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What are the main Factors affecting Sales of Online Shops?

The motivations of online shoppers which lead to their purchasing decisions are subject to ongoing research. While purchasing behavior is affected by the needs of the consumers there are many more factors in place which determine where Online Shoppers are going to make their purchases.

These factors are not random nor are they hiding any mistery but actually follow logic which determines how much sales an online shop can attract. By knowing which factors are relevant and how they play together allows shop owners to apply the right strategies and tactics to maximize sales in their online shops. Therefore, we wrote this article tries to shed more light on all the factors which at the end determine how much sales an online shop can create.

As you can see, we could identify many factors and elements which are affecting sales. This comes very close to reality as web shops need to pay a lot of attention to many details that are important when it comes to sales. All the factors and elements can be grouped together in four areas:

  • Audience
  • Traffic
  • Website Conversion
  • Average Order Value

We are now going through each area and examining the factors which are affecting sales in different ways and approaches.

Audience

The first section is about your Target Audience. This includes studying and understanding who they are, what they do, how much they can spend per purchase, and other important factors that may affect their purchasing decision. Defining a powerful target audience is key to forming a solid base to sell something to.

Below are the things we need to take note regarding our audience:

  • B2B or B2C?

Who is your target audience? Businesses or consumers? Are you selling B2B or B2C?

B2B: Having businesses as customers can be beneficial as businesses normally are much more willing – and have a better ability – to spend more money than consumers can. So this allows your business to sell higher-priced ticket items including services. Selling to businesses normally requires a more sophisticated sales approach as every expense is part of a budget and requires approval. Also, the relationship and reputation of your webshop might play a much more important role.

B2C means that the purchases are done by private consumers. Private consumers normally have less spending power and therefore are much less willing to spend money as everything comes out of their own pocket. Pricing ticket normally tend to be lower. B2C companies may benefit from meeting the household decision-maker, particularly for big-ticket items like vacations or new vehicles, but they don’t have to cater to only one family member to see results. They will show advertisements to anybody who may be interested in buying and have a good chance of doing so. Also to mention consumers are much more receptive to emotional arguments than businesses who rely more on rationale decision-making.

To be successful, both B2B and B2C marketing must be hyper-targeted, but this can be a difficult task for B2B companies in particular. B2C promotions will reach out to any potential consumer who is interested in their product, even if they aren’t the intended buyer. Even if the ad appealed to anyone other than the primary customers, a woman who sees jewelry she likes could submit the connection to her significant other, resulting in sales.

  • Age Group

Your target audience’s purchasing power may root in which age group they belong. They may be a part of ages under < 18, 18-25, 25-40, 40-65 and > 65. Different age bracket has different goals and needs. You may have to ask yourself which age group does my target market may come from and that information will help you optimize how to do your marketing better.

Defining your audience’s age group may also help when you decide to use ad targeting as it can help you narrow down your audience target in your campaign ads. Just make sure to do your research and see at what age group your products will most likely be bought and use.

  • Spending Power

In connection with the age groups, the spending power is somewhat a bit similar to it. Spending power may depend on your audience’s income level, educational attainment, and employment. If your products are typically at a higher price point, you may need to target audiences that match the income level required to purchase them.

Therefore, you need to do some extensive research and planning first. If you plan to sell these to students, you need to keep your price point at a low level for them to afford it. If your products target businessmen, entrepreneurs, online store owners, you need to decide how high you will set your price point at as it will be a fair price, but also not high enough to overprice.

  • Interests

Your products may vary in different categories. It may be specific for a certain industry, need, interest and others. For example, if you are selling WordPress Themes and Plugins, your target market should be in the same niche industry and is supposedly operating WordPress websites. You need to analyze which audience group your products will most likely be purchased to better optimize your marketing strategy.

  • Problems

In order to build the perfect product to offer your customers, you must first need to know and understand the customer’s problems and needs you needed to address. This will give you a clear picture of what direction your product must be developed into as to be useful enough for people to buy it.

For example, selling digital images or logos sells the problem of somebody needing a design solution, therefore you need to provide tons of sample images and graphics, and may also offer customization.

Another is selling a WordPress plugin normally solves a problem within an online shop (e.g. page conversion, design problem, navigation, etc.) The point in developing a good and saleable WordPress Themes/Plugins is that you need to sell something which solves a significant problem, saves time, energy, and provides something valuable to your users.

Traffic

The next section will be about understanding our traffic sources. This is very important as the traffic channels are our way of curating visitors which in the future may turn to customers. Remember that more traffic leads to more sales. This is the foundation of our revenue flow, therefore we need to know and understand these traffic channels better and make sure we on the right track in optimizing and making use of these channels. They are as follows:

  • Direct

When a visitor arrives at a website without first clicking on a connection on another website, this is known as direct access (direct traffic). This traffic usually comes from people who already know your brand and the products you’ve been offering. This traffic may come from past customers that went back to repurchase another product or to renew their subscriptions.

In order to get and maintain direct traffics, we must build a good relationship with our customers by offering them the best products, easy to use platform, a trustworthy website, excellent customer service, and technical support. If it turns out they got satisfied with your product and services, they will surely come back for more.

There are other ways of getting direct traffic but the bottom line is we need to make a long-lasting impression even just for visitors, so they will come back right on your website and continue with the purchasing decision.

  • Social

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. As we already know, Social Traffic comes from various social media platforms like the most popular ones – Facebook, Twitter and LinkedIn. This is the most common traffic sources everybody on the eCommerce world is using as this may come very cheap at first but can bring huge amount of revenue to an online store.

To start with Social Media Marketing, one needs basically to prepare a pitch along with an eye-catchy image that will be posted or shared on various social media platforms. There are many free and paid courses on the internet that can help you be better at Social Media Marketing and make the most out of it. After preparing the material to be posted or shared, one usually needs a software or tool to automatically publish content on social media platforms. This can save us a lot of time and help us concentrate on other important tasks in building and growing our eCommerce store.

Your consumers are still engaging with brands on social media, and you’re losing out if you’re not connecting directly to them on sites like Facebook, Twitter, Instagram, and Pinterest. Great social media marketing will help the company achieve phenomenal success by cultivating loyal brand supporters and even generating leads and sales.

  • E-mail

The highly successful digital marketing technique of sending emails to prospects and consumers is known as email marketing. Prospects become clients, and one-time consumers become devoted, raving fans, thanks to powerful marketing emails.

Setting up your email marketing is essential as it is one way of building and growing your connections and staying in touch and updated with your audience. One basic way of implementing email marketing is through email automations. You can use any tool or plugin that will help you setup and do the process for you. You can either build a welcoming campaign, abandoned cart recovery email, newsletter, educational email and other types of email marketing campaign applicable to your business.

Building an effective email campaign might be tricky at first especially on a business startup. You might need to test out different types of email campaigns and see which of them actually works. You can measure it by monitoring the number of opens, link clicks, and purchases. There are also email marketing tools out there, either free or paid, that you can use to automate this process a lot easier and faster.

  • Organic Search

Organic search refers to a search engine’s search results that are unaffected by paid ads. The importance of organic search results to the search term determines their ranking. There are several ways how to make the use and benefit more via the Organic Search.

  1. Keyword Research – is the process of researching common search words that people use in search engines like Google and creatively incorporating them into the content so that it ranks higher in search engine results pages (SERP). In search engine optimization, keyword research is a critical step (SEO). Once optimized for keywords, you can also check your Keyword Rankings to see if you need extra work in optimizing and making your content better, and also to check your competitors.
  2. Competitor Research – Identifying the rivals, determining their strengths and weaknesses, and assessing the strengths and weaknesses of their goods and services are all part of competitive analysis. You will see how your own goods and services react to those of your biggest rivals and what kind of challenge they pose to your company by looking at them. It also aids in the identification of market patterns that you might have overlooked.
  3. On-Page Optimization – is the method of optimizing web pages in order to boost a website’s search engine rankings and attract organic traffic. On-page SEO involves optimizing the headlines, HTML tags (title, meta, and header), and photos, as well as publishing appropriate, high-quality content.
  4. Off-Page Optimization – refers to actions taken outside of your own website to influence your search engine traffic page rankings (SERPs). This is all about creating backlinks. Backlinks are used by search engines to determine the quality of the content linked to, so a site with a lot of high-quality backlinks will typically rank higher than a site with fewer backlinks.
  5. Domain/Page Authority – these are scores developed by Moz that predicts how well a specific domain/page will rank on search engine result pages (SERP). In order to make your DA PA higher, you also need to improve your contents, optimize for SEO and create backlinks on high quality sites.
  • Referrals

Google’s form of disclosing visits to your site that came from sources other than its search engine is known as referral traffic. If a user clicks on a link to access a new page on another website, Analytics reports the click as a referral visit to the second site. The originating site is referred to as a “referrer” because it directs traffic from one venue to another.

In order to increase your referral traffic, you need to create more backlinks to high-quality websites, bookmarking sites, and publish contents on social media posts such as Facebook and Twitter short links, get published on Online Directories and Review Websites, comment on blogs and forums, and others. Referral traffic may also take the form of tracking code embedded in other websites, such as AdWords banner advertising, to provide a referral code tied to a particular marketing campaign.

  • Affiliates

Affiliate marketing is a form of advertisement in which a business pays third-party publishers to send traffic or leads to its goods and services. Affiliates are third-party publishers who are paying a fee to find new ways to market the brand.

This is also one great way to let traffic flow on our website, by establishing a good Affiliate Program. There are free/paid tools that you can use to automate your affiliate program and set up all the processes for you. You need to properly set the terms of your program, at how much commission percentage you will give fair for both parties, instructional materials and guide how to promote or advertise your products, prepare images and banners ready to be posted to third-party websites, and many others.

As a result, a good affiliate marketing campaign necessitates some preparation. Especially if the contract agreement pays for traffic rather than sales, the terms and conditions must be strict. In affiliate marketing, there is the possibility of fraud.

Website Conversion

The next section is talking about your website conversion. When anyone performs a pre-determined and desired action on your website, such as signing up for a newsletter, posting a blog post on social media, or purchasing a product, it is known as a website conversion. Your conversion rate is the percentage of people who complete your desired action.

Now, let’s get to know some of the important factors that affects your website conversion.

  • Design

Layout, without a doubt, determines whether or not a landing page can convert. Designers working on UI and UX should include usability, user interaction, and key performance indicators, or KPIs.

Businesses do not want to risk potential leads that use computers other than desktops to reach the landing page. As a result, the designer must consider how the website would appear on screens of various sizes. Furthermore, Google is a major supporter of responsive design. As a result, responsive design is beneficial for both conversion rate and SEO.

Remember that, conversion rates are negatively impacted by excessively embellished, unstructured, and cluttered webpages.

  • Content

It’s time to think about content that will support you on your way to conversion rate optimization after you’ve taken care of a friendly interface and navigation. A content strategy, like every other marketing strategy, begins with defining the target audience. When you know who your readers are, it’s far easier to figure out what they’re interested in.

Share useful knowledge that your future clients will seek out. That’s how you’ll demonstrate your knowledge and ability to assist. That’s how you’ll earn people’s confidence.

  • Navigation

Your site visitors are used to those common navigation elements in UI and UX design, regardless of who your buyer personas are. If your landing page design is difficult for your visitors to understand, you will have a hard time converting them into leads.

The place to test your differentiation strategy isn’t on your website design. For easy navigation, use a consistent interface. People are used to that, so don’t throw them off. The CTAs on your screen must be linked to one another. Your conversion rates will suffer if you have too many competing CTAs.

Clear the screen of clutter. Make the most of the empty room. Examine what your visitors see as they click through your pages. To encourage conversions, a CTA button should always be available.

Finally, make your checkout process easier. Don’t forget about smartphone users.

  • Page Speed

The capacity of a website to generate leads and drive sales is heavily influenced by its loading pace. When a user tries to access a website that takes a long time to load, they are much more likely to look for another source for the material, information, or products they want.

When we talk about results, we’re talking about load times, or the first potential barrier between a user and your brand’s web material. It is recommended that a webpage load in no more than 2-3 seconds, studies have shown that consumers give up after only a few seconds and press the “back” button. They actually think the website is inaccessible or that the browser is malfunctioning. For potential customers to stay on your website, quick load times are important.

That is why using a good hosting server as well as an excellent caching plugin is important for your website as it automatically helps and unloads your website.

  • Security

If you don’t serve up your pages safely, you may be leaving conversions on the table, depending on how important perceived protection is in your industry. According to a survey conducted by GlobalSign, a web-trust certificate provider, 84 percent of website visitors said they would abandon a purchase3 if the data was going to be sent over an unreliable link.

Aside from changing your links to HTTPS, third-party security vendors also have a security seal, or SSL badge, that you can use with a little Javascript on your ecommerce sites or landing pages. Testimonials and trust seals offer your customers additional assurance that doing business with you online is safe. They’re also often linked to higher conversion rates, but your mileage can differ depending on your use case.

Lastly, you should always monitor your website’s backup and firewall to prevent harmful attacks on your website, protecting your customers personal information in the process.

You’ll need more than just appealing prices and appealing images to boost your conversion rate. On one side, you’ll need to position yourself in your customers’ shoes to make the user experience as seamless and reliable as possible. Keeping an eye on how these same parameters are evaluated by the major search engines, on the other hand, will help you prevent SEO and conversion killers when doing the above.

Average Order Value (AOV)

The average dollar amount spent each time a customer places an order on a website or mobile app is tracked by the average order value (AOV). Simply divide gross sales by the amount of orders to get the company’s average order value.

Knowing your company’s average order value will help you determine your overall online marketing activities and pricing plan by providing you with the metrics you need to assess individual customers’ long-term value. The AOV serves as a benchmark for consumer conduct, allowing you to set targets and assess how well those objectives are working.

When it comes to growing website traffic, some advertisers overlook the fact that increasing AOV is more impactful – and profitable. Increasing traffic is normally costly, whereas increasing AOV is not. Because each order has a purchase cost, increasing the AOV is a way to drive direct sales and income because the consumer is already purchasing from your shop.

  • Products

Let’s talk about your products. These are the main factor that will lead revenues towards your business. Creating your products depends on your chosen business niche. You must remember that in order to sell your products, it must have a substantial benefit, features that can help solve customer’s problems, excellent quality and unique advantages compared to your competitors.

Before putting your products for sale, you must prepare necessary contents and materials that will introduce your products. These are your product page content and documentation. Preparing these two important materials plays a huge role in securing a sale. Is your pages well explained? Is it easy to understand? Does it explain all benefits and uses of your products? Does it show enough images to showcase your product’s features? Do you offer help and support? If you are be able to address these questions, therefore your products are ready to be published.

  • Pricing

Setting your price points should be well-thought and decided by taking into considerations the many factors that help in building your product. You must consider the time, effort and money spend in developing your product, adding up your desired profit.

Remember that in deciding what price point to set may also depend on the current market. You must check the pricing of your competitors and decide whether you go low or higher depending on your product quality.

Many business owners introduce different price tiers for products and on a subscription basis whether recurring or one time. You can also make use of this pricing structure and see what best fit your products.

  • Upsells

Upselling is a sales tactic that involves persuading buyers to buy a more costly, improved, or premium version of a preferred item, as well as other add-ons, in order to make a larger sale. In order to increase order value and benefit, eCommerce companies often combine upselling and cross-selling techniques.

This focuses on assisting the consumers in ‘winning’ by suggesting premiums, enhancements, or add-ons that will ultimately provide more value and make them feel like they got a great deal; it will turn out to be a consumer satisfaction strategy that also produces additional revenues.

In order to use upselling properly, you must take note to only upsell what is necessary and related to the product the customers is going to buy. The more upsell options you provide to consumers, the more likely they are to accept one. As a result, promote your upsell wherever it makes sense. You don’t want to confuse your customers by allowing them to see your upsells. If you show your upsell popup at an inopportune moment, they might not buy anything at all. You’ll have a lot better chance of making a deal if you show it at the right time.

  • Discounts

One of the most common strategies used by small businesses to increase revenue is to give a discount. But there’s a catch: unless you do your research, your discounts can end up harming your brand or reducing your income.

Setting discounts on your pricing is a tactic that will increase sales volume, attract new buyers, and provide you with more benefits. Still, there are downsides to discounting. When you give discounts, it’s also possible to end up with little to no benefit. While some of your reduced sales may come from consumers who would not have purchased otherwise, you may also lose profit margins from customers who would have purchased regardless of the discount.

To not abuse discounting which can end you up with nothing, you can start with the basics which is the Bundle Discount and Seasonal Discounts. Bundle discount, rather than lowering the sale price of a single good or service, you lower the price of a collection of products purchased together for this discount. While the Seasonal discounts are event-based discounts are usually associated with a particular date or season, and they are often repeated. This involves discounts offered during holidays, such as New Year’s or Valentine’s Day promotions.

You can do discounting by promoting a campaign via newsletter. Prepare it very well with the right and catchy content enough for your viewers to not ignore it. Also, you must decide carefully what discount amount to use, how long it will run, how many times it can be used and for what specific products.

Conclusion: Continuously Improve the Factors affecting Sales of your Online Store

Despite that these factors looks overwhelming and seems a lot of work, you really need to work through all these and try to improve them as much as possible to improve your online store sales. Like in order to increase sales you need to focus on working on your Audience, Traffic, Conversion and Order Value, sticking to these main topics to get a good increase in your sales. Then the challenge is to break-down all the factors working all the way down on the topics affecting these elements.

You might also first need to plan carefully and prioritized which you think are the factors urgently needed to be implemented on your online store. Some will have higher priority (e.g. ) while others might first appear less relevant. However, all play an important role in defining how much your sales are going to be for your online shop.

How to create Effective Landing Pages for your EDD WordPress Stores

For a long time, landing pages have been a success. A landing page often brings in the right traffic, whether a new product is launched or a particular service or product.

Unfortunately, a landing page is sometimes mistaken for a website’s homepage. This can happen to someone who is totally inexperienced or new to the design industry or who does not have adequate knowledge how to do it.

Despite being the final step towards your advertisement campaign, your WordPress landing page should always be on your priorities. But it can often be a challenge to create a landing page that converts.

What is a Landing Page?

A landing page is the page on your website that a visitor comes to after clicking an ad, seeing a social media posts or others. Inexperienced marketers frequently direct to their homepage all of their PPC traffic, but this can be a major mistake. For providing a premium experience for visitors and driving conversions with a targeted message that suits the needs of each customer, specific landing pages tailored to different offers are important.

Landing pages can also be a foundation of successful online marketing. Your deal may be perfect and be tailored for your PPC ads, but your company is bound to struggle without a good landing page. Your layout of your WordPress landing page must be flawless.

So what makes the landing page a perfect one? How do you make cool landing pages that boast conversion rates? To make it happen, we will walk you through what you need to do.

10 Tips in Creating Effective Landing Pages

Here are the best tips of how to create landing page for your websites:

Clean and Organized Design

Your page design’s look, sound, and overall layout will have an immense impact on the success of your landing page that drives conversions.The main purpose of your landing page should be to make it as easy as possible for a visitor to convert, so it is important that all aspects of your page work towards the goal of conversion, whether it is filling out a form, buying a product, subscribing to a mailing list, and others.

An efficient design of the landing page allows use of color, layout, design and and eye-catching images intelligently. Some button colors, such as red or green, are said to improve landing page conversions, but above all, make sure that your button color and your background contrast strongly. To ensure a successful landing page, you can test several different button attributes. Test color, placement, and size to discover the most efficient landing page layout.

Trust Signals

Strong landing pages use confidence signals abundantly, which can mean that their offer a trustworthy brand to visitors. Trust signals can take a variety of different types such as testimonials, product reviews, customer endorsements and others. This can also be achieved with interaction counters, which drive through likes and shares from different social networking sites for a more subtle type of endorsement.

Make Your Page Mobile Friendly

Do you know how long it takes to load your landing page on mobile devices? Fredrik Lindberg, Bannerflow Product Manager,’ says that optimizing the campaign from mobile to desktop is important and is something everybody should do. To ensure conversion across platforms, scale your landing pages for all devices.

According to Google, after 3 seconds, 53 percent of visitors to a mobile site leave if the page fails to load. Even more shocking, it takes over 70 percent of online landing pages over 7 seconds to load above the fold. When nobody sticks around to see them, stunning landing pages are useless.

High-Quality Content

Don’t be cheap with your content to offer your visitors instead provide rich, useful content as long as it’s essential. Nice, trusting content encourages faith and trust. You don’t want to smother visitors with details unnecessary details.

Remove Page Distractions

The goal is to make it as easy as possible for visitors to convert, having as little and as few barriers. It should always be obvious about the next move. Depending on what your target conversion is this technique varies. If it’s form submissions, create something enticing to fill-out. Make a button if it’s a download that begs to be pressed.

Call-To-Action Buttons

Your call-to-action is normally the second biggest chance to increase the conversion rate. Keep it short, use of 5-7 words is highly effective. Use value verbs and when possible, instead of verbs that indicate what the prospect has to do such as Send.

Encourage Social Sharing

The most powerful way to market your website is by social media.Once you get the opportunity, invite individuals to share your offer. They’d definitely want to tell people about it if they enjoy it.

You can use features such as social sharing icons right on your page or link text saying to share this contents with your friends.

Easy To Understand Contents

It’s important that your visitors can easily understand what is it that you’re offering. It’s estimated that you have about 8 seconds to persuade users to stay on your website, so value proposition needs to be fast and convincing. Make it easy to search while creating a landing page by highlighting your primary point in the headline by using sub headings and bullet points for added info. Use fonts and colors to show the hierarchy of details.

Contain Relevant, Quality Images

Eye-catching and appropriate photos makes a more appealing website and a better overall user experience. Consider incorporating visual hints to show what the visitor should do next. You can go with arrows on the obvious option, or try something more creative, such as making the focal point of the page a bright CTA.

Optimize for SEO

Have search engines find your landing page by optimizing it for SEO (Search Engine Optimization). Increase the probability of your landing page appearing prominently on the results page of a search engine (SERP) by using suitable keywords in the URL, headlines and in the text of the page.

Why Category and Tag Pages are suitable to serve as Landing Pages?

When we speak about “landing pages,” we typically mean a page explicitly designed to receive and convert traffic and optimize it. We need a landing page, therefore, because it will help improve the conversion rates of your website and reduce the cost of receiving a lead or sale.

One of your most strong landing pages can certainly be your download category and tag pages. These pages already have your items on their own, so you just need to customize and make the most of these pages directly in order to get a sale. The issue now is that Google typically does not find these pages because it is not designed for SEO as there is not enough space to add even more text and images.

So, right now, our aim is to ensure that your landing pages for download categories and tags are SEO optimized to drive a large amount of traffic and thus rank in the leading search engines. With the use of this plugin and its efficient shortcodes, we will certainly achieve that.

EDD Landing Pages for Categories and Tags Plugin

Easy Digital Downloads (EDD) web stores come with custom category and tag pages which offers very limited editing possibilities which forgive a lot of SEO potential. There is no meaningful text editor available to add more content to pages such as images, texts styles and formatting and others which are needed to become further optimized for SEO purposes. It also limits you to only add text above the downloads listed on those pages.

To best optimize your category and tag landing pages for SEO, there needs to be an extensive text field (content) added below the downloads listed on the custom download category and tag pages, and this plugin would be of excellent help for you.

EDD Landing Pages for Categories and Tags enhances text fields and adds button and dropdown filters on your download category and tag pages to turn them into better landing pages. The plugin allows you to upload one image per download category and tag. Several shortcodes are included in the plugin which can be used to create directory lists, simple lists, and carousels of your download categories and tags to be placed on any page of your website. Enhances the user experience and site navigation for your visitors.

Acquiring this plugin will definitely help you optimize your pages for SEO, by allowing you to create text and information-rich category and tag pages which will definitely give your web store a better chance to rank high in the leading search engines such as Google or Bing.

Conclusion

The above methods may actually take some time and effort, but we guarantee that they are absolutely worthwhile to do. Give it a shot and you will see how simply you can optimize and improve your landings page that surely can increase your sales conversion rates.

Also, trying out the EDD Landing Pages for Categories and Tags will definitely help you optimize your Download Category and Tag pages for SEO, by allowing you to create text and information-rich category and tag pages which will definitely give your web store a better chance to rank high in the leading search engines such as Google or Bing.

Making sure that your WordPress landing pages convert as well as rank for SEO is a recipe for true success. Now, you already know some very important steps to make your landing page better and effective.

Top 9 Abandoned Cart Recovery Solutions for Easy Digital Downloads Stores

Abandoned Cart on eCommerce happens when customers add products to their online shopping cart, then abandon or leave your site before the transaction is completed. A lot of this happens in every online store. Baymard Institute puts at 69 percent the average abandonment rate for eCommerce carts.

The rate of abandoned carts on mobile devices is even higher. Data from Brilliance shows a prevalence of 73% on desktops, 80.7% on laptops, and a staggering 85.6% on cell phones.

Just three out of ten shopping carts will actually produce an order, even though how hardworking retailers work to get customers to their site and guide them during the purchase journey. That’s a considerable amount of revenue lost, especially if the sale ends up going to your competitor.

Why is Abandoned Cart Recovery Important?

For all retail marketers, cart abandonment is a growing problem as it is the most frequent and most inevitable scenario in the operation of an online store. Here are some key points why you should focus on your Abandoned Carts recovery:

It is easier to target warm leads than cold leads. Bringing a customer into the sales funnel is better than trying to find a new customer to sell to. Online shops will start driving lost customers back to their website by remarketing wisely. Remarketing for websites is a largely untapped sales source, which also concedes to the idea that they will not return after a customer has left. Recognizing the need to directly communicate with consumers will improve online recovery dramatically. 

In your sales and marketing funnel, it is also one of the greatest leaks, thereby increasing the bounce rate. Be able to boost your store’s profits by following up the customer and encouraging them to finish their purchase. 

Emails about cart abandonment are a cost-effective option to raise sales. Such emails encourage you to inspire consumers to return to the website and complete their purchase. The emails may simply remind them of the products, provide them with other appropriate items or inspire them to empower price-sensitive clients. This way, you will keep your clients and reduce the expense of attracting new clients. 

9 Best Abandoned Cart Recovery Solutions for Easy Digital Downloads WordPress stores

There are many available Abandoned cart plugins all over the internet that can help you with your recovery process. Now, here are our top picks of Abandoned Cart Recovery Solutions for Easy Digital Downloads stores:

EDD Mailchimp Abandoned Cart WordPress Plugin

This plugin was created, specially designed to recover abandoned carts for Easy Digital Downloads (EDD) stores by using Mailchimp. EDD Mailchimp Abandoned Cart allows you to trigger abandoned carts emails in MailChimp by motivating customers to follow through on their intended purchases with personal, time-limited discount codes in MailChimp. 

Also, this plugin calculates several key performance indicators to measure the effectiveness of your abandoned cart process and also allows you to view the contents of each abandoned cart. You can learn more features of this plugin by visiting the product page.

Plugin Key Features

  • Performance Statistics of your Abandoned Cart Process
  • Detailed list of all abandoned carts and contents
  • Issue time-limited Discount Codes
  • Send email automation series via Mailchimp

This plugin is very good in helping you to track and recover abandoned carts. It provides a clear and easy to follow Documentation to help you out in setting your Abandoned Cart Emails right on Mailchimp.

Jilt for Easy Digital Downloads

Jilt has excellent integrations for WooCommerce, Shopify, and Easy Digital Downloads. Just install their free plugin and you’re good to go. Further down, we will delve into more of the installation and configuration. It tracks incoming clients once your store is linked to Jilt. It then begins an automated email campaign to try to grab them back for those who start purchasing a product on your site but end up leaving. 

Plugin Key Features

  • High Powered Performance
  • Proven Cart Regeneration Powered Technology
  • Great for any number of products
  • Dynamic Discounts

Jilt will list all items in your recovery emails in an abandoned cart, making sure consumers know what was in the cart, and allowing them to complete transactions quickly with a few clicks.

Jilt transfers this monitoring and storage from your site since abandoned carts produce plenty of data to monitor, meaning that your site continues to load easily. Now you have abandoned cart data you need to maximize recoveries and conversions. 

Retainful – Abandoned Cart Recovery Plugin

Retainful, an abandoned cart recovery plugin, helps you to reduce the number of abandoned carts. It also helps you generate sales in your eCommerce store with multiple email marketing campaigns. It has become the popular and best lead capture tool. Moreover, it delivers a series of abandoned cart reminders to the customers that probably increases your conversion rate. 

Retainful’s Key Features

Here are some of the wonderful features that help you to know more about Retainful. 

  • Capture abandoned cart email addresses
  • Drag and drop editor with easy customization
  • Track your email campaign’s performance easily
  • Progressive analytical dashboard
  • Flexible shortcode usage for email personalization
  • Email collection popup
  • Drip/Sequential recovery emails
  • Coupon usage restrictions
  • Auto-apply coupons

Retainful, one of the most prominent WordPress abandoned cart recovery plugins, has become a handy plugin to recover your lost sales. You can implement one among the myriads of email templates to come up with an attractive email with an increased engagement rate and open rate.

Recapture for Easy Digital Downloads

Since 2015, Recapture has been around and has earned millions of dollars for shops just like yours. Principally for Shopify, it is an abandoned cart recovery and email marketing software. Via abandoned cart emails, check alerts, winbacks and more, this app lets you reclaim missing customer revenue in your shop. 

Plugin Key Features

  • Live Shopping Cart Views
  • Intuitive drag-and-drop email editor.
  • Easy for non-tech folks to create and send email campaigns
  • Simple pricing that won’t break your budget
  • Built for ecommerce from the ground up

Recapture.io is very easy to use for Magento 1 and 2 with simple email marketing and abandoned cart recovery. Start recovering missed revenue from your customers quickly and painlessly with an easy to use, popular 5-minute setup.You don’t need to have a coding knowledge at all! You should get today’s Recapture up and running. Why keep waiting any longer? Right now, begin recovering abandoned revenue! 

Cartlift

Cart Lift is perfect for your WooCommerce or Easy Digital download-based store in setting up and running a good abandoned cart recovery campaign. You can now recover about 20 percent of your abandoned cart customers with Cart Lift with very less effort.

Plugin Key Features

  • Set strategic intervals for greater outcomes to hit prospects
  • Use proven email templates to make prospects complete purchases
  • Get the campaign ‘s unique reports and revenue benefit recovery
  • Supports WooCommerce & EDD
  • Webhook option for integration with external marketing automation software. 

You can easily create compelling email campaigns using Cart Lift to instantly reach clients who have abandoned shopping carts on your web.This is to win them back to complete transactions and boost your profits. With automated email promotions, recover over 20 percent of your abandoned cart clients. Enjoy raising your ROI immediately. 

Cart recovery for WordPress

A free abandoned cart recovery and monitoring in your WordPress store is the Cart Recovery Plugin for WordPress. As soon as your customers enter checkout, this plugin helps you to monitor customer names and addresses, track carts for logged in users, added and track abandoned carts, view stats in your WordPress dashboard, and customize your recovery email. 

Plugin Key Features

  • Tracks the names and emails of clients as soon as they are entered at checkout
  • Track logged-in consumer carts as soon as things are added
  • Emails for automatic cart recovery & cart re-population
  • Includes easy to use WordPress stats
  • WooCommerce, WP e-Commerce, Easy Digital Downloads and Restrict Content Pro compatibility 

It also has automatic emails for cart recovery & cart re-population within WordPress with easy to use stats. Moreover, it’s very compatible with WooCommerce, WP e-Commerce, Easy Digital Downloads and Restrict Content Pro. 

CartHook for Easy Digital Downloads

One of the fastest and reliable way to  recover abandoned carts for your EDD site is CartHook for Easy Digital Downloads. The plugin makes it very easy to integrate Easy Digital Downloads and CartHook web app, requiring you to completely integrate only using a copy / paste of your CartHook ID in seconds. 

Plugin Key Features

  • Create funnels of post-purchase caused by what your customers buy at the checkout.
  • Modify templates beautifully crafted
  • Track every funnel ‘s outcomes and offer to understand the effect on your AOV and revenue.
  • Live support from individuals who care for your performance in a sensitive way. 

Be able to capture every visitor’s email address on the checkout page as soon as it is typed in the email area. If the transaction is not completed, an automated email campaign designed to return the user to your site to finish the purchase will be activated.

This plugin will help you recover 15 % to 20% of your abandoned carts instantly, resulting in more sales immediately. Enter thousands of Shopify stores with CartHook to build post-purchase offerings. 

EDD Abandoned Cart by Frosty Media

I’m sure you are trying to strike a balance between web visitors and sales when selling digital goods. A small bridge between the two could be Easy Digital Downloads Abandoned Cart extension 

The Abandoned Cart goes in the back end when a visitor has products in the cart and enters the checkout page. The plugin stores the email address in the database to be used later when the user enters their email address. The email address is deleted from the Abandoned Cart database if the checkout phase is finished. 

The emails are automatically collected, but you have to individually email each user before an auto-cron is constructed in a future update. If your host allows PHP mail or wp mail, WordPress can handle the email, which is still as simple as hovering over the user and clicking on the email user. 

EDD Better Checkout Cart

This plugin has a different approach to your Easy Digital Downloads WordPress webstores to battle off abandoned carts. EDD has one major problem: the checkout / cart CTR (Click Through Rate) is not as good as it should be. This was achieved by eliminating useless call-to-action and other obstacles. To get the enhancement, this plugin is your way. 

With a five on a 5-star rating, this plugin with its awesome service and great support has satisfied all those who have downloaded it. If you are using a WordPress version that is above 4.3, then you can download it now and start using it immediately.

Conclusion: You need to implement Abandoned Cart Recovery as there is Money on the Table

It’s really necessary to incorporate an Abandoned Cart Recovery operation. In your sales and marketing pipeline, this is one of the main leaks, thereby increasing the bounce rate. Processes of cart abandonment recovery such as this are a cost-effective method for sales improvement. Bringing a customer into the sales funnel is better than trying to find a new customer to sell to. 

It is complicated and has no single solution to the cart abandonment problem. Several causes lead shoppers every day to leave their favorite things in shopping carts. The reasons why customers prefer to leave their carts and what changes they can make to solve those challenges are crucial for retailers to consider. 

It’s difficult to eradicate cart abandonment completely, however. This is where a good abandoned cart plugin comes into play. A personalized, well-thought out marketing strategy can help bring shoppers back to the store and recapture lost sales. You will maximize customer service with this data by demonstrating you care for the customer and seeking a personal solution for them. You can also improve future customer experience by tackling this issue to prevent future cart abandonment from that reason.

Top 10 WordPress Backup Plugins to Best Backup your eCommerce stores

Management of an eCommerce store is never an easy start. We still do that at times, there are many administrative and marketing activities, we tend to forget how to properly secure our webstores and protect all our hardwork. That is why we need an automated backup solution that will help us save time in securing all content on the website. A daily and hourly backup is much needed for bigger eCommerce WordPress webstores.

Backing up the website means you can bring a single copy of your data and data with you. You can stay safe. Whatever happens to your website, you’ll have the data available and you can use it later.

The best thing you can do to safeguard your eCommerce shop is to build daily WordPress backups. Backups give you peace of mind, and will save you from apps and plugins installed on your website itself in disastrous circumstances such as virus and malware attacks. So getting the website backed up regularly is extremely necessary.

Besides creating a backup of your store, every eCommerce store owner must also secure a trusted service provider with stable systems to aid the connection of your store. Overall, keeping track of your product and sales is as much important as securing your eCommerce WordPress websites.

Why Is Backing up Your WordPress Website Important?

Here are some of the top 5 reasons as to why you should backup your WordPress website now:

  1. Plugin Conflicts – This is the number one reason as to why every eCommerce store needs a backup on their own. We might have installed tons of free/paid plugins from different sources and developers. Just one plugin incompatibility or conflict with other plugins on your website may cause a huge risk and loss on your part as it can damage and destroy your whole website. That is why you need to always have a backup ready.
  1. Development Updates – Much like conflicts with plugins, different software, framework, and technology changes will cause harm to your website. While it is important to always be up-to – date, updates are still vulnerable to different kinds of viruses, or even device conflicts. The webmasters know that when they’re updated the websites are at risk, so they need proper backup in case of injury.
  1. Testing – Whenever you want to make a major improvement to your site, using a testing environment is the best way to do so. That way, if during or after the update anything goes wrong, you will prevent it from impacting your live website. If you have a backup, you can see if the development project worked with an older configuration of your software, and if not, you can just always go to the previous version of your system.
  1. Viruses and Malwares – Various issues such as Trojan horses, viruses, and other malware can affect the web sites. These may affect your website through other parties that access your system while breaking the armor of the firewall. They get downloaded with other files that can damage your device and website. Keeping the backup through the website backup service is very important and gives you more flexibility how to deal with such malware.
  1. Human Errors – Sometimes while working on your store, you might have accidentally updated something wrongly on your pages, or deleted important contents that look like cannot be recovered anymore. Your mistakes are sometimes big enough to cost you losing the important data. Maintaining backup and extra storage will help revive the data. This is really necessary and there are several different backup services available on the website to keep you safe and sound.

If you are working easily on your website to make it popular among others, you need to learn about the threats and issues that are connected with this. Your files, content and data are not protected. Yet it helps you . the damage by keeping the backup and having the right ‘website recovery services’ If something goes wrong, then your help will be the backup.

Top WordPress Plugins you can use to Backup your Website

There are many free and paid tools and plugins for WordPress backup and most of them are very easy to use. While many WordPress hosting providers offer limited backup services, our users are always advised not to rely solely on them. In the end of the day, maintaining the website backups updated is the duty.

UpdraftPlus (3,000,000 + Active Installations)

UpdraftPlus is the most common available free WordPress backup plugin on the internet. It is used by over 3 million websites. It helps you to build and archive a full backup of your WordPress site on the cloud or save it to your computer. The plug-in supports both planned backups and backups on request. You also have the option of choosing what files to back up.

You can easily set up full, manual, or scheduled backups of all your website files including your database, plugins, and themes, even with the free version of the plugin. It’s simple to restore your files and you can do that with minimal technical knowledge. In addition to supporting any WordPress website, UpdraftPlus also allows you to quickly restore backups directly from your WordPress admin panel.

UpdraftPlus also has a premium version that includes add-ons to migrate or clone websites, search and replace databases, multisite support, and several other features. Also the premium version gives you access to prioritized support.

ManageWP (1,000,000 + Active Installations)

Founded by Vladimir Prelovac and powered by a cheerful team of 28 staff personnel, ManageWP is an amazing WordPress management tool that is as beautiful as it is useful. It has an excellent dashboard that helps you save time by automating the workflow, so you can focus on matters of importance. For an unlimited number of websites it is fast, safe and free.

ManageWP is one of the biggest names in the WordPress world. Created in 2012, it revolutionized website management, providing WordPress users with an easier way to manage multiple websites at once. In June 2016, this groundbreaking tool got even better with the release of ManageWP Orion.

Simply put, ManageWP is one of the WordPress management applications with the most flexibility. The free tier offers a monthly backup for each of your sites and allows you to enable or deactivate the option individually as needed – even though we can’t imagine why you’d like it!

In a nutshell, ManageWP lets you manage all of your WordPress-powered websites from one central dashboard. That means no more back and forth between multiple WordPress dashboards — you can access everything from one place. Quick. Convenient. Easy. ManageWP is also outstandingly easy to use. The interface is a breeze to use, and provides helpful tooltips to help illustrate how each section functions throughout.

Duplicator (1,000,000 + Active Installations)

Duplicator allows users to backup all WordPress files in zip format , allowing you to save them offline and move different web servers.

Some of the main advantages of using Duplicator is its ability to clone your preset pages. Instead of configuring your favorite themes or plugins manually, Duplicator lets you customize and package a single account. This helps you to move your pre-configured WordPress sites to various locations, thereby removing the need for reworking.

Like any other WordPress backup plugins, Duplicator lets you schedule backups, send files to cloud storage and send email updates to yourself. It does not allow you to create automated scheduled backups that make it less than ideal for a regularly maintained site.

BackWPup (600,000 + Active Installations)

BackWPup is a well known backup plugin with more than 500,000 active installs. The plugin protects the entire installation including the files and offers on-line backup on Dropbox, S3, FTP and more. Also, you  only need a.zip file to restore your files, very easy.

Are you looking for a free, stable backup and restore plugin? Then BackWPup is an excellent choice for you.  While it does have a paid version, the free edition has already the core features for backing up your website. Also, you can  program complete backups of your site. You can either choose to back up online providers like Dropbox, or save a single.zip file to your own device.

BackWPup can even help you archive, check and restore your database using automated phpMyAdmin.  A WordPress account is also very easy to restore from backup. The BackWPup Pro version comes with priority support, the ability to store backups on Google Drive, as well as other fun features.

BackupBuddy (500,000 + Active Installations)

Since the beginning of 2010 BackupBuddy has been running defending half a million WordPress websites. BackupBuddy is one of WordPress’s most common premium backup plugins, used by over half a million WordPress users. It helps you to make regular, weekly and monthly backups easily scheduled.

This helps you to backup your entire website from your WordPress dashboard with just a few clicks. You can schedule automatic backups, send backup files to a remote, secure location, and quickly restore the files.

With BackupBuddy, you can automatically store and even email your backups in cloud storage services such as Dropbox, Amazon S3, Rackspace Server, FTP, Stash (their cloud service). BackupBuddy also includes tools to restore and migrate your WordPress site, in addition to the backup functionality.

Blog Vault (400,000 + Active Installations)

BlogVault is yet another common WordPress WordPress backup service. It is not only a WordPress plugin but a Software as a Service (SaaS) solution. This performs offsite backups on BlogVault servers separately, so the load on your computer will be zero.

BlogVault creates a daily automatic backup of your website and also lets you create unlimited on-demand backups manually. It features intelligent incremental backups which synchronize only incremental changes for minimal server load. It means the site works optimally.

Apart from backups, this allows you to quickly restore your website. You can store a backup archive for 90 days, so you can restore your site from any malfunctions. It also features an integrated testing platform to let you easily check your website. This also offers a simple choice for moving your website to a specific server. BlogVault features seem promising but when compared to other plugins above, pricing seems a little high. For the basic plan that offers a 1 site license you will need to pay $89.00.

BackUpWordPress (200,000 + Active Installations)

BackUpWordPress is an easy-to-use backup plugin because it doesn’t require any setup configurations on your end. Upon activation, it backs up your files directly out of the box.

By default, backup files are stored in /wp-content/backups location of your website, but you can easily change the path if you want to. Since all files, including your non-WordPress files, will be backed up in your site root, it’s strongly recommended to change the path so it’s secure.

The plugin can work on Linux and Windows servers alike. It also enables you to exclude the files you don’t want to back up.

WordPress Backup and Migrate Plugin – Backup Guard (70,000 + Active Installations)

Backup is a much detailed backup plugin which is particularly useful when you are transferring your site contents. With Backup, backups can be scheduled at regular intervals.

If you make backups with this plugin, you can choose to copy files , databases, or both from your web. Even you can configure which files and tables are copied. The restore function is similarly customizable and this plugin supports WordPress Multisite as an added bonus.

Users can also opt to receive email updates upon backup completion and therefore save your backup files as well. Then upload your backups to Dropbox , Google Drive, or Amazon S3 to make them handy in emergency situations.

WPVivid Backup Plugin (70,000 + Active Installations)

WPvivid is a free backup plugin for WordPress that can help you back up your WordPress site safely and automatically to off-site locations on a schedule that you can set.

WPVivid provides automatic, scheduled site backups and one-click restore and migrate. The plugin helps you to easily send backups to remote storage facilities, and to transfer websites or files to new hosts and domains. You can also configure backup content to avoid auto-deletion, and lock backups.

WPvivid provides WordPress websites a fully free backup, restore and migration solution. They do, of course, have a pro edition that provides a lot of functionality like staging and combining. It can even help you move your site to a new domain beyond that, as well as restore any backups you’ve taken.

VaultPress (70,000 + Active Installations)

VaultPress will most likely be your best bet for those of you who are searching for backups, migrations and protection features all in one plugin. It is built by Autommatic, that builder of WordPress itself.

When this plugin is enabled, you can set up automatic backups with ease. All is stored in an off-site digital vault. Besides backups, VaultPress can also be used for site migrations, file repairs, and restorations.

VaultPress also has an option to display the calendar, which makes it easy to find, update and restore content from previous backups. But the VaultPress dashboard is different from other WordPress plugins that you’re used to. This minor navigation flaw has no effect on the plugin itself ‘s performance and use.

Conclusion

Backing up the website is very important because owners do not have to take the risk of losing their company. Starting your business from scratch isn’t an easy thing to do so keep the protection of the available data. Backup services and education articles on the website provide information on the value of website backup. As many cases that have made the webmasters reconsider their ideas and business are seen in a few years. 

When you use the above WordPress backup plugins to back up your website, you’ve just passed step one to make your site safe and stable. Managing a catastrophe is important if you want to protect data on your website from trouble.

8 Best Live Chat Solutions for eCommerce stores

When you run a webstore, you now offer a lot of access to help and communication on your website.  There is no lack of ways you can connect with your users and clients, from phone to email, social media like Facebook and Twitter.  But one new channel is becoming increasingly popular today, and it’s integrating a live chat system on your website.

Were you aware that live chat apps have the highest level of satisfaction with any customer service platform with an acceptance rate of 73%? Email is the next nearest with a rating of 61%. You wouldn’t believe  how much happier your customers would be if your online store had a live chat integration.

Customers expect to have their questions answered immediately and any confusion with their order will lead to the loss of a sale. That is why more than 67% of eCommerce website users abandon their shopping carts without checking out? 

A live chat platform can be a perfect way for shoppers to get instant answers and personalized experience.  Many of those softwares come with a range of eCommerce integrations in multichannel support platforms. Such methods are all available to small and medium-sized businesses.

Integrating a live chat software can help you answer user questions quickly and making customers actually proceed on checkout. Today, we will give you the best live chat apps for your webstore in this article.

Why Use Live Chat Support on your webstore?

Live chat is a simple yet very effective personal experience for your customers.   Users can type their questions in, and from your own backend, you can see and answer. The live chat has such a big effect on online sales and marketing.  It enables customers to get immediate answers without leaving their website. A successful live chat experience will help consumers make the decision to buy effectively.

Here are some benefits of using Live Chat:

  • Better customer service: Your employers already know all the answers your customers might have. They can respond to several users at once, pass to another team member or refer to the difficult questions guide. That is how powerful a live chat tool is.
  • Real-time and instant feedback: In comparison with email support, live chat tool allows for a real-time communication between live users, giving answers in a much quicker manner.
  • Improved user experience: A live chat box means no need to handle tons of telephone numbers or additional contact forms. The responses are always straightforward, and prevents miscommunication because of poor call quality and others.
  • Great data-analyzing capacity: This system allows for better data keeping. It is useful for analytics and for tracking the accuracy of the responses to your agents.
  • Pro-active communication: One major advantage is the ability to proactively contact users of your website. This means that live chats can be a strong sales and upselling device as well.

All we want is to use a live chat service that is affordable, easy to use, WordPress integrated, and that comes with all the features to help you make more sales in the long run.

Best Live Chat Solutions for eCommerce stores in 2020

(1) LiveChat Inc.

LiveChat Inc. is one of the leading live chat and help desk software on the Omnichannel. They deliver a suite of email ticketing tools, live chat, time monitoring, call center, and more.

This tool offers a wide range of features and integrations in eCommerce. Chat features include automated replies, file sharing, transcripts and more. Using automated or personal greetings, post-hour forms, reports and metrics, ticketing, sales statistics, and goals. Be able to determine how many visitors turn after a chat to customers and safety  features include encryption, and credit cards protection.

LiveChat also provides beautifully crafted live chat support software that can be used on multiple devices.  This ensures which when you’re on the go you can chat with customers without logging into your WordPress dashboard. During and after a live chat, you can add feedback forms, so you can determine how your customer support team is performing. Your users can also easily submit a help ticket directly from the live chat during your offline times.

LiveChat integrates all of the top email marketing services with dozens of other services such as popular CRM software, Google Analytics, Zendesk, and many more. This integration allows you to save you time since you do not need to manually enter customer details into other tools.

LiveChat’s best feature is speed. A chat window loads incredibly quickly, operates on all devices and provides a much better user experience than any other live chat apps.

Pros and Cons of LiveChat Inc.

+ Dedicated marketplace app with just about any application you could think of. We can also make custom integrations, if necessary.

+ Well-designed, excellent and user-friendly interface

+ Very easy to use and set-up

+ Able to automate reports through email

– More expensive than other Live Chat tool alternatives

– Reported to have technical difficulties and issues from time to time

– Automatic greetings are not sophisticated comparing to other solutions

(2) UserLike

Userlike‘s live chat solution is special in that you can link it to your website as well as messaging apps like WhatsApp , Facebook Messenger, and Telegram and talk over those channels with your customers. It provides one central location for all the customer communications.

Userlike is versatile and customisable compared to other chat apps. Why? I t provides a broad variety of APIs, making it a common solution among more tech-savvy users. This also has a wide variety of integrations, allowing you to easily incorporate it into your current method.

There are thousands of users who rely on Userlike, a live-chat support service located in Germany. Their servers are also in Germany , making them an particularly appealing solution for customers in the European Union, since they are completely compliant with GDPR.

Userlike offers a combination of mobile messaging and website chat. Turn to a different way of interacting with customers. Help agents, sales managers and executives for the clients. Chat with your customers via the Facebook Messenger , WhatsApp, Telegram and SMS website. Connect your chatbot and automate the interactions with your customers.

Pros and Cons of UserLike

+ You will kick off in a few minutes. Just copy and paste your unique code into your website, and start chatting with visitors to your website.

+ Works very well for website visitors using mobiles.

+ You can create your own custom chat buttons, and change the chat window to match your website’s feel and look.

– Poor Slack Integration

– No Chat Transcripts sent

– Support Questions require you to login and search where to find the answers.

– A few settings are a bit more complicated than they need to be.

– It always takes a couple of moments until changes to the chat widget become active, which can sometimes be a bit frustrating.

(3) Tidio

Tidio provides live chat functions within a user interface that is non-disruptive and sleek, and more. You can check the locations your customers visit on your website, the sub-pages they go to most, and how much time they spend on that particular page. Wherever your customers are, it doesn’t matter, you can still talk with them, computer or mobile-based, and ensure they get the support they need in real time.

Tidio is a business communicator keeping live chat, chatbots, messenger and email in one place. This app eliminates the time it takes to connect with your clients while at the same time providing an increase in revenue and satisfaction by engaging visitors in real time. Furthermore, this app with iOS and Android apps is available on-the-go to keep the customer interactions flexible across all platforms.

You may also allow your customers to subscribe to get email updates from you in the future as well as providing excellent user experience. Keep them updated  about product updates, changes, or coupons and to make the most of your webstore.

Pros and Cons of Tidio

+ Strong lead-gathering chatbot. Simple to create conversation flow so the consumer feels he’s talking to a real automation-friendly human.

+ Beautiful and simple interface, yet very affordable.

+ It is easy to use and has a lot of features enough for a good live chat app.

– Chat transcripts need to be sent manually and not automatically which is very inconvenient.

– Mailchimp integration appears very basic, only allowing to add email address but not first and last name to the email list which means that email deliverability will be very poor.

– No Twitter Integration, unlike other solutions which has.

– Using Tidio with WordPress File Upload blocks important buttons such as submit media.

(4) Olark

Olark is an easy and affordable way to discuss sales and help for your customers. Give them immediately the answers they need, and gain excellent insights into what they want to know. Olark features targeted chats, customer feedback reports, integration of CRM, custom CSS, and quick-response shortcuts.

For webstores, Olark is a popular live chat solution. It’s easy to use and it’s very quick to connect Olark to a WordPress account. For this to work, you need to  copy and paste a code snippet into your sidebar widget for WordPress.  If you would like not to use coding, you can use the free Olark Live Chat plugin for easier setup.

Olark provides user-friendliness that comes in the form of real-time monitoring, automatic messaging and basic team communication tools. The platform is very customizable so you can adjust it to fit your exact needs for live chat.

Pros and Cons of Olark

+ Olark makes chat contact as simple as it should be. The user interface is very user friendly.

+ Olark makes it very simple to build and store your own pre-written custom responses to allow quicker / efficient assistance.

+ Their support for customers is excellent. They were also very sensitive and very helpful.

– The metrics that they do show are accurate and easy to view.

– No screen sharing feature as well.

(5) LiveAgent

LiveAgent is one of the leading omnichannel live chat and help desk software. They offer a suite of software including email ticketing, live chat, time tracking, call center, and more.

The list of apps looks fantastic, including special in this category is the video chat.  They also give a fully integrated help desk solution where every chat request is added as a ticket. You can easily determine and monitor how the customer service agents operate, and usually feel like LiveAgent is definitely targeting the higher end of the consumer.

LiveAgent offers seamless integration with WordPress and other popular constructors of websites. In addition, they incorporate top email marketing tools, CRMs, and other marketing channels.

LiveAgent is deemed one of the market’s best customer help solutions. Our SaaS experts analyzed the software closely and scored it exquisitely based on its major aspects, customization, integrations, customer support and other elements.

Pros and Cons of LiveAgent

+ Really simple and effective and a perfect all-in-one solution.

+ Gives online customers real time access to our agents.

+ Customizable labels and tags help our team members prioritize their workflows.

+ Automated ticket system makes it easy to track related messages.

– Report features could be enhanced to allow for more detailed and less generic reports

– No whatsapp integration unlike other solutions.

(6) PureChat

PureChat is one of the only tools on our live chat software list with the lowest level of a completely free offer. It beautifully integrates with popular web-based content management , social media, and e-commerce services including WordPress, Shopify, Etsy, and Facebook, so it’s easy for anyone looking for a quick, no-nonsense live chat solution to be up and running fast.

You can also save and store live chat transcripts with PureChat to recognise your top performers and explore potential lead interaction opportunities.

For developers who want a more flexible software to work on, you’ll be happy to know that PureChat also works with Zapier, which potentially gives you hundreds of potential uses, extensions, and triggers to make the system work for you, rather than just you.

If you don’t want to spend much time setting up, Pure Chat is a good option for a live chat app. It’s one of the easier options on this list, with the ability to make customizations, such as changing colors, uploading a custom picture and more. Operators can access their dashboard to view a real-time list of website visitors and get chats. The canned answers let you send your customers quick messages.

Pros and Cons of PureAgent

+ Chat is straightforward so not much room for improvement, we’re happy with the service, functionality, and ease of use.

+ Instant notifications and access to the transcripts once the chat has ended

+ This functions like an instant messenger but still allows you to see past excerpts from customer interactions.

– Pure Chat does not allow you to add documents and tag conversations and when it comes to chat services that is a major requirement.

– Should work on tagging a conversation feature.

(7) Zendesk Chat

Formerly known as Zopim Live Chat, the program was bought by Zendesk in 2014 and turned into what it is today. One of Zendesk Chat’s main features is that it actually understands how customers are using the web, and what they want from you as a company. Basically, it analyzes customer actions, then uses connections to develop a smart course of action that leads to high quality service.

Another good thing about Zendesk Chat is if you have the means to perform said changes from backgrounds to animations, Zendesk Chat allows for it. Also, this is not  just about customization, it also integrates with popular marketplaces like Magento, Shopify, and Tictail you can link up the device. One of Zopim’s major advantages is the flexible pricing policy. The tool is basically mega-accessible so even the smallest of startups will begin using the tool.

Pros and Cons of Zendesk Chat

+ Zendesk Chat provides our customers with better support in responding to their queries and allows us to use macros for questions often asked.

+ Automated tickets that populate after you close out of a chat.

+ Very easy to use and efficiently speak with customers in real time, as well as speaking to multiple customers at a time quite easily.

– The widget that you can embed is very hard to customize.

– Upgrade to the paid plan is very expensive.

– Triggers are not as intuitive as they are for Zendesk Support and are not utilised as much as they should be.

(8) FreshDesk

Freshdesk is one of the market-leading help desk tech solutions. Freshdesk enables users to automate and track the necessary IT workflows. The Google Apps apps offer extra functionality without the need for consumers to adjust contact points. Plus, transitioning to Freshdesk and starting work on it is a smooth process. Your customers can access their ticket status and ticket history with this app, and offer ratings. The program also provides the necessary metrics to help you gain insight into the effectiveness of the help desk processes.

Freshdesk is a safer choice to use than email support. The app brings customer feedback together and offers helpful tools to share service tasks with other agents. The segment is useful for consumers, and customer feedback can be easily connected or applied to the solutions. It helps in delivering a structured response to consumer inquiries, general reviews, endorsements and product details queries.

Pros and Cons of FreshDesk

+ Very robust in natively integrating with Facebook and Twitter.

+ Ticketing Automation is one of it’s best features.

+ Ready-to-use integrations with leading business apps such as Google Drive, Dropbox, MailChimp, Asterisk CTI, Skype and more.

+ Mobile apps work well and allow for easy use across multiple platforms (particularly useful when working remotely).

– Key features (team dashboards, chatbot, social signals) only available at highest pricing tiers.

– No Instagram, Twitter and LinkedIn integration.

– There are limited options for the customization of scenarios, keyboard shortcuts, and automations.

Conclusion: LiveChat is our top pick!

We would suggest LiveChat Inc for small businesses. They are the top-rated live chat software on our list and we’re using them on our websites. It has all the features needed to get the right price. If you are looking for a live chatbot app, we recommend you look at ChatBot.com. They are one of the best chatbot systems on the market and compared to other solutions it is actually fairly easy to set up. This two software are mutually related.

If you’re serious about live chat for your company in any situation, the good news is that there’s no lack of choices. The paid plans are often affordable, and some free plans do have good services. Multilingual options appear to become more regularly available, and triggers and automation can be a powerful tool to convert users to your pages.

We look forward to this article helping you pick the right live chat support tools for your WordPress blog. If you liked this article, please follow us to update for more WordPress plugin reviews and articles like this one on Twitter and Facebook.

5 Best Website Builders in 2020

It doesn’t need to take a lot of time, effort, or money to build a professional looking website. Popular website builders like Wix and WordPress have made it easy for even first time users to easily build their websites depending on their specific needs.

Over the past years, the website-builder industry has expanded significantly, and choosing the best solution to use can be daunting. But the complexity and development means you have more options than before, and you can easily find the right website builder suited to your needs and goals.

It’s true that tons of website builders have popped up. Those top website website builder choices are typically a decent starting point — but even them are not exactly perfect for every setup the customers plans to have.

Now you can present your services or business easily and professionally without being a web developer, adequate coding skills or having to know languages like HTML, PHP or CSS. Among all the emerging website builders, how can you know what would be best for you?

What can you create with Website Builders?

The easiest way to set up your website using a decent website builder. Many free and paid website builders provide easy, drag-and-drop features which make it simple and easy to create a website. Not all website design resources are equal, however. Some of them are more versatile and/or more dependable than others.

Website builders are online solutions that help you create your own website quickly , easily and without any trouble. They are more budget-friendly alternative than hiring a web developer, and you don’t even have to learn how to code at all!  This is a perfect solution to start a website for individuals and small businesses without recruiting a developer. 

Website builders are ideal for small businesses, photographers, webstores, restaurants, hotels, clubs and associations.

Absolutely you can build anything just by using Website Builders. Whatever your ambitions are, there’s still a website builder for you out there, even if you don’t know how to code or have not been looking for a developer. Although, it can be difficult for beginners to find the right website builder.

What to look for a Website Builder?

We recommend that you plan first what you want to achieve with your website before evaluating the top website builders.  What are your objectives, and what features do you want to have on your website? You need to make sure the website builder that you choose can handle your needs as your business grows.

Most website builders provide a drag-and-drop user interface for building your site. The trial versions can be used to test the tool before you make the purchasing decision.

There are a couple of things that you should be looking into before deciding:

  • Free Trial: Make sure there is a free or trial version available to test the tool.  Most companies provide free plans or at least a policy of guaranteeing money back.
  • Assistance: Determine the support capability of the website builder. This is  very important especially if a technical problem suddenly arises.
  • Price: Find out  specific details of the pricing plans and extra costs ( e.g. domain name) for each tool.
  • Features: Some of common things you might be looking for a website builder: easy to customize, SEO optimization capability, mobile-friendliness, online cart, picture galleries, advanced security, flexibility, template and designs, and etc.
  • Domain name: Be able to connect domain names that have been purchased on another website, or to register a new domain directly within the tool.

That said, let’s take a look at the top platforms for building websites without hiring a developer and designer.

Top 6 Website Builders to use in 2020

1. WordPress

WordPress runs a third of the internet, and it’s got the best content management system — all free. You’ll recognize some big names running their sites on WordPress.

WordPress has become more than just great content management tools. Various plugins offer endless possibilities to enlarge their applications for website creation. Creativity with WordPress never ceases to amaze entrepreneurs and business owners, hence, creating a freelancer marketplace platform is totally a thing you can do in WordPress. 

WordPress is not a drag-and-drop, visual editor, unlike other website builders. Rather it is a form-based editor that separates pages content from the interface. Once you have your domain name and host, you will be able to install WordPress in just a few clicks.  Simple as that! From here, you will be able to change the settings, menus, and page layout of your website and start creating contents. When it comes to running a content-driven platform, WordPress is the winner.

There are lots of guides on the internet, if you need help at any point. I suggest beginning with the help page for WordPress, which will address questions.

What we love most about WordPress?

  • 35% of the web uses WordPress to power up their websites – from simply blog sites to webstores.
  • Famous for their 5-minute installation process! Easy as 1-2-3!
  • Free to download, install, use and modify it to match your needs.
  • Very SEO-friendly and Mobile Optimized
  • Huge WordPress Plugin Repository with over 55,000 plugins alone to help you enhance the functionalities of your websites.
  • Incredibly easy to learn, which is one of the many reasons for its extreme popularity.
  • Flexible framework which therefore allows designers and developers to create and modify their WordPress websites whatever they want.
  • Huge WordPress Community with hundreds of thousands of developers, content creators, and site owners gather at monthly meetups in 817 cities worldwide.

WordPress can be used in many different ways from simple websites to eCommerce marketplaces and anything in between. From starting a blog, making an online store, selling digital products, building a membership website, selling online courses and many more eCommerce business ideas you can think of. Here is one article “How to start your Digital Downloads eCommerce WordPress Website” that could be of interest to you.

2. Wix

Wix is definitely the largest cloud-based website creator out there.  Today they are the makers of the most excellent and powerful website. It offers ease of use, coupled with a powerful collection of features to make your website simple to create.

It also comes with hundreds of free and paid applications that you can use. These apps allow you to add new functionalities and features to your website. Some of them are created by Wix, and others are created by developers from outside parties, just like WordPress.

Wix provides a secure, bandwidth and storage package. You may also use this program to test their website builder for drag and drop options. It does not include a domain name, so you might want to move to a Premium plan if you want to keep your website.

What we love most about Wix?

  • Over 160 million users proves its popularity worldwide!
  • Development Speed is incredible! They are releasing awesome updates every now and then.
  • Free reliable web hosting. You will not have to pay separately for hosting.
  • Access to over 500 designer-made templates to make your own website.
  • Templates are all fully editable with its intuitive drag and drops site builder.
  • Features to easily optimize your website for SEO.
  • With top security and a dedicated support team to help you along the way.

3. Squarespace

Since 2003, Squarespace has been around and created about millions of websites on their platform. It’s hard not to like their website’s clean design and potent aesthetics.

Squarespace comes with a high-quality domain hosting system. This stable and reliable platform helps you to concentrate without worrying about hosting, through your company. They also offer tons of designs for website startups.  Both of these projects are completely designed for material of all kinds. They are completely editable and Squarespace even allows you to use multiple templates at once for the same website.

Where Squarespace really shines are its prototype designs – they ‘re the best on the market, and they’re great for creatives needing a visually excellent website. However, it isn’t a case of style over substance – Squarespace also has tons of features to give your site the strength it needs.

What we love most about Squarespace?

  • Be able to create professional looking and high quality websites.
  • All-in-one platform gives you everything you need to run your business.
  • Built-in Powerful Marketing Tools especially using Squarespace Email Campaigns.
  • Get free unlimited hosting for newly-registered users.
  • Top-of-the-line security measures to secure your data.
  • If you get stuck somewhere, there are tons of resources all over their websites and the net to reach out for.
  • Personalized support around the clock by email, live chat, or by joining a live webinar.

4. Weebly

Weebly is another big name in the world of website building offering a powerful editor and a capable set of functions. There’s a free plan that’s the same as Wix which restricts up to 500 MB of space which puts advertisements on your screen.

The service offers hundreds of web templates which are professionally designed, which can be used for any type of website. The drag-and-drop editor is smoothly built, but you don’t have full control about where you can position elements on the screen, and the interface can seem a little confused.

Weebly is a good option for those who might be more time-limited, and its trade options outshine competitors such as Wix and Squarespace.Also, Weebly even provides the option to access site files so you can switch to another host, a rare site builder scenario.

What we love most about Weebly?

  • Customizable web page designs and useful tools to build your website.
  • Expert starter guides and planning tools to learn how to build and launch your website
  • All-in-one powerful eCommerce tools to simplify order management, shipping, and payments.
  • Integrated marketing tools, from Facebook ads to automated email campaigns.
  • Very stylish templates, and easy access to free images for your site.

5. GoDaddy Website Builder

GoDaddy is one of the market’s leading domains and hosting businesses. They have every product you can think of which are related to the website in their portfolio so it’s no surprise that a website builder is also available.

GoDaddy, however, is not the best choice for powerful or complex websites – it can offer speed and simplicity, but they might not be the best choice to build a truly custom website. It isn’t as rich and versatile in function as most other website builders on this list. It offers a limited set of features with less optional design.

What we love most about GoDaddy Website Builder?

  • Very user-friendly, and is the fastest outright website builder.
  • With Design Assistance to easily help you build your website tailored to your needs.
  • Simple layouts and guidance on adding elements to your site
  • Extremely straightforward and speedy building process.
  • Built-in tools help your business get found on Google, Facebook and beyond.
  • Websites + Marketing lets you manage it all from one dashboard.
  • Watch your business grow with GoDaddy InSight™.

Conclusion: WordPress is our Top Website Builder

For anyone looking for an easy and quick way to build a website there are more than a handful of excellent options out there. After looking closely at all the popular website builders, we believe WordPress beats them all in overall performance, user-friendliness, price and flexibility.

WordPress is a perfect choice for both beginners and experts, especially developers. Some of the top brands in the world make use of WordPress on their websites. I recommend building it with WordPress if you have a content or product website — with a template, it’s not drag-and-drop because it’s already pre-built, making the building process a lot simpler.

WordPress has become more than just excellent content management tools and makes it quite affordable to start any website. Various plugins offer endless possibilities to enlarge their applications for website creation. Moreover, it is a great content management tool and you will need to work on getting traffic through a great web presence and SEO.

How to use Mailchimp in your Easy Digital Downloads Store?

Website and platform owners are always on lookout for effective ways and strategies to drive more organic traffic to their website and market their contents and products to many customers throughout the web. Email Marketing Automation is one great way to do this. However, very few sites invest in marketing automation tools due to their usually high-cost.

Being able to integrate and combine Mailchimp on WordPress is a dream come true for many website owners and operators. Even though there are tons of email marketing tools out there, over 5 million users trusted MailChimp. If you’re using WordPress to power your websites, there’s a good chance you’ll be using MailChimp to communicate with your email list.

By connecting Mailchimp on WordPress, you’ll find out more ways to reach your marketing goals and grow your business. Basically, it helps you find new audiences, promote your products, boost customer loyalty, and track your sales.

Why should you use MailChimp Plugin for WordPress websites?

MailChimp is one of the very best platforms for email marketing. It allows you to create and send your subscribers customized emails and newsletters, thereby helping you to nurture a relationship with them. It is free for lists of up to 2000 subscribers, which is why for thousands of businesses it is the newsletter-service of choice.

This plugin lets you align your WordPress site closely with your Mailchimp account. MailChimp for WordPress simply integrates well. This likely explains why millions of WordPress users are connecting their Mailchimp accounts to their websites. Other reasons you would do the same are:

  • MailChimp is easy to use – Emails can be created very easily with MailChimp because you can simply drag and drop stuff. It’s super user friendly and flexible too. Also, it is well designed for non-technical people, so anyone can send out professional emails without having the need for marketing or design expertise.
  1. Feature-rich – MailChimp itself has tons of excellent features to help you with your email marketing.
  • Track sales – MailChimp lets you track your email campaigns and monitor them. This lets you know what’s going on and where you can be doing better.
  • It is affordable – Mailchimp is totally free as it allows you to get a subscriber list of 2,000 and a monthly send limit of 12,000 emails. Moreover, it’s easy to set up on any webstore and offers a low-risk introduction to the email marketing environment.

Our EDD Mailchimp Plugin for WordPress Top Picks

Mailchimp for Easy Digital Downloads

Integrate your Mailchimp Easy Digital Downloads store and gain access to the extensive features of Mailchimp ‘s eCommerce automation! This Easy Digital Downloads Mailchimp extensions offers the bridge to subscribe your customers at checkout right on your Mailchimp email marketing list.

Mailchimp is a very flexible email marketing solution designed to help you make the most out of your collected email addresses. You can also easily create a number of email automations such as triggering onboarding series, abandoned carts, sales emails, newsletters, and etc. Mailchimp provides also all the analytics to track the success of your email marketing campaigns and comes with tons of customization features that will surely be a great use on your store.

With this powerful EDD extension, you can grow your email list and systematically interact to all of them to get the utmost result and in turn, increase your sales conversion.

Key Features

  • Subscribe customers to your lists
  • Detailed eCommerce reporting
  • Segment your lists in so many ways
  • Pair Mailchimp with Free Downloads to grow your email list
  • Control your subscription process
  • Send purchase receipts through Mailchimp

Mailchimp is an incredibly powerful solution with a lot more features than we have already mentioned. For more information about what Mailchimp has to bring, check them out and see for yourself!

Mailchimp for WordPress (MC4WP)

MailChimp for WordPress is one of the most popular free plugins that integrates Mailchimp to WordPress in the WordPress plugin directory. It allows you to easily create a MailChimp list signup form, so you can keep in touch with your visitors anytime you want.

MailChimp for WordPress is one of the highest-rated solution for integration with creating subscription forms. These are produced very clean and highly customisable.

Key Features

Below are the key features of this plugin you should take note of.

  • Easy WordPress Integration
  • Excellent Sign-up Forms
  • Seamless Integration
  • Extensive Plugin Documentation
  • Developer Friendly

EDD Mailchimp Abandoned Cart Plugin

EDD Mailchimp Abandoned Cart Plugin allows you to trigger abandoned carts emails in MailChimp connected to your EDD store and motivates customers to follow through with the purhase using a unique, time-limited discount codes. The plugin measures several key performance indicators to effectively assess the effectiveness of your abandoned cart recovery process. Moreover, this plugin allows you to view the cart contents of each abandoned cart.

Key Features

Below are the key features of this plugin you should take note of.

  • Send email automation series via Mailchimp – Target those leads who abandoned their carts and set up an email series and try to get those customers to follow through with their intention to purchase. Thus, the need for a plugin that triggers such a workflow and sends abandoned cart customer data to MailChimp, and therefore will use MailChimp’s automation processes to send the email series needed for this workflow.
  • Performance Statistics of your Abandoned Cart Process – Check and track the performance statistics and key performance indicators of your abandoned cart process. These statistics will give you a better picture of the current state of your abandoned cart cycle and how the recovery workflow of your abandoned carts works for your company, and here you can get an idea of where and what to change on your side.
  • Detailed list of all abandoned carts and contents – See a complete list of all your abandoned carts, along with the information required for each entry, and take a look at the abandoned cart content to see what items your customers left on their abandoned carts.
  • Issue time-limited Discount Codes – Build exclusive time-limited discount codes automatically per prospective customer who has given up their shopping carts. This strategy can attract those customers effectively and thus increase their chances of returning to proceed with the purchase and check out using the discount codes issued.

Mailchimp Vendor Email Trigger

The MailChimp Vendor Email Trigger allows you to add to your Mailchimp Email list every new vendor registration, and flag each vendor as such. The standard EDD Mailchimp Plugin only registers clients but not vendors. Therefore, this plugin solves this gap and also ensures all of your new vendors are added to your MailChimp list and flagged as such.

This plugin is for Easy Digital Downloads Vendor Registration Process, and allows you to automatically add each new registration to a Mailchimp Email List. As this plugin ensures all of your new vendors are added to your MailChimp list, you can now easily create MailChimp campaigns just for your vendors and give them Education Series.

One good strategy to implement is to use Mailchimp to send out educational series to your vendors just after they register as vendors. This educational series must include: an introduction to your marketplace, how to sell their digital products effectively, advertising strategies, seo tips and generally selling tactics and strategies to help them out.

MailChimp Forms by MailMunch

Mailchimp plugin from MailMunch helps you build beautiful looking opt-in forms that will help you improve your conversion rate and increase your email list at blistering speeds. Find and engage easily with people who want to build a relationship with your brand and include them in your mailing list. With the intuitive WYSIWYG form builder and a multitude of placement options, you can easily build and deploy according to your needs. Also, this plugin lets you build excellent custom forms for every product or content, with the options to add as many as you want.

Key Features

  • Beautiful themes that are fully customizable. Build unlimited forms with an easy-to-use admin dashboard for any of your Mailchimp lists including multiple forms for the same list.
  • Syncs with Mailchimp lists automatically. Connect with your MailChimp account in seconds. No API keys required
  • Analytics and reporting for your MailChimp forms
  • Mobile Friendly
  • Catch your visitors right before they leave
  • Fully GDPR compliant

In no time you’ll be creating superb MailChimp opt-in forms and landing pages that never let you down and capture thousands of emails every day.

Conclusion

MailChimp is an all-in-one email marketing tool and their clean user interface makes it so easy to manage lists, create campaigns and review email results. 
All of the powerful features and can’t-miss benefits that Mailchimp integration offers makes it a no-brainer in the email marketing game that is continuing to grow. Start taking advantage of what Mailchimp for wordpress email marketing has to offer and use it as soon as today to grow your business and expand your outreach.

How to Select a Freelancer Marketplace Plugin for WordPress

Introduction

Freelance services have expanded exponentially in the past decade and are projected to increase further in the coming years. With such growth, it is predicted that freelancers will account for as much as 80% of the entire workforce worldwide by 2030. The so-called “gig economy” is not just another buzzword anymore. With 57.3 million freelancers in the US alone (which makes around 36% of the total country’s workforce), there is no denying the fact that it is now the reality we live in.

These online professional services marketplaces serve as mediators between employers and workers to help them establish business relationships with each other. Each day, these websites help millions of their users find suitable jobs or staff, thereby earning their owners tremendous income. Freelance work, previously seen as pure side gigs and extra jobs, has now become a big job choice.

Using a WordPress Freelancer Marketplace Plugin

When you want to optimize your Freelance Marketplace’s strengths and functionality, using a WordPress Plugin is the perfect way to do that. Below are some of the reasons why you should use WordPress Freelance Marketplace Plugin to build your own Platform for Freelancer.

  • Freelance Marketplace Plugins are specifically designed and built to meet the needs of people interested in creating a freelance marketplace or other related ventures, after extensive study. Therefore, providing you with a Freelance Platform with the best framework possible would include all the necessary features and capabilities.
  • There is a rich eco-system available with WordPress plugins and codes that can help you develop and customize your WordPress Freelance Marketplace in whatever way you wish.
  • WordPress plugins have the potential to help you focus more on SEO and content marketing. They are two really effective tactics that will in no time draw clients and visitors to your website.
  • Finally, it wouldn’t be a problem with WordPress integrating with other tools and plugins. If required, you can use multiple WordPress solutions altogether to help you develop and automate your website on the Freelance Services Marketplace.

How to Find a Suitable WordPress Plugin for a Freelancer Marketplace

You’ll need to study and compare what plugins are better suited for your WordPress website. Below are several parameters that could be used:

  • Design: You need to get the template tested. A Freelancer Marketplace website uses many complex workflows, which is why it is critical that the plugin offers a great design and user-friendly features.
  • Payment Gateways: For a freelancer marketplace the processing of payments is crucial. It’s not really a problem, to begin with but later you do need a solution to essentially automate all payments. Therefore you will need to test which payment gateways are supported and you can use your WordPress plugin to enforce this. However, bear in mind, many payment gateways only allow businesses in some countries and many businesses in other countries than the US and Western Europe still have trouble getting accepted by other payment gateways.
  • Scalability: You’ll need to test the plugin’s backend structure in terms of technical scalability but also administrative ease here. It is vital that the backend has all the information at hand so that the website operator can easily find out what is going on and have all the details at hand in case of conflicts or demands for refunds.
  • Eco-System: Does the plugin come with an ecosystem of other great plugins, which can be easily added later in a cost-effective way? Here you want to start with a simple configuration to test your idea first but then you want to have access to a rich ecosystem with other plugins where you can easily add additional functionality to make your platform very awesome and where you don’t have to reinvent the wheel every time. So, you can verify whether your Freelancer Marketplace plugins are compatible with other applications or plugins.
  • Familiarity: You may also need to bear in mind that it is easier to find cost-effective developers for technical assistance when choosing a plugin that is compatible with other applications such as WooCommerce or Easy Digital Downloads because they have already worked on similar projects.

Must-have Features of an Excellent Freelancer Marketplace

In my opinion, if you want a perfect freelance marketplace, it must have the following features available:

1. Easy Onboarding Process – The platform must also offer a quick and easy onboarding process that will benefit both the customer and freelancer. The best feature for this one is that the customer can hire the freelancer right on his profile, or right on the Freelancer List.

2. Freelancer List – Customers must easily locate each of the available Freelancers, along with their profiles to check and see whether they fit the criteria that the customer is looking for.

3. Excellent Bidding Process with the option to Create Project Milestones – It is a must-have for a Freelancer Marketplace to have an excellent bidding flow and process. It must contain necessary and clear information about the Freelancer’s Bid, and also the option to create project Milestones(either by the Customer or the Freelancer).

4. Rating Procedure – The platform should enable the parties to rate each other depending on their performance as a party involved in the project.

5. Social Login – Since many people will register to your platform, we must give them an easy and quick registration process, by enabling them to register using their Social Accounts.

6. Manage Disputes and Settlements among the Parties – Different problems, issues and misunderstandings may arise during Project Execution among the parties, so because of that, there must be a way for the parties to report any disputes to the Site Administrators. They should have the capacity to submit disputes or claims against the party and the whole process needs to be managed.

7. Ability to scale up the Freelancer Marketplace – Besides offering Freelance Services to your customer, it is a great strategy if you are able to offer other products or services right on your Freelancer Marketplace. You can either sell digital downloads, website themes and designs, documents, and others. There’s always an opportunity to let more revenue flow in so we don’t want to waste it.

8. Payment Gateways – Freelancer Marketplace must have the ability to collect payments early on and hold them back until the projects are closed. Preferably, customers can pay with different payment methods such as Credit Cards, PayPal Balance and many more options.

These are just a few suggestions I have in mind if we are to talk about an efficient and effective Freelance Marketplace platform to service customers. Of course, there would be a lot more, but I hope you keep in mind these important features.

In order to achieve the above features on your Freelancer Marketplace Platform. You might want to check out this Freelancer Marketplace Plugin for WordPress.This plugin will help you build a freelancer marketplace for WordPress and Easy Digital Downloads. It also offers a comprehensive collection of settings and configurations to give you total control over your own freelancer marketplace, allowing you to configure it any way you want.

Conclusion: Developing a Freelance Marketplace is not a problem when you have the perfect solution

It will never be easy to start your own Freelancer marketplace with WordPress without the right resources and software, to begin with. You may have thought it would be difficult today to create your own online marketplace for freelance services, but what you really need is to be completely prepared and ready with the right tool, skills, and knowledge.

Just make sure that these features are well integrated and incorporated on your Freelance Marketplace, as well as the correct marketing and management, your marketplace will soon be up and running together with many clients and freelancers working with you.

Value of Good Customer Service for your Digital Product Webstore

If they run into problems, customer anger rises and they can’t find a representative to speak to quickly. There are many online businesses that are not responding to customer complaints or their responses are very sluggish, adding insult to injury. However, response time is crucial because three out of five customers never complete their purchases due to poor customer service.

American shoppers believe that customer service is a “true test” of how much a brand values them. Which is to say, they recall the customer service you have. For both negative and positive reasons the customer service that you provide is strong. 70% of consumers said they would remain loyal to certain retailers because of good customer service and 70% of customers cite poor customer service as a reason for not buying from a brand.

It costs seven times more to attract new customers than to retain existing customers. Providing excellent customer service not only improves revenue and revenues but also allows businesses in the industry to stand out. There are so many ways to offer excellent online service, even without face-to-face contact.

What is Good Customer Service?

Customer service is the position that lets clients get the value they’ve paid for from a product or service, particularly when things go wrong. Most companies have a dedicated customer service team, but those invested in providing quality experiences make support a priority for the organization at large.

The word ‘good customer service’ is intended to help clients make the right decisions. Your eCommerce brand needs to reduce the uncertainty of your customer, answer any questions and build enough confidence to persuade the shopper to pull the trigger and purchase. In comparison to traditional retailers – online shops don’t benefit from supportive customer service assistants.

Good Customer Service Strategies

Below are some best strategies to exercise good customer services on your WordPress webstore:

Build trust and relationship with customers

Loyalty is both the rarest asset in eCommerce and the main determinant of sustained eCommerce performance. When you can produce loyal customers consistently-you have a competitive advantage for yourself.

Note, the market is full of rivals and if your customer service fails by any measure, online shoppers need not walk far to visit one of the thousands of other rival stores in your niche. eCommerce brands need to work harder to maintain customers and create trust than any other company. It’s just that quick to abandon your online shoppers without having to offer any explanation.

Request Customer Feedback

Let’s face it, most consumers won’t leave reviews or suggestions unless you ask them to. Write a follow-up email asking them to rate their experience or write a short review on your blog or on social media. They’ll more than likely jump on it, particularly if you’re offering a small discount on a future purchase for that.

Feedback and ratings are also important for the company as they provide useful information and allow companies to see what works and what isn’t. Poor reviews aren’t all negative either, they’re an opportunity to find out and fix what went wrong. If the review was constructive or negative, reacting and thanking the client is often the right way to. Getting a conversation started is often a win-win. And the name of the game is being positive with social media.

Live Chat With Customers

Live chat is a great way for current and potential customers to get easy, easily accessible help. Fixes real-time consumer issues. There’s no need to have live chat available 24/7. You should set hours and post them on your website, so that customers know where you can be found. The duration of live chat will be dependent on the highest traffic levels, with additional hours added during a sale or directly after a promotional email has been sent.

Provide Service Through Social Media

Community Support for the clients. Social networking is where people meet and talk and connect, so why not be where your clients are and talk with them to answer any questions or concerns they may have. Your customers will not only appreciate the immediate attention, but it will also encourage future customers to see how open your company is.

Alerts from social media let you know when your business is being addressed, and let you join in the discussion. According to a report by Bain & Company, businesses that connect with customers and respond to customer service requests on social media end up generating 20 to 40 percent more revenue from those clients.

Prepare FAQs to lessen customer inquiries

Head off (and reduce) supporting questions by developing a FAQ page or other documentation that communicates your specific policies and responds to the most popular queries. Providing this knowledge to your customers, and making it easy to find, gives them the opportunity to self-serve and saves valuable time.

5 Tips in replying to a customer

1. Respond as soon as possible – Always get back to the customer as soon as possible whenever there’s an issue. Cases like these need attention since they could’ve spotted a technical issue happening on the website. Otherwise, it is still important to be active in answering inquiries and questions.

2. Be helpful by offering assistance – If the customers complain about not being happy with the digital product they bought, instead of directly conducting a refund, it is better to ask the customer what they are unhappy about the product. 

Negative feedback will be very helpful in further improving the product. Or in our case, we simply assist the customer and help them on how to use the product properly. This way, we are showing that we truly care about the customer’s thoughts and that we are putting effort into connecting with our customers.

3. Avoid compromising the store’s reputation – If there was an issue with your system and caused inconvenience to the customer, if possible, avoid divulging too much information when explaining to the customer. Compromising the store’s reputation is the last thing you want (e.g. web stores system being faulty). As long as it can be fixed as soon as possible, an apology email works but it’s best to not make it sound severe and be simple about it. 

4. Always investigate customer claims thoroughly –  There was actually one time where a customer lied about purchasing a product from us. It turns out, he was just trying to get a free product. But we handled it by being nice and polite all the way. 

Showing screenshots (if any) of unpaid transactions or no transactions at all under the same name/email. Another case would be a customer did purchase a product but used a different email and name. As such, there was a misunderstanding but was easily resolved by asking politely without judging the customer right away. At the end of the day, staying polite is the best solution in handling cases like these and at the same time being thorough.

5. Always be polite – Customers often get nervous when buying digital products online due to fraudulent cases, hence, if there’s a case where they don’t receive the product after purchasing, they mostly complain, reach out, and scream “scam”. Cases like these are unavoidable and happen quite often for digital marketplaces/stores. But, don’t get discouraged. Just reach back and explain the cause of the delay after investigating the case thoroughly. It could be there was a system bug, payment not going through, or other hiccups that delayed the process. 

Again, being polite is the best way to go and, of course, don’t forget to add the line “Thank you for your understanding and patience”. Though the customer might be quite the opposite of what the line means, in this way, we can calm their opinion about the store.

Conclusion: Good Customer Service equals to Sales

Customer service is vitally essential for any company. While the internet breaks down barriers to retail market entry around the world, competition for eCommerce is intense. The goods are a commodity more than ever before. Customer service is an important part of the brand.

When the best customer service in your market is offered by your eCommerce shop, you can build loyal customer relationships, create daily repeat sales and maintain profit margins by persuading consumers to pay a premium. Focusing on customer satisfaction and providing your customers with the very best experience gives your company an incredible, competitive advantage that goes way beyond your competition. Concentrate on the entire shopping experience through consumers ‘eyes to make sure it’s simple, friendly, and personal all over your web.

As for a Digital Product Marketplace, apart from exercising a Good Customer Service, one must also know how to properly manage their vendors, since they are a vital component of a marketplace. This article How to Manage Vendors in a Digital Product Marketplace could be very helpful for you.

As many experienced online marketers know, you’ll be on the road to success when you put your customers and vendors first and meet their needs, rather than putting your goods or services first.

How to Manage Vendors in a Digital Product Marketplace

Vendors are at the core of the procurement process of every organization. Many companies, however, continue to ignore the value of maintaining a good relationship with their vendors. Such acts of incompetence may have made little difference as procurement played an administrative role in an organization’s purchasing of goods/services.

Management of suppliers is also a key competency of effective organizations. In a global marketplace that is ultra-competitive, companies need to look for innovative ways to gain more value from suppliers while at the same time reducing risk and retaining efficiency. Management of vendors enables you to establish a partnership with your suppliers and service providers which will improve both companies.

With efficient vendor management processes in place, you can better-set targets for performance, efficiency, expense, and satisfaction, and identify and manage third-party vendors that will help you achieve those business objectives.

What is Vendor Management?

Vendor management is the internal framework of an organization to negotiate with outside vendors and suppliers. It enables third-party vendors to continue to evolve through regular cooperation and continuous monitoring. The partnership between the company and vendors is one of the main factors and creating an efficient framework for dealing with them would lead to revenue-boosting.

Vendor management system is also a form of risk management- a key vendor’s activities are capable of either a financial decline or a profit boost. Daily vendor audits and checks will avoid the entry into financially unsound vendor relationships. It includes working as a team with your vendors to draw up mutually beneficial contracts which will eventually benefit both companies. It prioritizes developing a long-term partnership with the vendor over short-term profits.

Overall, the management of the Vendor partnership deepens buyer-supplier relationships in order to achieve a mutually beneficial objective and create trust.

How to manage vendors effectively?

Communicate

Bad communication is the root of the majority of company failures. The failure of your suppliers to communicate or obtain essential information will end up shaking the very foundations of your vendor management operation.

This is especially important in terms of timelines. Corporate buyers need to meet regularly with their vendors in order to efficiently relay their requirements and get a better understanding of the capabilities of their suppliers

In any partnership, the best way to create an ill will is a lack of contact. Take the time to connect with your vendors, and in return request the same form of outreach.

Build Relationships with Vendors

Getting out of a transactional partnership and into a strategic supplier-buyer relationship model is the secret to productive vendor management. The first step of the cycle is to consider the suppliers as worthy partners.

You need to take a systematic approach to develop and sustain relationships with your best vendors to get the most value out of your vendor management process. Good suppliers are difficult to get through, so it’s important to maintain your relationship with the suppliers that you don’t want to lose.

Instead of merely sharing the predefined KPIs with your suppliers, include them in crucial strategic decisions such as setting specific goals for the partnership. Vendor management makes long-term partnerships a priority over short-term benefits and marginal cost savings. Changing vendors constantly to save a penny here or there will, in the long run, cost more money and will affect consistency.

Focus on win-win agreements

Negotiations should be based on good faith and honesty and not on strong-arm tactics. You’re not going to be able to establish ties with methods of strong-arm negotiation. Instead, you’re going to generate frustration that can lead to more down the road issues.

Focus on reaching agreements in good faith which will help all parties to walk away feeling good about the agreement. Partnership goals should be organized in such a way as to provide fair incentives for growth and support both businesses.

Risk Management

Third-party risk assessment is an important element in dealing with vendors, especially as a result of recent federal rules and guidelines on a company’s liability when hiring a third-party vendor. Due to rising public concern about cybersecurity and data breaches, this form of risk management is particularly relevant these days.

Whenever you enter into a contract with an outside vendor, you need to minimize risk. Require your vendors to explain what data they are going to need to access and how exactly they are going to secure the data from disclosure, and make sure they live up to a fair standard of protection before you contract.

It is mandatory to regularly scrutinize the inner workings of vendors, especially those with strong-level access to confidential information. Audits and assessments shall be performed to assess their long-term suitability for a relationship.

Measure Vendor Performance

As your marketplace operator, you don’t just source vendors, and let them be on your website selling digital goods on their own. Monitoring how the vendors are doing is really important, too. Therefore, from time to time you can run various reports to benchmark and compare the vendors and find out what works, what doesn’t, and what are the best practices that might make all the vendors sell more.

If you consider vendors who are underperforming, first review vendor profiles if all the required information is present so that they have a well-established reputation that can be seen and noticed by your clients. The next move is to search the listings of its products. Are the explanations of the goods correct and the items well presented? Does the question lie with the seller or the systems in the event of problems? Is Brand Listing Easy? Are there enough fields of knowledge to present the goods to the full? You could also boost and refine the navigation and interface of your website which will certainly enable your vendors to get a sale.

Promote your Vendors

Advertising and supporting your vendors along with their goods can be a good way to get tourists and help your vendors sell their products in various social media networks, such as Facebook and Twitter. Note, if your vendors earn, then you earn, so helping them sell their goods is in your best interest.

Writing blog posts about vendor products will help you generate additional content for your web page as part of your digital marketplace marketing campaign, and give your vendors another forum to promote their goods. Make sure, however, that the articles to be published following the appropriate quality standards that you need to maintain for your blog.

Provide Vendor Resources

It will become an ongoing activity to work with vendors and to help them market their goods. You will need a mechanism to help your vendors as well. Initially, vendors will have a lot of questions because they will have to understand how to work with your digital product marketplace and what to do to earn money.

It is, therefore, best to follow a constructive strategy, in order to foresee their questions. One way to do so is to send out a series of informative emails upon the sign-up of new vendors. The goal is to help suppliers complete their product listings and then inspire them to list more quality items on your digital product marketplace in a second phase.

Benefits of Vendor Management System

The benefits of establishing successful and sustainable partnerships with vendors are untold. Vendors or suppliers of the products and services of your business are some of your essential business partners and as such, a concerted effort must be made to build an effective vendor management system, capable of optimizing the current company and vendor relationship.

  • Boost the level of services you have
  • Boost operating and/or financial performance
  • Reduce expenses
  • Expand your product usability
  • Concentrate on the main market functions

Vendor management is essential to the company’s economic well-being. In order to streamline operations, an efficient vendor management system must be developed at the company.

Conclusion: Good Vendor Management is vital for your success

In today’s world economy, where regional and economic boundaries are increasingly decreasing, companies will collaborate with different types of vendors from around the world. Even if you deal with a single vendor, successful vendor management is important, because their success ultimately affects the success of your company.

It is important to understand vendor management’s advantages and challenges, so you can develop an efficient process that will drive your interaction with your vendors. Do not forget to add vendor management best practices to your method to ensure that your vendors provide optimum value to your organization.

Only make sure to always invest in a robust and comprehensive vendor management system and you will be ready to create efficient, strategic relationships with your suppliers while streamlining your workflows and keeping costs down. With automation, total accountability, increased collaboration, and integrated cloud-based data management, the team will be able to break free from low-value activities, gain more strategic sourcing through better insights, and ensure the company is agile and fleet-friendly enough to succeed in today’s dynamic economy.