One of the most effective strategies for driving repeat purchases on a Woocommerce website is to utilize the “Recently Viewed Products” feature. By showcasing products that a user has recently looked at, you can encourage them to return to your site and make a purchase. In this article, we’ll explore the benefits of this feature and how to implement it on your Woocommerce store.

The Power of Recently Viewed Products

When a customer visits your Woocommerce store and browses through various products, they are already showing interest in making a purchase. By displaying the products they have recently viewed, you are keeping those items top-of-mind and increasing the likelihood of a conversion. This is a powerful way to re-engage potential customers and drive sales.


Boosting Customer Engagement

Utilizing the “Recently Viewed Products” feature also enhances customer engagement. It provides a personalized experience for each visitor, showing them products that align with their interests. This can lead to longer browsing sessions and a higher chance of making a purchase. By tailoring the shopping experience to each customer, you are establishing a stronger connection and boosting customer loyalty.

Implementing Recently Viewed Products in Woocommerce

Luckily, implementing the “Recently Viewed Products” feature in Woocommerce is straightforward. By using Woocommerce plugins or built-in functionality, you can easily add this feature to your store. Once implemented, you can customize the display of recently viewed products to fit the design of your website and maximize its impact.


Best Practices for Using Recently Viewed Products

While the “Recently Viewed Products” feature can be incredibly effective, it’s essential to follow best practices to ensure optimal results. Here are some tips for leveraging this feature:

  • Position the recently viewed products prominently on your site, such as on the homepage or product pages, to increase visibility.
  • Consider offering personalized recommendations based on the products users have viewed, further enhancing the shopping experience.
  • Regularly update the list of recently viewed products to keep it relevant and reflective of each user’s current interests.

Measuring Success

Once you have implemented the “Recently Viewed Products” feature, it’s important to measure its impact. You can use tools like Google Analytics or Woocommerce analytics to track the performance of this feature. Look for increases in repeat visits, time spent on site, and ultimately, conversions to gauge the success of showcasing recently viewed products.


Frequently Asked Questions For Drive Repeat Purchases With Recently Viewed Products In Woocommerce

How Can I Enable The Recently Viewed Products Feature In Woocommerce?

To enable the Recently Viewed Products feature in WooCommerce, you can use a plugin like WooCommerce Recently Viewed Products.

Why Is It Important To Display Recently Viewed Products On My Woocommerce Store?

Displaying recently viewed products on your WooCommerce store is important as it encourages repeat purchases, helps customers rediscover products, and enhances user experience.

What Are The Benefits Of Showcasing Recently Viewed Products To Customers?

Showcasing recently viewed products to customers provides a personalized shopping experience, fosters product recall, and increases the likelihood of conversion.

Can Displaying Recently Viewed Products Improve Customer Engagement In Woocommerce?

Yes, displaying recently viewed products can improve customer engagement by reminding shoppers of items they were interested in and keeping them more engaged with your store.


Utilizing the “Recently Viewed Products” feature in Woocommerce is a powerful way to drive repeat purchases and enhance customer engagement. By leveraging this feature effectively and following best practices, you can increase sales and foster stronger relationships with your customers. Make the most of this feature and see the positive impact it can have on your Woocommerce store.