EDD Stores Vs. WooCommerce – which one Excels at Selling Digital Downloads?

The landscape in selling digital downloads online has changed a lot since the dawn of the open-source plugin Easy Digital Downloads (EDD). EDD is a free WordPress plugin and 30% of all top 10 million websites use WordPress (Source: WeTechs).

As WordPress is one of the most popular open-source content management systems and through its plugin store and developer community, it also offers a rich eco-system of website functionalities and solutions.

Basically, setting up your Easy Digital Download stores could be your smartest move if you are into eCommerce and have excellent digital goods ready to offer for download. Unlike WooCoommerce and Shopify that are better known in marketing physical products online, you don’t have to deal with inventory or shipping costs with EDD.

Other than these, you can also virtually sell all types of digital products via EDD (plugins, themes, templates, PDFs, eBooks, audio files, videos, eBooks, etc.) which are produced by your software engineers, web designers, or which third-parties produce with EDD.

Moreover, there are other ecommerce platforms that are also stealing the limelight in profiteering from digital ecommerce other than the EDD stores and one of these is as we know is the WooCommerce, the other popular eCommerce alternative for WordPress.

The Story of WooCommerce

We know that a lot of eCommerce store operators are more familiar with WooCommerce than Easy Digital Downloads. Introduced in 2011 without much competitors in the world of ecommerce open-source for physical products, by 2014, this popular eCommerce plugin already counted 4 million downloads (Source: codeinwp.com).

In 2015 when WooCommerce was acquired by Automattic, the number of stores that have downloaded its plugin began to grow extensively as more downloadable plugins became available. As WooCommerce is also a WordPress platform based, by 2015 already 30% of the world’s eCommerce websites were powered by WooCommerce (Source: codeinwp.com). Originally created to sell physical items, WooCommerce is now also used in marketing digital products as new plugin enhancing functions became easily available.

WooCommerce today is now one of the largest ecommerce platforms in the web that cater to large and even small online merchants. As of January 2019 it was reported that more than 61 million online sellers have already installed WooCommerce which makes up to 28% of all online stores in the world while EDD has a current installs of 2 million

The Story of Easy Digital Downloads (EDD)

EDD launched its WordPress plugins more than 6 years ago or around the end of 2012 (Source: WordPress.org). The plugin was continuously improved as a generally licensed open-source WordPress plugin which attracted the interest of a community of developers eager to improve its functionalities that is similar to WooCommerce which have created an eco-system of plugins and developers.

Therefore, over time the EDD plugin became more reliable and was extensively tested increasing its reliability and workflow processes. Further, additional plugins were developed to enhance the functionalities of Easy Digital Downloads stores even more.

Compact but complete, EDD today can be considered as one of the best choices among vendors whenever selling digital products since this plugin was especially designed to do such.

WooCommerce vs. Easy Digital Downloads (EDD) – a Comparison

To know which of these two eCommerce platforms has the stronger features in terms of selling digital products, let’s compare what they got.


  • Introduced in 2011.
  • Available in 50 languages.
  • Created originally for selling physical products, not digital products.
  • Has more than 1000 WordPress plugins to enhance functionalities.
  • Many themes to choose from.
  • Large community of developers available.
  • Offers a lot of payment options (Paypal, Stripe, Authorize.net, 2Checkout).
  • Support smaller ecommerce stores that sell physical and digital products.
  • Thousands of plugins to choose from but support teams tend to provide support only when updating plugins.
  • Large established eCommerce platform which supports selling physical as well as digital products.

Easy Digital Downloads:

  • Introduced in 2012.
  • Available in 10 languages.
  • Processes streamlined to smoothly sell digital goods online.
  • We estimate that there exists more than 300 EDD plugins (Source: Research Plugins and Snippets Feb 2019 based on Easy Digital Downloads Website).
  • Many WordPress Themes available.
  • Generally equipped with payment methods in three ways: Amazon, Paypal, and manual.
  • Very versatile in analyzing and tracking sales.
  • Has built-in access area for customers for easy downloading of paid files.
  • Has a quick tracking feature for the purchased downloads.
  • Templates can be easily overwritten while allowing you to use its Software Licensing Add-Ons when updating plugins. 
  • Having the right Add-on, it can also sell physical products.

Which eCommerce Solution Should You Use when Selling Digital Downloads / Products?

If you want to sell physical goods then WooCommerce can offer the largest market possibilities to you. WooCommerce is owned and being backed down by Automattic that also manages WordPress and therefore it is continuously receiving supports and development and has the largest products for third-party extensions that can power up your ecommerce stores’ functionality. 

On the one hand, EDD was primarily built to market digital products although there is now the possibility of selling physical products. It is also becoming one of the largest marketplaces for official and third-party extensions and add-ons.

Developed by Sandhills Development which is also an established name in the world of ecommerce, the main reason why many sellers choose EDD is because its developers created this solely for the purpose of selling digital products.

WooCommerce has features that don’t go basically easy with other digital products and though it’s true that both do support software license keys, lots of developers today are now preferring EDD when it comes to acquiring licensing keys and subscriptions.

To sum it up:  

  • For physical products, WooCommerce should be the best store model option.
  • For digital products, EDD offers a lot of advantages and also its software products are fully tested and licensed.  

Conclusion: Selling Digital Downloads – Go For Easy Digital Downloads

We choose EDD because this is basically more user-friendly than WooCommerce in terms of selling digital downloadable products. You can create a store and presents all the types of downloadable software in there without any clutter, no shipping needs and no waiting time and payment options is not a hassle. You can also complete your product with better descriptions because of the space you have and which your visitors can appreciate.

If you like to add functionalities, EDD developers will support you as well and it is easy to add additional plugins to increase the functionality of your eCommerce store.

The most important thing, however, is its product reliabilities. You purchased plugins from an EDD store and you can always have your peace of mind because creators of these plugins in our experience are committed to fix the bugs and keep developing the software further. Overall, Easy Digital Downloads is a great WordPress plugin to choose and allows you to easily enter the world of digital eCommerce properly equipped.  

How To Optimize Sales Conversion For Easy Digital Downloads (EDD) Store

Optimizing sales conversion for Easy Digital Downloads (EDD) is not a rocket science. It requires mainly keen and steady observation, attention to detail, brainstorming, assembling good ideas, ongoing testing and analyzing the results in a systematic way. Doing all this in a disciplined manner allows you to better understand your sales conversion process and therefore also increases it.

Sales conversion techniques in essence are the same as those used for any eCommerce stores such as WooCommerce. However, the techniques need to be understood and adjusted in light of selling a digital product, not a physical product.

Unfortunately, lots of EDD vendors still don’t succeed even when trying to implement basic conversion technique. That’s why we are here to review the best practices on how to improve sales conversions and in this way can offer you another shot to rock the conversion rate of your digital download store.

How To Find Your Current Conversion Rate?

First, you have to know your current EDD store’s conversion rate best by installing Google Analytics and a plugin which feeds conversion data to Google Analytics such as the EDD Enhanced eCommerce Tracking Plugin.

Google Analytics will give you the tool at hand to measure the sales conversion rate and can track any improvement made over time.

With Google Analytics you can also drill down in your reports, identify the current conversion rate of each of the pages in your store by utilizing the Landing pages report from Google Analytics or analyze from which your marketing sales channels originate.

So regardless of the status of your present conversion rates, here are some points to ponder to help you rev up your sales conversion on your EDD store.

How To Improve Conversion Rates for your Easy Digital Downloads Webstore

Here we have collected a list of tips on how to improve the conversion rates for your Easy Digital Downloads (EDD) webstore:

1. Choose a Visitor Friendly Layout for your Homepage

Your homepage is primarily the face of your EDD store. It presents everything your visitors want to see thus it should capture their attention, grab their curiosity and pull them in instantly. This is why your digital download store has to have an inviting front window to let people see right away what’s in store for them.

If you can put up appealing and motivating themes on your website and making navigation for your visitors an entertaining and fruitful activity,  visitor will more likely stay on your homepage.

Also, install easy-to-use plugins and tabs that every potential buyer would not find hard to use. In other words, a good web developer should put up an appealing theme on your website’s profile but with functional features and a user-friendly interface.

This also refers to the visual appeal of your website. Remember that it will only take a few seconds for a potential buyer to process in his brain about your website’s contents. So in this short period of time, you need to capture his attention with clear images and texts that are visually appealing and informatively exciting.

2. Build Your EDD Store To Be Mobile Responsive

Create a website that will be highly responsive to mobile gadgets. More than half of the internet browsers all over the world are using mobile gadgets in finding all types of products, services including apps, plugins and the like on the web. So don’t confine your website only for PC viewing capability but also optimize it for mobile accessibility. 

Check this site to see if your website is mobile-friendly. 

3. Provide Sufficient Information on Your Website

There’s a study in 2014 B2B Web Usability Report that among internet browsers who are looking for products and services online, 44% of them leave the sites they visit because of the lack of information or phone numbers of the vendors on the homepage. In this scenario, it becomes obvious that the absence of contact information can greatly reduce your credibility as a vendor.  

4. Write Clear Product Descriptions

Product descriptions can make or break your sales to any product. Product descriptions need to be informative, motivating but also accurate (to avoid refunds later on). The main challenge is to get the attention of the visitor, therefore, good language skills pay off.

You don’t have to overrate your products, of course, because that would lose your credibility. But if your digital product is really functional and the best why not put your words accordingly and do tell everything about it. Give your descriptions some interesting twists to pull up interest but make it brief, clear, and complete. 

5. Attractive High-Resolution Images

On every page of your product pages, put on gorgeous images with clear, short descriptions in every digital product you have in bulletized form. And under it is the more descriptive identification of the product to help people know which of your products meet their actual

Images can actually do wonders in digital marketing. Even with digital products without the actual presence of a physical product, an attractive cover or theme representing the product can induce the utmost interest from your viewers. Imagine a song album. The songs people love are there, but if you have a boring cover, you will be boring your viewers as well and they will tend to leave.

 Whether you are setting up covers for your digital downloads or selling images or themes, you must always consider having images in your store in their most high-resolution features. High-Resolution picture convey an image of quality and have better chances of turning visitors into customers. 

6. Present your Bestsellers on the FrontPage

Your objective is to maximize sales. Bestsellers normally do this, as they have proven that those products do sell. Therefore, it’s a good idea to place your best-selling digital products on top of the page where everybody can see them easily and motivate readers to read on.

7. Establish Credibility with Ratings and Reviews

On the last part of each page, including the rating and review section. These features can build confidence with your audiences while letting them feel they can connect to you when they need to.

8. Categorize and Classify Your Products

Categorizing your products can essentially help your visitors to easily navigate your website while looking for your downloadable products. So make their navigation experience easy by classifying your products accordingly like based from their popularity with the most popular products right on the homepage. 

You can also classify your products into groups with dropdowns for each group to help your visitors arrive on more specified categories.  

9. Simplify Your Download Process

Create a download process that is very easy to use – no complications, just the necessary payout, and easy download procedures. Here, for digital products, it’s important that the purchased product can be downloaded immediately after purchase. This avoids questions and having to answer to emails from customers who didn’t get their purchased products for download.

10. Install an Intelligent Search Bar

Any visitor on your EDD store already has an idea on what he or she needs. However, if your website is quite intricate there is a great chance that the customer would not find the product he wanted and might leave. Not unless you have an intelligent search bar installed. This is where most of the EDD stores fail and we’ve seen a lot of websites still lack in this aspect.

The main function of your intelligent search bar is for the visitors to input their texts or keywords when searching for products they want right inside your website. This can be a very significant part of your homepage especially if the product they need cannot be found on your homepage or if it’s hidden among your array of products.

So, while you are adding more plugins, add-ons, themes or snippets on your EDD store, make sure your search bar becomes prominent on your homepage so that your visitors don’t need to dig deep within your website’s product categories. An intelligent search bar can suggest results while the user is typing for keywords. It should disregard typos and also show alternate product brands.

11. Add Feed Sharing Platforms

Nowadays, you have to have a tool to share to your customers what you got and Instagram is such a magical tool to let people discover your products from your feed and lead them directly to your website. So if you can install a shoppable Instagram feed into your EDD store, this could be a good opportunity for your customers to see a bit about your digital products with a bit of descriptions in them.

Also, did you know that a lot of people go to Youtube when they want to discover specific products and services including digital products like EDD products? Youtube is the world’s most popular video-sharing platform and you can upload your videos complete with your digital products’ information, DIY users’ instructions, and even links to your websites all for free.

12. Give Your Customer Unlimited Downloads To Their Purchase

We actually don’t know why some plugins get corrupted once they get installed and used for some time on some vendors’ stores or computers. This is why you must always have a ready to install reserve to get your store going.

Unfortunately, some EDD vendors limit their customers to 2 or 3 download for their particular products. But many expert sellers suggest that this is not necessary. As long as your plugins are programmed for single use and incapable to be shared, providing a limitless download option to your customers will not hurt your store but nevertheless can improve your customers’ satisfaction and you as the vendor.

13. Optimize Your Website’s Performance/Speed

This is the crucial part where many digital product vendors fail to check on. If your website’s performance or speed can take more than five seconds to load, then your store’s failure is deemed to happen. Note that for every visit every second count. So, when trying to retain the attention of your visitors to your website, don’t make them wait.

To check on your site’s speed loading time, you can check it here and scores or speed performance here.

14. Recover Abandoned Carts

Once your visitors hit your homepage, its important that they follow through to the checkout page. Once arrived on the checkout page, there will be some customers who abandon their shopping carts and

As these are warm-leads, already familiar with your products, it might just need a small push to convince them to buy the product. Therefore, one marketing technique which can be used is to systematically follow up on abandoned cart through a series of follow-up emails and by offering a time-limited discount code as motivation to complete the purchase. A useful plugin to use for your EDD store is the EDD Mailchimp Abandoned Cart plugin.

15. Include Real Time Download and Purchases Apps

Many vendors in the EDD world are now experimenting in adding real-time download and purchases apps on their homepage right at the bottom of their websites. These will show actual purchases that other customers do.

According to the report from the 2012 Psychology Journal, such a scene can provoke a sense of urgency among visitors which can encourage them to buy impulsively as they become under the sense of urgency.

16. Installing a Chat Box to Answer Customer’s Questions on the Spot

Install an easy chat access feature on your EDD website which will enable you to reach out and talk not only to your customers but also potential customers including just the curious browsers. Chat boxes are powerful tools in disseminating information to your audiences and enable you to know what they are looking for, can identify their issues and easily update them about your new products.

17. Gather Feedback and Testimonials

Consider complaints as part of your learning process in perfecting your digital products. And with testimonials, these actual users are the best real-time testers in the outside world so let them provide you the information you need to help you keep going while optimizing your conversion rate.

Testimonials, badges, and reviews from users are great gears in building up trust and credibility to other people especially the potential buyers. Particularly if your digital products are being used by high-profile influencers and being mentioned on popular websites or video sharing platform like Youtube, such opportunities can also persuade people to try your products.

Now, if you haven’t thought about doing the common basics in achieving sales conversion prior to experimenting with the suggestions mentioned above, you better go back to the real world. The following tips can help you realize what you should and should not do.  

18. Optimize Your Download Confirmation Emails

Even your customers have already purchased your product you can still have the opportunity to persuade them for another purchase once you have them signed up for your email subscriptions or newsletters.

Try emailing them from time to time to tell them about your store’s exclusive discounts, promotions, and new products. In this manner, you are also conditioning their minds to make them remember purchasing from your store once they again need digital products. 

19. Install Micro Conversion Features

Consider putting up micro conversion features which are smaller action features such as email subscriptions, wish list, account creation tabs, email sharing, and download tabs to know which of your visitors are getting interested or satisfied with your products. These are all “call to action” features that are essential in predicting and identifying your conversion rates.

Some further Tips – Continuous Improvement of your Conversion Rates

Conversion Rate Optimization requires also to deal with changing technologies and customer patterns. Therefore, its important to never stop and seek always new ways how to improve conversion rate even further. So here some of our best suggestions:

Be Observant on What’s Happening on eCommerce

Observe what’s going on in the eCommerce market and set your realistic goal. The movement on eCommerce, especially with digital products can be unpredictable but sometimes it follows certain patterns. This means that the demand for certain products also depends on the needs of the buyers and what’s going on with eCommerce. So try to create or sell products that are not very common but ultimately useful.

Always Try Fresh Ideas

Always come up with fresh ideas about products you should develop which you think could be in demand. Always meet with your team to brainstorm while optimizing your current products based on the reviews.

Don’t hesitate to test your creative ideas on your websites including your EDD store because this can be the best thing you can do in improving visits to your site. So don’t worry about presenting a unique profile to your EDD store since people continuously do look for something interesting but different on the web.

Test The Best Concepts

Don’t be afraid to test new ideas. As far as your resources can carry, go for it and get wild. Use all the software you can get: tracking software, analytics, etc. to make your EDD store properly equipped.

Analyze Test Results and Re-Test as Necessary

Don’t stop analyzing the conversion results of each of your product even it gets hot on the market to ensure 100 percent satisfactory results. Also, continuously check other sellers’ websites to see which of their digital products are popular and derive some ideas from there.

You may also check for better concepts like from other sellers’ homepages but make sure your website will carry its own character. 

Do Follow-Ups

Make sure to get your buyers’ email address to follow up feedback about your products and to let them know you have the responsibility to improve your products as well as your customer service capability.


There are a lot of things one can do to optimize sales conversion for Easy Digital Downloads store and these tips, checklist, or whatever you want to call them, all we can say is that these are all powerful tools for you to be doing right now and some of these we gather from sellers using WooCommerce and Shopify.

EDD is now becoming a trend among those who want to dive into selling digital products. The number of its download plugins is growing each day because merchants are now seeing it as the best leeway in e-commercializing digital downloads.

The creators of EDD are also behind the creation of many WordPress plugins for use for affiliates, membership, payment and calendar plugins. It also has an excellent reputation in providing the best customer service while the developers continuously create excellent WordPress products and produce a lot of tutorials on WordPress development (Source: winningwp.com).

Nevertheless, we still need more feedback from the many eCommerce merchants who use EDD plugins because, with their testimonials, we can be guided properly and help us follow the right track in optimizing sales conversion for Easy Digital Downloads stores.

Best Extensions for EDD Marketplace

Best Extensions to Add to your Easy Digital Downloads Marketplace

Do you want to start an eCommerce store but don’t know what extensions, plugins, or addons to add as you build a working EDD marketplace? Even if you start your own eCommerce store early or late, raising sales conversion rate is a big problem for every owner. You have to ensure that every opportunity is taken to gain more customers and sales of your products.

To do this, managing your website into more customer-friendly is one of the solutions. But, there are a lot more which you can do to further develop your store. It’s the internet generation where efficiency is always sought after in everything. Thus, to give the solution to almost every online store owner’s problem, tools with features that will help one’s EDD marketplace grow are used. If you want to learn more, then please read on!

We have compiled a list of our Top-Favorite Extensions to make your Marketplace with Easy Digital Downloads work best.

The Best Extensions for EDD Marketplace list:

Frontend Submissions (FES)

EDD Frontend Submissions (FES)

Frontend Submissions provide an all-round package to turn your EDD powered store into a marketplace platform capable of handling multiple vendors. This plugin is essential to add third-party vendors to your marketplace and to help you extend the products listed to be sold.

The package consists of the following features such as a Vendor dashboard, Commission Tracking, Vendor and Product Moderation, Email Notifications, Drag-and-Drop Form Builders, Vendor, and Customer Communication, Product Reviews and Vendor Feedback, and one which is coming soon, Bookings integration.

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EDD MailChimp

MailChimp is one of the Best Email Marketing Software which is a must-have to be installed in your EDD store, as it provides a wide range of automation features that will help you convert more sales and gain more subscribers.

This plugin enables you to automatically organize your subscribed customers into different lists used for automated email campaigns. It also includes features such as eCommerce reports and other automation tools inside your MailChimp account to help keep track of your sales conversion and to create various automated campaigns.

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Recurring Payments

EDD Recurring Payments

Recurring Payments is one of the best plugins to help create and sell products with automatically recurring subscriptions. Instead of selling products one-time, it allows you to create or to set up a subscription-based business model and create recurring revenue. You want the best for your store and that’s to be able to yield more sales by taking advantage of repeating customers.

You can take advantage of features such as flexible recurring payments, multiple subscriptions, customer email list, payment gateway support (e.g. Stripe, PayPal, etc.), free trials, signup fees, subscription management, renewal revenue reports, discount codes, and many more.

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Software Licensing

EDD Software Licensing

If you are selling digital software, plugins, themes, video games, any desktop applications, or other digital products, then you need the Software Licensing extension by Easy Digital Downloads.

Provided in this plugin are complete license key generation, activation, and checking system. Helping you with providing license keys for your digital products. Some of its features aside from creating license keys are providing Support, managing licenses, API, renewals, etc.

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EDD Reviews

With the Reviews extension, leaving a review of the products in your store is easier and quicker. It allows you to either enable or disable multiple options regarding leaving a review for each product.

This reviews extension provides a management interface for moderating, approving, deleting, and replying the product reviews, and customer reviews control for determining which products you prefer to have reviews or who can leave reviews, and many more options for moderation.

Included are features such as HTML5 Microdata which allows Google and other search engines to find and display the product reviews in search results; enforcing word limits on the reviews; option to easily embed reviews; and close or disable reviews on a per-download basis to control the influx of new reviews and only sticking with the ones you prefer.

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EDD Commissions

If you’re hosting an online store with a marketplace system, especially when you have multiple vendors and want to split the revenue, then this Commissions add-on is definitely must have.

With this extension, it allows users to receive earnings on a commission basis, keep track of every commission whenever there’s a sale, generate CSV file of all unpaid commissions which can be used for PayPal’s mass payment system or any ways you prefer to process the commission payouts. In addition, it contains a reports page showing how much commissions you have distributed over time.

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PayPal Adaptive Payments

EDD PayPal Adaptive Payments

If you’ve installed the Commissions add-on, then this extension is a great addition for your EDD store.

Sometimes, there will be cases that commissions are unpaid. When paid through PayPal, Commissions can be paid immediately to vendors reducing all admin workload.

Just by simply adding this extension, you’ll be able to connect your store to the PayPal Adaptive Payments gateway where you can easily split payments with up to 6 different receivers at the same time. You will also be given options on how much commission to distribute and whether it’ll be a chained or parallel payment.

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EDD Stripe

Another add-on that allows you to accept credit cards directly to your online store through your Stripe account.

This extension also supports the Recurring Payments extension so no worries if you have it currently installed too.

This plugin also allows saved cards for a faster checkout. So, if you’re looking for another option of payment gateway for your business, you can consider this great extension.

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EDD Purchase Gravatars

EDD Purchase Gravatars

By adding this plugin, it enables you to display Gravatars of customers who have purchased your product. By running through the customer’s email on Gravatar.com, it will be listed and, in the future, will show the customer’s Gravatar when they purchase your product more than once.

It includes features such as the ability to set a heading to display above the Gravatars, Gravatar size limit, setting a minimum number of unique purchases before Gravatars are shown, setting maximum number or Gravatars to show, an option to only show customers with Gravatar account, and lastly, randomize the Gravatars.

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EDD Wishlist

EDD Wishlist

Convert more sales by giving potential customers the ability to save and share their favorite products from your webstore by simply adding this EDD Wishlist plugin.

This plugin provides a pressure-free way to save products to be reviewed or bought later and the ability to share their wish list to their friends, family, or acquaintances. It supports the ability to make an unlimited number of wish lists for registered users and for guest users to be allowed to store their own wish list but only within a limited time (30 days or until cookies are cleared).

You can also view and manage behind the scenes such as disabling guests from creating lists, enabling social media sharing services, and many more.

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PDF Invoices

EDD PDF Invoices

Providing a complete system for generating invoices for all customers is what this plugin does. Basically, it allows you and your customers to easily download invoices of any purchases. Some customers will want to have a copy of their purchase or a receipt, so by acquiring this plugin, it will be possible.

It included features such as being allowed to tailor invoices and customized it to one’s preference, ready-made invoice templates, and many more. This plugin is undeniably a good add-on for your online store.

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EDD Landing Pages for Categories and TagsEDD Landing Pages for Categories and Tags

A very convenient tool to use, this plugin is perfect for raising your web traffic by increasing its SEO potential. It allows you to edit the Download Category and Tag description section. Also, you can create text and information-rich landing pages by providing you a new text field below the products listed in the download category and tag pages. By taking advantage of the text fields provided, you’ll be able to add a lot of keywords for SEO, thus, helping you raise your web traffic and potentially gaining more interested customers.

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EDD Mailchimp Abandoned Cart

EDD Mailchimp Abandoned Cart

Abandoned cart plugin connects EDD with MailChimp and triggers abandoned cart email automation. It gathers the email addresses entered in the checkout page of those that didn’t complete their transactions, thus abandoning their carts with existing products.

The automated mail will serve as a follow up to grab a potential sale. One of its features is it can create automatic and unique time-limited discount codes per customer which you can use in your MailChimp email campaign to further attract potential customers to complete their abandoned carts.

There’s also a clean-up function to delete expired discount codes so you need not to worry about deleting it manually, and an ON/OFF button to create the discount codes whenever you want.

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MailChimp Vendor Email Trigger

EDD MailChimp Vendor Email Trigger

Another function of this plugin is it connects you to MailChimp as it lets you add each new vendor registration in one of your email lists in MailChimp to trigger an automated mail recognizing the vendor’s registration and at the same time flagging each vendor as such, thus, separating them from the customers and will have a different set of automated emails instead.

This is a very convenient tool for managing customers and vendors, especially if you are running a marketplace with multiple potential vendors.

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All in One SEO Pack Pro

All in One SEO Pack Pro

Get the Pro Version of All in One SEO Pack to enjoy features such as:

  • SEO for Categories, Tags, and Custom Taxonomies
  • Video SEO modules designed for all types of users
  • Generate and submit an XML Sitemap to Google and Bing
  • Set Title, Meta Description, and Meta Keywords for Download Categories and Tags for more SEO potential
  • Social media integration which means you’ll be allowed to control how your content will look like on different social media platforms
  • and many more perks you can enjoy to further help your store known.

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Social Login

EDD Social Login

Social media is undeniably one of the best places for Marketing and gaining reputation no matter what business you’re in.

Especially nowadays, where almost everyone has a social media account which they use to log in different platforms.

The faster a customer will be able to create an account or log in during checkout, the more likely they are to complete the transaction.

Thus, to take advantage of this trend, you need to acquire this plugin. Using this plugin will help your store connect with several social media platforms. Moreover, to ease the process of logging in or registering for customers that prefer to use social media. This EDD social login is also compatible with WPML, Better WordPress Minify, bbPress, YOAST, W3 Total Cache, BuddyPress, etc.

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Zendesk Chat

Zendesk Chat

A must-have plugin for your store is this Zendesk Chat. This plugin is one of the most popular live chat providers used by over 150,000 businesses.

It is easy, simple, and highly customizable chat widget that you can install in your website. It provides you with a dashboard to monitor the visitor activity and to manage several chats. Plus, it is also available in over 40 languages!

There are key features that you can enjoy included in the plugin:

  • Mobile Optimization where a customer can chat with you from any device e.g. mobile phones
  • Proactive chat where you can set automatic triggers to raise the chance of engagement with visitors
  • Advanced Analytics showed on the dashboard provided to further manage and monitor visitor flow, patterns, etc.

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W3 Total Cache

W3 Total Cache

Recommended by countless web developers and web hosts, this plugin is very helpful for your website.

The W3 Total Cache will help you improve your SEO and user experience of your website. Simply by increasing its performance, meaning, reducing the download times by utilizing features such as content delivery network (CDN) integration.

You can benefit a lot just by simply adding this to your website. Above all, you can enjoy a lot of key features which will further enhance your site performance.

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EDD Enhanced eCommerce Tracking

EDD Enhanced eCommerce Tracking

If you want to know if your eCommerce business is doing good or not, then you better start tracking data. Tracking is one of the most important things to do in any kind of business. Big or small, all data gathered will serve as a report on how your business is doing. The same with your eCommerce business.

By simply tracking data about product performance, market trends, sales, etc., you can use it to further enhance your business and come up with resolutions to garner more sales in the future. This plugin will help you with that by providing you features such as Track purchases, Track add to cart, Track remove from cart, Track product impressions, Track refunds, and many many more features that you can benefit from.

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Affiliate WP

Affiliate WP

Start your own affiliate program on WordPress by simply installing this addon. This addon is easy-to-use and a reliable WordPress Plugin. Providing you with affiliate marketing tools to help grow your business and raise sales conversion.

By utilizing this plugin, your store will have a higher visibility on the web. This is due to affiliates trying to promote your products or services. Therefore, boosting traffic to your website and raising the possibility of increasing sales.

Included in this plugin are the following features:

  • Easy setup
  • Accurate affiliate tracking
  • Complete integration
  • Real-time reporting
  • Unlimited affiliates, Affiliate area, automatic affiliate creation, and Easy affiliate management
  • Coupon Tracking
  • Referral link generator and Referral rate types
  • Easy registration
  • and many more features which you can enjoy and use to further grow your eCommerce store.

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There are many more existing plugins, extensions, or add-ons that can be helpful for your eCommerce business. In the future, we’ll further enhance this list of the Best Extensions for EDD Marketplace. To sum it up, we plan to add more plugins to help develop websites and raise eCommerce store conversions.