketplace with WordPress? to learn more information about this.

Why creating a Freelancer Marketplace with WordPress?

WordPress is a powerful Content Management System (CMS) that can cater to any type of business you intend to build. Do the research and you’ll be amazed at WordPress’ popularity among different types of websites and online businesses currently using it as their platform. The seemingly endless possibilities for creativity with WordPress never cease to amaze entrepreneurs and business owners. With the right combination of knowledge, expertise, plugins, and themes, there’s not a lot you can’t do with WordPress – from simple blogs to eCommerce stores, Online Marketplaces to custom web applications and many more!

Creating a freelancer marketplace is hence totally a thing you can do in WordPress. It allows you to make money by sharing your online marketplace platform. Due to low overhead costs, it has become a popular online business idea.
In no small measure, it became possible due to the numerous freelance marketplaces. Among the numerous freelancers, every client will definitely find the one that suits their demand regarding the skills, rate, and pricing. And even being located on different sides of the globe will no longer prevent them from cooperation. The modern web offers numerous freelance platforms, and their number increases annually.

Traditionally, custom solutions would be nearly impossible for the average person to create a Freelancer Marketplace. But with WordPress, just about anyone could take a crack at the next big online marketplace for just a few hundred dollars and the labor involved.

Growth of the Global Freelancer Industry

Freelance services have grown immensely over the past decade and is expected to further increase in the coming years. With such growth, it is predicted that freelancers will account for as much as 80% of the entire workforce worldwide by 2030. The so-called “gig economy” is no longer just another buzzword. With 57.3 million freelancers in the US alone (which makes around 36% of the total country’s workforce), there is no denying the fact that it is now the reality we live in.

Source: Forbes

Also, based on Upwork’s Gig Economy Statistics, more than 1 in 3 (35%) American workers freelanced in 2018, totaling 56.7M freelancers, nearly 4M more than in 2014.

Source: Upwork

What is a Freelancer Marketplace Platform?

Freelancer marketplace is like a meeting ground where qualified and skilled freelancers from anywhere in the world can find work and get paid. It is an online platform where businesses can find and hire individual contractors to do some work remotely. They act as an intermediary providing a safe and convenient way to contract remote experts for one-time projects.

Freelance websites like Upwork, offering a convenient, reliable, and easy way to access global freelance talent, have become very popular among digital businesses.

Some of the top freelance services marketplace are:

Online freelance services marketplaces can vary depending on the type of work (one-time projects with fixed rates or ongoing hourly projects), services provided (engineering, design, copywriting, etc.), engagement models, geographical preferences, and so on.

Despite a large number of existing freelance online platforms, none of them are perfect. That represents an opportunity for a business to join in and develop a freelance marketplace that can close the existing gaps.

Why it’s still a good idea to start a Freelancer Marketplace?

You might think that starting your own Freelancer Marketplace at today’s eCommerce trend is no longer effective, taking into consideration a lot of website platform competitors that already excel in the web. But, you really don’t have to worry, because there are still reasons to why it is still a good idea to start a Freelancer Marketplace.

  1. There’s a good opportunity to start a freelancer marketplace for select niches. It is correct there already exist various freelancer marketplace out there, but what’s still missing are freelancer marketplaces that cater products and services for select niches. This could be a brilliant idea that can eventually lead you to start your own niche freelancer marketplace.
  2. Host a niche website that offers pre-vetted freelancers for certain tasks. This is a good way to attract clients and customers that prefers vetted freelancers to work for their projects, thus giving you more opportunity to start and work with a niche freelancer marketplace.
  3. While selling your digital products, there is still an opportunity for you to add a freelancing service on your website. This strategy will allow you to better monetize your digital product marketplace and earn more revenue by selling digital products and offering freelancing services at the same time.

Using a WordPress Freelance Marketplace Plugin

If you want to maximize the possibilities and features on your Freelance Marketplace, using a WordPress Plugin is the best way to do it. Below are some of the reasons as to why you should use WordPress Freelance Marketplace Plugin in creating your own Freelancer Platform.

  1. Freelance Marketplace Plugins are specifically designed and developed after thorough research to cater to the requirements of people interested in building a freelance marketplace or other similar projects. Thus, it will have all the important features and capabilities to present you a Freelance Platform with the best possible structure.
  2. There is a rich Eco-system of WordPress plugins and codes available which can help you improve and optimize your WordPress Freelance Marketplace in any way you want.
  3. WordPress Plugins have the capability to help you with focusing on SEO and content marketing more. These are two very important strategies that will attract customers and visitors on your website in no time.
  4. Lastly, with WordPress integrating with other solutions and plugins wouldn’t be a problem. You can use several WordPress solutions all together if necessary which can help you improve and optimize your Freelance Services Marketplace website.

How to create a simple Freelancer Marketplace in no time

Now, if you have decided to give a Freelancer Marketplace a go, here are the things you needed to do in order to start building one.

  • Choose your Domain Name

Picking a domain name is the first step in creating a website.

Your domain name, or URL, is what visitors will type into their browser’s address bar to access your site. You’re more likely to have increased traffic with a straightforward, easy-to-remember name. You can try GoDaddy and NameCheap to search and buy for available Domain Names.

  • Choose your Web Hosting Provider

To have your website available for people to visit, you need a server to host it. A reliable hosting company is vital because if you are always having issues, you will lose users. Bluehost is an excellent choice due to its customer service and reliability.

Here’s a list of some select web hosting providers that you can use:

  1. Kinsta
  2. WP Engine
  3. iPage
  4. HostGator Cloud
  5. BlueHost
  6. Iozoom

Web hosting providers are needed to keep your digital products eCommerce store online. Important here is to choose a web hosting provider not only for the price but also page speed, support, and additional services to ensure the website will not suffer any significant downtime.

  • Install WordPress is a free, third-party website builder and host. It makes up 29% of the world’s CMS. WordPress has been around for more than a decade and billions of dollars of development have been put into its creation.

Once you’ve installed WordPress, you’ll be able to go to and log in with the username and password you chose.

You can actually choose any WordPress Theme and Plugin you prefer to use with your Freelancer Marketplace. The WordPress Theme only provides your website a startup look viable for a Freelancer platform. As for the Freelancer Plugin, there are also a number of plugin you can choose from to start with.

Conclusion: There’s an opportunity for Niche Freelancer Marketplaces

It is without a doubt that a freelancer marketplace business model is extremely scalable and can be applied to various business types and domains. That is why one good opportunity is to build a niche marketplace where you can specialize or even vet freelancers for certain tasks that could be an attractive model to various customers. Another good strategy is that you can have the opportunity to better monetize your digital product marketplace and earn more revenue by selling digital products and offering freelancing services at the same time.

Creating a freelancer website may let you feel intimidated by the amount of work ahead of you. But with the right tools, skills, and knowledge, you can afterward see your freelancer marketplace all up and running.

Freelancer Marketplace Plugin will help customers to build a freelancer marketplace leveraging WordPress and Easy Digital Downloads platform. It allows freelancers to find suitable projects, lets them bid by demonstrating their skills and expertise and for customers, to have an easy way to submit their products and find suitable freelancers.

The plugin was specially developed to help niche websites leveraging their network by offering freelance services to assist customers. As the plugin uses Easy Digital Downloads it can also be easily combined with selling digital products at the same time.

How to Automate Payments for your Digital Product Marketplace

Digital Product Marketplace’s store owner and operators have a very long list of tasks to do in order to manage his/her digital product marketplace well. This encompasses tons of administrative and non-administrative works just to get their webstore all up and running. Digital product marketplace owners have vendors to manage, customers to handle, marketing strategies and tactics to implement, developers/programmers to relate with and many other stuffs that would definitely consume there day.

This is now why it is essential to free some of your time and therefore concentrate on many important tasks for your online marketplace. But how? We need to learn and adopt an automated process that will lessen the burden of manually doing administrative works for your digital product marketplace.  

Common Problems of Manually Paying Vendor Commissions

Here are some of the problems that a Digital Product Marketplace webstore owner most likely to experience when doing the manual payment to vendors.

  • Spend a lot of time paying vendors manually – Having only a few vendors and sales per week or month could still go through manual payments.  But, if you are now getting more vendors and earning more sales, you may notice that you’ve been starting to spend a lot of time paying them manually than before, and it is not healthy especially if you also have other administrative tasks to pay attention to.
  • Vendors do not want to wait long to get paid – It is important as a marketplace owner to always keep your vendors happy. One way is not to delay or give payments for too long. This may happen if you have tons of vendors and sales needed to split and give payments manually, and maybe a few of them are already overdue. We shouldn’t let this happen or your vendors will feel unsatisfied with your service.
  • Adopt automated payments to easily scale up – As we have said earlier, business owners/staff should be doing something important for the betterment and growth of the marketplace instead of spending an awful amount of time in paying vendor commissions. This could actually prevent business upscale and growth.
  • Possible problems with Manual Payments – Making tons of vendor payments each day or week can cause you a lot of confusion and headache. From different calculations, percentages, splitting of payments, tracking amounts and others can quickly get above our heads. Thus, the manual process are very vulnerable to different mistakes and errors. This is one main reason as to why we should adopt an automated payment service.
  • PayPal is still the best and commonly used payment service – PayPal is still today the benchmark for most developers, vendors, freelancers, and customers on the web. Almost everyone has their PayPal accounts and you won’t get any trouble explaining things to you with regard to it. In conclusion, PayPal is the best practice for online payment solutions.

Benefits of Automating your Payment Processes

Business process automation is the use of technology to execute recurring tasks or processes in a business where manual effort can be replaced. It is done to achieve cost minimization, greater efficiency, and streamlined processes. Any business that wants to gain an edge over their competition should consider automation, which can simplify a company’s operations, not to mention speed them up by a great deal.

Automating your Payment Processes is essential when you are operating a Digital Product Marketplace. Enumerated below are some benefits of automating your business processes.

  • Quality and Consistency

Automation ensures that every action is performed identically – resulting in high quality, reliable results. Also, they will experience the same level of service from your business, thus providing a high-quality, consistent work output.

  • Time Savings

Automation reduces the number of tasks you and your employees would otherwise need to do manually. This frees up your time to work on items that add genuine value to the business, allowing you to be more innovative and increasing your employees’ levels of motivation.

  • Improved Operational Efficiency and Productivity

Process automation reduces the time it takes to achieve a task, the effort required to undertake it and the cost of completing it successfully. Automation not only ensures systems run smoothly and efficiently but that errors are eliminated and that your best practices are constantly leveraged.

  • Simplify Repetitive Tasks

Many employees spend most of their working day performing repetitive tasks, which can be both boring and when all of the alternatives are considered, unproductive. Automation software can, therefore, automate many of these repetitive processes, so your members of staff can focus on other areas of the business. This will allow you to use your staff more effectively, and it could even speed up the processes involved.

  • Greater Opportunities

Automation can open doors to countless opportunities for your business. Instead of wasting your time doing repetitive administrative works, business owners might be doing something that would greatly scale and increase business growth. This is how important automating your business processes is.

Automate Payment Commissions on your Digital Product Marketplaces

Your Digital Product Marketplace might have several vendors who needed to get paid off their commissions. Whenever a digital product has been purchased on your marketplace, your vendors needed to get paid manually, and this consumes and wastes a lot of your time. This could cause your marketplace growth a huge setback just by doing this repetitive administrative work manually, especially when you needed to pay many people of their commissions, every single day.

This is now why automating your vendor payment commission is very important if you are operating a Digital Product Marketplace. The Admin user may find it very difficult to track each and every sales and afterward payout vendors manually. So here comes a solution – the PayPal Adaptive Payments Plugin.

Introducing PayPal Adaptive Payments

This plugin works by automating your vendor commissions by instantly and automatically splitting third-party commission up to 6 receivers. This way, it will save you a lot of time in manually paying vendor commissions.

A great benefit brought by this PayPal Adaptive Payments Plugin is that it works best with EDD Frontend Submissions and Commissions extensions in operating your EDD WordPress Digital Product Marketplace.

If you want to scale up your marketplace and want to work with more and more vendors, we strongly recommend implementing an automated solution brought by this PayPal Adaptive Payments Plugin.

Key Features and Benefits

Here are the Key Features and Benefits you can enjoy by using this plugin:

  • The payment of third-party revenue can be done instantly and it saves significant time instead of manually paying your vendor commissions every time a sale has been made.
  • With the PayPal Adaptive Payments gateway integration, you can easily split payments with up to 6 different receivers at the same time. This plugin handles payments between the sender of a payment and one or more receivers of the payment. It’s possible to split the order total with secondary receivers, so you can pay commissions or partners immediately afterward.
  • You can set each receiver up with a specific percentage of the payment within the settings for this gateway. Not only that but it provides configurations that can help you set this up as you prefer.
  • Lastly, you can determine whether you would like to use a Chained or Parallel payment type. Chained Payments: Your Store accepts the entire payment and secretly pays commissions to Vendors after the sale. Parallel Payments: The customer knows everyone who will receive payment upon checkout – as the payments are split visually at checkout.

Please check out the PayPal Adaptive Payments Setup page for more explanations on how this plugin works.

Conclusion: Automate payments on your Digital Product Marketplace

Sticking with a Manual Business Workflow simply creates opportunities for delays and errors. Adopting business process automation, especially on paying vendor commissions, can improve organizational efficiency by automating redundant administrative and repetitive tasks. Remove those processes that are putting a strain on employee time and free them up with workflow automation, with this approach you will be able to accomplish more by using fewer resources and in a more efficient way.

In conclusion, vendor payment automation, if implemented correctly, can help you in increasing the efficiency and accuracy of your payment processes. This can make your vendors very happy and will surely affect the growth and scale of your business.

How to improve website navigation for your EDD store

It is very important to work your first impression with customers. If your website is unappealing to your audience and difficult to navigate, then it’s likely to increase the bounce rate. Your website navigation should instead help customers find the products they want quickly and easily.

Good navigation on your Easy Digital Downloads WordPress websites improves the online shopping experience and helps merchants increase sales and profits. Setting up your WordPress websites with Easy Digital Downloads could be your smartest move if you are into eCommerce and have excellent digital goods ready to offer for download.

Even relatively small differences in global navigation — i.e., the navigation that appears on almost every page of a site — may significantly impact users and their ability to find products. They have increasingly shorter attention spans, so you need to be able to quickly attract their attention – and make the shopping experience pleasant and easy.

Why improve your website navigation?

It can be safely said that navigation is one of the most critical parts of your store’s design. Good navigation provides an improved user experience leading to more sales and revenue. On the other hand, poor navigation frustrates the users leading to a higher bounce rate.

As mentioned before, poor website navigation has a higher tendency to increase the bounce rate.  As a matter of fact, studies show that 76% of consumers say the most important characteristic of a website is ease of use. The objective is to help shoppers get to what they want faster and without running into unnecessary complexity that can clog up the path to purchase.

Navigation can make or break your website’s overall performance when it comes to retaining visitors, keeping them engaged and driving them through the conversion funnel. Strong site navigation makes it easy for visitors to quickly find the information that interests them. It also helps search engines index your important information efficiently and effectively.

So in summary, webstore owners need to once in a while check and optimize their site navigation because:

  • Site navigation is very important to customers until they reach their purchase decision.
  • Excellent Navigation leads to more sales and revenue for your webstore.
  • Increased your Visit Duration and Decreased Bounce Rate
  • Keep your clients and visitors happy and coming back for more, thus you won’t lose your customers.
  • Good navigation makes the whole process easy and smooth. Bad navigation is frustrating and can lead to a loss of sales.

Although it may seem negligible, having organized and easy-to-follow navigation for a website is very beneficial and important for the overall user experience.

How to Improve Website Navigation for EDD

Even relatively small differences in global navigation — i.e., the navigation that appears on almost every page of a site — may significantly impact users and their ability to find products.

To improve your EDD WordPress site navigation, consider these suggestions.

1) Search Feature

Search is one of the most important tools for EDD WordPress website navigation. It should be included at or near the top of every page on a site. For this, you need to select a good EDD theme that already offers an on-site search bar or install a search plugin instead.

When using an in-site search feature, the search results page must always produce relevant results. It must compensate for misspellings, show related items and even produce results for products you don’t have while displaying similar products you offer.

2) Accurate navigation titles

Visitors should have a general idea of what they should find on a page even before clicking any navigational link. This is true whether it’s the main navigation link or an internal text link. Use accurate text to describe the linked page so visitors know what they’re going to get. Cryptic or misleading navigation text confuses and annoys visitors, possibly to the point of site abandonment. Make sure all link verbiage, whether textual or in an image, accurately portrays the corresponding pages.

3) Clickable links and pages on the navigation

When using multiple categorical divisions in your navigation, all heading elements should be clickable links. This is true even with drop-down menus where clicking a sub-category link may be the natural inclination of the visitor.

In order to add a navigation menu on your EDD website, an excellent and flexible plugin we have been using is the Nav Menu Roles. This plugin lets you hide custom menu items based on user roles.

4) Product Categories and Subcategories

Product categories are often arranged in a hierarchy that moves from the general to the specific. It is possible, however, that some products might naturally appear in more than one hierarchy.

5) Keep it consistent

Consistent navigation promotes ease of use and increases your visitors’ ability to find relevant information more quickly, and also so that people can find their way around the site from wherever they happen to be. If your navigation is constantly changing from page to page (except where absolutely necessary), visitors lose their on-site bearings and must reorient themselves constantly.

6) Follow Design Conventions

Although it might be fun to generate a unique and unusual form of website navigation, for eCommerce it is often best to follow common design and navigation conventions. With this in mind, navigation should either be at the top of the page or, for sites featuring left-to-right reading languages, on the left side of the page.

7) Filtered Navigation.

If you have tons of products on your webstore, Filtered navigation is essential. It makes for effective browsing by allowing the customer to narrow their product selection by eliminating results that are irrelevant to them.

8) Product Displays and Carousel Sliders

Carousels, or image sliders, and even simple product displays are commonplace on eCommerce sites which can be achieved by using shortcode for WordPress. Essentially, they allow your customers to promote several different products without using all of the space on the page, thus making it more user-friendly, creating an eye-candy, animated display. Fortunately, there is WordPress shortcode plugin out there that you can use.

If you want a WordPress shortcode plugin to enable product/vendors displays on your webstore, either a simple grid display or a carousel slider, you can try checking out the EDD Advanced Shortcodes plugin. This truly enhances website navigation and browsing capabilities of your products and vendor profiles in a more powerful manner using the advanced shortcode for WordPress provided.

9) Fix Broken Links

Always keep in mind to frequently check and fix broken links. Whether the page is yours or another website’s that you hyperlinked somewhere, 404 error pages aren’t helpful for visitors. Actually, they make them want to leave. WordPress has multiple plugins to check for broken links within your pages, posts, comments, directories, etc. but I suggest using Broken Link Checker since it’s one of the top plugins for this purpose.

10) Optimize for Mobile

As of 2017 Q1, mobile devices were found to be used for 49.7% of overall web page views globally. Make sure that everything you have on your desktop website version fits well with the mobile version. Choose either to create a responsive or adaptive mobile version depending on budget and what works best for your overall needs.

Keeping it simple and obvious will keep your clients and visitors happy and coming back for more. Be sure that your visitors are able to locate the necessary information as soon as possible, without searching through heaps of extra information. Navigation should assist the user in finding all the information they are after before a call to action can be made.

Conclusion: Make it easy for customers to find what they want!

Continuously thinking of new ways to attract more visitors to your EDD webstores can be very challenging. But what’s even more difficult is to keep and make your customers stay browsing on your website, how? That’s where good website navigation takes place. This should make it easy for your visitors to find exactly what they’re looking for.

Improving your website navigation also comes with improving your website speed. When it comes to page speed and load time, an improvement of just a single second can have huge implications for your bottom line. The result of this is faster loading times and happier visitors. You can read through this article “A Guide to WordPress Caching and the Best Caching Plugins” to learn more about WordPress Caching.

No one wants to go through leaps and hurdles to get to the endpoint, so make it easy and optimize your navigation for better user experience. Use any or all of these techniques above for your Easy Digital Downloads WordPress website, and you’ll be helping yourself and your visitors to move them toward your ultimate goal – conversions.

Best Abandoned Cart Email Strategies for EDD

Are you spending loads of your hard-earned money on driving more visitors to your Easy Digital Downloads WordPress website using various eCommerce paid tools and or via Facebook Ads or Google Adwords, yet not seeing the revenue follow? For most eCommerce businesses, one of the biggest leaks in their sales and marketing funnel is shoppers who add products to their cart, but then abandon them at checkout.

Cart abandonment is a rising challenge for all retail marketers as well as the most common and most inevitable scenario. SalesCycle reported that approximately 75.6% of carts were abandoned in 2018 and unfortunately, this is a number that has slowly been increasing in recent years. That means that only 1 in every 4 customers actually finishes their purchase.


This is why marketers usually turn towards emails to help recover these abandoned sales. Good Abandoned Cart Emails are so important for eCommerce marketers. With a great eCommerce marketing automation strategy (including the timing and message), they can set it up and have it recover sales on autopilot. This type of eCommerce email is one of the most effective, revenue-generating emails that you can send to prospects.

But if you’ve never set up a cart abandonment email, or you’re not satisfied with your current results, you’re probably wondering what makes great cart abandonment emails. That’s what we’ll be looking at today.

What are Abandoned Cart Emails?

Abandoned Cart Emails are messages sent automatically whenever a customer comes to your webstore and adds an item to their cart, but doesn’t buy the item. These emails can also be triggered when the customer abandons the checkout flow.

In other words, this is a follow-up email sent to someone who has added items to their cart and gotten through a portion of the checkout and then left the site without purchasing. Abandoned cart emails work to remind customers of items they left in cart – enticing them to come back to purchase what they are already so close to buying.

Consider these abandoned cart statistics from Moosend:

Source: Moosend

There are different types of emails you can send to your customers. But with numbers like that, cart reminder emails give some of the highest returns on your investment.

Now it may not be possible to persuade all cart-abandoners to go through checkout and triple your sales. Some customers may have never had the intention to purchase in the first place. But it’s worth putting in the effort to resolve as many lingering hesitations as you can because a significant percentage of them are persuadable.

Why do customers abandon their carts?

We can’t eliminate shopping cart abandonment. But, we can try to understand its root cause so as we can properly plan ahead and deal with it. Here’s a survey Baymard Institute has conducted containing reasons for Abandonment during Checkout.

Source: Baymard survey of 2,854 consumers, 2019

Now we can rehab our webstores by taking into consideration the above cart abandonment reasons. Work your way on making your checkout process smooth and hassle-free. But again, shopping cart abandonment cannot be totally eliminated. Other reasons why they abandon their carts are: visitors are just browsing, found a better price elsewhere and maybe suddenly have decided against buying it.

Abandoned Cart Email Best Practices

Even though we can’t eliminate cart abandonment entirely, we can minimize the likelihood of it happening – by using abandoned cart emails. Good abandoned cart email is one of the most effective, revenue-generating emails that you can send to prospects.

And in this article, we will show you some outstanding cart recovery email strategies that will help you lower your cart abandonment rate and increase your bottom line.

In order to be successful, there are some important things you need to include in your cart abandonment emails. They are enumerated as follows:

  1. High converting subject lines
  2. Include abandoned product
  3. Keep email simple and personal
  4. Offer Discount Codes/Coupons
  5. Mail Frequency and Creating Urgency
  6. Add CTA buttons and Contact Details
  7. Trust and Credibility through Product Reviews / Social Proofs
  8. Display your other products

Let’s explain each of the above Abandoned Cart Email Best Practices.

Unique and Effective Subject Line

If you like the subject line, and if you trust the sender, you will open it. If not, the chances are high that you won’t open it. In fact, 35% of email recipients open an email based on subject line alone.

This means that a good and effective subject line for abandoned cart email can grab the attention of the customer and increase open and click rates.

When recipients read your subject lines, they should be reminded of what they left behind. A well-written subject line for abandoned cart email can go a long way toward piquing the interest of reluctant customers.

Include abandoned product

Showcase exactly what was left behind in your customer’s cart. Reminding the product what they have missed out is very important. Make sure to add the product along with the product image, description, benefits, and features, etc. It’s not enough anymore to just include the name of the product. The image is a must along with the product details.

People might not remember what products had them clicking the “add to cart” button. After all, they may not really remember what product they abandoned if they had a particularly busy looking and scrolling through different webstores.

Keep email simple and personal

Besides attractive images and contrasting CTA buttons, it’s important that you have a convincing and personalized text and content that’s ultimately pushing towards conversions. With 94% of businesses saying how critical email personalization is to their success, basic personalization such as including the customer’s first name in the salutation or subject line is proven effective and very important.

An excellent subject line may contain some important points such as:

  • Customize the message by including their names or product names.
  • Make use of some great offers to bribe them in opening the email.
  • Play the idea “Fear Of Missing Out” (FOMO) to your customers.
  • Make it short and simple but alluring enough for them to open the email.

Also, it’s important never to overload readers with information. Instead, focus on what’s necessary for the prospect to return to their cart and complete their order. Writing short emails is an effective way of ensuring that you hold the reader’s attention long enough to do this.

Offer Discount Codes/Coupons

Most customers abandon their carts because the final price is more than what they expected. And there’s a simple way to recover the customers who have been scared away by the final price: issue a discount.

Offering discounts for customers to complete their purchases can really work in your favor. But, be aware of the pitfalls. A common concern is training customers to abandon transactions on purpose to receive a discount.

If you were to offer a discount in your email, it could be the final push they need to complete their purchase. Save your discounts for the end. If you send a sequence of emails, save that coupon code for the very last one. This is your last shot at getting the customer to convert, after all.

Mail Frequency and Creating Urgency

Mail Frequency is a very essential element in your cart recovery process. When to send an abandoned cart email? Many stores prefer sending the cart recovery email right after the visitor abandoned the cart. Sending the email within an hour after the customer abandoned the cart, is the most preferred time because:

  • The email will arrive before the customer totally forgets about the cart;
  • The customer is still in their “buying” mood;
  • The email will arrive before the customer decides to purchase elsewhere.

Also, sending additional email reminders will greatly improve our chances of success. We can earn more revenue from abandoned carts and increase sales conversion by following up with a series of emails.

  • Email #2 must be sent after 24 hours, after the first one. Usually, the customers shop at the same time of the day. Also, we’ll remind them once again of their cart contents and of any discounts.
  • Email #3 must be sent after 72 hours, after the previous email. Use a persuasion technique of scarcity, by telling customers that the discount will expire soon. This is your last chance of converting the customer.

The most common way in creating a sense of urgency is by putting a limited time offers in the recovery emails we sent – usually free shipping or product discounts. This way, the customers will be more interested to take advantage of the discount and then continue with the purchase as soon as possible.

Add CTA buttons and Contact Details

Bold and attractive CTAs can really grab the attention of the shopper and push them towards an action you want them to take. Make it easy for the customer to finish buying the product. Let them know what they abandoned, show it (with a big image), then put the bold, easy-to-see, contrasting CTA right below that product image.

Another important thing to include in your contact information for people who want to reach out to ask further questions. There are many reasons why shoppers abandon carts. They may have extra questions and it’s a good idea to include your support contact info.

Trust and Credibility through Product Reviews / Social Proofs

Customers have become more careful especially first-time visitors on your website will need a little more convincing before opening up their wallets and proceed to purchase. This is where social proof can help you convert those first-time visitors or skeptical buyers.

The best way to do that is to use product ratings and reviews so that those prospects can see that other people (like themselves) have happily purchased from you before.

When 88% of consumers claim that ratings and reviews influenced their buying decision, this represents a big opportunity for you. Instead of just using this social proof on your website, you can use it in your abandoned cart reminder emails too.

Display your other products

People might have abandoned their shopping cart because they were unsure of their choice — maybe the item isn’t exactly what they had in mind. But, they might be sold on similar items they missed the first time.  Sometimes, offering alternatives to abandoned cart items can help return a missed sales opportunity.

With product recommendations, it’s easy to show off other stuff that your customers will love. (They might even like those options better.) Visitors might not have been completely sold on the items they added to their cart, but they might be interested in similar items they didn’t notice the first time on your site.

Conclusion: Start turning missed opportunities into recovered sales!

Too many eCommerce sites let potential revenue fly out the window because they don’t send people a friendly reminder that they left something behind. Improving your abandoned cart recovery is an incremental process that requires many smaller steps.

A good abandoned cart email contains many different elements which vary greatly from business to business. You might need to do a few testing to create an abandoned cart email that works for you and your audience. A great cart recovery campaign can make people remember you. 75% of shoppers plan on coming back to their abandoned cart. Quickly change their “plan” into “did” with abandoned cart emails that work. You see, abandoned cart emails are easy to set up, and really it should be something that everyone does give the high abandonment rates.

We are all aware that cart abandonment is an issue that can never be fully eliminated. But with some effort, we can at least recover a portion of our abandoned carts and to eventually turn those into actual orders. You can also read this article “How to effectively recover Abandoned Carts in eCommerce” to learn more. Don’t forget to apply the strategies above, and get started on recovering sales today.

7 Basic WordPress Website Security Elements

You may not think your site has anything worth being hacked, but wordpress websites are compromised all the time. This is especially worrysome for eCommerce Websites such as Easy Digital Downloads or WooCommerce stores. Hacking is regularly performed by automated scripts written to scour the internet in an attempt to exploit known website security issues in software. You’ve worked hard on your wordpress website (and your brand) – so it’s important to take the time to protect it with this wordpress website security checklist.

Here are the Best Security for WordPress websites:

1) Install security plugins such as WordFence

If you’re operating an open-source CMS website, you can enhance your website security with wordpress security plugins that actively prevent website hacking attempts. Each of the main CMS options has security plugins available, many of them for free. The Wordfence Security plugin is the most popular wordpress security plugin with over 2 million active installs and that is really impressive considering how many great security plugins exist.

2) Backup your website

The reason you want a backup of your website is that if you experience a hack or things go wrong during a software update, you’ll have easy access to a clean version of your website. Although it may sound overly technical to do, it’s actually quite easy. Many hosts provide simple ways to create backups within their customer control panels and even if they don’t, there are several backup plugins made specifically for WordPress that are easy to use.

3) Always update software to their latest version

It is incredibly important to update your site as soon as a new plugin or CMS version is available. Those updates might just contain security enhancements or patch a vulnerability. Most website attacks are automated. Bots are constantly scanning every site they can for any exploitation opportunities. It is no longer good enough to update once a month or even once a week because bots are very likely to find a vulnerability before you patch it.

4) Create sophisticated passwords

It’s tempting to go with a password you know will always be easy for you to remember, but we have to do better than that – a lot better than that to prevent login attempts from hackers and other outsiders. Make the effort to figure out a truly secure password. Make it long. Use a mix of special characters, numbers, and letters. And steer clear of potentially easy-to-guess keywords like your birthday or kid’s name. If a hacker somehow gains access to other information about you, they’ll know to guess those first.

5) Use reCaptcha

This is a good tool for fighting spam in WordPress. It can prevent spammers from posting unwanted comments on your WordPress blog. It is difficult for bots to read the image, and therefore prevents automated spam bots from posting on your blog. As spammers become more sophisticated, they can launch massive spam attacks with little effort. Instead of turning off the comments, you can add CAPTCHA to the comment form to practically eliminate spam.

6) Use HTTPS and SSL Certificates

HTTPS is a protocol used to provide security over the Internet. HTTPS guarantees  that users are talking to the server they expect, and that nobody else can intercept or change the content they’re seeing in transit. An SSL certificate is important because it secures the transfer of information – such as credit cards, personal data, and contact information – between your website and the server. While an SSL certificate has always been essential for ecommerce websites, having one has recently become important for all websites.

7) Regularly do a Security Audit

Run a security scan or audit of your website. Check your website for known malware, blacklisting status, website errors and out-of-date software. Using a service that does all that daily monitoring for you will minimize any potential downtime. After you have completed a thorough website security audit once, you still need to check up some items regularly. We recommend doing an ongoing audit as part of maintaining a good website security posture. Unique pieces of malware were up 36% last year, so you need to schedule monthly or even weekly scans.

Conclusion: Improve your EDD WordPress website security

Securing your Easy Digital Downloads WordPress website and learning how to protect against hackers is a big part of keeping your site healthy and safe in the long run! Don’t procrastinate taking these important steps. We only listed a few of the basic wordpress website security strategies you can implement on your EDD WordPress webstores. I’m sure there are lots of other things we can do out there to enhance the security of our web stores.

Please comment below and share with us other tools and strategies you can recommend to consider to strengthen the security of your EDD stores.

How to optimize your Easy Digital Downloads WordPress Checkout Page

You’ve might work hard to attract visitors to your Easy Digital Downloads WordPress website and put a lot of time and money into creating and developing your products, but if those visitors don’t make it through your checkout process to finalize the purchase, none of those things really matters. Your success rises and falls on how many sales you make, not barely on how many people you can attract to your site. Unfortunately, most eCommerce websites don’t do checkout very well.

The checkout page is the most important part of your website as this is where prospects become customers, and it’s where you make money. Also, it is a frequently overlooked area for webstore owners looking for ways to increase online revenue and conversion. Achieving the best checkout page requires testing and optimization to hit your desired conversion rates and ensure your customers complete their transactions. Some eCommerce businesses excel at the checkout page while others overlook the functionality of this all-importance page.

Why do you need to optimize your checkout page?

While you may think a single page can’t cost your site that much money, you’d be surprised by how much a poorly-done checkout page could harm your conversions. Do you know why are you losing customers at your checkout page? Shopping cart abandonment is a big issue for eCommerce store owners because it can cost hundreds of billions of dollars in lost sales.

Tweaking your checkout page to better fit the needs of your business, and customers can have a significant impact on your revenue that will, therefore, increase your sales conversion rate in the long run. Fortunately, simply by tweaking a few small details in your checkout process, you can improve your conversion rate by a whopping 35.26%. But, how can we do that?

Best Checkout Page Optimization Strategies

Now that you’re crystal-clear on exactly how important your checkout page design is, let’s go straight to the best checkout page strategies to optimize your checkout page for higher conversion rates.

  • Keep process quick and simple

With each field you add to your checkout page you’re increasing the amount of time it takes a customer to give you money. Plenty of conversion studies have shown that the fewer clicks to checkout there are, the higher your conversion rate will be. With the cart and basket pages, the key is to keep things as simple as possible. Only include custom fields that are absolutely necessary, since these naturally provide more shopper friction.

The email address should be one of the first pieces of information collected. By collecting the email address first, you’re able to target customers later if their cart is abandoned. Only show fields that are absolutely required. Keeping your checkout form simple and free of clutter is an easy way to put your customers at ease while they breeze through the checkout process.

  • Remove page distractions

Keep in mind in order to be effective, your checkout page has to be laser-focused and straightforward. The goal of your checkout page is to get your customers to complete their purchase. This means you should only have one Call To Action (CTA) prompting your customer to make a purchase. You can replace or minimize the header and footer, in order to prevent any distractions for the user. The focus of the checkout page should be — well, the checkout page.

  • Display trust signals

When a visitor is shopping on your site, and providing private information, they want to feel safe. A secure site not only puts your customers at ease; it can also help you convert more visitors into customers. Baymard says that around 19% of visitors abandon the checkout page because they don’t trust sites with their payment information.

Don’t forget to include credit card logos and security seals. Trusted payment logos and trust badges/seals (if applicable) should be displayed prominently on your checkout page, along with accepted forms of payment. Displaying these images to your customers will increase their sense of security and trust in your site. Let shoppers know your site is a secure, trusted place to do business. Also, if you offer a money-back guarantee or some important notes you want to tell your customers, be sure to add those in the checkout page as well.

  • Make checkout mobile friendly

There is a possibility that your E-commerce website is responsive but is your checkout page optimized for mobile users? Stats show that 74% of mobile users are more likely to revisit your site in the future if your site works well on a mobile phones. Mobile optimization for the checkout page is a must to improve sales and conversion rates.

A fast, simple checkout will be significantly easier to use on mobile devices. Remember that more and more transactions are taking place on mobile devices, and a clunky mobile checkout might send a potential customer off to a competitor’s site.

  • Improve site loading times

Do you know that increasing the number of components on your checkout page will result in increased load times and reduced customer satisfaction? 59% of people will abandon a webpage if it doesn’t load within 3 seconds. Make sure to eliminate distraction by removing unnecessary features from your checkout page, and stick to the basics.

Stress test important pages on your site as much as possible to know how they work under extreme conditions, and investigate Google PageSpeed Modules or other tools to speed up load times.

  • Include multiple payment options

Offering multiple payment options is one of the best ways to keep these visitors shopping. 8% of people abandon the checkout page because they can’t find the payment option they want. And another 4% leave if their credit card is declined.

Offering multiple payment methods makes this easier for the customer, as they can choose the payment method they’re most comfortable with to overcome purchasing objections. Offering as many payment methods as you’re comfortable can drive additional conversions by ensuring your customers pay with the method of their choice. The preferred payment options are by credit card (42%) followed by PayPal (39%).

  • Guest Checkout

In the Baymard research, 37% of shoppers abandoned carts because they had to create an account to shop. That’s a huge number of potential customers to lose. Some of your customers will be hesistant to create an account with your store upon checkout — registration forms such as this can be very time-consuming and tiring to fill out, and they create mental tension by requiring another “decision” during checkout.

Anonymous checkouts are especially important for first-time customers. Forcing users to sign up for an account on the website before they reach the checkout page has been shown to decrease conversion rates. To solve this problem and make things easier for your customers is by introducing a guest checkout or including social login to make signup easy.

  • Offer Up-sells and Cross-sells

These are sales techniques we can also add on our checkout page to optimize sales conversion. Cross-selling pitches products in addition to what the customer is already interested in, and upselling suggests a more expensive version of the product. The idea is to make the customer spend more money they originally thought they’d spend. These are great, and have always done the trick when trying to increase online sales.

Unlike an eCommerce business that sells physical products, digital products that are available instantly don’t require a shipping address or phone number. Street address, state, and zip code are all fields you can immediately eliminate from your checkout form. Thus, the checkout page of a digital product webstore offers a simple, easy and less complicated checkout than with buying a physical product. So we need to remember that it is very important to make the checkout least difficult part of your customer’s eCommerce journey.

Conclusion: Increase your Sales Conversion Rate!

All in all, your eCommerce checkout page is the most important part of your online store. You cannot win sales and grow your business if you cannot get consumers to convert. A smooth checkout flow can increase profits for your online business and can improve cart abandonment rates.

Optimizing your checkout process will help increase revenue, and customer satisfaction. Along with this, you can also try improving the totality of your website by making sure that you have good and smooth site navigation. But where do you start? You can read this article “How to improve website navigation for your EDD store” to learn some tips and strategies on how to excel with site navigation.

Conversion rate optimization is an ongoing process. Develop ideas, make a change, test to see how it affects sales. I admit, there are other ways, too. But, it’s a guarantee that these steps will help you stay on the right track.